Sammy Ofer School of Communications B.A. in Communications Dr. Noam Lemelshtrich Latar Dean Deputy Dean Dr. Amit Lavie Dinur Raphael Recanati International School Academic Director Dr. Keren Eyal Head of Student Administration Ms. Carine Katz Executive Administrator Ms. Ilana Bronfeld - 1 -
Please Note: A great deal of effort has been expended in preparing this Handbook, in order to ensure that its contents are complete and accurate. However, changes and alterations to the information are possible. Such changes, which will be published during the course of the year via various means, such as, the handbook on the IDC Herzliya website, will obligate the entire student body. Furthermore, changes that are published through notifications and circulars will obligate the entire student body. The IDC Herzliya Academic Authorities are at liberty to cancel, alter or add studies subjects and / or specialization programs, and to generate changes in the times of lectures or in the manning of the subject instructor posts, at its discretion. These changes apply to all IDC Herzliya students, including students of the Raphael Recanati International School, unless specified otherwise. This Student Handbook has been specially prepared for the Raphael Recanati International School and includes translations of relevant sections of IDC Herzliya s Hebrew Student Handbook. If any discrepancies are found between the two, the Hebrew version will take precedence. Certain sections of the Hebrew version pertain specifically to law students and thus may be disregarded by students of the International School. - 2 -
Introduction The curriculum at the Sammy Ofer School of Communications is composed of Mandatory courses and three specializations, a total of 126 semester hours for the degree. Mandatory courses are taught during all three years of studies. In the last three semesters, each student has to choose one specialization of the following: Persuasive Communications Studies Interactive Communications Program Structure Mandatory Courses (79 Semester ) Infrastructure Studies 10 S. H. The Fundamentals of Communications 24 S. H. Mandatory Theoretical Courses 20 S. H. Basic Specialization Studies 13 S. H. Basic Workshops 12 S. H. Specialization Structure (each specialization, 39 Semester ) 5 Mandatory courses 10 S. H. 5 Workshops 10 S. H. 1 Semesterial Seminar 2 S. H. 1 Annual Seminar 4 S. H. 3rd Year Annual Workshop 5 S. H. 3 Courses from Other Specializations 6 S. H. 1 Semesterial Seminar from another Specialization 2 S. H. General Elective Courses (10 Semester ) General Elective Courses [from a list ] General Studies Unit [from a list ] Courses from other Schools 10 S. H. - 3 -
Specializations at the Sammy Ofer School of Communications Specialization in Persuasive Communications Head of the Specialization: Dr. Yariv Ben-Eliezer. The specialization in persuasive communications is aimed at training the graduates for engagement in the fields of strategic consulting, public relations and advertising. The program imparts knowledge and professional tools to the graduates, which will enable them to rapidly assimilate into the market and to display their skills in public relations and the media, by initiating events and in advertising, in the printed press, on the radio and television and over the Internet. The specialization in persuasive communications includes theoretical courses, practical workshops and research seminars. Specialization in Studies Head of the Specialization: Dr. Amit Lavie- Dinur The specialization combines theoretical and empirical studies in the fields of television and radio, together with the acquisition of practical skills. The students will be trained in in-depth research deliberation regarding popular media content, while practically experiencing the content creation. The range of workshops in the specialization) will enable students to accumulate experience in production, to gain professional experience in the creation of content, and to engage in the development of new formats for television and radio. The objective of the specialization is to prepare the graduates to integrate into a range of positions in the broadcast outlets. Specialization in Interactive Communications Head of the Specialization: Dr. Oren Zuckerman This specialization offers a broad and innovative range of theoretical courses, practical workshops and research seminars that focus on classic and up-to-date subjects in the fields of Internet and new media: Digital culture, participative media, virtual worlds, Internet communities, cross platform content and marketing, interactive user experience, etc. The graduates of this specialization will acquire tools for strategic thinking, creativity, production, and academic research in this up-to-date field, as a foundation for assimilation into media companies in the Internet and Departments and in start-up companies in the fields of content and user experience. - 4 -
