Fujitsu Insights Server Virtualization and Private Clouds

Fujitsu Insights Server Virtualization and Private Clouds Nowadays planning horizons are shorter, revenue streams are uncertain, and you have to be flexible to survive within your business. Among others your IT infrastructure, which underpins your business, has to be very agile to meet today s flexibility needs. This Insight provides some background information on server virtualization and private cloud computing and how Fujitsu can help to realize such projects successful. Page 1 of 42

Contents Some reasons to discuss these topics with Fujitsu 3 x86 server virtualization 4 What is virtualization? 4 What is x86 server virtualization? 4 The indirect advantage of a virtualization layer 4 Preconditions to the effective use of server virtualization 5 How to manage hypervisors? 5 Format of virtual machines 5 Performance impact of the hypervisor 5 Benefits of server virtualization 6 Can everything be virtualized? 6 Market acceptance of server virtualization 6 Server virtualization and cloud computing 7 Server virtualization, what else? 7 Private Clouds 8 What is cloud? 8 What is Private Cloud? 8 Preparations for the effective use of Private Clouds 9 How to manage Private Clouds? 9 Benefits of Private Clouds 9 Can everything be brought to the Private Cloud? 10 Performance impact of Private Clouds 10 Market acceptance of Private Clouds 10 Risks of Private Clouds 10 Private Clouds and server virtualization 11 Private Clouds, what else? 11 Microsoft Private Cloud Fast Track 11 Intel Cloud Builder 11 Versatile servers with top performance FUJITSU Server PRIMERGY Rack 12 PRIMERGY rack server overview 13 Economies of scale FUJITSU Server PRIMERGY Blade 14 Cloud extension servers FUJITSU Server PRIMERGY CX 16 Scale-out smart 17 Spend small 17 Integrated server lifecycle management ServerView Suite 18 Standardized administration of physical and virtual servers 18 Efficient Virtual-IO Management 18 Automating server lifecycle operations 19 Build your Private Cloud infrastructure 19 Ready for self-service provisioning 19 The Flexible Data Safe FUJITSU Storage ETERNUS DX 20 ETERNUS DX a central piece of virtualized and cloud data centers 20 ETERNUS DX provides answers 21 What about data protection? 22 Complex environments 22 One-for-all 22 Proven data protection appliance 23 Backup to disk with de-duplication 23 Fujitsu integrated cloud infrastructure solutions 24 Challenges in approaching private cloud infrastructure projects 24 Solution - The integrated systems approach 24 FUJITSU Integrated System Cloud Ready Blocks 25 FUJITSU Dynamic Infrastructures for VMware vcloud 25 SAP-aware IT infrastructure FlexFrame Orchestrator & Solutions for SAP HANA 26 FlexFrame Orchestrator 27 FlexFrame Orchestrator move towards SaaS 27 FUJITSU Solutions and Services for SAP HANA What about client virtualization? 28 Virtualization enables centralization 28 Various concepts for different requirements 28 Fujitsu s Virtual Client Computing approach 29 Fujitsu Thin Clients 30 Scout Enterprise and ELIAS 30 Fujitsu Thin Clients - Supporting elux and Windows Embedded 30 Choice of Operating Systems 31 Benefits of the Fujitsu Thin Client Architecture 31 Fujitsu VDI Bundles 31 Maintenance Services 32 Hardware Maintenance 32 HDD Retention 32 Software Support 33 Benefits of Fujitsu Maintenance services 33 Managed Services 34 Data Center Services 34 Managed Data Center 34 Managed Storage 34 Managed Server 34 Managed Application 35 End User Services 35 Virtual Client Services 35 Classic Client Services 35 Managed Mobile 35 Unified Communications and Collaboration Services 35 Managed Maintenance 35 Financial challenges and benefits 36 Financial benefits 37 Advantages at a glance 37 One Stop Shopping 37 Cloud Services & Solutions by Fujitsu 38 Fujitsu Cloud Infrastructure as a Service 38 Fujitsu Cloud IaaS Trusted Public S5 38 Fujitsu Cloud IaaS Private Hosted 38 Fujitsu Private Cloud Infrastructures 38 A word on security 38 Additional benefits included 39 Fujitsu Cloud Integration Platform 39 Server virtualization or Private Cloud? 40 Assessment services 40 Helping you build your Private Cloud 40 Our approach cloud customer journey 41 Page 2 of 42

Some reasons to discuss these topics with Fujitsu Fujitsu has a very long history in the topic of server virtualization more than 40 years. It started with virtual machines in our mainframe offering, GlobalServer and Fujitsu s BS2000, which still are available. Knowing server virtualization technology and its benefits from the beginning, Fujitsu has also completed thousands of x86 server virtualization projects successfully. Fujitsu also transferred its experience as one of the world s leading cloud service providers in helping customers to build their cloud environment. This is proven by many current success stories and Fujitsu s contributions in in private cloud programs from our technology partners like Intel and Microsoft. Also Fujitsu s products, such as FUJITSU Server PRIMERGY and FUJITSU Storage ETERNUS benefit from the comprehensive experience as service provider and system integrator. PRIMERGY server and ETERNUS storage systems are optimized for x86 server virtualization and cloud infrastructures among others by using the latest technologies, certain features and maximum compatibility with market standards as proven by many benchmark records. Moreover it is also worth mentioning the integration of server virtualization in Fujitsu solutions and Fujitsu s offerings that extend virtualization. One example of the use of server virtualization within complete solutions is FUJITSU FlexFrame Orchestrator an entire solution for SAP environments. FUJITSU ServerView Resource Orchestrator is an example of an extended server virtualization offering. It allows the uniform management of a mixed environment even if different server virtualization technologies are used or if it is a mix of virtual machines and physical servers. That is complemented by the offering of complete pre-configured and preinstalled ready-to-run converged solutions like Fujitsu Cloud Ready Blocks which, besides its further benefits of a converged infrastructure, enables a very short time-to-production. Not to forget Fujitsu s data protection appliance FUJITSU Storage ETERNUS CS, harmonizing and optimizing entire backup and archiving scenarios. A further essential argument why you should deal with Fujitsu in the area of server virtualization and cloud computing is Fujitsu s complete service offering. This service offering for all aspects of server virtualization and including any kind of cloud services starts with pre-defined and fixed price assessment services to analyze the current customer situation and to provide customers with re commendations about how to proceed with their IT. Among others, these OPTIMIZATION Services are available for cloud computing and server virtualization. Beside these consulting services, ROI/ TCO estimations, design services, delivery services, operation services, product/solution-related services, various managed services and financial services are also available. Fujitsu s close cooperation with all market leaders in virtualization and cloud technologies puts us into a position to be the reliable advisor of our customers. For some similar technologies we deal with different partners for example on the server virtualization layer with Citrix, Microsoft, SuSe, Oracle, RedHat and VMware in order to have an appropriate solution for any customer requirement. Moreover, it should be mentioned that Fujitsu is the only server manufacturer today that develops and produces its x86 PRIMERGY servers in the heart of Europe. One further argument, especially for global customers, is Fujitsu s capability to serve customers worldwide with all levels of expertise, products and services. Our follow-the-sun call centers support more than 25 languages. Page 3 of 42

x86 server virtualization What is virtualization? Within the IT industry virtualization is used between today s standard interfaces to abstract different layers from each other. Because of defined and comprehensive interfaces the dependencies of different IT layers (e.g. the server hardware and the connected network infrastructure) are very strong and often result in inflexibility and low utilization. For example: When one layer is updated, the other one needs an update, too. When one layer is defined, the upper and lower layer often can t be used for anything else. To overcome these strong dependencies an additional layer the virtualization layer can be inserted. As today s IT has many defined layers, the possibility of inserting separation layers between them is also varied. Just to name some of the resulting virtualization technologies: I/O virtualization Server virtualization Network virtualization Application virtualization Storage virtualization Client virtualization Operating system virtualization... Many IT installations during the past years often contained more than one of these technologies in order to combine their related benefits and to achieve a state-of-the-art, dynamic IT infrastructure. In terms of this document we are focusing on x86 server virtualization. What is x86 server virtualization? As the title indicates, x86 server virtualization describes the virtualization layer between x86 architecture-based server hardware and the associated operating system. This virtualization layer is usually called the hypervisor. This hypervisor isolates the x86 server hardware from the various operating systems. The server hardware sees it as its operating system and provides the known operating systems with the capability to use pre-defined portions of the available x86 hardware resources. Those portions are called virtual machines (VMs) and are fully isolated from each other. They do not even know each other. This enables the sharing of server-hardware capabilities between different operating systems and applications. The core tasks of a hypervisor are: Foundation to operate VMs Separation of the VMs from each other Efficient distribution of resources between VMs in line with the administrator s specifications Mapping of machine instructions issued in a VM Mapping of I/O jobs The indirect advantage of a virtualization layer By adding an additional layer as an interface between the server hardware and the operating system, a further major advantage can be achieved: it is possible to influence their communication. Said influence never means modifying anything, but it enables time shifting and even more important sharing of information. Transferred to server virtualization this means that memory and CPU states of a virtual machine can be copied to another server. The result is one major feature of using hypervisors: Live Migration (aka as VMotion, XenMotion, ) of virtual machines (including operating system and application) without any interruption from one server to another one This is the fundamental technology used for many further automation features provided within hypervisor management. Page 4 of 42

Preconditions to the effective use of server virtualization In addition to the very obvious components of a virtualized infrastructure: hypervisor, its management and appropriate x86 server hardware (optimized server virtualization support, fitting I/O connections) centrally accessible storage is also an elementary component. To make use of the high availability options e.g. restart of a virtual machine in case of a hardware failure on a different server the server inevitably needs access to the data of that virtual machine where it should be restarted. So typically storage consolidation has to be done first, before x86 server virtualization is introduced/expanded to leverage all the capabilities provided by this technology. This can either be done with central storage systems or by using storage virtualization (e.g. of local discs within the server) which provides similar capabilities. How to manage hypervisors? As can be imagined, the hypervisor itself has to be a lean and very efficient piece of software. Therefore, to provide little or no surface for security attacks the hypervisor itself is optimized to support its basic functions and to move all resource-intensive tasks (e.g. management via GUI, automatism, rules, ) to outside management software. This management software takes care of the entire management of the hypervisor AND the virtual machines. It allows comprehensive management of the hypervisor and virtual machine capabilities. Every hypervisor vendor provides its own management software, which partly is also able to manage hypervisors/virtual machines from other vendors. But usually you get the best results and access to the full set of features if the management software of the hypervisor vendor is used. To have an indication of pure hypervisor size it should be noted that for example vsphere ESXi from the market leader VMware has a size of approximately 150 MB. Format of virtual machines Due to the fact that the variable hypervisors are based on technically different sources, a virtual machine generated for one specific hypervisor would not be able to be operated on the hypervisor of another vendor. To overcome this problem and to enable appliances (the application ships as part of the virtual machine and not in conventional installation format) all major hypervisor vendors support the OVF (Open Virtualization Format). By using this format the respective virtual machine can be executed on different hypervisors without any changes. However, by using this format (standardized by Distributed Management Task Force, Inc. short DMTF) some specific features provided by just one vendor probably can t be leveraged for the VM in OVF because it is standardized. In the past and also likely in the future this results for some customers in the need to operate more than one hypervisor type in their data center. Performance impact of the hypervisor Inserting an additional layer often gives the impression that everything gets complicated and more power is needed. This partly applies also for x86 server virtualization, BUT x86 servers have had a tremendous performance boost for many years, which is still continuous The average utilization rate of x86 servers without using server virtualization is usually below 15% Today s x86 servers and their used components are optimized for server virtualization Nearly all hypervisors are stable and performance-optimized in various ways This results in the overall message that the typical performance impact of much less than 10%, if real-time operating systems are not used, can be disregarded. Page 5 of 42

