Critical Success Factors for an MDM Initiative Mahender Bist Rapidflow Apps Inc. Jay Kilby Cypress Semiconductor
Presenters Mahender Bist, Rapidflow Apps Inc. Mahender Bist from Rapidflow Apps Inc. Mahender Bist has over 20 years of industry experience in Operations Management and Information Technology consulting. He has provided PLM and Supply Chain Planning solutions to many Industrial, High-Technology, Aerospace and Defense, Consumer Goods, Pharmaceutical and Medical Devices manufacturing companies. He is a strong advocate of Master Data Management and Product Lifecycle Management (PLM) has been part of many complex and challenging assignments. Mahender holds Masters in Business Administration and Bachelor s degree in Marine Engineering. Jay Kilby, VP Business Process Architecture, Cypress Semiconductor Jay Kilby has 27 years of experience in the areas of organization restructuring, IT business system architecture, business process and system valuation and overall business process improvement. His vast experience includes 7 years with Hewlett Packard, 5 years with NeXT Computer, 7 years at Cisco (where he won national award for Process and System Innovation in Manufacturing in 1997) and 8 year at Cypress Semiconductor. Jay holds a MS in Industrial Engineering from UC Berkeley. He is an avid Ultra Cyclist.
Agenda About Cypress Semiconductor Cypress Business Challenges Systems Architecture Strategy MDM Phased Approach Software Selection Product MDM Challenges and Solutions using Oracle PLM Implementation Benefits Lessons Learned Critical Success Factors Q&A
About Cypress Semiconductor Founded Listed Headquarters o 1982 o NASDAQ ( CY ) o San Jose, California
HANDHELD DEVICES APPLIANCES INDUSTRIAL ENTERTAINMENT/ DISPLAYS SECURITY/ MONITORING TOYS/GAMING DIGITAL PHOTOGRAPHY SPORTS/ FITNESS COMPUTERS PRESENTER TOOLS HOME THEATER
Cypress Business Challenges Growth and Strategy Solutions based commodity products Extensive product offering Organic and inorganic growth over time Market Pressure Innovation Shorter Product Lifecycles and Time to Market
Cypress Business Challenges Systems to support innovation and product releases Need for an integrated systems for real-time information Process control Flexible process support and management Visibility of inventory Eliminate Legacy Systems
System Vision Seamless Flow From Demand Creation Through Booking Revenue Combination of Industry Standard and Custom Design Customers Sales Design Operations Suppliers Manufacturing Business Process and Systems React Together Process Process BAD System System GOOD
Old Systems Landscape Multiple Part Masters Design Customers Sales Design Operations Suppliers Manufacturing Customer Master Legacy Part Master Project Management Custom BOM Oracle Purchasing Customer Master Legacy Part Master Customer Master Oracle BOM Vendor Master Legacy Part Master Legacy Part Master Oracle Inventory Legacy Part Master Legacy Part Master Legacy Part Master Oracle Item Master Oracle Financials
Deployment Sequence - Master Data Management First 4 Masters across four key processes and systems MDM is the glue that bridges systems and processes. Customer Relationship Management Order Management Inventory Financials Customer Master Vendor Master Item Master Entity Structure
Product Data Management - Top Priority INDIVIDUAL INDIVIDUAL INDIVIDUAL INDIVIDUAL NIGHTLY INDIVIDUAL NIGHTLY BOM TABLES INDIVIDUAL LOADING TABLES I2 PLANNING TABLES LEGAACY MASTER 1 LEGAACY MASTER 2 LEGACY PART MASTER 4 LEGACY PART MASTER 5 NIGHTLY INDIVIDUAL LEGACY PART MASTER 6 LEGACY PART MASTER 7 INDIVIDUAL LEGACY PART MASTER 8 PURCH DEV MASTER ROUTING TABLES NIGHTLY INDIVIDUAL MFG & Planning LEGAACY MASTER 3 FAB PLAN PARAMETERS NIGHTLY INDIVIDUAL ORACLE ITEM MASTER ORACLE BOM BIN DEF SYSTEM CS SPEC BOM KIT TABLES Product Master Data INDIVIDUAL NIGHTLY PROBLEM CAUSE EXAMPLE TIME LAG FOR ACTUALS BATCH ING PART SETUP, WIP FEEDS, CLOSE LACK OF DATA MANAGEMENT SURPRISE ANSWERS, BROKEN BOM UNPLANNED PARTS, INVENTORY SHORT/OVERS ES / CONTROLS 40% OF SUPPORT CALLS, VS. SYSTEM COSTLY / INFLEXIBLE SYSTEMS CUSTOM SYSTEMS CHANGE TIME LAG
Product MDM Steps and Questions You Need to Answer! System Architecture Strategy What is our current situation? What should the entitled architecture be? Should we adopt big bang approach? What order should we implement the standards and processes in? Software Selection Oracle PLM Implementation Post Implementation What is our Product Data Situation? What is the best software to meet our business needs? NPI and ECO processes How to synchronize data to multiple legacy systems? How to resolve data governance issues - Standardization Continuous Improvement Keep business appraised Change bad habits slowly
What was our Product Data Situation? Map Current Flow of Data Create System Connection Map Understand the Data Flow Who has Access Attributes and Control Understand Reporting Needs Uncover Every Stone Define a Common Communication Language Internal Speak Wafer, Front End Device, Option, Option Device Embedded Meaning Part Number Significance vs. Attributes Attributes and Control Exercise helped gain deep insight into Product Data Governance!
