Marketing of UWM Graduate Programs Erin Fox, Assistant Dean of Graduate Education Laura Glawe, Assistant Vice Chancellor of Integrated Marketing Communications
Recruitment & Public Relations Andrew Palen, Public Services Coordinator Elizabeth Farrow, Graduate Education Recruiter Shane Haensgen, Admission Examiner Ellen Daly, PAWS Specialist Admissions & Student Records 6100+ applications processed annually Chris Parks, Admission Examiner Molly Wierzbiki, Asst. Dir. For Ad & Student Records & Prog Serv Rep Joan Hayes, Admission Examiner Erin Fox, Assistant Dean of Graduate Education Diversity Prog Advsr Joyce Hamm, Admission Examiner Shanna Horne, TerraDotta Implementation Graduate Diversity & Opportunities Program Thoy Bouakongxaya, Asst. Dir. For the Grad Div & Opp Prog Amber Tucker, Prof Dvpmt. Coord. Des Liddell, Diversity Prog Assoc. Student Development & Support Sarah Hayes, Front Desk Reception Cristi Bergles, Master s Specialist Graduation Pat Hayes, Asst. Dir for Graduation & Doctoral Student Specialist Jenna Jazna, Master s & Cert Specialist
Where we started. - Graduate School logotype
Graduate School hallways 2012-13: 2014-15:
Graduate School hallways
Graduate School hallways
Graduate School hallways
Graduate School hallways to be continued:
Graduate School hallways to be continued:
Graduate School hallways to be continued:
Social Media: Facebook 2012-13: 88 followers 2014-15: 1,872 followers
Social Media: Twitter 2012-13: 314 followers 2014-15: 1,160 followers
2012-13 Banners 2014-15
Recruitment Trips Fall 2013 20 Domestic, 2 fairs internationally (Brazil and China) Spring 2014 20 Domestic, 8 fairs internationally (one was two days, so could be considered 8 fairs) (Brazil and India) Fall 2014 24 Domestic Total AY 2013-14 and Fall 14: 64 Domestic, 10 International fairs
Promotional materials created:
Materials created for use by faculty, students, and staff:
Posters
State Fair UWM Day:
2014 sponsoring partnership with UWM Athletics: Vomitory Signage / Backlit, 122.5 x 24 Radio sponsor in Men s & Women s basketball broadcast on WISN-AM & BIG920 :30 sec
The Shipmate May 2014 ¼ page ad Milwaukee Magazine May 2015 ½ page ad
1 st Annual Graduate School Open House Thursday, November 20 th, 2014 5-7 p.m. UWM Union, Wisconsin Rooms
FIRST Graduate School Open House 2014: May 2014: Sent email to Sophomores, Juniors, and Seniors (before graduation) October 2015: Sent email to 25,700+ UWM Juniors, Seniors, non-degree Graduate Students, and all inquiries in Talisma database (Laura) Met with BVK for Media plan to increase attendance @ Open House Age range: 25-45 Working adults with a bachelor degree Who live within a 30-60 minute drive from campus Breakdown: 35% paid search, 15% Facebook and 50% MNI.pus Ads ran from 10/27 to 11/20/14
Purchased table skirts To create a unified look, polled graduate programs to identify need Purchased table skirts for 35 departments Cost shared between the Graduate School, Student Affairs, Provost
300 minimum goal 600+ registrations 170+ walk-ins 511 TOTAL 154/141 application fee waivers All evaluations overall excellent
Graduate School Open House 2015:
GRE/ETS Search Service - Graduate School purchased for all graduate programs - Departments can choose to purchase names both domestic and international. (Physics experienced an increase in applications.) - You can search for students who have taken the GRE and limit the criteria by a number of categories: Including (but not exclusive) location of test taker, residency, undergraduate major, GPA, program of interest, degree of interest, etc. - Your cost is 43 cents/prospect. You are provided contact information in an excel file, and you are able to use and keep the information for multiple use.
Donuts for Graduate Students in Fall 2014 Pizza for Graduate Students in Spring 2015
Website Revamp:
New website - July 1, 2015 roll out: http://wwwdev.uwm.edu/graduateschool/
New website - July 1, 2015 roll out: http://wwwdev.uwm.edu/graduateschool/
Thanks! Any Questions for us? Erin Fox foxe@uwm.edu 414-229-2862 Andrew Palen ampalen@uwm.edu 414-229-4984