1 st Brazilian Symposium on Services Science-SBCS 2010. and. 1 st Meeting of the Latin American and Caribbean Network on Services Research-REDLAS



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1 st ian Symposium on Services Science-SBCS 2010 and 1 st Meeting of the Latin American and Caribbean Network on Services Research-REDLAS Introduction The economic importance of services activities is growing apace. The role of services and their relationship with other sectors of economic activity and in international trade is an accepted fact in the more highly developed economies, as well as in countries currently seeking to consolidate their growth strategies. The burgeoning of services activities and the increasing interest in the subject by researchers, academics and business practitioners have been deciding factors for us to meet, present and discuss the range of studies and experiences concerned to date with services. The Ist ian Symposium on Services Science is the result. This will take place in ia on 17-19 November 2010. The idea is that this Symposium should serve as a useful forum for representatives of the academic, government and business sectors committed to the study and promotion of services and services systems to come together for discussion and experience-sharing. It is hoped that a permanent organization charged with taking forward the debate on Services Science in will emerge from the proposed Symposium. This initiative also coincides with the interest that has been shown to broaden the debate to encompass other countries in Latin America and the Caribbean. The Symposium will also be an opportunity for the holding of the first meeting of the Latin American and Caribbean Network on Services Research (REDLAS). This Network represents a point of contact between Latin American and Caribbean researchers dedicated to studying services. REDLAS is fortunate to have the support of the European Services Research Network (www.reser.net). Call for papers Services science is a multidisciplinary field which brings together the different areas of knowledge focused on the study of services. These include, inter alia, engineering, administration, economics, design and the social sciences. In this respect we hope that the ian Symposium on Services Science will attract papers from authors working in the different areas of expertise concerned with the study of services activities. Initially, authors of such papers are invited to send summaries of papers for evaluation. Authors whose summaries are accepted by the evaluators will be invited to submit complete versions of 1

their papers for presentation during the Symposium. Publication of selected papers in their complete versions is not obligatory and authors may simply agree to their summaries being published. Preferred themes for papers 1. Innovation, quality and productivity in services 2. Development, modeling and simulation of new services 3. Public services, e- government and public policies and services 4. Health services 5. Development of softwares and software as a service 6. Service systems engineering 7. Lean service 8. Services and their relationship with local development as well as sustainable development 9. International trade, external investment in services, international rating of services; services globalization 10. The economics of services 11. Employment and labor relations in services 12. Services experience and joint creation of services 13. Impact of TICs on services and services based on TICs 14. Communications services 15. Services networks, value chains and value optimization of services 16. Strategy, marketing and brand management related to services 17. Relationship between services and culture 18. Infrastructure services 19. Services in PPPs 20. Business services and intensive knowledge-based services 21. Services and tourism 22. R & D Management in services 23. Interaction between industry and services 24. Ad hoc subjects related to services and services systems Papers which are not directly concerned with the above preferred themes but which deal with services are welcome and can be forwarded to the organizers of the event. These contributions will be grouped under Proposed Theme 24 above (ad hoc related subjects). 2

Papers can be submitted and presented at the event in Portuguese, Spanish or English. Interpretation/translation services will not be available at the event. Dates for submitting papers, as well as details of the site for submission will be informed shortly. Further information can be obtained by e-mail sbcs2010@sbcs2010.com.bre from the Symposium organizing commission or by accessing www.cienciadeservicos.com.br. Venue and date of the event: ia, 17-19 November 2010. Key Dates Call for papers: 5 May 2010 Opening date for submission of summary papers: to be informed shortly Registration for the event: from 15 June 2010 Final date for submitting summaries for evaluation : 15 July 2010 Results of summary evaluations informed to authors: 10 September 2010 Final date for sending complete papers: 20 October 2010 Final date for registration in the Symposium: 17 November 2010 Symposium commences: 17 November 2010 Institutional Support Associação Nacional de Pós-Graduação e Pesquisa em Administração ANPAD (www.anpad.org.br) [National Association for Post-Graduation and Research in Administration] Economic Commission for Latin America and the Caribbean CEPAL/ECLAC (www.cepal.org) Associação Latino-Ibero-Americana de Gestão Tecnológica ALTEC (www.associacionaltec.org) [ Latin/Ibero-American Association for Technological Management] Associação Latino-Americana de Investigadores em Comunicação ALAIC (www.alaic.net) [ Latin American Association of Communication Researchers]. Secretaria de Logística e Tecnologia da Informação do Ministério do Planejamento, Orçamento e Gestão do governo Brasileiro - SLTI/MPOG (www.planejamento.gov.br). [ ian Government Secretariat for Logistics and Information Technology - Ministry of Planning, Budget and Management] Centro de Estudos e Sistemas Avançados do Recife CESAR (www.cesar.org.br) [Recife Centre for Advanced Studies and Systems]. 3