Program of Studies Communications First Year Course Code Course Name Lecture Recitation Total Prerequisites Final Course Assignment Mandatory 4048 Preparatory Course: Practicing Academic Writing Ms. Orly Idan 7017 Introduction to Communications: Theories and Models Dr. Keren Eyal 7019 Statistics Dr. Yael Kaynan 7020 Social Psychology Dr. Yael Kaynan 7021 Introduction to I Dr. Guy Hofman 7025 Communications, Culture and Society Dr. Tal Azran 7223 Fundamentals of Humanistic Thought I Dr. Eran Guter 7018 Communication Institutions Dr. Tal Azran 2* 2 2* 3 5 2* 2 4 2** 2 2* 2 2* 2 2* 2 4 2** 2 4 7022 Introduction to II Dr. Oren Zuckerman 2** 2 Introduction to New Media I 7026 Quantitative Research Methods Dr. Yael Kaynan 7045 History of Communication Dr. Avital Pilpel 7201 Foundations of Political Advertising Mr. Rommey Hassman 7224 Fundamentals of Humanistic Thought II Dr. Eran Guter 7292 Hidden Agenda: An Introduction to Critical Thinking Dr. Amalia Rosenblum 7024 English For Communications A Dr. Isabel Berman 2** 2 4 Statistics 2** 2 2** 2 2** 2 4 2** 2 3*** 3-5 -
7023 English For Communications B Dr. Isabel Berman 3* 3 Mandatory Workshops 7031 Producing Content for Ms. Leah Stern Ms. Tatiana Hoffman Ms. Ruthy Shillony Mr, Yaron Gilinsky 2* 2 7035 and Current Affairs Practicum Ms. Ruthy Shillony Mr. Jeremy Ruden Mr. Yaron Gilinsky 2** 2 Producing Content for 7034 Introduction to Radio Mr. Arad Nir Mr. Nadav Ravid Mr. Amir Ascher Ms. Liane Thompson Mr. Dan Hackel Mr. Barak Haimovitch Mr. Yonathan Gal Mr. Omer Frenkel Mr. Dan Dan Matiuk 7043 Studio Mr. Raffi Miller Mr. Shuki Lerer 3*** 3 3*** 3 * First Semester Course ** Second Semester Course *** The Course will take place either in the first or the second semester General Electives In addition, all Communication students must take 10 credits of general elective courses during their course of studies (see separate General Elective Courses file on IDC website) which can be divided as follows: 1) General Studies Unit a minimum of 4 credits required. 2) General elective courses or courses from other Schools, at IDC 6 credits. - 6 -
Communications Second Year Course Code Course Name Lecture Recitation Total Prerequisites Final Course Assignment Mandatory 7015 Fundamentals of Social and Political Thinking Dr. Boaz Shapira 7042 Media Ethics Dr. Yael Kaynan 2* 2 2* 2 7046 Qualitative Research Methods Dr. Eliorah Mischler 2* 2 4 Quantitative Research Methods 7048 Trends in Global Dr. Tal Azran 7049 Interpersonal Communication Dr. Yair Amichai-Hamburger 7157 Social Cognition, Stereotyping and the Media Dr. Yael Kaynan 7044 Visual Communication: Representation and Knowledge Dr. Eran Guter 2* 2 2* 2 2* 2 2** Elective 1 2 Mandatory Workshop 7032 Journalistic Writing and Editing Mr. Jeremy Ruden Mr. Heller Aron Prof. Stacy Perman 2** 2 Producing Content for Elective Workshops Choose one of the following workshops: 7064 Advertising Management Dr. Chaim Melamed 7090 Advanced Studio Mr. Raffi Miller 7145 Interactive Ms. Michal Lion 7161 Digital Editing Final Cut Mr. Ron Shai 7097 Virtual Studio Mr. Shahar Melion 2* 2 Introduction To Propaganda 4* 4 Studio 2* 2 Producing Content for 2* 2 Studio 3 3 Studio - 7 -
7272 The Radio Special Mr. Dan Dan Matiuk 2* 2 Introduction to Radio Students who register to this workshop will only need to take three more workshops during the course of their studies (a total of 10 credits). * First Semester Course ** Second Semester Course *** The Course will take place either in the first or the second semester General Electives In addition, all communication students must take 8 credits of general elective courses during their course of studies (see separate Elective Courses file on IDC website). - 8 -