Benefits of server virtualization Customers can achieve many business benefits by using server virtualization. The technology in principal might not be new, but it has never paid off on such large scale. First, for most implementers the achievable consolidation ratio was the key motivation to introduce server virtualization within their company. When customers are able to replace 15 (or even more) old servers with one new server that additionally needs less power than one of the old servers, this results in tremendous savings in investment costs (CAPEX) and operating cost (OPEX energy, space requirement and management). Additionally, the homogenous virtualization layer allows customers to run old operating systems on new hardware. The example often used is Windows NT, which is already out of any Microsoft support and certification program and which is executed in a virtual machine running on the up-to-date Fujitsu PRIMERGY generation. Any virtual machine can also be implemented on any virtualized server hardware, which provides very flexible use of all x86 resources. Many automation functions could be implemented with the option of live migration of workloads from one server to another. For example, power-optimized use of servers while all applications are up and running: if the applications are only rarely used, they can be aggregated on a few servers and the remaining servers could be switched off. When more compute performance is needed, an appropriate number of switched-off servers would be powered-on and the applications in the virtual machines would be live-migrated to the powered-on servers all of that fully automatically and without any interruption of the application. Similar things apply for hardware maintenance windows: zero downtime. Software deployments also get much easier: a virtual machine does not need to be active the management of the hypervisor can also update offline machines. Likewise all hypervisor vendors provide convenient tools to run automatic updates of all affected machines or duplicate existing virtual machines or templates. A new service can be up and running with just a few mouse clicks. Not to forget the very easy scalability. As mentioned above, there are many options to lower the number of powered-on servers. The opposite, e.g. extending a virtualized environment, just needs an additional server with the appropriate hypervisor. Just connect the server to the network and it can be integrated in the overall environment with a few mouse clicks. All of that is complemented by the integrated and uniform high availability concept that comes with using server virtualization. In the past it was often very complicated to set up high availability solutions, because many of them had application or operating-system-specific dependencies and were mostly associated with an additional license fee. By using server virtualization all hypervisor vendors enable an integrated, application and operating-system-independent concept: if a server fails or can t be contacted, all virtual machines can depending on the predefined settings automatically be restarted on another server. This is uniform for the complete virtualized environment. On top of this, you can add mechanisms which control the applications to extend this general capability to an application-aware feature. To avoid misunderstandings: traditional clusters still work when server virtualization is used. Can everything be virtualized? Unfortunately not everything can be virtualized with server virtualization. All servers produced today include virtualization-optimized features. But servers bought more than 5 years ago probably do not support all capabilities of a hypervisor and its management. Also certain I/O cards (e.g. dongles, fax cards, special graphic cards,...) can t be used with x86 server virtualization. Which components are supported can be seen in the hardware compatibility list (HCL) of the various hypervisor vendors. The number of unsupported and currently available components is getting smaller and smaller. Market acceptance of server virtualization According to hypervisor vendors and many analysts more than 70% of all workloads of x86 servers are running in virtual machines today. Moreover, also according to statements from IDC, Gartner and Forrester, the market share of Fujitsu s hypervisor main partners, Citrix, Microsoft, SuSe, Oracle, RedHat and VMware, together is big- Page 6 of 42

ger than 99% of all hypervisors used in business. The top three in the ranking with regard to the number of virtual machines running on which hypervisors are: 1. VMware 2. Microsoft 3. Citrix Server virtualization and cloud computing The capabilities of server virtualization, especially its great benefits with regard to flexibility, uniform SLAs, automation options and scalability, can be perfectly used to deliver the foundation for cloud computing. This does not mean that any kind of cloud computing always relies on server virtualization, but it can be seen as one of the key enabling technologies for it. The picture below describes the movement of customers from virtualization towards cloud computing and the logical steps in between. Server virtualization, what else? As already stated in previous sections, x86 server virtualization is a mature technology which naturally also expands its functions in associated areas. The main areas today are storage virtualization, network virtualization and cloud management. With cloud management all kinds of cloud computing: private, hybrid and public clouds are addressed. Overall this development results in many nice features, formerly known from separate tools and vendors only, can easily be accessed by additional licensing options of the server virtualization layer and its management. Meanwhile all hypervisor vendors have an offering beyond pure server virtualization and these offerings merge together. This also applies for Fujitsu with offerings that extend virtualization described in further sections of this document. Any kind of cloud computing, whether private, hybrid or public clouds, is more than the extensive use of server virtualization. However, server virtualization is often one step towards cloud computing, which needs many more capabilities to be implemented. All hypervisor vendors work on their own cloud stacks to enable customers to build their own cloud solutions. Moreover, they offer integrated tools for uncomplicated access to cloud services from own or publicly available offerings to also leverage the benefits of these cloud offerings. Page 7 of 42

Private Clouds What is cloud? Fujitsu defines cloud as the consumption of infrastructure, an application, an activity or content of which that consumption comprises three distinct attributes: Pay per use Elastic and scalable Self service Clouds are usually available in four different formats: Private Cloud is dedicated for one customer. Community or Trusted cloud is for serving a number of selected customers. Public cloud is for (theoretically) every customer. Hybrid cloud is any combination of the three others. Each format could provide services with the three distinct attributes. The most popular services today are: IaaS, Infrastructure-as-a-Service: providing server, storage and/or network capacities to its users (e.g. system administrator) PaaS, Platform-as-a-Service: providing operating systems and software development tools including the necessary IT infrastructure to its users (e.g. software developer) mostly used to provide SaaS later on SaaS, Software-as-a-Service: providing the ability to use software to its users (e.g. any user needing the software) BPaaS, Business-Processes-as-a-Service: providing the use of complete business processes to its users (e.g. logistics manager) Cloud: Consuming IT as a Utility Private just for you Elastically Scalable Pay per use Community selectively shared Hybrid a combination Self Service Public shared with anyone IaaS PaaS SaaS BPaaS From the user perspective, the technology and the how to issues usually associated when a new service is needed are completely taken away. Users of cloud services can fully concentrate on their core business and do not have to deal with daily IT operations because of the standardized and automated processes coming along with cloud computing. Just to give you an example: by using the cloud independent of whether this a private, public, community or hybrid cloud, but depending on the service offered, see examples above a catalog with predefined services is the starting point. Access is realized via a self-service portal where the user can apply for the requested service. After the user has found its appropriate service and applied for it, an acceptance/rejection workflow runs automatically. If the request is accepted, the user can access the service according to the description of the catalog. In addition to the functional description of the service, the aforementioned service catalog also contains information on the pricing (based on use time), term and time of payments and the quality description of that service: like availability time a year, recovery time, frequency of backups (if any) and many more. Last mentioned examples are called Service Level Agreements, in short SLA. Summarized, the user of a cloud no longer has to take care of technology and how to set it up the user can pick any available service, just use it when it is needed and only has to pay when the service has been used. What is Private Cloud? Private Cloud is a cloud environment that only serves one single customer. It is operated in two different ways: Private Cloud on-premises means the operation of your cloud in your data center with your IT infrastructure Private Cloud off-premises means the operation of a dedicated (again, just for you) as-a-service offering in the data center of your cloud provider As the cloud environment in both cases is dedicated to you and your needs, it is obvious that the key criteria for cloud computing again: pay per use, elastic and scalable, self service are difficult to match in full. For example, the benefits of pay per use, if you have a private cloud on-premises, might not be matched in full because you are still the owner of the entire IT infrastructure and there are investment and operation costs; more or less independent of how much capacity is used. On the other hand you have much better options to take influence on everything in that cloud, including the definition of SLAs and how to handle your data in detail. In terms of this document, Private Cloud is Private Cloud on-premises. Page 8 of 42

Preparations for the effective use of Private Clouds Before transforming your IT infrastructure into a Private Cloud or setting it up from scratch, a detailed analysis of the business processes within your company has to be undertaken. This has to include how your individual short, mid and long-term targets can either be achieved by: Extended use of virtualization technologies and associated automation tools Private Cloud environment on-premises Community or publicly available as-a-service offerings Otherwise, you could possibly implement a Private Cloud environment and the achievements do not match your expectations. How to manage Private Clouds? The management of Private Clouds needs the same principle architecture as the management of any cloud. In general this is: The word service in the picture above, stands for that kind of service that should be provided by the Private Cloud to its users: infrastructure, platform, software or business processes. All management software components have to be integrated with each other to achieve a complete cloud solution. Today several tools are available for Private Cloud computing, e.g. Fujitsu ServerView Resource Orchestrator Cloud Edition, which is described in a separate section of this white paper. In addition and as already mentioned in the section on server virtualization, complete cloud management tools are available from hypervisor providers and also from management software companies. To have the optimal solution for our customers and their needs, we complement our portfolio with these solution stacks. Some of these tools, e.g. VMware vcloud Suite, also allow managing resources from community or public cloud offerings and thus lead to comprehensive management of your complete hybrid cloud environment. Benefits of Private Clouds The three distinct attributes of cloud computing already indicate the benefits of Private Cloud computing. In particular, these are: Ease of use Cost savings and cost transparency Very flexible use of IT resources Ease of use is achieved by the general structure of a cloud. The necessary and strict multi-tenancy (in Private Clouds these are often different departments of your company), the standardized service level (SLAs) and the self-service portal build the foundation to fit this benefit. It can be even improved by using further automation functions, well defined and prepared (e.g. SLAs) entries in the service catalog and by the provided services covering as much as possible of the tasks of each user, e.g. by providing Software-as-a Service instead of providing Infrastructure-as-a-Service for the respective user depending on the needs of the user. Lower costs result from the shared infrastructure of a Private Cloud. For example, peak requirements of one department, often responsible for too many installed/assigned infrastructure components, can be absorbed by temporary assignment of free resources (e.g. compute power) when they are not needed by other users/departments. Thus, the average utilization rate is much better than before thanks to sharing the available resources between all users in a still separated (catchword multi-tendency ) way. Moreover, the elements responsible for the ease of use pay off again, because the users and administrators as well are freed from day-to-day routines and can focus on their key tasks. All of that is fully transparent through the metering and accounting functions of the cloud management layer and so avoids any fruitless discussions between departments when it comes to covering the IT costs. Generally, it could be said that as more services of a similar kind are provided by a Private Cloud the bigger the benefits are. But also the inclusion of public or community cloud services to your Private Cloud enhances the aforementioned benefits. Page 9 of 42

Can everything be brought to the Private Cloud? Comparable to server virtualization, not every service or task can be operated in a Private Cloud. Again, depending on what kind of service should be provided, there might be major adoptions necessary. Let s take Software-as-a-Service as an example. If you have the goal to provide SaaS for certain applications, these applications need some capabilities to be provided as-a-service and also need the appropriate Private Cloud management stack. Operating the application without any adaptations or special management software in an IaaS environment would not provide the requested result. Beside technical issues license costs which blow your budget could also occur. Nevertheless, because Private Cloud environments are accepted in the market (see Market acceptance of Private Clouds ) and also because nearly all established software providers and likewise many startups are extensively pushing this technology, the number of unsupported services is getting lower and lower. Performance impact of Private Clouds Obviously a Private Cloud needs an additional management layer, see section How to manage Private Clouds? Most components of that management layer are not needed all the time thus they only need small resources when they are executed. The always-on management software components, e.g. the metering tools, are optimized to have very little impact on daily operations. Today, the technology used to build the various Private Cloud services, whether it is IaaS, PaaS, SaaS or BPaaS, is different. This combined with various management options makes it very difficult to disclose exact figures on the performance impact. But the experience we gained with our own cloud service offerings and within our customer projects, where we supported our customers with the building of their Private Cloud, results in the overall message that the typical performance impact can be disregarded mostly independent of what service is provided. Market acceptance of Private Clouds According to various analysts Private Cloud computing will be used at least for parts of their IT/business by more than 40% of all enterprises. The clearly most popular service provided by Private Clouds is Infrastructure-as-a-Service; this also applies in productive use. The reason why IaaS is the most accepted service (again, within Private Clouds) is in the available offering for the required management stacks. The IaaS Private Cloud management stack is today the most complete and commercially available Private Cloud solution. As indicated in the comparable section of server virtualization, where VMware is the market leader, it is mainly used as the basis for IaaS services in Private Clouds. So it is no surprise that VMware is also the market leader in Private Cloud management stacks for IaaS. An extended IaaS is often used to provide PaaS via Private Clouds. When it comes to SaaS, mainly application-specific solutions come into play nowadays. The same applies for BPaaS. One example of SaaS Private Cloud solutions is our FlexFrame Orchestrator, which is described in the section SAP-aware IT infrastructure. Summarized, it could be said that market acceptance for Private Clouds is high. Moreover, Infrastructure-as-a-Service is dominant today, but the other service offerings are evolving very strongly and especially SaaS will, when it has greater maturity and broader-based offerings are available, surpass IaaS in Private Cloud computing. Risks of Private Clouds Just as with benefits, which are in part difficult to achieve in full, the commonly discussed risks of cloud computing usually do not apply in full for Private Clouds on-premises. One of the main reasons holding back universal adoption of cloud computing is security. Being based on the Internet does make cloud computing susceptible to cyber attacks, but Private Clouds are operated within your firewalls and that makes them at least as secure as your infrastructure was before. When a company has its data in the cloud, it is not under its direct or physical control and due to the respective, applicable law other governments may have the right to view that data (e.g. in U.S. or with U.S.-based companies as cloud providers). However, Private Cloud on-premises hosts its storage capabilities in your data center, which is fully under your control. So you decide on the accessibility of your data and how it will be protected. We could extend this section by many other points but they key message would not change: most possible risks of public cloud computing are under your full control by running a Private Cloud environment. Therefore, the risk of your Private Cloud is your responsibility and depends on the SLAs you implement for your solution. Page 10 of 42

