Corporate Performance Management. Framework, Approach and Challenges Observed



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Corporate Performance Framework, Approach and Challenges Observed 16 June 2009 Performance Improvement Agenda Page 1 CPM defined for performance leadership 1 2 CPM framework 6 3 CPM Practical implementation approach 11 1

Section 1 CPM defined for performance leadership Performance Improvement 2

Section 1 - CPM defined for performance leadership Strategic Finance: Leading the Way Top Performing Companies: Are more likely to have adopted CPM Best Practice Finance is the custodian of performance data Finance provides performance insight at the strategy table Strategic Finance Leading the Way on Performance and DELIVERING Business Insight Information is not Information until it is used by Decision Makers 3 3

Section 1 - CPM defined for performance leadership Performance Leaders translate their value drivers to KPI s to actions and related budgets focused on strategy High Impact on strategic objectives? Low Watch Factors Potential value drivers on a higher level within the organisation Distracters No longer focus on these, stop related activities a.s.a.p. Key Value Drivers Use these for your Strategy map Tactical Factors Potential value drivers on a lower level within the organisation Low High Manageability Extent of influence for desired result? What do we really have to excel at? How do we know if we are actually excelling at this? How good do we need / want to be at this? What initiatives are needed to reach our target? What do we need / want to invest to reach our target? Value drivers KPI s Targets Initiatives Budget 5 Section 2 CPM framework Performance Improvement 4

Section 2 - CPM framework PwC s Performance Framework PwC s CPM framework helps companies develop an integrated CPM approach that supports the design and implementation of management processes and systems that aligns business strategy to drive accountabilities, decision support and operational execution. ALIGN Strategy Plan CPM Key Enablers: Culture Governance Data Technology Process 7 Section 2 - CPM framework ALIGN Strategy and Plan ALIGN Key Areas Strategy Key Areas Plan Strategy Plan CPM Strategic alignment Strategy Maps Value Drivers Performance measures Scorecards/dashboards Scenario models Stakeholders Organization structure Target setting Business planning Financial/operational planning Budgeting Performance Budgeting Collaboration Accountabilities Culture Governance Data Technology Process Clear alignment of strategy and plan that is dynamic and focuses on both financial and non-financial objectives. Red Flags No linkage of plans to strategy Poorly defined roles and accountabilities Plans not linked to performance measures Historical vs. leading views Unbalanced measures-highly financially focused No use of risk and opportunity based frameworks for prioritization 8 5

Section 2 - CPM framework EVALUATE Measure and Insight Key Areas Measure Key Areas Insight ALIGN Strategy Plan CPM Close & consolidate Statutory reporting information Goal & performance tracking Forecasting Business activity monitoring/ alerting Business analytics Culture Governance Data Technology Process The right information to the right people at the right time to make the right decision. Red Flags Disparate reporting tools Different accounting policies of Subsidiaries / JVs Lack of comprehensive management information and business analytics Poor data quality Historical vs. leading views Unbalanced measures-highly financially focused Fragmented management, statutory and external processes 9 Section 2 - CPM framework SUSTAIN Execute and Reward ALIGN Key Areas Execute Key Areas Reward Strategy Plan CPM Process and business evaluation Performance dialogue & Communications Improvement planning & corrective measures Change management Compensation & rewards Accountability Motivation, leadership and behavior Employee development Support, training, and coaching Culture Governance Data Technology Process Taking action and rewarding people to ensure sustainable results. Red Flags No processes for performance review Frequent restarting of improvement programs Low forecast accuracy Little use of driver based concepts Lack of rolling forecasts P&L focused vs. balance sheet and cash flow 10 6

Section 3 CPM Practical implementation approach Performance Improvement Section 3 - CPM Practical implementation approach Address prioritized initiatives but keep a holistic perspective Financial Planning and Budgeting How do we shorten the budgeting cycle or deploy rolling forecasts? How do we implement an accountable driver-based planning process against which the BU performance can be monitored? How can we automate financial planning / budgeting Analytics and Reporting How do we align our KPI s and reduce reporting complexity? How can we employ real-time dashboards and scorecards? How do we generate management and operational reports consistently on time? and reporting for BU s (post o/h allocations) Are financial plans linked to operational plans Data Warehousing How can we improve data integrity of reports Financial Consolidation How do we automate and produce IFRS / GAAP compliant consolidated financial statements from generated by various user groups? How do we streamline the meta-data definition across multiple divisions / entities? subsidiary / JV-Associate / from their disparate GL systems on a periodic basis? Performance Framework and Incentives CPM Solution Selection How can we improve our rewards programs to better drive progress against business plans? Evaluate and select CPM tools supporting planning, Implement a specific performance framework (e.g. consolidation, analytics and reporting balanced scorecard) 12 7

Section 3 - CPM Practical implementation approach Holding companies with complex consolidation structures HOLDCO Oil and Oil Gas Holding ABC Holding AAA Oil and Gas ABC Inc Holding BBB Oil and Oil and Gas Gas Holding C Holding B Country A Country B AA Water XX Power YY Power Company Company Company Water Power Power Company Company Company Holding Company currently Receives Excel Trial Balance templates by 5th and global accounting team then consolidates books by 15th of every month Used manual and ERP allocation functionality for consolidation However, vision is to Provide a consolidated view of the whole business by 3rd Assist in faster risk sensitivity analysis, portfolio analysis, act as a baseline for financial planning / budgeting and drive a KPI based reporting environment 13 Section 3 - CPM Practical implementation approach Performance oriented planning will require a holistic policy framework that aligns strategic intent and resource allocation Objectives Strategic Vision Planning Macro-economic objectives: MTFF Aggregate fiscal discipline Policy objectives MTEF Allocation Efficiency Operational performance indicators Budget Level Strategic Planning / Performance Dominant role of Strategic Planning Overall expenditure control Dominant role of Finance Function in Govt Resource allocation Strategic areas (inter-sectoral) Inter-authorities agencies and departmental coordination Performance Based Budgeting Within strategic areas Programs-Activities prioritization Line authorities / departments / agencies Resource Inputs Community Needs Government Policy Program Outcomes Program Outputs Activity Outputs Resource Inputs Technical efficiency Code of conduct and ethics Operations-Service delivery Programs and Projects 14 8

Section 3 - CPM Practical implementation approach In FS, integration to risk models and risk based decision making is critical in CPM design Front Transaction Middle Systems Office Systems HR/ Rewards Financial Accounting Performance Vision Strategic Planning Planning FTP Allocating Operating Expenses Allocating Capital Unit Profitability Product Profitability Customer Profitability Product Customer Risk Market 15 Section 3 - CPM Practical implementation approach CPM Best Practices Summarized Reinforce strategic clarity for the performance measurement mission. Elicit a comprehensive evaluation of business performance through a performance management system Leverage technology to facilitate continuous performance reporting. Link incentives to performance measures. Integrate performance measurement, planning, budgeting, and financial consolidation processes to achieve successful strategy implementation. Closing Thought: What gets measured gets done! 16 9