Fast Start Training Manual
Company Overview evantage Financial is an affiliate marketing company with corporate headquarters located in Carlsbad, CA evantage Financial is the exclusive agency tasked to market and distribute an online web portal service designed and proven in use by National Brokerage, LLC. evantage Financial uses a unique relationship marketing concept structured as a three tier affiliate program to accomplish this mission. The primary product of evantage is a web technology platform called 1ClickCoverage. You do NOT sell insurance. 1ClickCoverage is an A.M. Best "Global Insurance Innovation 2014" awarded insurance website that non-insurance organizations can now brand to their own website. It was awarded most innovative because it provides a complete integration, not just a hyperlink. It also offers a game changing "instant issue" term life policy up to an industry leading $350,000 for retail customers. It offers real time, instant underwriting and allows applicants to purchase insurance policies online in minutes. All insurance work is handled via toll free numbers by expert insurance agents providing a full service Concierge Service that handles all the customer service and paperwork. If you are a licensed insurance agent and wish to take a more active role in the sales process, contact your national or regional director about becoming appointed with National Brokerage. 2
evantage Benefits for an Enterprise Account (An enterprise account is an organization with a large database of customers / members / employees which has the potential of producing at least 20-25 transactions per month through a 1Click Portal) No paperwork Co-branded website for the organization See sample co-branded site at http://www.regions.com/personal_banking/regions_life_insurance.rf A full range of sales and marketing support, from consulting to complete campaign management available through three packages. (These packages are commissionable and are priced at $495, $1495, and $2495. Details will be available through your Regional Account Managers) The organization does not need an insurance license to receive payment No local agent will contact their customers Products are available in all 50 States Offer a savings benefit on a variety of financial products with free instant quotes from multiple companies and be paid for every completed transaction Products offered on the web portal will include life, auto, home, renters, final expense, health, accident insurance, and much more 3
No paperwork evantage Small Business Solutions Option to refer affiliates and other businesses The $79 certification fee does not apply to small businesses which will not be referring affiliates Non-custom web portal inserted into company website A full range of sales and marketing support, from consulting to complete campaign management available through three packages. The standard package includes assistance with posting the portal to the company website, as well as, banners and graphics to enhance their marketing. The company does not need an insurance license to receive payment No local agent will contact their customers Products are available in all 50 States Offer a savings benefit on a variety of financial products with free instant quotes from multiple companies and be paid for every completed transaction Optional free advertising program using the Abenity program allowing them to introduce their products and services to thousands of potential customers nationally and within their local market Products offered on the web portal will include life, auto, home, renters, final expense, health, accident insurance, smart home technology, evantage Telecom, web marketing support, member discounts, a cash back card and much more 4
evantage Benefits for an Affiliate No cost to register as an affiliate (One-time $79 affiliate certification fee will be required later to be able to refer small business and enterprise accounts.) Free website (Sample at www.evantagefinancial.com/yourusername. Be sure to watch the video overview and demo) No paperwork Insurance license encouraged, but not required Products are available in all 50 States Be paid for business referred by you, your affiliates, and your business entities Your business referrals can offer a shop, compare, and save benefit on financial products with free instant comparison quotes and be paid for every completed transaction Offer free advertising and e-commerce opportunities to small businesses Products on the web portal will include life, auto, home, renters, final expense, health, and accident insurance, smart home technology, evantage Telecom, web marketing support, member discounts, a cash back card, and much more Note: The non-insurance products do not appear on the enterprise co-branded pages. 5