Private Clouds and server virtualization Server virtualization is often used as the key technology in the area of Infrastructure-as-a-Service offerings in particular, but also for Platform-as-a-Service offerings. The described capabilities of server virtualization, enhanced with a serious Private Cloud management stack, are a validated combination that is often used today. It can also be said that the broad acceptance of server virtualization and its automation paved the way for cloud computing, especially with regard to IaaS. For the remaining cloud services server virtualization can be seen as enabling technology, but not as must have. SaaS and BPaaS can be built without using server virtualization, but you can also use IaaS as the enabler for SaaS. Private Clouds, what else? The natural extension of Private Cloud computing is its expansion to include cloud services from cloud service providers. This inclusion of other services is indicated several times in previous sections. For example, you can extend your compute power with Fujitsu s Infrastructure-as-a-Service offering when you need more capacity than your Private Cloud can provide. Or you use our Backup-as-a-Service offering; originally developed to support SMBs to fulfill certain compliance regulations. The inclusion of public or community cloud offerings is the next step after having a Private Cloud on-premises implemented. Microsoft Private Cloud Fast Track This program initiated by our technology partner Microsoft describes in detail how exactly a Private Cloud infrastructure has to look to operate Microsoft applications best. Fujitsu, as one of the first five members, joined this initiative directly with its announcement in November 2010. According to the strict requirements of the program and with the claim to increase the value provided by reference architectures, we jointly defined our reference architecture with Microsoft. Fujitsu s configurations, except the special versions for SMBs, consist of Fujitsu PRIMERGY Servers, Fujitsu ETERNUS Storage, Fujitsu ServerView Suite, network components and the Microsoft management software stack. Intel Cloud Builder As opposed to Microsoft Private Cloud Fast Track, this program initiated by our technology partner Intel focuses on any kind of reference architecture to build cloud infrastructures. But Fujitsu as one key contributor focuses on reference architectures for building Private Clouds on-premises, which are all different to our contribution at Microsoft Private Cloud Fast Track. Beside that we build solutions with different Private Cloud management stacks, Fujitsu s own solution using ServerView Suite and VMware or Microsoft tools. We also integrate various elements of our cloud-optimized product offering (e.g. Fujitsu PRIMERGY BX, CX and RX described in further sections of this white paper) in our reference architectures. In cooperation with Intel we are continuously setting up new configurations for different customer needs. We use the Intel Cloud Builder Program to provide our customers with publicly available guidance including a very detailed description of how to build their Private Cloud. Page 11 of 42

Versatile servers with top performance FUJITSU Server PRIMERGY Rack Virtualized environments as well as Private Cloud infrastructure require a reliable and powerful IT infrastructure that supports productivity while being efficient and flexible to meet the demand of tomorrow. As the operational heart of every data center the servers should be optimized to run their workloads. Fujitsu PRIMERGY rack servers deliver the flexibility and scalability to achieve this while also lowering costs and improving productivity. In fact, Fujitsu PRIMERGY rack servers are the first servers to use 1 Watt or less per transaction, while competitive products consume five times more power. Combined with best-in-class price/performance results this contributes to favorable lifecycle costs. They are also integrated into the Fujitsu ServerView suite (own section of this white paper), which enables efficient, intelligent management that simplifies administration and improves responsiveness to quickly adopt new business changes. Finally, the Fujitsu supply chain provides the customization required to deliver a tailor-made, tested and preassembled configuration to your site. A high-quality IT infrastructure is the foundation of the productivity and continuity that are essential for the success of any business. That s why Fujitsu is so focused on quality assurance and engineering. It ensures the high availability of our rack servers, associated with tailor-made maintenance services to support stringent SLA requirements. This results in extremely low annual failure rates which are comparable to those of UNIX servers, and protect your investment over the product lifecycle. IT performance is another key element for business success. Fujitsu PRIMERGY rack servers achieve world records and best-in-class results in different disciplines: Nearly all Fujitsu PRIMERGY rack servers lead Intel-based server rankings in CPU and Java performance benchmark results. This is also reflected in VMware virtualization environments, where Fujitsu PRIMERGY rack servers have achieved leading performance positions. To stay competitive, reducing costs is essential for all companies. Fujitsu PRIMERGY rack servers contribute to this goal by delivering efficient servers and management tools to increase business productivity, while simultaneously reducing operational costs through energy efficiency that is up to 20% better than competitive products, virtualization and simplified management. Fujitsu PRIMERGY rack servers lead the market in energy efficiency with unique Cool-safe technology. In fact, Fujitsus Cool-safe Advanced Thermal Design enables support of environmental temperatures of up to 40 C. The temperature in a data center can thus be increased by a few degrees without any problems. Each additional degree means approx. 5-6 % less energy costs for air-conditioning. Fujitsu PRIMERGY RX200 S8 Page 12 of 42

Fujitsu ServerView basic components shipped with every PRIMERGY server enables local and remote management of PRIMERGY-based infrastructures. The software accelerates server installations, while centralizing monitoring, control and integration. By eliminating complexities, server management becomes more efficient. Intelligent system management solutions enable you to simultaneously improve user productivity and simplify daily administrator s tasks. Flexibility is also a key value in our Fujitsu PRIMERGY rack server supply chain. MADE4YOU provides customized production and logistics services. These services can pre-load software, integrate third-party components, provide customized consignment stocks and specify rollout arrangements at all stages of the value chain. This results in faster time-to-operation. Our built-to-order production standards ensure that your customized PRIMERGY configurations are manufactured, tested and delivered to completely match the functionality defined in the order. This even includes the shipment of fully mounted rack server configurations, so there is no need for your IT team to re-assemble servers or components. Cost and time-to-operation are significantly reduced as a result. PRIMERGY rack server overview Fujitsu PRIMERGY rack servers provide a reliable foundation for any LOB application and data center solution. They also offer functionality tailored to your requirements: RX100: Entry-level mono-socket system for data centers, providing high availability, scalability and low TCO in a 1U chassis. RX200: Dual-socket system providing top performance for virtualized environments, high expandability and leading efficiency all in 1U space saving housing. RX2520: 2U, efficient and scalable dual socket rack server, which offers an especially well balanced price / performance ratio and huge storage capacity in a 2U housing. RX300: 2U, dual socket rack server focusing on top performance, high versatility and scalability to support all types of business applications and consolidation. RX350: 4U, dual socket rack server offering maximum performance, expandability and availability which makes it ideal for server, storage and client virtualization. RX500: 4U quad socket server leverage the price/performance of dual socket servers into the four socket area thus makes it ideal for large virtualization RX600: This quad-socket server is a reliable server for critical company IT services such as databases or large-scale virtualization, providing high availability and consistently efficient IT production Fujitsu PRIMERGY RX300 S8 Page 13 of 42

Economies of scale FUJITSU Server PRIMERGY Blade The whole world today is thus connected via networks which generate a huge amount of data and almost everybody is able to access information anytime and anywhere. Thus lots of companies are placing greater emphasis on the operation of their IT environments, not only to gain a competitive advantage in the market but also because IT services and applications have become a critical element in day-to-day business and workforce productivity. Due to this increasing demand, server rooms have to host a large number of often different hardware platforms. This makes an IT environment extremely complex and difficult to manage, leading to high costs due to personnel-intensive administration on the one hand and excessively required space on the other hand. For the operation of these systems the energy required for power and cooling emerges as an increasing share of the costs compared to the pure acquisition costs. Fujitsu PRIMERGY Blade Servers are a perfect supplement for x86 server virtualization and provide additional advantages, such as improved manageability, greater availability and operational efficiency through a shared infrastructure and virtual input/output. Fujitsu PRIMERGY Blade Servers offer the ideal balance of performance with scalability, and are the standard for a wide variety of enterprise business and HPC scale-out applications for small, medium, and enterprise data centers. They are the perfect platform to build a private cloud or converged infrastructure, designed to maximize time and efforts. The blade enclosure provides all the power, cooling, and I/O infrastructure needed to support a modular infrastructure, interconnects and storage components today and throughout the next several years. PRIMERGY Blade Servers can be used to meet increasing compute performance requirements without suffering from an explosion of costs and increased administration complexity. Fujitsu offers versatile enclosures to match the unique needs of large or small IT environments. The PRIMERGY BX900 S2 is a complete dynamic server infrastructure in one single blade chassis. The blade server can be dynamically modified for various IT requirements: it reduces costs and makes IT more flexible. The PRIMERGY BX900 has space for up to 18 server blades in a 10U chassis. The Fujitsu PRIMERGY BX400 is a fully-featured blade system built from the ground up to be user-friendly and versatile, ideally suited for midmarket organizations and branch offices. It provides an optimum combination of up to eight server or storage blades in a small enclosure as a rack version with 6 height units or as a separate floor-stand version. Fujitsu PRIMERGY BX900 S2 Page 14 of 42

As compute nodes, Fujitsu offers two different dual-socket server blades which can be used in both chassis. The Fujitsu Server PRIMERGY BX920 S4 is equipped with the cost-optimized Intel Xeon E5-2400 v2 processor product family and offers the ideal balance between performance and cost efficiency. The Fujitsu Server PRIMERGY BX924 S4 sets new standards in the area of versatility and scalability of dual-socket server blades and thus reinforces its position as a high-end server. With two CPUs of the new Intel Xeon processor E5-2600 v2 product family, 24 DIMM slots supporting up to 1,536 GB of memory and an integrated 10 Gbit/s Ethernet Universal Converged Network Adapter (UCNA), the server blade is ideally suited for extensive virtualization and consolidation projects. They can be equipped with the latest Intel Xeon processor E5 product family, provide scalable memory configurations with up This UCNA enables Ethernet on its own and as a combination of Ethernet and Fibre Channel over Ethernet (FCoE) protocols and can be used to partition the 10 Gigabit Ethernet adapter into up to eight physical functions, so that the individual bandwidths of the channels can be adapted to the requirements of each application. Thus offers considerable benefits for virtualized environments. Traditional virtualized environments often require between six and eight connections per server in order to migrate virtual machines and for the management, backup and storage connections. The converged network adapter can replace traditional Host Bus Adapters and Ethernet Network Interface Cards, thus notably reducing costs. Fujitsu PRIMERGY BX400 S1 Page 15 of 42

Cloud extension servers FUJITSU Server PRIMERGY CX Both server virtualization and cloud computing deal with large-scale use scenarios, which will inevitably grow to encompass broader service requirements in order to map individual business dynamics. Therefore, the server infrastructure has a very important impact, especially if much computing power is needed. On the other hand, traditional data center facilities do not easily keep pace with those massive compute capacity demands, since they have to master additional challenges: The Fujitsu PRIMERGY CX Cloud extension servers are targeting large scale-out server deployments. Increased power envelopes and cooling requirements for those servers and related infrastructure Limitation in data center floor space, and the requirement for more computing power in a limited amount of space Limited budgets enforcing minimized initial purchase costs and subsequent maintenance costs and operational spending The need for more efficient manageability and less complexity in the operation of massive scale-out compute resources The Fujitsu PRIMERGY CX Cloud extension servers are Fujitsu s platform for cloud computing, high performance computing (HPC), service provider and any large scale-out computing server farm. They focus on providing large data centers with massive scaling power for x86 servers, while at the same time delivering new data center economics for server density, energy consumption, heat optimization and lower overall operational costs. The Fujitsu PRIMERGY CX server family has everything customers need to achieve a new dimension of cost-effectiveness with a cloud data center. Due to their innovative scale-out design, the Fujitsu PRIMERGY CX servers require less space per rack and less energy & heat per server as compared to conventional rack servers. They pay dividends in significantly lowered operating expenses, easier installation and more aggregated computing power in the data center at lower all around investment. Page 16 of 42

