Ameriprise Financial, Inc.

Forward-looking statements and non-gaap financial measures Forward-Looking Statements The forward-looking statements in this presentation reflect management s expectations about future events, plans and performance. These forward-looking statements and the many assumptions upon which they are based involve risks and uncertainties. A list of factors that could cause actual results to be materially different from those expressed or implied by any of these forward-looking statements is detailed under the headings Forward-Looking Statements and Risk Factors, and elsewhere, in our Annual Report on Form 10-K for the year ended December 31, 2013. These forward-looking statements speak only as of today's date and we undertake no obligation to update publicly or revise them for any reason. Non-GAAP Financial Measures This presentation contains certain non-gaap financial measures that our management feels best reflect the underlying performance of our operations. Reconciliations of such non-gaap financial measures to the most directly comparable GAAP financial measure have been provided along with the presentation. 2

Ameriprise Financial A diversified financial services leader with a consistent record of outperformance; well-positioned for future growth 3

We advise, manage and protect assets and income for retail, high-net-worth and institutional clients Advice & Wealth Management Asset Management Protection & Annuities Financial Strength & Stability 4

Our integrated business creates unique benefits Deep, long-term client relationships Valuable expertise across businesses (e.g. investment management and risk management) Strong client asset retention and persistency Diverse revenue streams across market cycles Leading returns with lower volatility vs. peers 5

Advice & Wealth Management A leading wealth manager in the U.S., generating excellent results with significant growth opportunities Advice & Wealth Management Asset Management Protection & Annuities 6

A significant U.S. wealth management opportunity Trends Growth in U.S. Investable Assets and Baby Boom Generation Entering Retirement $ in trillions $24 $26 $36 $41 66% of assets controlled by underserved mass affluent and affluent households 2009 2011 2013 2015E Millions of Boomers 4.2 3.8 3.4 Peak year of retirements First Boomers retire Last Boomers retire 3.0 2011 2015 2019 2023 2027 2031 2035 2039 82% of workers think it s very or somewhat important to work with an advisor who specializes in converting assets to retirement income 82% of workers are not very confident that they will have enough money to live comfortably in retirement See appendix for source information 7

Well-positioned to take advantage of market opportunities Advice & Wealth Management Leader in financial planning in the U.S. Nationally recognized brand #8 IRA provider 9,700 financial advisors #5 retirement and advice provider #2 mutual fund advisory program Data as of 6-30-14 see appendix for source information 8

Executing our growth strategy 1 2 3 Deliver an excellent client experience to grow our client base, including more affluent clients Deepen client relationships with our comprehensive advice and solutions tailored to client needs + + Build on our attractive advisor value proposition for a highly productive and growing advisor force Strong capabilities, tools and leadership 4 Revenue and earnings growth 9

Our brand experience resonates with consumers and reinforces our retirement leadership 1 Excellent client experience TV advertising Social media Seminars 3-Minute Confident Retirement SM check Online advertising and search Advisor websites ameriprise.com 10

Strong growth in client assets 1 Excellent client experience Total Ameriprise Client AUM $ in billions CAGR +11% $435 Mass affluent and affluent clients up 32% since 2009 $270 $310 Mass affluent and affluent assets up 76%, since 2009 2009 2011 6-30-2014 Data as of 6-30-14 11

We serve our clients with a full-service advice and solutions platform 2 Comprehensive advice and solutions 12

Strong growth of fee-based business 2 Comprehensive advice and solutions Investment advisory / wrap net inflows $ in billions $13.1 $7.9 $7.3 2009 2011 TTM 6-30-14 Investment advisory / wrap AUM Fee-based business drove ~75% of 2013 AWM operating net revenues $ in billions $168 $81 $103 2009 2011 6-30-2014 13

A large cash business 2 Comprehensive advice and solutions Brokerage Cash $ in billions $13.0 $14.8 $18.5 Future growth opportunity: assets clients can deploy and potential earnings as interest rates rise 2009 2011 6/30/2014 14

Our advisor value proposition: The Ameriprise Difference 3 Advisor value proposition Culture and Commitment Dedication and Support Opportunity and Reward 15