Compliance All evantage affiliates who plan to offer the 1ClickCoverage web platform, whether they are currently insurance licensed or not, are expected to attend a compliance training when it is offered in your geographic area. Following are some important excerpts from that training. If you are acting as an independent Licensed Insurance Agent, transacting insurance business for your clients, and your name is on the submitted application, then your are in fact, the Broker-of-Record and will get paid a commission from the insurance carrier directly, once the policy is issued and delivered. All evantage Marketing Affiliates act ONLY in the capacity as Affiliates, not as Insurance Agents; and as such, are paid a Marketing Fee for all successful efforts. This applies if you are a Licensed Insurance Agent or not. You may NOT solicit, communicate or promote the sale of any insurance product, individual policy or policies, directed to the 1ClickCoverage insurance quoting quote engine (currently.../save/instant-quote engine) or provide any insurance advice to any individuals, groups or entities. You may NOT mention or use the word commission or commissions in regards to evantage Financial Marketing Fee Compensation Plan or any individual marketing fee. As an evantage Financial Marketing Affiliate, you may NOT tie any marketing fee to the sale of life insurance or any other insurance products. You are NOT selling any insurance products, you are referring people to your SAVE site that has the 1ClickCoverage product platform on it. 6
Frequently Asked Questions What are my links? General overview for both individuals and enterprise accounts: www.evantagefinancial.com/yourusername Your personal link for enrolling new affiliates: www.evantagefinancial.com/yourusername/sales or www.evantagefinancial.com/yourusername/signup Your personal retail customer link for financial products: www.evantagefinancial.com/yourusername/save or http://www.evantagefinancial.com/yourusername/save-instantquote Can I use evantage Financial as part of an email address or domain name? No. The use of the names evantage, evantage Financial, National Brokerage, and 1Click Coverage are strictly prohibited. You can use the term 1Click by itself. Where do I find the training videos, support materials, and a copy of the latest compensation plan? Log into your back office using your username and password. Click on the Briefcase icon and you will find everything. Be sure to check back often for changes and updates. Can I signup someone else as an affiliate on my site using my computer? No. They have to electronically sign the user agreement in the signup process. Where do I go to get a sample insurance quote? If you just want to check a quote for curiosity, always use the DEMO page. Don t use your SAVE page unless you are serious about buying! It will trigger follow-ups from the concierge service. The DEMO page will not. 7
Fast Start Tips 10 Principles of Success 1. Have a Dream - Create a vision for your future, no matter how big or outrageous your dream. 2. Develop your Action Plan - Goal setting: Organize your thoughts and feelings on paper, when you do that they become more real. Plus, if you don t write them down you are not really committed. Be as specific as possible. Use pictures. Tape these goals to your bathroom mirror, the refrigerator, or somewhere you will see them on a daily basis. 3. Control your Focus - In this day and age of multi-tasking you may find this principle hard to follow. However, you must remain focused on your goals if you hope to attain success. Don t let yourself become distracted. 4. Seek Guidance - Finding a mentor is of the utmost importance! Find someone you respect from whom you would like to learn. 5. Practice Self-Discipline - There will be times when you will be tested, you need to stay on target and refocus on your goals. 6. Be Aggressive - Successful people do not sit around and wait for things to happen! You need to make things happen, take the initiative and Go For It! 7. Believe in Yourself - If you don t who else will? Be confident in your abilities to turn things around when there are challenges. Your attitude is a little thing that can make a big difference. 8. Be a Pioneer - You will undoubtedly run into people who will tell you it can t be done. Ignore them. If you have an idea that has not been tried before, work to make it into a reality. Every great achievement was once considered impossible. 9. Learn to Budget - Put your time, energy, and money behind your plan, but do not forget to budget time for your family! They are the reason for your success. 10. Love What You Do - No matter what, you must love what you do in order to live a rich, healthy, and successful life. 8
Action Step #1: Make Your List Make a list today! Consider who among your warm contacts might: 1. Want to make extra income as an affiliate 2. Have influence or a connection with a group, association, or business 3. Know people who have influence or a connection with a group, association, or business 4. Need our products Don t pre-judge Conduct a self needs analysis and see where one or more evantage products will help you save money. It is so much easier to market a product or service when you own it yourself. 9