Specialization in Studies Course Code Course Name Lecture Total Prerequisites Final Course Assignment Mandatory 7070 Interactive Media Platforms Dr. Oren Zukerman 7122 and Sexuality- Content and Effects Dr. Keren Eyal 2** 2 Introduction to New 2** 2 Trends in Global Elective Workshops Choose two of the following workshops: 7065 Public Relations and Spokesmanship Ms. Yona Cymerman 7087 Cross Media Mr. Dovev Goldstein 2** 2 Introduction to Propaganda: Principles and Implementation 2** 2 Producing Content for 7161 Digital Editing Final Cut Mr. Ron Shai 7263 Creativity in Photography Mr. Dror Moreh 7273 Documentary Programs Ms. Iris Hod 2** 2 Studio 4** 4 Studio 2** 2 Studio 7282 Mobile Marketing and Media Mr. Levi Shapiro Mandatory Seminar Choose one of the following seminars: 7105 Seinfeld And Philosophy Dr. Yair Raz 7290 Philosophy, Cinema and Persuasion Dr. Yair Raz 2** 2 Introduction to Communications: Theories and Models 2** 2 Introduction to Communications: Theories and Models Elective Courses from another Specialization Choose up to three courses during the course of your studies: 7143 Identifying Creative Thinking Templates in Content Worlds Ms. Michal Master 2** 2 Introduction to New - 9 -
7240 Health and Environmental Communication: Strategies and Theory Prof. Charles Salmon 2** 2 Communications, Culture and Society * First Semester Course ** Second Semester Course Prerequisite courses for seminars are as follow: Introduction to I + II Introduction to Propaganda: Principles and Implementation Introduction to Communications: Theories and Models Communications, Culture and Society General Electives In addition, all communication students must take 8 credits of general elective courses during their course of studies (see separate Elective Courses file on IDC website). - 10 -
Specialization in Persuasive Communications Course Code Course Name Lecture Total Prerequisites Final Course Assignment Mandatory 7070 Interactive Media Platforms Dr. Oren Zukerman 7240 Health and Environmental Communication: Strategies and Theory Prof. Charles Salmon Elective Workshops Choose two of the following workshops: 7065 Public Relations and Spokesmanship Ms. Yona Cymerman 7087 Cross Media Mr. Dovev Goldstein 2** 2 Introduction to New 2** 2 Introduction to Propaganda: Principles and Implementation 2** 2 Introduction to Propaganda: Principles and Implementation 2** 2 Producing Content for 7161 Digital Editing Final Cut Mr. Ron Shai 7263 Creativity In Photography Mr. Dror Moreh 7273 Documentary Programs Ms. Iris Hod 2** 2 Studio 4** 4 Studio 2** 2 Studio 7282 Mobile Marketing and Media Mr. Levi Shapiro Mandatory Seminar Choose one of the following seminars: 7151 Consumer Behavior and Advertising Dr. Chaim Melamed 7290 Philosophy, Cinema and Persuasion Dr. Yair Raz 2** 2 Introduction to Communications: Theories and Models 2** 2 Introduction to Propaganda: Principles and Implementation Elective Courses from another Specialization Choose up to three courses during the course of your studies: 7143 Identifying Creative Thinking Templates in Content Worlds Ms. Michal Master 2** 2 Introduction to New - 11 -
7122 and Sexuality - Content and Effects Dr. Keren Eyal 2** 2 Trends in Global * First Semester Course ** Second Semester Course Prerequisite courses for seminars are as follow: Introduction to I + II Introduction to Propaganda: Principles and Implementation Introduction to Communications: Theories and Models Communications, Culture and Society General Electives In addition, all communication students must take 8 credits of general elective courses during their course of studies (see separate Elective Courses file on IDC website). - 12 -
Specialization in Interactive Communications Course Code Course Name Lecture Total Prerequisites Final Course Assignment Mandatory 7070 Interactive Media Platforms Dr. Oren Zukerman 7143 Identifying Creative Thinking Templates in Content Worlds Ms. Michal Master Elective Workshops Choose two of the following workshops: 7065 Public Relations and Spokesmanship Ms. Yona Cymerman 7087 Cross Media Mr. Dovev Goldstein 2** 2 Introduction to New 2** 2 Introduction to New 2** 2 Introduction to Propaganda: Principles and Implementation 2** 2 Producing Content for 7161 Digital Editing Final Cut Mr. Ron Shai 7263 Creativity in Photography Mr. Dror Moreh 7273 Documentary Programs Ms. Iris Hod 2** 2 Studio 4** 4 Studio 2** 2 Studio 7282 Mobile Marketing and Media Mr. Levi Shapiro Mandatory Seminar: 7073 Virtuality and Reality Dr. Doron Friedman 2** 2 Introduction to New Elective Courses from another Specialization Choose up to three courses during the course of your studies: 7240 Health and Environmental Communication: Strategies and Theory Prof. Charles Salmon 2** 2 Communications, Culture and Society - 13 -
