Introductions Nenad Petkovic Business Development Manager, Eunet d.o.o. European AppLogic Cloud service provider Three critical phases: People, Planning, Phases AppLogic rapid Cloud deployment Our Cloud business & strategy AppLogic s business benefits Our customers Comparing service providers & the Enterprise 1 1
The same story about IT, do more with less. Innovation starved by 50%-60% operations tax Brittle infrastructure Outdated monolithic provider model Previous Steady State Recession & Credit Crisis Business IT Demand Growing Alignment Gap 2003-2008 2008-2009 New Normal IT Budget & Resources BOTTOM LINE: IT Needs a Game Changer 2 2
facilitating new Private Clouds 3 critical steps to bypassing those roadblocks: People Multi-disciplinary team Do the AppLogic training Use available external help Ongoing knowledge transfer Planning Where do you need to be & when? AppLogic & best design practices Plan your workflows Reporting on real-world benefits Phases Choose the right project Rent for development Move *then* build for Cloud Hybrids & Cloudspace 3 3
AppLogic rapid Cloud deployment Hardware Compatibility Mobility 1.Choose a template scale template branch 2.Install your Application 3.Setup virtual infrastructure share migrate replicate Commodity servers Simple configuration Rapidly procure & deploy Catalog of templates Rapid efficiency savings Rapid app deployment Geographic freedom Re-use of appliances Centralised admin & updates 4 4
Our background & approach AppLogic-based since 2008 Pan-European operations: UK & SEE 4 Cloud hosting sites: 2 in UK, 2 in SEE BGP Level(3), Cogent & Telenor 20 employees engaged in the Cloud MoM revenue growth of 10% Not Amazon: different size & approach Focused on the Cloudscape not just Clouds Public, Private, Enterprise, Service Providers Scalability, Price, Efficiency are important now Interoperability, Mobility, Evolution for tomorrow AppLogic s holistic approach to Cloud management 5 5
What are we doing with AppLogic? Legacy External DNS Europe Cloud Servers (VMs) Private Clouds Virtual Infrastructure Applications Auto-scaling streaming Public Cloud Storage Remote Private Clouds Applications & Control 24x7 support Cloud Assist Hybrid integration 6 6
Template & Services examples audio streaming video streaming mailing server template Linux ili Windows Box 7 7
How do you achieve a revolution? Software Hardware Web Server Layer 7 Code Database Server Operating System Operating System Operating System Router Load Balancer SAN Servers 8 8
How do you achieve a revolution? 9 9
Business benefits from AppLogic Perceived down-sides Our benefits Customer benefits License costs: 25% Skills acquisition costs Extra Sys/Network admin workload Commodity hardware limitations Mobility leads to increased Churn Increase in hardware utilisation: 25% Increase in support revenues: 100% New revenue streams Overall reduction: 20% Standardisation Affects 5% of customers Lower stock levels: 75% Increased lifespan: 35% Net inflow increase: 15% Inter-host collaboration App rental revenue Reduction in infrastructure costs: 40% Increased versatility On-demand support Bypassing roadblocks Knowledge transfer Quicker response Lower charges Freed from hardware investments Monthly contracts Less lock-in Mobility Multi-site integration Loss of control Gain efficiency savings, oversight & accountability for deployed IT resources - more control, not less! 10 10
Why we chose AppLogic Our mission in 2008 was to get ahead of the crowd, to think beyond virtualisation and envisage the future Cloudscape. Vision More than virtualisation Versatile: Providers, Enterprise, SMEs CloudWare: the future of Cloud Abstraction of the datacenter Technology Encapsulation of Apps & Infrastructure Rapid development & deployment cycles Out-of-the-box resilience Multi-OS support Budget Low investment costs, incremental scaling Commodity hardware Immediate commercial benefits New revenue opportunities 11 11
Customer case study Web server was connected to corporate RTS network; Existing web server could not support such number of requests about 60.000 and upon publishing hot news web server was mainly unavailable; Whole IT infrastructure was moved to best Data Centre in SEE region with full TIER3 standards; Infrastructure and web applications was redesigned for AppLogic Cloud platform; Today web site have about 125.000 unique visitors, for which provides about 900.000 pages and 5.500.000 files. When the important news was published web site supported up to 210.000 unique visitors without any slow-down or downtime; National television network Serbia is strategic national establishment which have important role in social, cultural and political life in Serbia with role of informing, educating and entertaining Serbian public. 12 10
Comparing service providers & the Enterprise Enterprise IT departments are evolving rapidly under pressure into internal Service Providers Cloud technology can help facilitate this change Financial Minimise costs Maximise return on investment Efficiency & oversight Differentiate from competition New revenue streams Operations Self-service IT Rapid development/deploy cycles Standardisation Custom SLAs Monitoring & Security Technology Scalability Reliable platform support Multi-OS capabilities Template-based development Multi-site & Hybrid integration 13 10
In Summary People Senior-level commitment Multi-disciplinary team Do the training Leverage external expertise Planning Where and when? AppLogic best design practices Plan your workflows Reporting on real benefits Phase One Choose the right project Rent for development Use catalog & templates Replicated environment Next phase Bring Private Cloud in-house Re-build for Cloud Self-service IT Join broader IT processes Advanced capabilities Multi-site replication & DR Hybrids & Cloudspace Auto-scaling & Cloud-bursting Nomadic systems Financial http://www.eunethosting.com Maximeturn on investment Efficiency & oversight Differentiate from competition 14 10
Closing Thoughts Evolution or Revolution it is your choice Depending on your situation, you may choose one or all CA Technologies is uniquely positioned, we offer both evolution and revolution Come by and see for yourself! Eunet d.o.o. Dubrovačka 35/III 11000 Beograd www.eunethosting.com 15 10