Action Step #2: Contact Your List 1. Build a sales team by enrolling affiliates at no cost and be paid on the business they refer You never know who your new affiliate might know. 2. Refer enterprise accounts who may qualify for a no-cost, co-branded web portal. An enterprise account could be a business, an association, a nonprofit organization, an independent insurance agency, a mortgage company, a real estate agency, a bank, a credit union, an independent car dealer, and so many more. Use your imagination. 3. If you are insurance licensed, you have the option of being appointed with National Brokerage and becoming involved with advanced planning cases. 4. Coming soon is the special cash back card which will allow you to earn on the spending of others. You will be able to market this internationally. No license or certification required. 5. Remember, even if your prospect doesn t want to become an affiliate, they can always be a customer for one of the many evantage products. Note: Your prospect could be both an affiliate (if they want to refer others) and an enterprise account (if they have their own website which qualifies for a co-branded website). An affiliate can not refer his/her personally owned business for a co-branded site. The referring agent, in this case, would always be you, the sponsor. Build Your Team Contact your warm market first using DigiPurl digital lead generation If you are new, make the introduction, then seek assistance: o Ask your affiliate prospect if they would like information on how to earn serious income by harnessing the power of an innovative e- commerce web platform previously only available to banks and credit unions. 10
o If you are providing them with any letters, emails, or information sheets, make sure you are only using approved material. o Use your up-line to help by making 3-way calls to affiliate prospects. If you are cold calling ensure that you receive permission before you send an email. Enrolling Affiliates and Small Businesses Enrolling affiliates or small businesses and enterprise accounts are two completely different processes. Affiliates and small business accounts are tracked and compensated by evantage Financial. An enterprise account is tracked and paid directly by National Brokerage. Enterprise accounts must qualify, but anyone can enroll as an affiliate or small business account. To enroll an affiliate or small business direct them to your registration page - www.evantagefiancial.com/yourusername/signup. The process is simple, fast, and free. Very little information is required. They risk nothing other than the loss of a powerful opportunity to earn serious income if they don t take this simple first step. You will be able to offer the small business owner the option of upgrading to a Small Business Solutions account which will enable them to have a 1Click web portal integrated onto their business website, as well as receive marketing support. The upgrade will be commissionable to you. Later when those marketing referral fees are about to come your way, don t forget to go into your back office and email or fax the W-9 and other forms to payroll. If you have your own Sub-S or LLC with an EIN, you can be paid through that entity. Just put that information on the W9 form. 11
Enterprise Accounts If I could show you how to provide your employees / members a savings benefit which would also allow you to increase revenue, would you be interested? Contact your warm market first If you are new, make the introduction, then seek assistance: o Ask your business contact if they would like information on a savings benefit for their customers /members which could also provide an income stream for their organization. Set date for follow-up. o If you are providing them with any letters, emails, or information sheets, make sure you are only using approved material. o Contact your Regional Account Manager or Regional Director to make an enterprise account presentation in person or by phone. If you wish to attempt cold calls, do not ever cold call a bank or credit union. For other types of organizations, always call first and receive permission before sending an email. 12
Enrolling Enterprise Accounts Approval is not automatic for enterprise accounts. Your client organization must be sold to National Brokerage. That is why we need to collect marketing and demographic information. Remember, National Brokerage is looking for accounts that can produce at least 20 25 transactions per month through the 1Click Portal and the New Client Form is our way of showing National Brokerage how that is going to happen. What is it about the company or organization that would make National Brokerage want to take time to co-brand a page? What types of marketing on and off the web will the client do to promote the 1Click web portal and its products? What is the company s marketing strategy? The more specifics you can include the better. Who is the target audience and how does the company or group reach out to them? How big is the company s base of former and present clients/ customers/ members? How much traffic does the entity s website currently attract? The more details the better for a smooth and quick approval process. Let us help you make this happen. A few months from now you will be so glad you put out a little extra effort now. 13