Symposium Organizing Commission Eduardo Raupp de Vargas University of Brasilia Tomás de Aquino Guimarães University of Brasilia Marina Figueiredo Moreira University of Brasilia Luis Claudio Kubota IPEA Nanno Mulder CEPAL/ECLAC Program Committee Eduardo Raupp de Vargas UnB Luis Claudio Kubota IPEA Anita Kon PUC-SP Claudio Pinhanez IBM Roberto Bernardes FEI-SP Scientific Committee Member Adriano Proença Ana Maria Fernandes Ana Maria Malik Andrés López Anita Kon Carla Cipolla Carlo Bellini Carlos Henrique Pereira Mello César Gonçalves Neto César Ricardo Bolaño Cláudia Schatan Institutional affiliation Department of Industrial Engineering of the UFRJ (Federal University of Rio de Janeiro) Polytechnic School and Collaborating Professor in the Production Engineering Program of COPPE/UFRJ - RJ, Department of Sociology and CEPPAC, UnB - DF, FGV/EAESP/GVSaúde - SP, Director of the Research Centre for Change (CENIT) - Buenos Aires, Argentina PUC SP and Managing Committee of the ian Symposium on Services Science - SP, COPPE/UFRJ -Postgraduate Program Production/Design Engineering and member of Managing Committee of the ian Symposium on Services Science -RJ, Department of Administration, UFPB, and Assistant Director of the Regional Technology and Development Centre of UFPB - PB, Institute of Production and Management Engineering - Federal University of Itajubá (UNIFEI)- Itajubá, MG, COPPEAD/UFRJ and Director of ALTEC - RJ, Economics Department, UFS and President of ALAIC - SE, Head of the ECLAC (CEPAL) International Trade and Industry Unit Mexico DF, Mexico 4

Member Cláudio Giulliano Alves da Costa Cláudio Pinhanez Deborah Pimenta Ferreira Dimária Silva e Meirelles Domingo Gonzalez Edilson Ferneda Eduardo Raupp de Vargas Edward Gerth Francisco Prieto Guido Lemos de Souza Filho Heloisa Moura João Pedro Albino José Carlos Cavalcanti Juliana Herbert Lia Patricio Lia Valls Pereira Luciano Batista Luis Claudio Kubota Luiz Guilherme de Oliveira Marcel Vaillant Márcia Ito María Esperanza Dangond Marina Figueiredo Moreira Mário Salerno Institutional affiliation President of the ian Society for Health IT, IBM and member of the Managing Committee of the ian Symposium on Services Science, Municipal Health Secretariat of the Municipality of São Paulo -Information Technology Technical Advisory Unit- SP, Mackenzie Presbyterian University - SP, Head of the Engineering Department at PUC (Lima) and President of ALTEC, Peru Computer Science Course, Catholic University of Brasilia - DF, FACE/PPGA and Department of Administration, UnB - DF, PRODESP and Accredited Professor to the FUNDAP Management Development Program and Guest Professor of the Mackenzie Presbyterian University and the Oswaldo Cruz Faculty - SP, Heidelberg Center, Chile Information Technology Department and LAVID, UFPB - PB, MJV Technology & Innovation- Computer Sciences Department, UNESP Bauru, SP, Economics Department, UFPE - PE, Herbert Consulting and University of the Republic, and Uruguay Engineering Faculty, University of Porto - Portugal Centre for External Sector ian Economics Institute, FGV - RJ, Open University Business School - UK IPEA DF, FUP and PPGA, UnB DF, Economics Department, University of the Republic- Montevideo, Uruguay Paula Souza State Centre for Technological Education and member of the Managing Committee of the ian Symposium on Services Science - SP, Director of Development and Trade in Services Cooperation - Bogotá, Colombia FACE/PPGA and Department of Administration, UnB - DF, Department of Production Engineering, Polytechnic School, USP ; member of the Managing Committee of the ian Symposium on Services Science, SP- 5

Member Moisés Villamil Balestro Nanno Mulder Nidia Sanchez Puigvert Paola Zucchi Paulino Francischini Pedro Luiz Pizzigatti Corrêa Ricardo Sennes Rildo Ribeiro dos Santos Roberto Bernardes Ruy Quadros de Carvalho Sascha Fuerst Sérgio Menino Sidnei Bergamaschi Tales Andreassi Tennyson Pinheiro Tomás de Aquino Guimarães Valter de Assis Moreno Júnior Wilson Yonezawa Institutional affiliation FUP and CEPPAC, UnB - DF, Economic Commission for Latin America and the Caribbean (ECLAC) Santiago, Chile Professor and senior researcher in the management of science, technology and the environment at the Higher Institute for Technology and Applied Sciences of the Ministry of Science, Technology and Environment, Cuba, and senior academic member of the Cuban Academy of Sciences and Director of ALTEC - Havana, Cuba Professor of the Interdepartmental Group on Health Economics /UNIFESP and Assistant Director of the Paulista Centre for Health Economics (CPES)- SP, Department of Production Engineering, Polytechnic School, USP and member of the Managing Committee of the ian Symposium on Services Science - SP, Department of Computer Engineering and Digital Systems, Polytechnic School, USP - SP, Perspectiva consultancy and member of the Managing Committee of the ian Symposium on Services Science, Department of Administration, UnB DF, FEI SP and member of Managing Committee of the ian Symposium on Services Science, DPCT, Unicamp SP, Department of International Business, EAFIT University- Medellín, Colombia Research Laboratory on Services Sciences (LaPCis) and Master Degree Program in Technology, Paula Souza State Centre for Technical Education - SP, Computer Sciences Department, UNESP Bauru, SP, EAESP, FGV SP, Livework - FACE/ PPGA Department of Administration, UnB DF, Coordinator for Undergraduate Courses at IBMEC - RJ, Computer Sciences Department, UNESP Bauru, SP, 6