A Simple Script That Solves The Problem Of How You Answer The Question What Do You Do? How To Create Your Hot Hook In 3 Minutes Flat So Clients Want To Hire You On The Spot! Action Sheet Have you ever tried to tell someone about your online business, or your idea for a business, but when you did, his or her eyes glazed right over? And when that happened, you felt a little self-conscious because you could tell they were either BORED with or CONFUSED by your idea? Most holistic business owners struggle with how to describe what they do online in a way that IGNITES people s curiosity. And if you CAN T do this, it s awfully hard to get clients or get potential joint venture partners or get anybody to really believe in what you re doing which can put a big fat HOLE in your profits. In this training you ll learn, step-by-step, how to come up with an exciting way to describe what you do that COMPELS people to either become clients themselves or refer others to your business in just 3 minutes. 1
(PLUS you ll make it easy for other people to see what you do as COOL and INTERESTING which makes this process fun!) Many selling gurus call this description your 30 second Elevator Pitch but it isn t about pitching or selling or even using fancy words. It s about choosing specific language that wakes people up from their daily trance, sparks their attention, and gets them interested to know more about what you have to offer (And when done very well, it does all this in less than 30 seconds ;-)) But before we show you how to create YOUR Hot Hook using our simple hot hook generator, we want to show you what you should NOT say when someone asks you the question What do you do? What You Should NOT Say! Here s the scenario you should AVOID like high-fructose corn syrup!! POTENTIAL CLIENT: So tell me, Jill, what do you do? JILL: I m a Holistic Health Coach! Or our fictional practitioner Jill might answer, I m a Life Coach! or I m a Marketing Coach! Why are all of these TERRIBLE answers that are guaranteed to cause severe eye-glazing, boredom and loss of a potential client or referral?! Here s why. 2
People do not want to hear that you are a because this does NOT tell them how you can solve their problem. It doesn t HOOK them! After this training, when a potential client or referral partner asks What do you do, you re going to have a Hot Hook that has clients practically signing up on the spot to work with you! You might be thinking, That sounds great, Carey & Stacey, but how do I create a mythical Hot Hook? Glad you asked. Because we ve got a template for you that s SO EASY you can complete it in under 3 minutes. How To Create Your HOT HOOK Use our proven, step-by-step Hot Hook Template to create a catchy, compelling and hot hook that describes what you do in a way that has prospects practically begging to be your client! But don t take our word for it. Look what happened for Holistic Health Coach Julie Sarver when she used our template Turn the page to see how Julia became the It Girl at her networking event with her new Hot Hook. 3
Everything Stacey & Carey said about how to sell myself worked! By the end of the night, I was THE person to meet at my networking event! I was driving to a women s networking event listening to a training from Stacey & Carey about creating my hot hook. I listened until I got everything related to the new template for my Hot Hook. I sat in my car and wrote my Hook using the new template. The first time I used it at the event I was a little nervous and went back to the I m a health coach model. I swear, I could see my colleague s eyes glaze over and she got away from me as quickly as possible. I used the new Hook with the very next person I met, and the response was sooo much better. By the end of the night, I was the person to meet at this event! Women kept grabbing their friends and saying, You need to meet Julia! Listen to what she does. Four women told me they wanted to work with me and everyone I talked to asked to sign up for my newsletter. Yeah! Thank you so much. Everything Stacey and Carey said about how to sell myself worked. Amazing! Julia Sarver Owner/Founder of Glow Health Coaching and Holistic Health Coach findyourglow.com 4
Here s the magic template Hot Hook Template 1. I help/show/teach [Your ideal client] 2. Problem They Want To Solve [What are they moving AWAY FROM?] Hint: Be specific in describing the situation they find themselves in. 3. So They Can [Specific Result What are they moving TOWARDS?] Hint: Try to name a positive change they will experience in their day-to-day life. 4. In/With/Without/While [Specific convenience or pain they want to avoid] 5. Optional Finish: Do you know anyone who [Recap] Let s take a look at how the template looks when it s all tied together in one powerful script. Turn the page to see the Hot Hook script and samples of Hot Hooks in action. 5