Approved Marketing Tools Show your affiliate prospects your evantage home page and have them watch the video overview and look at the demo There are several approved marketing pieces available for download in your back office. You may give these to a prospect. These include: a) 1clickambpressrelease Describes the technology innovation award won by the 1ClickCoverage Platform b) 1clickcoverage-intro1 A professional information sheet describing the 1Click platform c) 1clicksummary-ev - A well done 1Click information sheet aimed at institutions d) regionsbank1clickpr-2013_4 The announcement letter from Regions Bank when they adopted the 1Click system e) survey-insurancebuyinghabits Consumer buying survey results from management consultant Accenture DigiPurl digital lead generation http://signup.evantagefinancial.info/ Super Lead Generator by Choice Adz http://www.evantagefinancial.com/yourusername /save-choice-adz 14
New Commissionable Products 1. Five new insurance products are now on your Save page. They include whole life, accident, final expense, auto, and homeowners insurance. Go to http://www.evantagefinancial.com/yourusername/save-instantquote and click on the drop down menu to the left of Get a Quote Now. 2. Vivant Smart Home Three options include home security, energy management, and home automation. For details go to: http://www.evantagefinancial.com/yourusername /save-vivent-smarthome 3. evantage Telecom Three options include evantage Voice, evantage Office, and evantage home. For details go to: http://www.evantagefinancial.com/yourusername /save-evantagetelecom 4. Reputation Manager - Boost your image and visibility. For details go to: http://www.evantagefinancial.com/yourusername /save-reputationmanager 5. Equity Key - Money for a % of future equity appreciation in your home. Currently available in CA, FL, NY, NJ, and CT. 6. Telemedicine / Pharmacy Savings Benefit Details coming soon 7. evantage Cascade Cash Back Card Target date 15 October 2014 8. Each product will have a point value assigned 15
How Am I Paid? Attend a certification class and become qualified To become qualified $500 in marketing fees must be created on your personal save webpage. The first $500 will be paid to your sponsor. After that all marketing fees will be paid directly to you. Each type product has a different marketing / referral fee When a transaction is completed on a co-branded site of an enterprise account you directly referred or the save page of an affiliate or small business you personally recruited you earn 30% of the marketing fee paid When your personally recruited affiliates earn an override from transactions made on the web portals of their personally referred accounts or their personally referred affiliates, you will earn 20% of the marketing fee Be promoted to Marketing Director by personally recruiting 10 affiliates and help each of them become qualified (or refer 10 enterprise accounts which produce at least $500 per month in marketing fees). When you are promoted to Marketing Director you will be able to earn a 10% override on all marketing fees created on your 3 rd level. (You will start earning 5% on your 3 rd level as a QR after you recruit 3 qualified affiliates.) Be promoted to Marketing Partner by helping each of your 10 qualified affiliates personally recruit at least 3 certified and qualified affiliates When you achieve Marketing Partner you will receive an additional 15% override on all marketing fees in your entire organization until another Marketing Partner is reached Receive matching Marketing Partner bonuses down 3 levels of 15%, 10%, and 5% Other incentives include car, vacation, & retirement bonuses (See comp plan in back office briefcase) 16
Action Step #3 Worked your way through your warm market? Here are some prospecting ideas. Check to see if there are any networking groups in your area. Any groups where people meet and share ideas are good places to start. Many libraries have in-house or online access to books like Reference USA. This book provides lists of large companies, small companies, associations, and more. This can help you sort out potential leads in your area. The larger ones could be potential enterprise account leads for you. There are millions of small businesses across the country. Relatively few of them will qualify for a custom web site as an enterprise account, but every one of them would qualify as an evantage affiliate. There is now a way to capture the interest of each and every small business owner. What if you could offer them free advertising and an e-commerce opportunity? Evantage provides members with an elite collection of local and national discounts from thousands of hotels, restaurants, movie theaters, retailers, florists, car dealers, theme parks, national attractions, concerts, and events through Abenity. Abenity offers privately negotiated discounts as a benefit of your evantage membership. Once you register and log in you ll have access to more than $4,500 in savings from popular local and national retailers with offers redeemable in-store through printable and mobile coupons, online and by phone. Groups pay from $250 to $2500/month to offer this benefit to their members. As evantage grows to 100 s of thousands of members located in every area around the country, what business owner would not want free exposure to this ever growing target market? Abenity vendors have the unique ability to login anytime, day or night, and update, modify, and change their available offers. 17