Fujitsu PRIMERGY CX400 S2 Scale-out smart FUJITSU Server PRIMERGY CX400 multi-node server provides a condensed form factor, enabling you to scale-out smart by packaging 4 independent dual-socket server nodes and up to 24 local storage drives into a consolidated 2U rack enclosure. Fujitsu PRIMERGY CX400 fits smartly into existing data center racks, by providing full compliance to conventional front-to-back airflow, standard 19 housing of the CX400 chassis and rear connectivity for communication. In this way, team play with an existing rack server infrastructure is easy to achieve. Its 4 in 2U granularity results in half of the rack space used, lower hardware investment and consolidated efficiency in management for the same performance as compared to standard rack servers. The result is significantly higher performance per standard 19 rack. Spend small The minimalistic design of Fujitsu PRIMERGY CX reflects the fact that scale-out applications stacks use software functions in the solutions architecture to care for failover and redundancy. This means that hardware-based redundancies can be replaced by those software functions, thus reducing the number of hardware components required with each server unit. And that in turn pays dividends streamlined CX server units, cutting down procurement costs compared with conventional rack server configurations. The space-saving design also ensures that extensions in the data center do not require additional square footage. The result is savings in the cost and work of providing the physical infrastructure. All this has a positive impact on your IT budget and your capital expenses: Depending on the configuration, you can slash these costs by up to 20% with the Fujitsu PRIMERGY CX servers, compared with traditional rack servers. Fujitsu s PRIMERGY CX400 uses shared redundant fans and power supplies. The energy consumption is significantly minimized while providing enhanced availability and higher effectiveness of management with hot-plug server nodes, power supplies and local storage drives. Cost-effectiveness is granted for Fujitsu PRIMERGY CX400 by conventional front-to-back cooling, rear-side external connectivity, installation and operation in existing data center rack and air conditioning infrastructures. The server nodes can be individually configured and independently serviced. Additionally a choice of PRIMERGY CX dual-socket server nodes with the latest Intel Xeon processor E5 family without (1U height) and with (2U height) GPGPU (General Purpose Graphics Processing Unit) and co-processor options enable great flexibility to match different solution stacks with Fujitsu s PRIMERGY CX400. Page 17 of 42

Integrated server lifecycle management ServerView Suite Companies today expect considerably more from their IT departments than just the safeguarding of computer operations: Irrespective of the economic situation the pressure to continue to provide services, which are equal to or even better than the previous ones, is on the increase while budgets are frequently stagnating. To ensure that this task does not become insurmountable Fujitsu has been continuously revising system management functionality in order to meet these increased demands. The focus is traditionally on those functions, which ensure fail-safe and flexible operation of servers in addition to the constant availability of business-critical data and which also facilitate their consolidation. Our key attention was recently placed on integrating technologies for the virtualization, dynamization and automation of IT landscapes up to their integration in cross-location and corporation solution concepts, e.g. cloud computing. ServerView Suite is the management tool from Fujitsu used for the administration of industry-standard servers. Its focus is traditionally on those functions, which ensure fail-safe and flexible operation of servers in addition to the constant availability of business-critical data and which also facilitate their consolidation. Fujitsu s ServerView Suite offers comprehensive administration covering the overall lifecycle of individual computers as well as entire machine parks and which combines decisive cost benefits with maximum performance and user-friendliness. Although existing IT capacities are better used thanks to virtualization and a medium to long-term reduction can even be achieved with them, administrative spending grows compared to conventional infrastructures with their clear-cut allocation of servers and applications. Therefore, companies need a management platform, which combines a consistent view of the IT landscape with comprehensive functions that are centrally managed from a single point of control. Fujitsu ServerView Suite is one such platform which is also easy to understand and operate. Functionally, it is divided into the five subsections: Deploy, Control, Dynamize, Maintain and Integrate. It is designed for use in so-called Open Systems environments, i.e. on industry-standard servers which run under the operating systems Windows and Linux (SuSE and Red Hat) or are used as hosts for VMs that use a hypervisor like VMware ESXi, Citrix XenServer or Microsoft Hyper-V. Standardized administration of physical and virtual servers As one of the core components in the subsection Control Fujitsu s ServerView Operations Manager (SV OM) supports the standardized administration of all physical and virtual servers in the network. This enables control in just a few steps and at the same time ensures increased system availability. A well arranged management console that gives administrators a clear overview of the states of physical servers, VM hosts and virtual machines. It can be used to perform all the important basic operations (starting/stopping, interrupting/resuming and restarting servers). Furthermore, it shows all the configuration parameters in full, thus creating at the same time the basis for detailed performance monitoring and coherent event management. The subsection Dynamize combines a series of special system management tools, which above all permit dynamic and efficient use of physical and virtual resources. They differ from the prevalent tools in SV OM by the fact that they also have comprehensive functions for the automated provision and administration of IT infrastructure resources. This includes the following products: Fujitsu ServerView Virtual-IO Manager (SV VIOM) Fujitsu ServerView Resource Orchestrator Virtual Edition (ROR VE) Fujitsu ServerView Resource Orchestrator Cloud Edition (ROR CE) Efficient Virtual-IO Management The aim of Fujitsu ServerView Virtual-IO Manager (SV VIOM) is to ensure as smooth and efficient as possible communication of the PRIMERGY blade and rack server with clients and storage arrays. For this purpose the module allocates previously defined virtual network addresses to the individual servers and also determines via which interfaces they are to establish connection to the LAN or SAN and how they are to be booted. To enable this to work the SV VIOM saves all the specific information about the computers (e.g. MAC addresses and WWNs) in a separate, hardwareindependent server profile, which is kept in a central repository outside the server. Page 18 of 42

As a result, individual applications can be started without any further configuration effort by the administrator allocating a specific profile to a server and by using the address previously defined for this purpose. Ultimately, the SV VIOM creates a separate domain for server management, thus separating it completely from LAN or SAN management. Any conflicts and overlapping between server, LAN and storage management are ruled out from now on, because through using constant virtual addresses there are no changes in LAN and SAN management. Automating server lifecycle operations Fujitsu ServerView Resource Orchestrator Virtual Edition (ROR VE) is a system management tool that delivers integrated administration of physical and virtual servers. By simplifying and automating server lifecycle operations across both physical and virtual environments, IT organizations can increase the efficiency of their day-to-day server operations. Time for deploying or exchanging servers can be reduced by up to 90%. Moreover, ROR VE enables cost-efficient N+1 high availability. IT organizations can now protect more servers without paying a premium for dedicated high-availability tools like cluster software. By assigning one or more spare servers to a pool of production servers, it is possible to automatically failover any production servers to the spare server in the event of hardware or operating system failures. Business applications can be resumed without any administrator intervention. Compared to manual recovery processes, server recovery time is reduced significantly, thus resulting in faster responses to server failures. This applies to both physical and virtual server environments. Build your Private Cloud infrastructure ServerView Resource Orchestrator Cloud Edition (ROR CE) delivers all the functions needed to manage a private cloud infrastructure. The software is specifically designed to set up an Infrastructure as a Service (IaaS) environment with shared resource usage. ROR CE delivers dynamic resource management and cloud service management enabling self-service provisioning for simple and speedy IT delivery. Physical and virtual servers independent of the hypervisor or a mix thereof (e.g. VMware vsphere, Microsoft Hyper-V, RedHat KVM or Oracle VM) are supported storage and networks, are automatically provisioned in minutes, at a fraction of the cost of traditional provisioning methods. In addition, ROR CE guarantees the availability of IT infrastructures by providing a number of high-availability options at various levels. From the protection of single physical and virtual servers, to recovery support for a complete blade chassis or storage system failure, to disaster recovery in the case of complete site failures. Ready for self-service provisioning ROR CE fundamentally changes the way IT resources are provisioned and the way IT users get access to these resources. IT users are provided with a service catalog of predefined infrastructure templates which include logical descriptions of single virtual or physical servers, plus multi-server configurations. Available on a web portal, this service catalog enables IT users to easily select and request their IT resources. Consider a sample usage scenario where an IT administrator requires IT resources for a web service. Instead of directly approaching the IT department, he just opens the service catalog on the self-service portal, selects a multi-server platform and starts the provisioning request. Upon approval of his request, the complete provisioning process runs unattended without any administrative intervention. ROR CE takes the required resources from the resource pools and automatically builds a ready- to-use multi-server configuration consisting of virtual and physical servers, storage and network connectivity. Constantly optimize infrastructure In addition, the self-service portal allows access to advanced system management capabilities providing tools for central monitoring of IT resources, optimizing and planning resource pool capacity, and for gaining access to accounting information. Automatic build Resource request Admin approval Infrastructure ready to use Page 19 of 42

The Flexible Data Safe FUJITSU Storage ETERNUS DX Data has been growing at an annual rate of about 60% for years and is increasing at the same rate. The demand for virtualization, for server consolidation and cloud computing is rapidly increasing. This is why many storage administrators are familiar with the problem of overload caused by the continual rapid growth in data volume. New applications and an increasing amount of non-struc- tured information and data analyses mean that many IT systems have reached their capacity limits. The I/O requirements of today s applications have also become more demanding The market will require storage and servers to have higher performance, higher reliability, greater functionality, and increased cost effectiveness. Many already described key functions like Live Migration, High Availability, Dynamic Resource Scheduling or Disaster Recovery mechanisms, just to name some, cannot happen without a central storage system, which is the center piece of any virtual machine farm and Private Cloud infrastructure. Fujitsu has redefined the standards of enterprise storage with the introduction of the latest generation of Fujitsu ETERNUS DX systems in 2013. Combining leading performance architecture with automated quality of service management the ETERNUS DX series aligns storage resources with business priorities, thus enabling higher system utilization and delivering increased system consolidation capabilities and a faster ROI. Unified scalable entry-level and midrange systems, a seamless family concept enabling system upgrades and ETERNUS SF, the unified management suite across the product line, reduce operational and migration costs. ETERNUS SF provides enterprise-class functionalities in the entry and midrange class and allows flexible disaster recovery concepts for the different model sizes, thus decreasing investment costs. Whereas traditional vendors offer different and discrete storage architectures in the entry-level, midrange and high-end segment, the ETERNUS DX approach differs with one uniform system design and uniform system management over the complete product line in all system segments. The only model-specific component is the storage control unit; all other components like disk shelves and management software products are the same for all models. This allows upgrading of smaller systems into larger ones by just exchanging the control unit. Administrators who know how to operate one ETERNUS DX model can run any other model in the same fashion. Customers and partners benefit from this architectural principle through less costs of growth and reduced operational effort. ETERNUS DX a central piece of virtualized and cloud data centers Storage operations, especially in highly virtualized environments, generate a huge workload in data center administration. This is where Fujitsu ETERNUS SF management software helps with its standardized storage management. If you know how to operate one storage device in the family, you are able to run any of them! Innovative advanced functions help to increase operational efficiency. For example, Thin Provisioning means that the administrator can assign virtual capacity to applications so that the real, existing capacity can be pooled. There is no need to invest up front in disk capacity, which is just reserved for future demands in specific cases and is not used productively in the short term. Fujitsu ETERNUS SF management software also offers close integration with server virtualization offerings, such as VMware. It enables storage systems and servers to work together with onsite failovers during disasters, and it enables servers to offload tasks to the storage system, for example provisioning, cloning or the replication of virtual machines. Fujitsu ETERNUS DX Family S3 Generation Page 20 of 42