Hot Hook Plug-and-Play Script I help [insert who you work with] [insert specific problem they want to solve] so they can [insert result] without [specific convenience or pain they want to avoid]. Want to see examples of Hot Hooks? Check these out. Examples Of Hot Hooks In Action: I show women in their 30s [ideal client] how to lose those last stubborn 10 pounds [result] so they can fit into their skinny jeans [change in day-to-day life] without starving themselves [pain they want to avoid]. I show men in their 50s and 60s how to heal Diverticulitis so they can eat what they love without having surgery or walking around with a colostomy bag. I help new moms lose those last 15 lbs so they can get their prebaby body back in as little as 90 days without dieting, deprivation or military exercise. Do you know any new moms who want to lose 15 lbs quickly? I help people with Type 2 Diabetes lose 25 lbs so they can get healthy without all those torture diets that don t allow you to eat sweets anymore. I help busy professionals instantly double their energy so they can get more done in less time while avoiding the 3pm crash. Do you know anyone who wants to know what and how to eat to double their energy right now? 6
Use Your Hot Hook To Get New Clients & Referrals! Ready to create your Hot Hook and get a flood of new clients and referrals in under 3 minutes? Then invest 3 minutes of your time to take these simple action steps RIGHT NOW. 3-Minute Hot Hook Action Steps 1. Craft your Hot Hook using our simple template. 2. Transfer your Hot Hook into a single sentence using our script. 3. Set a goal to test your Hot Hook on at least 20 people in the next week. Ready To Get Your Next 10 Clients? Turn the page to discover how to get your next 10 clients. 7
Ready To Get Your Next 10 Clients? If you loved this simple Hot Hook training, you ll drool when we show you How To Add $10,000+ To Your Bank Account In The Next 30 Days Without A Fancy Website, Brand Or A Big Email List! All of a sudden more $$ started flowing in! We got 8 new clients in just 3 weeks after implementing our new branding concepts that I came to in a few A-HA moments during your program that I was never clear on before I came to work with you. As soon as we launched the new logo, new Super SEXY Over 30!(TM) website with our new professional images kapow! It took me getting clear on who I m here to serve and my unique purpose, and then translating that vision into my brand, but the connection was instantaneous once I put all of that fully out there to the universe. 8
And now it s amazing, I feel so much more energized, more connected in my work, MUCH, much more confident in my consults. I don t feel like I m selling at all, nothing feels cheesy, I feel confident in what we have to offer and I feel the energy of the value of what we offer and the change we can create for others lives it has been a 360-degree shift for me! At that same time I finally started using your money tracking sheet and setting goals and systems around my money, and AS SOON AS I did that, all of a sudden more $$ started flowing in! It was instantaneous. Now I pay myself, I have my own payday, I use the tracking sheet, and I don t go into healing conversations with people feeling stressed about money or carrying that weighted energy with me. I can be 110% fully focused on them, and it has been so great for me thank you. I can translate that into dollars and cents for you as well that same week I was thinking I would have to return to a part-time job, and I looked at my money tracking sheet and realized I not only blew my monthly goal out of the water, but I d exceeded my 30-60 day bold money goal, too. Oh, happy day it was! ;-) Heather Dube Founder of You and Improved Coaching youandimprovedcoaching.com Introducing A Radical New Step-By-Step System To Show You How To Discover The Hidden Opportunities That Exist In Your Business RIGHT NOW To Attract Your Next 10 Clients In 30 Days Or Less Click Here To Get IMMEDIATE ACCESS To Your Next 10 Clients! http://www.get10clientsin30days.com 9
Carey Peters and Stacey Morgenstern joined forces in December 2009 and are often referred to as holistic health s 6-Figure marketing mentors. Together they have helped thousands of wellness practitioners launch money-making, sustainable holistic businesses they love while deeply serving the world. Programs created by Carey & Stacey: Get 10 Clients In 30 Days The Teleseminar Success System For Holistic Health & Wellness Pros Holistic MBA: The Core Training Holistic MBA Live! 7 Step Slam Dunk Speaker Formula 10