Lead off your approach to the small business owner with free advertising. Then explain the benefits of evantage and the option of offering financial service and other products to their customers through a no cost evantage e-commerce site. They also have the option of having a non-customized evantage e-commerce portal added directly to their own website. Finding a small business owner can be a challenge. If you are calling and talk to a manager or employee, and the owner is not there, ask permission to send an email. If the manager or employee is willing to provide the name and email address of the owner, the actual email should lead off with Your manager/employee, John Smith, asked me to send you this email. That way you cover the potential spam aspect. Enroll the Business Owner for Free evantage Affiliate link: http://www.evantagefinancial.com/yourusername/signup Abenity enrollment link: http://www.evantagefinancial.com/theirnewusername/save-memberbenefits Now they can introduce their product or service by offering a discount to thousands of Abenity members nationally and within their local market by using this link: https://vendor.abenity.com/register?dpdomain=evantage.memberdiscoun ts.co For sample approach letters and flyers see the Appendices to this manual. 18
Enjoy Marketing? The opportunity to earn by helping people shop, compare, and save using this unique e-commerce platform is big. Got Contacts? For those who can provide an introduction to any large group or organization, the income potential is huge. Know People Who Know People? Use relationship marketing to build a team to leverage both of the above strategies and there is no limit. Don t wait another moment to activate your action plan to share this business and change your financial future! 19
Appendix 1 Sample Affiliate Approach email Subject Line: First Name, Unique, High-Paying, e-commerce Affiliate Opportunity Thank you for requesting information on how to change your financial future. Discover one of the best kept secrets in affiliate marketing. Harness the power of a new innovative ecommerce web platform previously only available to banks and credit unions. We bring technology and financial services together with one click. Offer instant access to what will soon be a huge array of insurance and non-insurance products. Help individuals save money. Allow organizations to offer a shop, compare, and save benefit to their customers / clients / members and receive a substantial referral fee on all completed transactions. Look at the benefits: No cost to become an affiliate Free ecommerce website (See the sample at www.evantagefinancial.com/yourusername and be sure to watch the video overview and demo) No insurance license required Market to individuals, businesses, groups, churches, associations, non-profits, insurance agencies, real estate and mortgage brokers, small business owners, and so many more possibilities. Products are available in all 50 States Be paid for business referred by you, your affiliates, and your business entities Products on your ecommerce portal will include: o Life, Auto, Home, Renters, Final Expense, Health, and Accident Insurance o Smart Home Technology o evantage Telecom o Telemedicine and Pharmacy Savings o Web Marketing Support Packages o A Unique Cash Back Card o And Many More on the Way Enjoy Marketing? The opportunity to earn by helping people shop, compare, and save using this unique web platform is big. Got Contacts? For those who can provide an introduction to any large group or organization, the income potential is huge. Know People Who Know People? Use relationship marketing to build a team to leverage both of the above strategies and there is no limit. Become an Affiliate Today for Zero Cost www.evantagefinancial.com/yourusername/sales 20
Appendix 2 Sample Enterprise Account Overview email Email Subject Line: A New Benefit for Your (Members /Clients / Employees*) and Income Stream for Your Organization Contact Name, Thank you for your interest in learning more about our unique web based savings benefit for the (customers/members*) of xyz company*. Now there is a way for you to offer a wide variety of insurance and non-insurance benefits by using an amazing technology platform previously only available to banks and credit unions. Your (customers/members*) can shop, compare, and save and you will receive a substantial referral fee on all completed transactions. Look at the benefits for your organization: No paperwork Co-branded ecommerce website for your organization (See sample: http://www.regions.com/personal_banking/regions_life_insurance.rf) A full range of sales and marketing support, from consulting to complete campaign management Your organization does not need an insurance license to receive payment No local agent will contact your customers /members* Products are available in all 50 States Be paid for every completed transaction You choose which products to display on your customized web portal: o Life, Auto, Home, Renters, Final Expense, Health, and Accident Insurance o Smart Home Technology o evantage Telecom o Telemedicine and Pharmacy Savings o And Many More on the Way Contact me for more details on how to link and brand this innovative ecommerce portal on your website. Gain revenue and (customer / member*) loyalty in one click. *Personalize all highlighted areas with the specific term or name appropriate for the type of entity you are approaching 21
