Perform automated verification screening Gain 100% chargeback protection Mitigate exchange rate risk & fees Extend & localize payment options for target markets
Company Introduction In September 2007 Cash Run GmbH, a fraud protection company for e-businesses, began its operations in St. Gallen, Switzerland. Cash Run expanded its operations to Asia by incorporating Cash Run Pte Ltd, a subsidiary in Singapore in November 2008. Further expansion into Denmark and the United States is planned for 2010. Cash Run s core business is to provide e-businesses in Europe, United States and China with reliable and secure fraud protection and global payment solutions. Mission Statement Cash Run GmbH provides a dynamic, sustainable and innovative environment that protects e-businesses from uncertain risks and enables them to focus on their core competencies. Business Values Fraudulent purchases and volatile currency exchange rates are the two key areas of concern that threaten the profitability of the e-business industry. Our aim is to help businesses achieve their goals by protecting them from uncertain risks through Cash Run s fraud protection and global payment solution services. In essence, we enable companies to focus on what they do best. For clients, Cash Run strives to establish a competitive advantage through risk mitigation and revenue growth, ensuring complete confidentiality. Organization Values Cash Run seeks to provide a dynamic, sustainable and creative environment for employees to optimize their performances of core competencies. Moreover, the Cash Run organizational structure promotes information-sharing and cooperation among peers, aiding the exploration and development of innovative ideas which serve as the organization s backbone. Maintaining excellent organizational values enables Cash Run to provide quality services that are secure, reliable, professional and sustainable. 2 www.cashrun.com
Current Challenges facing E-Businesses Cyber-Crime Online fraud is an inevitable part of e-commerce and a major threat to online businesses. The two main types of costs caused by online frauds are chargeback costs and fraud managing costs. A chargeback cost is inflicted on a merchant when a payment is reversed and claimed as unauthorized. Chargeback losses can be disastrous for e-businesses, substantially reducing their profit. In addition, online businesses may lose their merchant accounts if they have a high level of chargeback. Cash Run s Risk Management tools are proven effective and efficient in helping its users to maintain the optimal balance between reducing fraud rate and achieving revenue growth. Cash run guarantees 100% chargeback protection coverage like no other firm. Fraud management costs, neglected commonly by many companies, include the cost of hiring fraud specialists, attorney fees, verification notification, dispute resolution and the opportunity costs of mistakenly turning away genuine customers and delaying processing of orders that were held for verification. These costs substantially reduce profits. The setting up of the right control panels for fraud protection is difficult, but critical for successful business. With too lax a system for fraud detection, cyber-crime will be on the rise; too strict and you risk losing your genuine customers. With fraud on the rise, companies either increase the number of tools that process order verification, or they manually review these orders. This compromises the efficiency of the business both in terms of time and cost. Cash Run offers a fully managed verification screening system at low costs and zero risk that helps to free up time for your core business. Exchange Rate Risks & Fees Internationally operating companies experience immense costs due to fluctuating exchange rates and wide exchange rate spreads from payment providers. Through a large banking and payment gateway network, Cash Run can provide the service for a fraction of the average costs. Localization Difficulties Different customers prefer or trust different payment options. Therefore, Cash Run offers you the opportunity to extend and localize your payment options to suit your target market. Liquidity Risks High levels of cash reserves may be required to maintain your credibility as payment operators are slow to transfer money into your account or they fail to pay customers on time. By using Cash Run s services, you will receive your money within 2-3 working days after a transaction has taken place. Companies should not be occupied with managing those risks and threats. Instead Cash Run will take over those responsibilities and enable you to focus on your core competencies. www.cashrun.com 3
E-Business Risk Management Services By implementing Cash Run Risk Management Services, you are able to integrate your checkout system with a backend engine that processes online payments and performs verification screening in real-time. To support your business, Cash Run offers two service packages that work best in combination: Cash Shield and Cash Pay have various functionalities. Cash Run Cash Shield Cash Pay Cash Screen Cash Protection Cash Fight Cash United Pay United Fraud Protection Services: Cash Shield Cash Shield is an automated multi-layer fraud screening system that identifies, monitors and reports potential fraud in several steps. It consists of three different services that complement each other perfectly. Firstly, Cash Screen s automated system and extensive technologies monitor all incoming transactions in real time. By checking the latest Risk Trends Analysis (RTA) and conducting a Risk Profile Assessment (RPA), approximately 98% of orders are processed automatically. The system will raise an alert as soon as a fraud pattern is detected. The remaining 2% - 5% will be manually reviewed by our well-trained fraud detectives. If further information is required, our friendly customer service representatives will contact buyers to clear any doubts. 3-Step Order Verification Process Realtime Verification Approve/Additional Information Reliability of order verfication Order Notification from Merchant Manual Review Risk Profile Assessment (RPA) Technology Risk Trend Analysis (RTA) Technology 2-5% Review 15-28% Pass 70-80% Pass 95-98% orders automatically verified Security enabled Trend analysis 4 www.cashrun.com