Delivering strong advisor productivity gains 3 Advisor value proposition Operating Net Revenue per Advisor, excluding former banking operations trailing twelve months $ in thousands CAGR +13% $468 $371 $265 2009 2011 6-30-2014 See non-gaap financial measure reconciliations in appendix. 16

Advice & Wealth Management: Realizing the benefits of our investments 4 Revenue and earnings growth Advice & Wealth Management Pretax Operating Earnings $ in millions Advice & Wealth Management Pretax Operating Margin $687 15.1% 9.9% $357 $29 1.1% 2009 2011 TTM 6-30-14 2009 2011 TTM 6-30-14 Excludes impact of banking operations in 2009 and 2011 See non-gaap financial measure reconciliation in appendix. 17

Protection & Annuities A differentiated business designed to meet client long-term needs and deliver strong returns Advice & Wealth Management Asset Management Protection & Annuities 18

Our differentiated businesses deliver for clients, advisors and shareholders Protection & Annuities Affinity-based Auto & Home provider with a leading client experience Top 10 Life Insurance and Annuity carrier Core solutions essential to our Confident Retirement approach $100+ billion client AUM Data as of 6-30-14 see appendix for source information 100% affiliated distribution for life, health and variable annuities 19

RiverSource solutions help us deliver our Confident Retirement approach Permanent life insurance Permanent life insurance with long term care riders Annuities Cash value life insurance Immediate annuities and guaranteed minimum withdrawal benefits 20

Delivering strong Protection and Annuity financial returns Operating Net Revenues Pretax Operating Earnings $ in millions $ in millions $4,822 $1,015 TTM 6-30-14 TTM 6-30-14 Allocated Capital Operating Return on Allocated Capital $ in millions 18.2% $4,431 16.3% 2Q 2014 TTM 6-30-14 Operating Return on Allocated Capital, Excluding LTC Operating Return on Allocated Capital 21

Asset Management A competitive asset manager, delivering strong results, establishing a global platform Advice & Wealth Management Asset Management Protection & Annuities 22

A competitive asset management business and a solid foundation for growth Asset Management Increasingly global footprint #11 manager of long-term mutual funds in the U.S. Established institutional presence Top 5 retail ranking in the UK 113 four- and five-star Morningstar-rated funds $518 billion in AUM Assets as of 6-30-14, performance as of 6-30-14. Past performance is no guarantee of future results. See appendix for source information 23

A balanced business Q2 2014 Asset Management AUM $518 billion By Entity Type By Client Type By Asset Type $ in billions 1% Alt 7% Owned Assets 1% MM 4% Hybrid 1% Alt $158 $360 35% Inst. 57% Retail 38% Fixed Income 56% Equity Data as of 6-30-14 AUM by Entity Type excludes $3 billion in assets Threadneedle subadvises for Columbia 24

An established, competitive asset manager U.S. AUM: $362 billion 9 locations EMEA AUM: $151 billion 12 locations Asia-Pac AUM: $5 billion 6 Locations Full investment capability #11 manager of long-term mutual funds Progress in third-party retail with more work to do Competitive institutional capability Full investment capability Top 5 retail ranking in UK Strong wholesale/retail momentum Competitive institutional capability Building local presence Established institutional pipeline beginning to mature Building investment management capability Data as of 6-30-14 Source: US ICI, UK investmentuk.org 25

Our strategy: earn higher-fee business complemented by strategic relationships 2003 2013 76% 24% Former-parent related revenue now ~15% of total 37% 63% Assets Under Management 2010 2013 37% 37% 43% 42% 26% 15% Third party distribution Former parent assets and affiliated distribution Ameriprise affiliated 26

Priorities to drive consistent, profitable net inflows Gain share in traditional products and markets Gain share in global products Deliver clientfocused outcomes, strategies and solutions Gather assets beyond U.S. and UK/Europe Enablers Delivering purpose driven performance, investment insight and expertise Integrating global product and brand capability Creating efficient and effective operating models while effectively managing risk Retaining and rewarding our people with a values-led culture 27

Growing AUM Asset Management AUM $ in billions CAGR +18% $518 $436 $243 2009 2011 6-30-2014 28