Thanks to a wide range of guard and protection functions, the system family is like a bank safe for the reliable and uninterrupted management of enterprise data. Fujitsu s ETERNUS DX family supports uninterrupted operations at all levels from the physical systems to the implementation of flexible disaster recovery concepts. For example, ETERNUS DX integrates perfectly with VMware s Site Recovery Manager (SRM) solution. SRM simplifies and automates the key elements of disaster recovery: setting up disaster recovery plans, testing those plans, executing failover when a data center disaster occurs, and failing back to the primary data center. Simplifies and automates disaster recovery workflows: Setup, testing, failover Turns manual recovery runbooks into automated recovery plans Provides central management of recovery plans from the VMware vsphere Client From a central management station, the vcenter, all actions can be monitored and managed from one point end-to-end. They can calmly prepare the emergency plan, test it and improve it where necessary without any impact on the running operations. All actions are logged and are available for an audit. One key challenge for each storage vendor is to support virtualization and cloud as best as possible. It therefore makes sense to move storage-intensive tasks from the servers executing the applications and perform them directly in the storage system. To enable this, hypervisor and cloud management vendors are delivering APIs to allow greater interaction with storage system. Just one example: in an effort to simplify the interaction and to make it more efficient, VMware developed the vstorage APIs for Array Integration in short VAAI. This API separates the tasks of the hypervisor and its storage devices, enabling each to focus on what it does best; virtualization-related tasks for the hypervisor and storage-related tasks for the storage arrays. With VAAI, storage array vendors can directly integrate their storage hardware and applications with vsphere. VAAI enables certain storage tasks, such as cloning, to be offloaded to the storage array, which can complete them more efficiently than the host can. Rather than use host resources to perform the work that was required prior to VAAI the host can simply pass on the task to the storage device. ETERNUS DX provides answers Within our seamless ETERNUS DX family concept we offer enterprise functionality right from the start. Improving storage utilization rates by implementing the Thin Provisioning feature is becoming a critical success factor for any organization. This feature allows you to break the traditional link between allocated and purchased capacity, thus by starting with a low investment you can operate storage systems more efficiently. The support of standard interfaces and APIs (e.g. VAAI, VASA, ) for virtualized IT infrastructures becomes an integral part of ETERNUS DX disk storage systems. Since hypervisors are built to share storage resources between clustered servers, a better mechanism was needed to lock and unlock locked storage. This led to the creation of the VAAI primitive known as Hardware Assisted Locking or Atomic Test and Set, which drastically accelerates I/O operations when resources are shared. This type of hypervisor-driven storage functionality is likely to continue to grow in importance in the future, with storage arrays adapting to the demands of virtual data centers. End users have been very enthusiastic about the impact of this sort of array integration with the hypervisor. It allows them to take better advantage of the advanced features of their storage arrays, and results in dramatic performance improvements. But growing virtualization deployment also increases storage workloads. The value of the new ETERNUS DX series for virtualization operations is manifold: The new ETERNUS DX systems offer 5 times more I/O performance which means that 5 times more VMs can be stored on an ETER- NUS DX system. Stable response times for VMware & Hyper-V during high storage workloads with Quality-of-Service and I/O prioritization functionality High level of VMware / Hyper-V integration Thin Provisioning and dedup increase capacity utilization Functionality for simple backup and restore of VMs Infrastructure solutions for server virtualization reduce time to production ETERNUS DX is the right answer, it is a highly cost-effective all in one solution that meets the full range of today s storage needs while enabling rapid scaling or reconfiguration to meet the needs of tomorrow. Page 21 of 42

What about data protection? We have already mentioned the need to have central, accessible storage as an elementary component of server virtualization and Private Clouds. Therefore, storage consolidation has to be done first to leverage all the capabilities of server virtualization and Private Cloud computing. Even in highly available server configurations it is inevitable that the applications have access to their data at any time. Your data are one of the most valuable assets of your company and storage consolidation on its own may be not enough to protect this essential asset. This is why you also have to take care of data protection. So let s spend some time on data protection with an unified data protection appliance approach on the one hand and with a pure backup to disk with deduplication approach on the other. Complex environments The data protection infrastructures that have evolved in data centers have led to complex IT environments that are difficult to operate and maintain, thus making them error prone. This accounts for the heterogeneous data protection landscapes having various server architectures, virtualization layers, diverse backup software solutions, and tape libraries based on very divergent technologies. Most data backup scenarios today resemble a collection of individual islands that have little or no synergies between them. It comes as no surprise that backup process management and infrastructure maintenance are extremely complex and expensive. Administrators just try to keep things running and avoid making any changes for as long as possible. They know that as soon as one change is made, a series of other changes are generally needed at other points in the infrastructure. For example, if the use of a new generation of tape drives is planned, administrators have to be sure that these will function correctly with the existing HW infrastructure and software, and they need to know if a migration of the tapes will be required. What s more, data backups on hard disks and on tape are generally performed separately. This is not only inefficient from an operational point of view, it also hinders the definition of flexible SLAs (service level agreements) for data protection. Ideally, users should always have the option of deciding when to use disks, deduplication, tape, or even a mix of both in order to keep the speed of backup and restore in balance with the costs of media. One-for-all FUJITSU Storage ETERNUS CS8000 radically simplifies data protection in heterogeneous IT environments supporting the consolidation of backup systems on a large scale, and it offers an easy way to provide disaster resilience for backup and archiving. It sets a virtualization layer between servers and backup target systems. From the server viewpoint it is one huge virtual tape library. The servers write data on the hard disks of the ETERNUS CS8000. From there Fujitsu ETERNUS CS8000 automatically manages all the data. It can be decided at any moment in time whether the data remain on disks, are written to one or several tape libraries, or are available on disks and tape. Alternatively the ETERNUS CS8000 internal disk storage pool can be used as a final disk target with integrated enterprise-class deduplication. The data protection appliance takes care of the complete process between servers and backup target systems. The result is a real and automatic ILM (Information Lifecycle Management). This supports highly flexible SLAs because users can decide at any time which data should be kept on disks, which on one or several tape systems, or on tape and disk, or on deduplication disk. Therefore, the different requirements of business units for backup/restore and archiving/retrieval services in terms of costs, capacity, and performance can be satisfied with just one solution. Fujitsu s ETERNUS CS8000 offers a unique and comprehensive connectivity which enables enterprises to simplify the structure and the operation of heterogeneous environments, like mainframe, IBM system i and open systems. Fujitsu s ETERNUS CS8000 features universal tape interfaces, making it compatible with all market-leading libraries. It supports all commercially available backup applications so that it can be integrated into existing IT environments. This supports the comprehensive consolidation of backup systems and offers maximum investment protection. In addition to that, ETERNUS CS8000 facilitates the HSM (Hierarchical Storage Management) functionality to support archive functions like long-term archiving, and also archiving for compliant purposes (KPMG-certified) within the same appliance. The modular grid architecture of ETERNUS CS8000 enables seamless scalability and provides enormous headroom for growth. As the grid architecture can be spanned over two data centers, it supports the implementation of almost any conceivable disaster recovery solution for backup and archiving data. Page 22 of 42

Proven data protection appliance Fujitsu ETERNUS CS8000 has been the first choice to drive efficient data protection for more than 14 years. This Fujitsu appliance is used around the world by the largest data centers in data-intensive segments such as financial services, telecommunications, public administration agencies, industry, and IT service provisioning. This is largely due to the unique performance delivered by Fujitsu s ETERNUS CS8000, plus the fact that it is a platform designed on the basis of real-world best practices. From the very beginning, this data protection appliance was developed in close cooperation with users, and its ongoing development has continued for many years in collaboration with a well-established user group. That translates into optimal support from customers and keen awareness of the demands arising from daily system use. Backup to disk with deduplication Especially in virtual and Private Cloud environments, where data are concentrated on few physical servers, the crash of one of these servers causes the loss of multiple data and therefore backup is a must. On the other hand virtual and Private Cloud environments pose unique data protection problems, because backup volumes are quite large due to redundant data distributed over many instances. This is where Fujitsu ETERNUS CS800 can unfold its complete strength. ETERNUS CS800 by Fujitsu is the genuine storage guardian, making certain storage is kept safe and free of duplicates. It combines advanced deduplication technology with ultra-secure and fast backup to disk and radically simplifies both. Deduplication makes sure that identical data are stored only once, thus reducing disk capacity requirements by up to 95%. The solution s replication capability provides automated and encrypted transmission of the data between different sites to make the backup disaster-proof. And in case a disaster occurs, the disk-based solution provides fast and easy restoration of all data to rebuild the virtual or Private Cloud environment. Fujitsu ETERNUS CS800 Fujitsu ETERNUS CS8000 Page 23 of 42

Fujitsu integrated cloud infrastructure solutions Challenges in approaching private cloud infrastructure projects Many enterprises have identified cloud computing as a strategic initiative to improve customer satisfaction and support business agility. However, for IT organizations that plan to offer cloud services out of their own data center operations, the challenges of installing and configuring a cloud platform can be overwhelming. Today, IT organizations typically follow a do-it-yourself approach when it comes to introducing a cloud infrastructure. At first glance this seems appealing given the highly individual profile of demands, a highly customized approach using the enterprise s own IT resources appears the best road to take. Yet, many of these projects deploy either behind schedule over budget or both. There is an inevitable trade-off between the benefit obtainable with a customized solution, and the sheer effort and expense of making it work with all the accompanying risks that jeopardize project timelines and goals. IT managers have to be very clear on how much effort and time they are willing to spend on design, implementation and test of complex infrastructure projects. They will be engaging with questions such as: Do we have the time and expertise (solution architects) to evaluate the market and select the right mix of components from the myriad of hardware and software products from so many different vendors? Can we keep up-to-date with developments in every relevant area, to be certain we always incorporate the latest innovations and developments? Do we want to deploy significant staff resources on coordinating shipment dates for each single product in our highly customized approach? Do we have enough technical experts with the product skills to assemble, integrate, configure and maintain the end-toend cloud infrastructure? Can we afford additional time and resources for quality assurance of the entire solution stack, covering all component dependencies across servers, storage, networks, operating systems, virtualization and cloud management software? Solution - The integrated systems approach In this alternative approach, Fujitsu takes full responsibility for all the project phases solution design, implementation and test. Working on the basis of proven best practices, Fujitsu solution architects from all relevant product divisions create an architectural design. Fujitsu integration labs integrate solution components and create proof-of-concept implementations that fit in with real-life environments. Fujitsu integrated cloud infrastructure solutions offer the most convenient way to introduce and run a modern IaaS cloud infrastructure platform for private and hybrid cloud deployments that drives business growth, reduces cost and improves customer satisfaction. The pre-integrated IT infrastructure solutions combine high-performance and energy-efficient hardware, a holistic operating environment, an optimized deployment service together with a comprehensive professional service portfolio to reduce complexity in design, build and operation of private cloud infrastructures. This enables you to increase operational efficiency, shorten the time to productivity and reduce infrastructure-related efforts and cost up to 50% 1. If the answers to these questions fall short of satisfactory, a different approach might be a better way to accomplish objectives. 1) Calculation based on Fujitsu internal cost model Page 24 of 42

Fujitsu offers two integrated cloud infrastructure solutions addressing different customer requirements: FUJITSU Integrated System Cloud Ready Blocks Fujitsu Integrated System Cloud Ready Blocks is an integrated infrastructure system solution for customers who want a highly standardized, self-contained and ready-to-run solution with focus on high optimization and automation, simplified sourcing and support. www.fujitsu.com/fts/cloud-ready-blocks FUJITSU Dynamic Infrastructures for VMware vcloud Fujitsu Dynamic Infrastructures for VMware vcloud is an integrated reference architecture for customers who want to leverage the Fujitsu/VMware IT infrastructure design excellence and the best practices derived from joint validation of reference architectures to accelerate the implementation of a VMware private cloud infrastructure. www.fujitsu.com/fts/di-for-vmware-vcloud Page 25 of 42

SAP-aware IT infrastructure FlexFrame Orchestrator & Solutions for SAP HANA When companies want to optimize their IT operations, they often look to server virtualization as a natural first step. Many such virtualization projects include goals like consolidating the IT infrastructure, reducing costs, improving operational efficiency, introducing or enhancing server virtualization, increasing the quality of service, disaster recovery and introducing cloud computing concepts. To achieve these goals, companies need to take an intelligent, comprehensive virtualization approach. But what about the applications? As the headline indicates, let s take SAP. Various user departments, teams and external service providers are involved throughout the entire lifecycle from initial planning to operation and adaptation of SAP systems. Discontinuities at the seams between the individual phases as well as within them for example in the operation phase between server, storage, network, database and application administration typically cause time-consuming, cost-intensive aggravation. Organizational and technological factors are the reason. Page 26 of 42