Appendix 3 Sample Small Business email & Handout Subject Line: Thank You for Your Interest in Free Advertising and New Profits for Your Business Introduce Your Products or Services to Thousands of Potential Customers Nationally and Within Your Local Market Create custom ads with your logo searchable by zip code, brand, and type of business. Offer discounts redeemable in-store with printable and mobile coupons, online and by phone. Consumers visiting or living in your area can search by their current location to find your discount offers. You have the ability to login anytime, day or night, to update or change your ads. There is NO cost or fee to you. Offer New Products to Your Customers and Add Revenue for Your Company Harness the power of an innovative ecommerce web platform previously only available to banks and credit unions. Offer instant customer access to what will soon be a huge array of insurance and noninsurance products with a link to your own zero cost ecommerce website. You also have the option of having an ecommerce portal added directly to your company website. Your company will receive a marketing referral fee for all business transacted on your site. Gain revenue and customer loyalty in one click. Overview website: www.evantagefinancial.com/yourusername. Save on Your Own Spending As an added bonus you will receive local and national discounts from thousands of hotels, restaurants, movie theaters, retailers, florists, car dealers, theme parks, national attractions, concerts, and events through our special free savings program. It s Easy and Free to Receive All the Benefits These special benefits are provided by a unique new company called evantage Financial as a way to introduce their unique services aimed at saving money for everyone and showing people how to change their financial futures. STEP 1: Register as an evantage Affiliate today for Zero Cost. Your free account and website will be instantly created. Go to - www.evantagefinancial.com/yourusername/signup. STEP 2: I will send you the link to register for the free member savings program and the special vendor registration link so you can immediately promote your company s products or services to display to thousands of customers. STEP 3: I will answer all your questions and ensure that you don t miss any of the benefits provided by this unique and amazing new program. Your Name Phone Number/Email Remember, all this is at no cost to you. Take Action Now! 22
Appendix 4 Sample Small Business Handout Introduce Your Products or Services to Thousands of Potential Customers Nationally and Within Your Local Market Create custom ads with your logo searchable by zip code, brand, and type of business. Offer discounts redeemable in-store with printable and mobile coupons, online and by phone. Consumers visiting or living in your area can search by their current location to find your discount offers. You have the ability to login anytime, day or night, to update or change your ads. There is NO cost or fee to you. Offer a New Benefit to Your Customers and Add Revenue for Your Company Harness the power of an innovative ecommerce web platform previously only available to banks and credit unions. Offer instant customer access to what will soon be a huge array of insurance and noninsurance products with a link to your own zero cost ecommerce website. You also have the option of having an ecommerce portal added directly to your company website. Your company will receive a marketing referral fee for all business transacted on your site. Gain revenue and customer loyalty in one click. Overview website: www.evantagefinancial.com/yourusername. Save on Your Own Spending As an added bonus you will receive local and national discounts from thousands of hotels, restaurants, movie theaters, retailers, national attractions, and events through our special free savings program. It s Easy and Free to Receive All the Benefits These special benefits are provided by a unique new company called evantage Financial as a way to introduce their unique services aimed at saving money for everyone and showing people how to change their financial futures. STEP 1: Register as an evantage Affiliate today for Zero Cost. Your free account and ecommerce website will be instantly created. Go to - www.evantagefinancial.com/yourusername/sales. STEP 2: I will send you the link to register for the free member savings program and the special vendor registration link so you can immediately promote your company s products or services to display to thousands of customers. STEP 3: I will answer all your questions and ensure that you don t miss any of the benefits provided by this unique and amazing new program. Take Action Now! Your Contact Information 23