7122 and Sexuality- Content and Effects Dr. Keren Eyal 2** 2 Trends in Global * First Semester Course ** Second Semester Course The Prerequisites courses for seminars are as follow: Introduction to I + II Introduction to Propaganda: Principles and Implementation Introduction to Communications: Theories and Models Communications, Culture and Society General Electives In addition, all communication students must take 8 credits of general elective courses during their course of studies (see separate Elective Courses file on IDC website). - 14 -
Communications - Third Year Course Code Course Name Lecture Total Prerequisites Final Course Assignment Mandatory 7274 Children and Interactive Media Dr. Shuli Gilutz 2* 2 Introduction to New 7245 Mediatized Conflicts Dr. Tal Azran 7276 Media and Globalization in the 21st Century Dr. Yair Galily 2** 2 2** 2 Year-Long Workshops Choose one of the following workshops: 7251 Radio Time Mr. Sharon Taicher 5 5 Introduction to Radio 7278 My Story Mr. Yaniv Shmeltzer 5 5 and Current Affairs Practicum 7279 Cross Platforms Drama Mr. Avishay Goldshtein 7179 Internet Advertising Trends Ms. Keren Stevenson 5 5 Studio 5 5 Cross Media 7280 Cyber-Advocacy: How to Convey a Message Via Social Media Mr. David Saranga 5 5 Producing Content For - 15 -
Specialization in Studies Course Code Course Name Lecture Total Prerequisites Final Course Assignment Mandatory 7158 The Family on : Identity, Gender, and the Other Dr. Tal Azran 7205 Film Theory Dr. Rachel Quastel 7215 The Aesthetics of Dr. Dror Abend-David 2* 2 Trends in Global 2* 2 Trends in Global 2** 2 Trends in Global Elective Workshops Choose four credits of the following workshops: 7061 Writing For Mr. Eyal Rob 2* 2 Studio 7086 Web Product Design Mr. Guy Sever Mr. Ori Bar-Shavit 7087 Cross Media Mr. Dovev Goldstein 7126 Viral Advertising Mr. Gil Lavie 2** 2 Producing Content for 7160 After Effect Mr. Shahar Melion 4* 4 Studio 7206 How To Be A foreign Correspondent Ms. Gisela Dachs 2* 2 Journalistic Writing and Editing Semestrial Seminar (from another Specialization) Choose one of the following seminars: 7242 The West Against the Rest Dr. Tal Azran 7207 Networked TV: Trends in Consumer Behavior and Media Consumption Dr. Gali Einav 2* 2 Communications, Culture and Society 2* 2 Qualitative Research Methods - 16 -
Mandatory Yearly Seminar Prerequisite for the yearly seminar is the completion of a second year seminar. Choose one of the following seminars: 7241 Children, Adolescents and Dr. Keren Eyal 7234 Reading Contemporary TV: Social Messages and Reception Dr. Tal Azran 4*** 4 4*** 4 Elective Courses from another Specialization Choose up to three courses during the course of your studies: 7211 Topics in Persuasive Communication Dr. Vered Malka 7199 Health and Environmental Communication: Media Project Prof. Charles Salmon 7134 Sport, Media And Society: Social And Marketing Aspects Dr. Yair Galily 7268 Interrelations of Technology and Media Dr. Guy Hoffman 7136 Topics in Digital Culture Dr. Doron Friedman 2* 2 Introduction to Propaganda: Principles and Implementation 2* 2 Communications, Culture and Society 2** 2 Communications, Culture and Society 2* 2 Introduction to New 2* 2 Introduction to New 7216 The Psychology of the Internet Dr. Yael Kaynan 2** 2 Social Psychology * First Semester Course ** Second Semester Course *** The course will be given in both semesters Prerequisites courses for seminars are as follow: Introduction to I + II Introduction to Propaganda: Principles and Implementation Introduction to Communications: Theories and Models Communications, Culture and Society General Electives In addition, all communication students must take 10 credits of general elective courses during their course of studies (see separate Elective Courses file on IDC website). - 17 -
Specialization in Persuasive Communications Course Code Course Name Lecture Total Prerequisites Final Course Assignment Mandatory 7211 Topics in Persuasive Communication Dr. Vered Malka 7199 Health and Environmental Communication: Media Project Prof. Charles Salmon 7134 Sport, Media And Society: Social And Marketing Aspects Dr. Yair Galily 2* 2 Introduction to Propaganda: Principles and Implementation 2* 2 Communications, Culture and Society 2** 2 Communications, Culture and Society Elective Workshops Choose four credits of the following workshops: 7061 Writing For Mr. Eyal Rob 2* 2 Studio 7086 Web Product Design Mr. Guy Sever Mr. Ori Bar-Shavit 7087 Cross Media Mr. Dovev Goldstein 7126 Viral Advertising Mr. Gil Lavie 7160 After Effect Mr. Shahar Melion 4* 4 Studio 7206 How To Be A foreign Correspondent Ms. Gisela Dachs 2* 2 Journalistic Writing and Editing Semestrial Seminar (from another Specialization) Choose one of the following seminars : 7214 The Documentary Film and Reality Dr. Rachel Quastel 7207 Networked TV: Trends in Consumer Behavior and Media Consumption Dr. Gali Einav 2* 2 Trends in Global 2* 2 Qualitative Research Methods - 18 -