FlexFrame Orchestrator To overcome the aforementioned problems and as a SAP Global Technology, Hosting and Services partner, Fujitsu has been cooperating successfully with SAP for almost four decades in various innovative areas, giving us insight into the SAP customer base and its requirements. Based on that experience, Fujitsu developed Flex- Frame Orchestrator, an end-to-end dynamic infrastructure solution that helps companies to optimize their IT environment and lets them manage servers, virtual machines, storage and networks from the SAP application requirements point of view. Fujitsu FlexFrame Orchestrator an IT infrastructure solution that enables users to consolidate SAP applications on x86 industry-standard platforms. Offering virtualization and automation technology, the FlexFrame Orchestrator not only helps companies virtualize their entire IT infrastructure, but also allows them to manage key SAP applications from SAP NetWeaver Landscape Virtualization Management Software (succes- sor of the former SAP NetWeaver Adaptive Computing Controller). The FlexFrame Orchestrator provides: Flexibility. Virtualized servers managed by FlexFrame provide a pool of resources that permits users to dynamically allocate resources to SAP applications as needed. This translates to greater flexibility when it comes to development, tests, and production, as well as an improved use of system capacity and a high level of scalability. Easy management of physical and virtual resources. FlexFrame enables users to quickly shift SAP applications from physical to virtual servers (or vice versa) all from one central administration console. This console also allows you to manage both FlexFrame and SAP NetWeaver Landscape Virtualization Management capabilities in one solution. High availability. FlexFrame monitors the availability of not only the IT infrastructure, but also the SAP applications as SAP HANA themselves. And in case of a hardware or application failure, FlexFrame is able to automatically take measures to restore the services by starting them on another server, for example. Optimized installation. FlexFrame is pre-produced in the Fujitsu Staging Center and is delivered ready-to-run so that companies can install SAP systems on it right away. This shortens projects by several weeks, reduces the costs of staffing and planning an implementation, and, most importantly, makes it possible to achieve high-quality SAP installations quickly. FlexFrame Orchestrator move towards SaaS The FlexFrame Orchestrator also an ideal foundation for cloud computing environments, meeting all the key requirements such as flexibility, efficiency and reliability. The solution delivers benefits whether you are an SAP business customer (regardless of industry), hosting company or SAP service provider. Fujitsu FlexFrame Orchestrator customers can gain significant advantages in terms of time, expense, and quality. In some cases, FlexFrame has helped all customers to reduce their TCO by 60% or more compared to traditional IT environments. Over 300 companies worldwide already benefit from our Fujitsu FlexFrame solution so far. FUJITSU Solutions and Services for SAP HANA Having been introduced in 2010, SAP HANA is an established SAP offering based on revolutionary in-memory technology. As the promise of in-memory technology is to accelerate data access and analysis by factors, a tailored infrastructure plays a major role for success of this innovation. Fujitsu, as a pioneering SAP HANA partner, immediately came up with a non-virtualized and SAP-validated infrastructure solution for the SAP HANA platform. It is preferably based on Fujitsu Server PRIMERGY and NetApp storage systems and is optimized for in-memory technology. Recently that offering has been extended with a virtualized appliance. Both are sold as Fujitsu Power Appliance for SAP HANA. Virtualization of SAP HANA infrastructures is often used to support simultaneous development and test systems. But it does not stop at that level it is going to reach productive systems. In principle that the smaller the database, the higher the cost reduction through virtualization. Basically SAP HANA customers with databases of less than 832 GB (threshold with VMware ESXi derived from a PoC) will surely benefit from server virtualization. This applies to the majority of midsize customers. It can also be a smart option for larger organizations which intend to start with a limited scope to gain initial SAP HANA experience. Based on the intensive experience regarding virtualization and SAP HANA Fujitsu designed a further expansion of the appliance approach: Fujitsu Cloud for SAP HANA. This service offering is a smart sourcing alternative which complements the overall SAP HANA strategy and provides freedom of choice for customers. Fujitsu Cloud for SAP HANA represents a complete 360 cloud solution; including assessment and advisory and professional support over the whole project lifecycle covering a full service scope. Thus it helps minimizing financial and operational risks whilst maximizing flexibility and availability of mission critical SAP HANA implementations. 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What about client virtualization? PC workplaces represent an important productivity tool supporting users in doing their business, but they also raise a number of serious challenges, especially for the IT organization. Lifecycle management has proved to be increasingly complex and difficult. The various types of end users have to be treated differently. As recovery after failure can be time-consuming, the productivity of the end user concerned is considerably limited. The ubiquitous risk of data theft and data loss makes it difficult to meet compliance demands. And whenever you have to react on new demands and changes in the market, you will experience that flexibility and speed are rather limited. However, the costs are high and often not fully transparent. The reason for the high complexity and the consequences resulting from it is the tight coupling of hardware, operating system, applications and user personality, which makes these components and their lifecycles dependent on each other. Any change in one of these components will impact its adjacent components, too. Breaking the tight coupling correspondingly will make the components and their lifecycles independent. This is exactly what virtualization stands for. This simplifies management even more, as software can now easily be deployed and updated without touching numerous devices. Upgrades are achieved without disrupting the end user. Recovery from failure happens by the click of a mouse, which increases availability significantly; even disaster recovery concepts can be applied. The fact that all data is hosted centrally eliminates the risk of data theft. Data backup no longer depends on the end user, thus minimizing the risk of data loss and improving security. This not only helps you fully meet compliance demands, it even makes your compliance audit-proof. And finally, you can flexibly access your workplace environment anywhere and from any device. Various concepts for different requirements When moving things into the data center, there is no one way. There are various concepts for different requirements. Hence, there is no universal answer to the question what to use when, but indications as to what might be applicable in many cases. Let us just address some of the concepts. From tight coupling to virtualization User Apps OS HW User Apps Managing single instances of components instead of many unique monolithic desktops reduces complexity, simplifies management, increases flexibility and speed, improves service quality and finally reduces costs. Virtualization can happen on each component layer. Depending on where virtualization happens, we speak of user virtualization, application virtualization, operating system image virtualization or device virtualization. In combination they enable a dynamic and fast assembly of IT workplaces on demand, be it for new users or with recovery after failure. Virtualization enables centralization Due to the separation of the workplace components from each other, virtualization enables you to move applications, user personality, data or even entire workplaces from the user s device into the data center. OS HW The Hosted Shared Desktop with applications being shared among several users is absolutely sufficient for task workers using only a few standard applications and also provides maximum efficiency. In order to optimally use server resources in the data center, it is advisable to run the delivery server instances as virtual servers. The Hosted Virtual Desktop with full personalized desktops running as virtual machines on servers in the data center is recommended for knowledge workers with higher demands regarding personalized environments. From a technical perspective, this concept is identical to server virtualization, apart from the fact that the virtual machine is a virtual desktop instead of a virtual server. Offline use is an essential requirement for mobile users who are frequently on the move. With the Local Virtual Desktop, virtual desktops run on a mobile device. As soon as you are connected to the corporate network, local data changes are automatically synchronized with the data center, as system updates and patches will affect the local virtual desktop. If centralization is demanded for power users with high performance requirements, the Hosted Central Desktop with dedicated workstation hardware in the data center and which flexibly accessible from any device is an option. In certain use cases, e.g. in the education segment, it can be interesting to stream entire desktop images to stateless PCs, on which all Page 28 of 42

applications are executed locally. This concept is also known as the Local Streamed Desktop. Application and user virtualization, as well as OS image virtualization are always beneficial, no matter which of the other models is applied. However, as one size does not fit all, the optimum solution will usually be an intelligent combination of various models. Fujitsu s Virtual Client Computing approach Going for virtual client computing, you will face an ever-increasing number of technologies from multiple vendors. Understanding which technologies bring the most beneficial results is an increasingly complex and time-consuming task. Selecting the appropriate technologies according to business requirements, evaluating, testing and combining them, is a challenge, which should not be underestimated. Once you have decided on the optimal recipe, the next steps will be the design and implementation of the future infrastructure, going along with the integration of numerous building blocks, such as virtualization software, servers, storage systems, access devices and more. Uncertain project duration and a multitude of risks can be the consequence. Fujitsu s virtual client computing approach is concerned with eliminating complexity, reducing your work effort, and reducing the overall risk in putting all the pieces together and helping you overcome the many hurdles in realizing a successful solution. After having identified the potential cost savings and performance improvements, the future workplace strategy will be jointly defined with you, according to your business needs and goals. Correspondingly, the required technologies are selected. Based on the results of a proof-of-concept, which is accurately prepared and executed together with you, the future workplace infrastructure will be designed and implemented. All this happens in structured and standardized processes, based on extensive experience from real customer projects. Fujitsu not only provides all products needed for virtual client computing, such as virtualization software, servers, storage systems and access devices; Fujitsu also offers any kind of additional services including versatile financial options (financial services), the operation of your virtual client infrastructure (Virtual Client Services), and cloud services. You will find more information on these topics in further sections of this white paper. Additionally, there are even infrastructure bundles for certain scenarios available, which enable a virtual client computing solution to be out of the box. Optimized hardware configurations are pre-installed with the required software, and therefore ready to run. Fujitsu is an one-stop shop that provides everything related to virtual client computing from a single source. This helps reduce complexity, project time and risk, while improving flexibility, efficiency and service quality. Workplace delivery options User Apps OS HW User User User Apps Apps Apps OS OS OS Connection Broker Hypervisor User User User User User User User User Apps Apps Apps Apps Apps Apps User Terminal Server Server OS OS OS Hypervisor OS OS OS Apps OS Hosted Shared Desktop Hosted Virtual Desktop Hosted Central Desktop Local Virtual Desktop Local Streamed Desktop Page 29 of 42

Fujitsu Thin Clients As described above, in virtual client environments, the rollout, lifecycle management and driver management, in particular, as well as image management are improved significantly. Depending on the end-user device type the extent of these challenges may vary, but very often there is tremendous room for improvement in the area of system management. The same applies for power management and security. Tight budgets and ever increasing requests for greater IT availability and flexibility create high demand for productivity at a lower cost. Exploding energy bills require efficient countermeasures. Fujitsu Thin Clients can help to address both challenges without compromising on performance or availability. This is important for companies in all business fields, especially in light of ongoing pressure to increase cost efficiency and reduce both energy costs and environmental impacts. With Fujitsu Thin Clients, costly rollout, administration and maintenance work is markedly reduced. In addition, a key advantage of Fujitsu Thin Clients is their lower power consumption due to the optimization and minimization of end user hardware. Today your data are even more valuable than your computing equipment and need the best protection. The VDI approach facilitates this by centralizing all data in the data center and providing access from the endpoint device in a well-defined way. Fujitsu s Thin Clients reliably supply standard office applications to your business. As frontend devices designed from the outset for a desktop virtualization environment, they deliver a full desktop experience at a fraction of the normal cost. Fujitsu Thin Clients are space-saving solutions for large-scale deployment offering an extremely long lifecycle, excellent reliability and absolutely no noise during operation. They have no fans or rotating parts and they are therefore absolutely silent, delivering a complete desktop experience, securely and reliably. The centralization of all data and applications means the devices are low maintenance. Additional savings are enabled through power consumption that is up to 70% lower compared with standard PCs. Plus, individual logins allow Fujitsu s Thin Clients to be shared by multiple users, providing extra working flexibility. Scout Enterprise and ELIAS Scout Enterprise and ELIAS system management software enables you to centrally manage your complete thin client infrastructure. This intuitive system management software offers a broad range of benefits like easy software deployment and image administration, multiple administrator policy, an open interface to third-party management tools, and a helpdesk functionality, to mention but a few. Fujitsu Thin Clients - Supporting elux and Windows Embedded Fully customizable Fujitsu FUTRO thin clients are the perfect choice if you need flexible, efficient front-end devices for optimized serverbased computing and desktop virtualization. Every device in the broad Fujitsu FUTRO portfolio is designed to meet your performance and security requirements, boosting productivity in the thin client computing environment. Each product s simplicity enables outstanding ease of use, and a familiar, PC-like desktop user environment. Quiet fan-less operation provides a concentration-friendly working environment. Fujitsu FUTRO Z220 Page 30 of 42

