Lending Solutions. Leverage-based products to complement investment strategies. Your Business Without Limits



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Lending Solutions Leverage-based products to complement investment strategies Your Business Without Limits

Let Pershing Help You Set Yourself Apart Your clients count on you to manage their assets. But what about the other side of their balance sheets? At Pershing, we believe that strategic liability management has the potential to enhance a client s wealth management plan. That is why we make available a range of lending solutions that can help your suitable clients get the most out of their portfolios, extend purchasing power or generate income without compromising their current investment strategies. You can rely on Pershing to provide the products you need and the services you want to help you expand your most valuable client relationships. yfor Professional Use Only. Not for Distribution to the Public. Your business without limits 3

> Margin Lending: Expand Portfolio Potential With CreditAdvance A securities-based margin lending tool to help clients stay in the market Through CreditAdvance, Pershing s margin lending tool, your clients have access to competitive margin rates. 1 Margin accounts allow your clients to borrow funds using the market value of their mutual fund shares and eligible securities as collateral for the loan to purchase additional shares or to use the money for other purposes. CreditAdvance is a line-of-credit designed to enhance a client s investment resources by leveraging the marginable securities held in the brokerage account. CreditAdvance offers rates that may be lower than standard bank loans or credit cards and no preset repayment schedule as long as your clients maintain the required equity level in their brokerage account. In addition, there are no added fees and the approval process is simple as it involves a single agreement. > Securities-Based Lending: Enhance Borrowing Power With LoanAdvance A line-of-credit for personal or business needs When your clients have ambitious financial goals, it is only natural for them to think of tapping their cash reserves or liquidating existing holdings. However, you can offer a borrowing alternative that will not disrupt their current holdings or result in tax consequences associated with liquidating appreciated securities. With LoanAdvance, clients can pledge a broad range of eligible assets as collateral and borrow between 70% and 90% of the combined market value in both their retail and separately managed accounts. 2 When using managed accounts for LoanAdvance, your clients do not need to move assets into a separate collateral account. They can continue to maintain their investment and cash management accounts, even though they have been pledged as collateral. LoanAdvance offers competitive interest rates and flexible borrowing terms. There is no required repayment schedule as long as your clients maintain the required equity level in their brokerage accounts and there are also no application or filing fees, or prepayment penalties. LoanAdvance is available to clients of most states in the U.S., along with some additional countries outside of the U.S. 3 Decisions about whether to liquidate assets can have a lasting impact on the overall financial health of clients. LoanAdvance gives clients a way to access credit for most personal and business needs without having to sell securities in their account, while keeping their investment strategy on track. 1 CreditAdvance may not be appropriate for all investors and the risks should be carefully evaluated. Purchasing securities on margin can expose accounts to the potential for higher losses, and accounts can lose more funds than deposited in CreditAdvance accounts. If the market value of a portfolio depreciates, additional funds or marginable securities may be required. Failure to satisfy account maintenance requirements will result in restrictions on accounts and liquidation of sufficient securities to bring accounts to an acceptable equity level. 2 LoanAdvance cannot be used for the purpose of: 1) purchasing or trading securities; 2) meeting margin calls relating to securities purchases; or 3) reducing or retiring indebtedness incurred to purchase, carry or trade securities. LoanAdvance may not be appropriate for all investors If the market value of a portfolio depreciates, additional funds or marginable securities may be required. Failure to satisfy account maintenance requirements will result in restrictions on accounts and liquidation of sufficient securities to bring accounts to an acceptable equity level. 3 Certain restrictions may apply. Contact Pershing for details. 4 Lending Solutions For Professional Use Only. Not for Distribution to the Public.