Cash Screen uses various advanced technologies to identify criminal activity attempted against your company. A multi-layered analysis will ensure a high level of reliability. For the verification of a payment, four main analysis groups with comprehensive attributes are taken into consideration by the system. Risk Trend Analysis (RTA) Historical Purchasing Pattern Product Risk Analysis Payment Source Analysis Fraud Statistical Trending Multi-Merchant Transaction Database Velocity Monitoring Risk Profile Assessment (RPA) BIN to Country Match, High risk BIN database Customer Profile Analysis Product Risk Segregation Risk Score Assignment (Based on GID, EIP) Extensive Chargeback Database E-Identity Profiling (EIP) Email Validation Email Provider Checking Global Telephone Directories Global Address Verification Services Global Identity Document Verification Geographical IP Detective (GID) IP Geolocation & Proxy Detection IP to Country IP to Zip Code IP to Billing Address High Risk IP Cross Referencing NPA NXX Area Code Web Service Cash Protection will safeguard Cash Run merchants against chargeback risks. As being confident of the innovative screening system, Cash Run guarantees a 100% chargeback protection. While Cash Run absorbs your full risk, Cash Protection works like an E- Commerce insurance against fraud. Cash Fight, an add-on investigation process, escalates findings by alerting and providing important evidence to relevant fraud authorities. Due to Cash Run s strong legal knowledge, your chances of winning claims against fraudulent customers increase significantly. Often, chargeback cases are merely dispute cases caused by misunderstandings. In these situations, our customer service officers are well-trained to resolve the disputes and win back loyal buyers for our clients. This service closes the circle of fraud protection by ensuring that true fraud cases will be followed up and future fraud will be prevented. Benefits of Cash Shield Services Implementing the Cash Shield package provides a variety of advantages that will place your business one step ahead of your competitors by providing: P Real-time Fraud Detection: automated screening of 98% of orders within minutes P 100% chargeback protection P Revenue growth by identifying and retaining genuine new and existing customers P Complete focus on your areas of core competencies P Customer s complete privacy www.cashrun.com 5
Payment Solution Services: Cash Pay Cash Pay is a global payment solution that offers extensive benefits for merchants and their customers. A network of seven exclusive bank partners, six major payment partners and ten different credit card partners ensure a worldwide convenient bank service to Cash Run clients. Working in different markets demands a high degree of localization of your business. Cash Run s extensive payment gateway network, Cash United, gives your customers more options to choose their preferred payment provider, which will be an important factor influencing consumer s decision making process. In addition, Cash Run is constantly working on expanding its partner network. Cash Run s well-established banking infrastructure, Pay United, allows you to transfer internationally the true value of money at very low costs. Through Pay United you can send, receive and withdraw funds worldwide in your preferred currency without exposure to bad exchange rates or high withdrawal fees, commonly provided by other payment gateways. 6 www.cashrun.com
Benefits of Cash Pay Services Cash Pay will act as your payment gateway and consolidate these payments into your Cash Pay balance. This will ensure: P Improved liquidity position by faster reimbursement through Cash Run (2-3 days) P Mitigation of Currency Exchange Risk P Protection from high exchange rates and additional fees from payment gateways P Support of funds withdrawal in your preferred currency P Increased payment gateway options and localization of payment options for your customers With Cash Run s truly globalised network, we will make sure that your customers are fully satisfied and the true value of your money is maintained during banking transactions. Cash Run Premium Service Quality Cash Run strives to provide the highest quality for all our services: P IT programs constantly enhanced to maintain our competitive advantage P Well-trained staff utilize sophisticated techniques and their risk management expertise P 24/7 support to assist or follow up on any orders P Clients contact through phone or email in 12 languages P Full confidentiality for customer data The combined application of the introduced services will eliminate the major threats to the successful performance of your e-business. This security allows you to focus on your core business while Cash Run takes care of your transaction risks. By achieving faster delivery and excellent service provision, your customers will be even more satisfied and loyal, and will keep returning to your company! As a result Cash Run opens doors to a more successful and profitable business at a lower risk. www.cashrun.com 7
New Technologies in Development Our professional IT programmers are continuously working on new protection systems. Current projects involve: Device Fingerprinting Reverse DNS Validation Open Proxy Check Card Number Validation New Technologies Your Benefits in an Overview P Real-time Fraud Detection P 100% chargeback protection P Revenue growth by identifying and retaining genuine new and existing customers P Complete focus on your core competencies P Customer s complete privacy P Mitigation of Currency Exchange Risk P Protection from high exchange rates and additional fees from payment gateways P Support of funds withdrawal in your preferred currency P Increased payment gateway options and localization of payment options for your customers P Improved liquidity position by faster reimbursement through Cash Run (2-3 days) Cash Run contact details: Headquarter: Switzerland Branch: Singapore Company: Cash Run GmbH Cash Run Pte Ltd Address: Fürstenlandstrasse 109 St. Gallen 9014 Switzerland 21 Bukit Batok Crescent #16-78 WCEGA Tower Singapore 658065 Tel: +41 71278 0121 +65 6569 3686 Fax: +41 71278 0123 +65 6569 3268 Email: info@cashrun.ch enquiries@cashrun.com Website: www.cashrun.ch www.cashrun.com