Fujitsu FUTRO Thin clients also deliver a significant TCO reduction compared with a standard PC. They achieve this through low energy consumption and easy, mainly centralized manageability. Precision engineering and high-quality production ensure reliability and a long lifecycle. the virtual machines. The level of consistency in the IT environment can also be increased. Delivering genuine plug-and-play capability, Thin Clients are ready to run instantly, reducing the time horizon for across-the-company rollouts of desktop clients from weeks to just days. In fact, getting started with Fujitsu Thin Clients might be easier than expected. Many businesses networks turn out to be ready for a quick transition without further adjustment. Quite apart from the administrative benefits, a Fujitsu Thin Client infrastructure also increases security levels. It reduces the risk of data loss and theft, not to mention virus attack, simply by eliminating the vulnerable endpoint device. With everything stored centrally in the data center, there is less chance of business data or systems being compromised. This creates a more secure IT environment, in which to do business efficiently. The cost of replacing hardware can be dramatically reduced with Fujitsu Thin Client solutions. This makes it easy for a company s IT infrastructure to evolve in line with the needs of the business and its strategy. Fujitsu Futro S920 Choice of Operating Systems Fujitsu offers a broad range of operating systems with elux or Windows Embedded, enabling you to choose the system which best fits your needs. With excellent hardware support as well as low resource requirements, these operating systems are specially designed for, and meet the demands of, thin client computing. Benefits of the Fujitsu Thin Client Architecture Fujitsu Thin Clients integrate seamlessly into existing Citrix, Microsoft and VMware virtualization infrastructures. You can choose the Thin Clients from our range, which best meet your particular criteria, such as your existing infrastructure and experience, preferred management platforms, size of deployment and so on. For the IT department, Fujitsu Thin Clients mean less administration, with significant savings of both time and related costs. Rather than installing software updates locally, administrators perform a single central installation, then simply activate it for all Fujitsu VDI Bundles Companies looking for the easiest way to create or expand a virtual desktop infrastructure (VDI) find the answer with Fujitsu VDI Bundles. Companies looking to modernize their IT with Fujitsu Thin Clients may not always have the appropriate infrastructure to allow an immediate integration. However, with Fujitsu VDI bundles it is easy for any company to make the switch to a virtual desktop environment. The bundles contain pre-sized and pre-installed Fujitsu PRIMERGY rack or tower servers optimized for different company sizes. This allows you to choose how many workplaces you have, whilst also leaving you with the possibility for expansion in future. These bundles can easily be adapted to host various numbers of virtual workplaces, from only a few for the smallest enterprises and scaling up to hundreds for small and medium businesses, giving you the freedom and flexibility your business requires. A variety of options and maintenance services are available and can be tailored to meet customers needs. Therefore customers also have the choice to choose between bundles based on Citrix, Microsoft and VMware. Depending on the bundle the software components are preinstalled by Fujitsu to simplify the entry into VDI. In addition to the fully integrated VDI Bundles Fujitsu offers reference designs to be tailored to individual customers computing scenarios. Page 31 of 42

Maintenance Services IT managers are responsible for the quality of the services they provide to the users of their IT. This includes the IT systems, components and solutions and their entire lifecycle. Especially with virtualized and Private Cloud infrastructures the smooth operation of all components is absolutely important. When you are managing a complex IT infrastructure, the standard warranty provided by every new IT system might support you regarding your task, but what about ensured reaction and replacement times or what about hardware out of warranty or a software incident? By using server virtualization or Private Clouds you already use many mechanisms to make any planned or unexpected interruption as short as possible, e.g. the high availability features of virtualization. In addition to this, maintenance services ensure that the users experience limited or even no impact on their work in case any incident happens. Hardware Maintenance Hardware Maintenance services from Fujitsu provide you with a repair and replacement service which you can adapt to your individual hardware service level needs. We offer you exactly the support that your enterprise requires, if desired with a recovery time of 4 hours, around the clock (24x7). Other service levels are available, customizable depending on the business requirements you have. HDD Retention In addition to this hardware maintenance contracts we offer the HDD Retention option. What happens in case a disk gets damaged? Page 32 of 42

Have you ever thought that some confidential data has to leave your company with the defective disk you usually exchange with a new one? Normally, other vendors only provide their customers with a new hard disk if they agree to return the defective one. This procedure can be a problem for IT organizations because of compliance with data privacy regulations and possible security breaches. That is the reason why we offer our customers the HDD Retention option to keep the failed hard disk after its replacement. This ensure the all confidential data will remain within the company. Software Support Software Support Services are offered mainly remote, with a response time of up to 2 hours. Software caused downtimes can adversely impact the productivity of your employees, and ultimately the performance of your company itself is affected. This is where our Software Support services can help. Software Support covers receiving the fault report, providing support for error diagnostics and searching for possible initial workarounds via phone or remote access. Benefits of Fujitsu Maintenance services Fujitsu is an experienced vendor and partner with cross-platform know-how you can count on. Our international presence ensures the highest levels of support for the global activities of your enterprise. Choosing Fujitsu Maintenance service you can benefit from: The right level of availability for your IT infrastructure Smooth operations and processes International service levels Easier and transparent service planning Furthermore, with Managed Maintenance Fujitsu controls the delivery of all Service Level Agreements in heterogeneous IT infrastructures. Consolidating all support service contracts under Fujitsu s responsibility ensures to have one maintenance contract and one invoice for the entire IT infrastructure, even at global level See also section Managed Maintenance below). Page 33 of 42

Managed Services Operating a naturally grown IT infrastructure has always been an enormous challenge. One reason for this is the lack of standards. How can you keep an eye on so different components and configurations? How can system failures be corrected quickly in such environments? And how can you protect the entire environment from daily risks and force majeure? IT departments have the job of finding the right answers to these and other key questions. This is usually done by defining the appropriate IT services required and by contracting with external providers to deliver these services. These partners need to be integrated in existing internal service processes an additional aspect that makes the operation an extremely complex job. Assume you are facing a challenge that many of your colleagues in other enterprises are also trying to come to terms with: They are also looking for a solution that offers better end user service at prices that are affordable and predictable, with the option of transforming fixed costs into variable operating costs. The solution should also minimize the recurring investments, giving you more time and financial freedom to concentrate on innovations and strategic projects. Just imagine having all of this thanks to IT services for your end users that are fast, reliable and affordable with consistency across all national borders and at monthly rates that are transparent and precisely calculated. What s more, you can also adjust this full range of services flexibly to respond to changing business requirements. With Managed Services from Fujitsu you can achieve this goal. Data Center Services Fujitsu s Data Center Services provide the complete range of services to ensure your IT systems meet the operational requirements of your users while reducing complexity and improving the flexibility, efficiency, performance costs-efficiency of your ICT systems. Our operational Data Center Services comprise Data Center Hosting (facilities); IT Infrastructure Management for servers, storage and other Data Center hosted infrastructure; backup and recovery services as well as Data Center network services. In addition Fujitsu has technical consultancy and project services that enable us to undertake assessment, advisory, migration and transformation projects for you - either as part of a wider outsource or as part of your journey towards cloud infrastructure. Managed Data Center The offering covers analysis, planning, implementation and full or partial operation of the infrastructure. It takes care of Fujitsu infrastructures as well as heterogeneous multivendor environments with features such as: In-depth technology and service expertise Long-term partnerships with leading vendors such as Microsoft, NetApp, Novell, Oracle, SAP, Symantec and VMware Processes in compliance with ITIL and ISO Tailor-made concepts based on standardized service modules Service modules for analyzing and optimizing infrastructures Intelligent mix of remote and onsite services 7x24 remote service from our service centers worldwide Proactive, automated service management Transparent reporting One central contact for all service requests Managed Storage Fujitsu offers Managed Storage solutions to help you cope with the explosive growth of data volumes over the long term, both reliably and economically. The offering covers all tasks related to online storage and backup, and it enables you to standardize the manage ment of your storage systems and software. We deliver these services according to agreed service levels. You are billed only for the capacity used and thus benefit from full cost transparency. What s more, you can use resources for various internal departments/users at the same time, and offer tailor-made service levels to them. Managed Server The Managed Server portfolio from Fujitsu covers the entire lifecycle of server infrastructures, even in heterogeneous environments. To ensure cost-optimized, uninterrupted operations and the further development of your infrastructure, we provide you with comprehensive support through consulting (evaluation of systems and applications), design (concepts and solutions), installation (migration and implementation services) as well as maintenance and operation. 7x24 monitoring with advanced automation solutions proactively prevents any interruptions that could negatively impact your business. At the same time, we support you in optimizing your IT investments using solutions such as Dynamic Resource Management or innovative asset management concepts. Page 34 of 42

Managed Application Today, many enterprises have a high proportion of their IT budget committed to delivering their existing IT systems and they find that the operational costs make it difficult to invest in new technologies and solutions that could drive their core business activities. Fujitsu s Managed Appli-cation offers solutions that help you reduce your overall SAP costs while improving the quality of these services at the same time. In our role as SAP Global Partner for hardware, software, service and hosting, we provide holistic, strategic and operative support. When optimizing the operation of your SAP infrastructure, you can rely on the nearly 40-year strategic partnership between Fujitsu and SAP in which we have gained vast experience from supporting more than 8,000 SAP customers worldwide with proven methodologies and service processes, along with leading technology. End User Services Fujitsu End User Services is an innovative, managed solution that enables your staff to work more productively whenever and wherever they choose. We apply the best-fit model to meet your specific needs to make it possible to deliver a compute and communications experience that s personalized for each and every employee, at scale. Using any device tablet PC, smartphone, laptop or desktop PC, your people can access all the applications, data and communications tools they need in the right place, at the right time. Plus, our service is centrally managed and securely delivered as a single blended service consisting of the following services. Managed Maintenance Especially in complex virtualized and Private Cloud environments and often to secure your existing investments/equipment from various vendors, you also have many different maintenance contracts in place. First and foremost these contracts result in different agreements and partly different service levels (SLAs). What should you do when a problem occurs? Our offering to manage your maintenance contracts and of course also the ones you do not have with Fujitsu our Managed Maintenance offering would overcome this major problem: one single contact, one single contract, one reporting and one invoice for your entire multivendor infrastructure. Fujitsu s Managed Maintenance ensures that you achieve the best results from your negotiated SLAs, we support you in the renegotiation of your contracts if necessary and all of that on a worldwide basis. In brief: our Managed Maintenance takes care of your entire maintenance contracts as your single point of contact / single point of responsibility. Virtual Client Services At the heart of Fujitsu End User Services is our proven approach to desktop virtualization, enabling us to run and manage operating systems, applications, user settings and data centrally. Compute and communications are presented back to each user securely and seamlessly with a service that s device and location aware. Classic Client Services A more traditional and rich client service for employees that require localized access to applications and data. We even provide complete lifecycle management on your behalf. Managed Mobile Our mobile application and device management uses enterprise-class cloud services to manage, support and control your mobile environment from policy management to security controls. Unified Communications and Collaboration Services We provide integrated voice, email and instant messaging for a complete communications and collaboration environment all run and managed centrally from the data center. It ensures a seamless, high-quality experience for every user. Page 35 of 42

Financial challenges and benefits Most economies around the world are finding today s turbulent economic climate something of a challenge. From a corporate perspective, most of us are very familiar with the consequences credit constraints, depressed demand, and pricing pressure from competitors fighting for market share. For the finance team, this means the necessary impositions of more controls over all forms of corporate expenditure beside their main responsibility to protect profit margins, forecast business results, manage working capital as well as maintaining morale and employee productivity. For the CIO this typically means doing more with less to control the procurement, implementation, operation and maintenance of the technologies needed to run the business. Forward-thinking organizations are now viewing server virtualization or Private Cloud solutions as an investment in business transformation, and it is moving beyond the either/or discussions that once forced them to make trade-offs between IT cost cutting and business flexibility. Financial and technical teams are working hand in hand to increase the transparency of the cost and value of IT investments. IT leasing and financing solutions, as well as Trade-In and Buy-Back options for the existing old IT equipment, continue to play a critical role when choosing an IT infrastructure supplier to provide server virtualization or Private Cloud solutions. Cost savings and business agility can both be achieved by implementing the right Financial Services and End of term solutions that Fujitsu can offer. Page 36 of 42