Delivering strong financial results Asset Management Pretax Operating Earnings $ in millions Asset Management Adjusted Net Pretax Operating Margin $741 39% 33% $528 11% $93 2009 2011 TTM 6-30-14 2009 2011 TTM 6-30-14 See non-gaap financial measure reconciliations in appendix 29

Ameriprise Financial Advice & Wealth Management Asset Management Protection & Annuities Financial Strength & Stability 30

Key drivers of current success and future growth Meet client and advisor needs Profitable business growth Margin expansion Shareholder value creation Significant cash flow generation Return capital to shareholders Strong Enterprise Risk Management framework 31

Significant growth in assets under management and administration Assets Under Management and Administration $ in billions CAGR +15% $810 $631 $429 2009 2011 6-30-2014 32

Strong revenue growth Operating Net Revenue $ in billions CAGR +10% $9.9 $11.2 $7.2 2009 2011 TTM 6-30-14 See non-gaap financial measure reconciliations in appendix. 2009 and 2011 exclude results from former banking operations. 33

Strong earnings and EPS growth Operating Earnings Operating Earnings Per Share $ in millions CAGR +19% $1,585 CAGR +24% $7.90 $1,274 $5.17 $721 $2.95 2009 2011 TTM 6-30-14 2009 2011 TTM 6-30-14 See non-gaap financial measure reconciliations in appendix. 34

Excellent returns Operating Return on Equity Ex. AOCI +1,100 bps 21.7% 10.7% 2009 6-30-2014 See non-gaap financial measure reconciliations in appendix. 35

Consistently exceeding financial targets through strong business growth Pretax Operating Earnings Excluding Corporate & Other segment 49% 4% 8% 12% 58% 30% 12% 39% 28% 30% 2009 TTM 6-30-14 Annuities Protection Advice & Wealth Asset Management Management 36

Risk discipline supports strong capital return while maintaining a strong capital base Returning Capital to Shareholders Capital Base $ in millions $ in billions $1,892 $1,668 $1,654 $1,481 $1,456 $1,340 $9.5 $9.6 $2+ Approximately $2 $0.5 $921 $706 $212 $314 $411 $215 2011 2012 2013 1H 2014 2009 6-30-14 Dividends Share Repurchases Excess Capital Contingent Capital Supporting VA Required Capital Returned over $7 billion 1 to shareholders 1. 2009-1H 2014 dividends and share repurchases 37

Further business mix shift can drive higher ROE Pretax Operating Earnings Excluding Corporate & Other segment 30% 12% 30% 28% Key growth segments can grow to 70% of earnings TTM 6-30-14 Multi-Year Opportunity Annuities Protection Advice & Wealth Asset Management Management 38

Source information A significant U.S. wealth management opportunity Investable assets Survey of Consumer Finance Baby Boomers entering retirement Pew Research Center 66% of assets controlled by mass affluent and affluent Survey of Consumer Finance 82% of workers think it s very or somewhat important to work with an advisor who specializes in converting assets to retirement income EBRI 2013 Retirement Confidence Survey 82% of workers not very confident that they will have enough money to live comfortably in retirement EBRI, 2014 Retirement Confidence Survey Well-positioned to take advantage of market opportunities Financial planning leader- Ameriprise helped pioneer the financial planning process more than 30 years ago. We have more financial planning clients and more CERTIFIED FINANCIAL PLANNER professionals than any other company in the U.S. based on data filed at adviserinfo.sec.gov and documented by the Certified Financial Planner Board of Standards, Inc., as of Dec. 31, 2013. #8 IRA provider -- Cerulli Edge Retirement Edition Q2 2014 #5 retirement and advice provider Cogent Research Investor Brandscape -- 2012 #2 mutual fund advisory program -- The Cerulli Edge Managed Accounts Edition, AUM as of 2Q 2014 Our differentiated businesses deliver for clients, advisors and shareholders Top 10 insurance and annuity firm -- No.6 variable universal life insurance provider (total assets): LIMRA International, 4Q 2013; No. 8 variable annuity provider (total assets): Morningstar Annuity Research Center, Variable Annuity. 3Q 2013 data A competitive asset management business and a solid foundation for growth #11 US long-term mutual fund ICI Complex Assets, as of 6-30-14 Top 5 retail ranking in the UK investmentuk.org, as of 6-30-14 40

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