Mandatory Yearly Seminar Prerequisite for the yearly seminar is the completion of a second year seminar. Choose one of the following seminars: 7200 Media Advocacy for Social Change Prof. Charles Salmon 7212 The History of Propaganda Dr. Avital Pilpel 4*** 4 4*** 4 Elective Courses from another Specialization Choose up to three courses during the course of your studies: 7268 Interrelations of Technology and Media Dr. Guy Hoffman 7136 Topics in Digital Culture Dr. Doron Friedman 2* 2 Introduction to New 2* 2 Introduction to New 7216 The Psychology of the Internet Dr. Yael Kaynan 2** 2 Social Psychology 7158 The Family on : Identity, Gender, and the Other Dr. Tal Azran 7205 Film Theory Dr. Rachel Quastel 7215 The Aesthetics of Dr. Dror Abend-David 2* 2 Trends in Global 2* 2 Trends in Global 2** 2 Trends in Global * First Semester Course ** Second Semester Course *** The course will be taken in both semesters The Prerequisites courses for seminars are as follow: Introduction to I + II Introduction to Propaganda: Principles and Implementation Introduction to Communications: Theories and Models Communications, Culture and Society General Electives In addition, all communication students must take 10 credits of general elective courses during their course of studies (see separate Elective Courses file on IDC website). - 19 -
Specialization in Interactive Communications Course Code Course Name Lecture Total Prerequisites Final Course Assignment Mandatory 7136 Topics in Digital Culture Dr. Doron Friedman 7268 Interrelations of Technology and Media Dr. Guy Hoffman 2* 2 Introduction to New 2* 2 Introduction to New 7216 The Psychology of the Internet Dr. Yael Kaynan 2** 2 Social Psychology Elective Workshops Choose four credits of the following workshops: 7061 Writing For Mr. Eyal Rob 2* 2 Studio 7086 Web Product Design Mr. Guy Sever Mr. Ori Bar-Shavit 7087 Cross Media Mr. Dovev Goldstein 7126 Viral Advertising Mr. Gil Lavie 7160 After Effect Mr. Shahar Melion 4* 4 Studio 7206 How To Be A foreign Correspondent Ms. Gisela Dachs 2* 2 Journalistic Writing and Editing Semestrial Seminar (from another Specialization) Choose one of the following seminars: 7214 The Documentary Film and Reality Dr. Rachel Quastel 7242 The West Against the Rest Dr. Tal Azran 2* 2 Trends in Global 2* 2 Communications, Culture and Society Mandatory Yearly Seminar Prerequisite for the yearly seminar is the completion of a second year seminar Choose one of the following seminars: 7213 On-Line Relationship Dr. Yael Kaynan 4*** 4-20 -
Elective Courses from another specialization Choose up to three courses during the course of your studies: 7205 Film Theory Dr. Rachel Quastel 7158 The Family on : Identity, Gender, and the Other Dr. Tal Azran 7215 The Aesthetics of Dr. Dror Abend-David 7211 Topics in Persuasive Communication Dr. Vered Malka 7199 Health and Environmental Communication: Media Project Prof. Charles Salmon 7134 Sport, Media And Society: Social And Marketing Aspects Dr. Yair Galily 2* 2 Trends in Global 2* 2 Trends in Global 2** 2 Trends in Global 2* 2 Introduction to Propaganda: Principles and Implementation 2* 2 Communications, Culture and Society 2** 2 Communications, Culture and Society * First Semester Course ** Second Semester Course *** The course will be taken in both semesters The Prerequisites courses for seminars are as follow: Introduction to I + II Introduction to Propaganda: Principles and Implementation Introduction to Communications: Theories and Models Communications, Culture and Society General Electives In addition, all communication students must take 10 credits of general elective courses during their course of studies (see separate Elective Courses file on IDC website). Schedule The dates of the examinations can be found on the IDC Herzliya website under Students Course Catalog, student regulations and Syllabus Search s A personal examinations schedule is published at the Student s Information website (My IDC). - 21 -