Financial benefits For most large organizations, the move from a traditional IT operation to server virtualization or Private Cloud-based solutions will be the result of evolution rather than revolution. In order to be successful, this evolutionary journey requires a proactive and thoughtful approach that combines a technology roadmap with a financial roadmap. Server virtualization and Private Cloud computing offers you the potential to upgrade your business and operational capabilities rapidly, without the need for capital outlay and/or complex deployment cycles. There are many reasons to choose a financing solution for your IT, over cash purchase and ownership, especially in these difficult economic times. Leasing and financing from Fujitsu Financial Services can accelerate the acquisition of mission-critical IT in times when flexibility, transparency, and affordability are written big. We can transition fixed costs into variable costs, thereby allowing you to conserve your capital. Financial solutions can help create budget where none existed, turn upfront costs into affordable payments, protect against technological obsolescence, and disperse financial risk. With a constant need to do more from less, customers are seeking greater value-add from working with an IT supplier beyond the price alone. Fujitsu Remarketing satisfies such requirements with offering Trade-In and Buy-Back solutions for your existing old IT equipment. Fujitsu Financial Services can give you peace of mind, leaving you to concentrate on your core business. Advantages at a glance: Shift your fixed costs (CAPEX) into variable costs (OPEX). Finance payments are treated as an operating expense and are fully tax-deductible. Free up your capital & credit lines for use in other business-critical areas. Spread your costs over the life of the project while considerably reducing TCO. Financing enables a faster approval process & improved budget planning than capital expenditures. Disciplined equipment replacement increases productivity, flexibility and your competitive edge. Immediate cash injection with the Trade-In or Buyback of old systems Fully integrated one stop shop from your IT solution to your individual Financing & End of term solution from one single source. One Stop Shopping Fujitsu Financial Services offers you a complete portfolio of financial solutions enabling your planning, transitioning, acquiring, managing, and retiring of your server virtualization or Private Cloud solution. Our strong global presence allows us to provide financial solutions in all key international markets through our presence in over 50 countries. We cooperate with select leading global IT financing partners to offer custom solutions based on customer, local, and regional requirements. By delivering these services, in addition to our proven server virtualization and Private Cloud solutions, we improve our ability to differentiate and close more opportunities. Solution Components: Trade-Ins & Buy-Backs Removal & disposal of old or unused equipment at fair market value with flexible conditions. Potential write-off problems can be eliminated. Sale & Lease Back Sale of existing IT equipment to a financing partner who leases it back to you. This can provide a major cash injection, remove assets from the balance sheet, and reduce complexity in managing your IT infrastructure. Operating Lease A lease agreement structured to reflect the future value of the equipment. Payments can be made on a monthly, quarterly, or yearly basis. This lease agreement can be balance sheet neutral (off-balance sheet). Tech Refresh Option Provides regular technology upgrade allowances for a pre-defined percentage of the original equipment on lease. Lifecycle Management Enabling the planning, transitioning, acquiring, managing, and retiring of your IT infrastructure. Page 37 of 42

Cloud Services & Solutions by Fujitsu You probably view the information in this white paper as useful, but you may also believe that server virtualization or Private Cloud computing may not directly fit your needs. Do you intend to leverage the full benefits of cloud computing: pay-as-you use, self-service based and maximum flexibility? As already mentioned, Private Cloud infrastructures are by nature somehow limited in offering the full economies of scale that could be provided. To exploit them to the full extent, Infrastructure as a Service may be a viable option for you. Fujitsu follows the idea of a trusted or a community cloud as it combines the best of both worlds very high economies of scale and the security of Private Cloud infrastructure. A trusted cloud is therefore the best choice when it comes to scenarios like Extreme fluctuations in IT demand Need for IT resources for a short and limited time only, e.g. testing pilots Exploitation of the highest possible cost-reductions required, extreme pressure of reducing costs Fujitsu Cloud Infrastructure as a Service Fujitsu Cloud IaaS delivers the choice, flexibility and value you need from cloud with the high level of security and quality of service you ve come to expect from enterprise-class IT delivered by Fujitsu. 68% of Fujitsu s IaaS workloads are production workloads running core business applications. Fujitsu Cloud IaaS Trusted Public S5 Cost-effective Public Cloud Services to match your global needs. IaaS TPS5 provides a pool of highly standardized, scalable, robust, secure, virtual IT resources, available on demand over the Internet on a cost-effective pay-per-use basis. Designed from the ground up with business users in mind it delivers enterprise-grade performance with up to 99.9998% availability. Fujitsu Private Cloud Infrastructures Proven Private Cloud Infrastructures to match your exact needs for customization and security. Fujitsu offers a range of options for quickly building and scaling private clouds and hybrid clouds. Fujitsu Private Cloud Infrastructures provide the ability to completely bespoke your solution, to deploy a VMWare-based reference architecture or to adopt the Fujitsu Integrated System Cloud Ready Block which can be deployed within 5 working days. Each option combines high-performance and energyefficient hardware, a holistic operating environment, an optimized deployment service together with a comprehensive professional service portfolio to reduce complexity in design, build, and operation of private cloud infrastructures. This enables you to reduce infrastructure-related efforts and costs up to 50%. A word on security Fujitsu takes compliance, security and privacy issues very seriously and develops technologies to solve them. Our holistic security concept, avoids single points of failure because the cloud services are provided from various standardized locations that are configured to deliver high availability. Each of our IaaS Private Hosted locations has built-in disaster recovery to a secondary site Furthermore, compliance with country-specific data security laws, guidelines and business regulations is ensured. With IaaS Trusted Public S5, we provide standardized virtual data center infrastructures on a pay-per-use basis from 7 identical Tier3+ data centers around the globe, connected by a highly secure and dedicated Global WAN (Wide Area Network). Certified security for example TÜV Level 4 (physical data security), ISO 27001 (and others), and BSI certifications ensures adherence to the most stringent security and compliance standards. Fujitsu Cloud IaaS Private Hosted Flexible Cloud Services catering to local regulations and requirements. IaaS Private Hosted delivers standardized, shared and reserved, on-demand virtual or physical compute and data storage services tailored to the specific needs of the local territory and addresses the issues of the levels of separation and control you need. This makes it an ideal solution for running your enterprise class production systems such as Microsoft, Oracle, and SAP on a pay-as-you-go IaaS basis. Page 38 of 42

Additional benefits included Full cost transparency: Through regular and detailed reporting you will achieve the foundation for rock-solid internal x-charging and ensure full transparency company-wide. Fewer investments: The hurdles for implementing business models are lower; tedious investment planning becomes a thing of the past. No more waiting for investment approvals true on-demand availability. Less assets on your balance sheet, therefore less hassle with depreciation calculation and booking. Less time-to-market: The implementation of business models and processes is accelerated. Location independence: Users have more flexible options for accessing IT services from anywhere. Business continuity and preparation for disaster recovery scenarios through a second data center location. Fujitsu offers IaaS to business customers only. Once registered, you can easily subscribe to server and storage capacity as well as networking components. Server capacity can be flexibly provided as virtual machines or dedicated servers, with or without operating systems. Storage capacity is available through several storage classes, reflecting different requirements regarding throughput rate and latency times, but also the nature of the data and their utilization. Fujitsu Cloud Integration Platform Delivering Bring Your Own Cloud for the enterprise - safely and simply First to market, the Fujitsu Cloud Integration Platform provides you with the ability to manage and integrate multiple cloud services and covers the key functions needed to ensure successful adoption of cloud services within your Enterprise. The strength of this platform is that it covers the 3 core areas needed for successful cloud adoption across an organization: Cloud aggregation Cloud integration Cloud management Our Integration Platform enables you to support innovation across your business, delivering highly responsive ICT outcomes. It builds on proven Fujitsu Cloud solutions such as RunMyProcess, Cloud Enablement Services, IT Management as a Service, Backup as a Service, IaaS, and 3rd party cloud services. It allows you to manage and integrate new services with existing infrastructure so that you re monitoring and managing all business-critical IT in a consistent manner It includes a complete set of integration tools that will help you to remain flexible when sourcing and adopting new cloud services. It provides the platform for you to act as a cloud aggregator and enables the business to adopt a Bring Your Own Cloud approach in a safe and simple way. It can be deployed on-premise (as a Private Cloud) or off-premise, with the option of self-managed or delivered as a Fujitsu Managed Service. Page 39 of 42

Server Virtualization or Private Cloud? There is no general answer to this question. The best choice clearly depends on you and your business goals. Your targets and your attitude combined with existing and planned IT assets provide the appropriate answer. If you take a look at the options for cloud computing, the sheer range of sourcing, management and delivery models can be confusing. Something similar applies for server virtualization: which is the best solution for your needs or should you operate more than one server virtualization layer? Because we understand that there is no single answer that fits all, we offer professional consulting to find the optimal solution for you. Assessment Services Just as an example please take a look at our OPTIMIZATION Services which provide efficient consultation packages for existing infrastructure environments at a fixed price. This has been made possible by systematically analyzing a large number of successfully implemented consultation projects. The solution methods used have been standardized and combined with the experience of the comprehensive product and solution skills provided by the Fujitsu group. The resulting first-class consultation and analysis packages quickly provide you with specific information and suggested improvements for the IT infrastructure involved. Moreover, the mostly tool-based services result in individual recommendations from Fujitsu s experience and standardized methods with a minimum involvement of your resources. Among others these services are available for: Server Assessment Workplace Assessment Storage Assessment... Helping you build your Private Cloud Our consultants can help you build your own dynamic server and cloud infrastructure using technically advanced, proven components and solutions delivered by Fujitsu, and best-practice reference architectures developed in collaboration with our partners. Among others we contribute reference architectures to the Intel Cloud Builder Program regularly and we participate in Microsoft Private Cloud Fast Track. In a nutshell, you can draw on the vast intellectual capital of our experts to capitalize on the agility and cost benefits of Private Cloud computing while maintaining tight control over your IT estate. Our offering incorporates a set of step-by-step reviews, services and workshops to drive out the complexity of dynamic deployments and ensure your private or hybrid cloud aligns with your business needs: Customer Readiness Reviews Here we assess the opportunities and risks of a Private Cloud, exploring whether your organization is cloud-ready. Solution Architecture Services Our experts will draw up a complete, financially and technically viable solution architecture with all the supporting documentation and modeling. Adoption Workshops These workshops produce a high-level business case, outlining the adoption plan along with the risks and opportunities of the proposed architecture. Page 40 of 42

Our approach cloud customer journey Making the transition to cloud and maximizing its potential is not without challenges and risks. The cloud is evolving rapidly and organizations need a partner who can help them take advantage of those advances. Fujitsu recognize organizations across different sectors and geographies will embark on the cloud journey at their own pace, and will be at different stages of adoption. That is why we have the right combination of consulting expertise, technical knowledge and IT infrastructure to deliver results on cloud opportunities at all levels, and a collaborative approach to helping customers create and navigate their own individual cloud journey. Fujitsu has developed an engagement model designed to provide advice, guidance and support to customers throughout their journey to the cloud. Fujitsu explores cloud options with customers and advises on the best way forward. To ensure our customers succeed with their cloud strategies, Fujitsu has put in place a broad range of cloud-enablement services for detailed analysis of how to optimize the IT environment of our customers. This can result in optimizing the existing IT infrastructure, in building cloud-enabled IT infrastructures, in adopting cloud services from cloud service providers or a combination of these options. We explore and advise the customer on the plan for action We assess the customer s existing business landscape We enact with our global cloud capability and services We manage the cloud service on the customers behalf so that they can consume core cloud services and are able to realize the benefits from the cloud. Cloud Readiness Assessment Page 41 of 42

Contact FUJITSU Address: Heinz-Nixdorf-Ring 1, 33106 Paderborn, Germany E-mail: alfons.michels@ts.fujitsu.com Website: www.fujitsu.com/fts Copyright Fujitsu Technology Solutions GmbH 2012-2014 All rights reserved, including intellectual property rights. Technical data subject to modifications and delivery subject to availability. Any liability that the data and illustrations are complete, actual or correct is excluded. Designations may be trademarks and/or copyrights of the respective manufacturer, the use of which by third parties for their own purposes may infringe the rights of such owner. For further information see ts.fujitsu.com/terms_of_use.html Page 42 of 42