Product MDM- End Goal Customer Portal
Software Selection - Oracle Product Lifecycle Management Enterprise Product Master Data Item Catalogs and Attributes Documents and Attachments Bills of Materials / Routing Management Supplier and Supplier Sites Governance and Compliance Enterprise Processes New Item/Service Creation Deduplication -Item Import WB Concept to Design Issue to Change Management Excel based Mass-maintenance Workflow-based Processes Application Integrations GDSN Synchronization Integration repository Excel and BI publisher templates PIM-Siebel Integration (AIA 2.3) Flexibility to Customize
Product MDM Phase 1- Part Creation & Synchronization PLM Benefits Solves Examples Single Part Master Single source of truth Batch plan failure Planning accuracy Self-Service/Reports DataStandardization Immediate Part Setup and Change Management Cross productnaming standards Existing system batch time lag Security Role based access to the functional team members MultipleParts with different definitions and revisions 50MHZ VS 50-MHZ VS 50 MHZ Average 10-12 Days time (3 Day minimum)for the Part Setup Reduced to <1 Day Marketing couldaccess only marketing attributes; whereas, Product Data Support team could access all product attributes
Oracle PLM Workflow Driven Part Creation and ECO
Oracle PLM -Phase 1 Oracle PLM Part Lifecycle Sample Production Early Plan / Forecast Product Mature Opportunity Item Transaction Lifecycle Phase Out New Part Obsolete Data Requirements and Transactions Enabled Minimal Maximum Minimal Lifecycles and Status added as needed when systems added Tight controls to enter and exit each phase
Oracle PLM Excel Based Maintenance and Reporting
Phase 1- Key Challenges Key Challenges Solves Approach System: Master Data Synchronizationto Legacy Systems Process and Policy: DataGovernance and Standardization Datasync to 6 legacy systems with around 58 data interface formats Systems were still evolving new attributes being added Each functionalarea was used to their system terminology Impact analysis of inconsistent data Business Events Standardizeddesign of outbound and inbound synchronization Dynamic PLSQL to auto generate the code when configurations changed Strong management driven mandate to engage all business areas Data Steward team Call to Action adoption for urgent issues
Product MDM Phase 2 Oracle PLM Rollout PLM Benefits Solves Examples Automatic rule based update Product Pricing and Cost Update automation Standardized part descriptions generation Web Integration Phase out and obsolescence Data Quality improvement Integration and automatic update of Data Mart - Automaticrule based cost and price update s in Oracle Pricing and Cost Management module s derived from item attribute values in Oracle PLM - Automated process of phasing out parts based on item attributes in Oracle PLM BOM Creation in PLM OSFM Readiness Route Control
Product MDM Phase 2 Oracle PLM Rollout PART DATA MANAGEMENT (PLM) Design Build Obsolete PART CREATION INITIAL ROLLOUT BILL OF MATERIAL / ROUTES (OSFM) MARKETING # MARKETING # TESTED # PKG MATLS TESTED # PKG MATLS TEST PROG ASSY # TEST PROG ASSY # BUILD KIT DIE # DIE # BUILD KIT LEADFRAME SUBSTRATE MOLD CMPD WAFER # LEADFRAME SUBSTRATE MOLD CMPD RETICLE #
Product MDM- Final Architecture Customer Portal
Implementation Benefits Centralized product repository Reduced part creation time significantly with automated workflow driven part creation and change management Batch process data synchronization errors virtually eliminated Consistent data definitions across the company Real-time product data synchronization to multiple systems Self-service reporting Data security Standardization of description Strong MDM architecture and readiness for growth
Lessons Learned Importance of consistent data definition Start early in the data cleansing effort Clear map of data migration Be prepared for post production transition and support
Cypress Critical Success Factors Management involvement Phased out implementation approach Software selection Select right tool for the job Commitment to Data Quality and Data Governance Workflow based processes Automated Scalable Integration/Synchronization approach Strong project management and business architecture Gradual change management Right consulting partner who has been there and done that
Q&A For more information, please contact mbist@rapidflowapps.com