> Mortgage Lending: Provide Access to Mortgage Solutions With RealAdvance A mortgage referral program The decision to buy real estate or refinance an existing property is often made at a key turning point in a client s life. You can be there to address this important financial need with a mortgage solution. RealAdvance is made available by EverBank. 4 Your client will receive timely loan approvals, expedited processing and the guidelines and resources necessary to expeditiously close loans. RealAdvance mortgage referral program provides you with the ability to offer residential mortgage loans to your clients, in addition to the more traditional brokerage services you already provide. This will enable you to protect the relationships you have established with clients by ensuring they are not cross-sold and lured away by other financial firms. Solution Loan Amounts Loan Type(s) Key Investor Benefits CreditAdvance Margin Lending No Minimum Max: up to 50% of qualified securities Line-of-Credit can be used to purchase additional securities take advantage of investment opportunities without the need to liquidate assets LoanAdvance Consumer Lending Min: $25,001 5 Max: 70% 90% of qualified securities 6 Line-of-Credit available for most personal or business borrowing needs - Minimize taxes and improve cash flow Keep existing investment strategy on track managed account assets can be leveraged RealAdvance No Minimum Mortgage Lending used for real estate borrowing needs Mortgage Lending or Maximum - Fixed-Rate, Adjustable-Rate or Interest- Only Loans Fully Paid Securities Lending Min: $250,000 net worth No Maximum Securities Lending receive monthly income payment clients maintain complete control of loaned shares 4 RealAdvance loans are offered and funded by EverBank, an Equal Housing Lender. EverBank is not an affiliate of Pershing LLC or The Bank of New York Mellon Corporation. Mortgage proceeds cannot be used for securities investment purposes. 5 In most states. Contact Pershing for details. 6 Borrow up to 70% of the market value of qualified equity, mutual fund and investment-grade corporate or municipal bond securities as well as up to 90% of the market value for U.S. Treasury securities. y Your business without limits 5 For Professional Use Only. Not for Distribution to the Public.

> Fully Paid Securities Lending Our Fully Paid Securities Lending program enables clients who hold fully paid-for securities to loan those securities in exchange for potential additional revenue. 7 This specialized offering will help you enhance the level of service you provide to your clients and also will give you a competitive advantage in attracting new relationships. This creative solution increases potential returns to your client by providing them with monthly income payments and substitute payments for dividends on shared loans, while allowing them to maintain complete control of the loaned shares. > Lending Solutions to Help You Compete in a Challenging Market At Pershing, every product and service we make available is focused on helping you to grow your business. We recognize that lending solutions can help you compete for a greater share of assets in a competitive marketplace. With a complete suite of lending solutions, you can enhance your ability to meet the financing needs of your most valued clients. Discover the difference lending solutions can make to your business. 7 To participate in the Fully Paid Securities Lending program, a client must maintain a minimum net worth of $250,000 in their brokerage accounts held in custody by Pershing LLC. This program is primarily suited for investors with relatively stable portfolios. Enrollment in the Fully Paid Securities Lending program does not guarantee that Pershing LLC will actually borrow the securities. Pershing LLC will borrow securities based on the needs of its business. The securities that are borrowed are not protected under the Securities Investor Protection Corporation (SIPC), but the cash collateral received for the loaned securities is protected by SIPC. Cash collateral is always at least 100% of the market value of loaned securities, and is adjusted for market fluctuations daily. 2012 Pershing LLC. Pershing LLC, member FINRA, NYSE, SIPC, is a subsidiary of The Bank of New York Mellon Corporation. Trademark(s) belong to their respective owners. For professional use only. Not for distribution to the public. 6 Lending Solutions For Professional Use Only. Not for Distribution to the Public.

Your Business Without Limits Visit pershing.com today to learn more about how our lending solutions can help you grow your business.

About Us Pershing LLC (member FINRA/NYSE/SIPC) is a leading global provider of financial business solutions to more than 1,500 institutional and retail financial organizations and independent registered investment advisors who collectively represent more than five million active investors. Located in 23 offices worldwide, Pershing and its affiliates are committed to delivering dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange and its international affiliates are members of the Deutsche Börse, Irish Stock Exchange, the London Stock Exchange and the Australian Stock Exchange. Pershing LLC is a BNY Mellon company. Additional information is available at pershing.com. SCB-PER-LS-3-12