Transforming Packaging with Specialty Coatings Bob O Boyle 9 October 2015
Transforming the Package- Three Key Points Three key points to cover: 1. Reviewing current consumer environment and the shifting landscape 2. Current packaging trends and the need the stand out on shelf 3. What is possible on packaging and how to transform consumers experiences 2
Trends
A New Strategy in Packaging Why do we need to adopt a new strategy in packaging? Tremendous explosion of choice and SKU s How do we attract a consumer to our product Can we involve the consumer 4
Transforming the Package Traditionally, packaging was developed and used for purely functional purposes, including the transport, storage and protection of everyday goods. Now we live in a different world where packaging drives sales, communication, advertising, branding, and product security. Shoppers have changed as well. Today s youngest adults, the Millennials, are digitally savvy shoppers who can use all types of technology and are constantly engaged with what retailers offer them. They especially want an experience with packaging that appeals to the senses and really stands out. 5
Transforming the Package Some Facts Shelf appeal has long been at the heart of marketing campaigns and specialty coatings applied to a package can enhance a product s appeal Brand owners are faced with changing consumer habits, and packaging only has three to seven seconds to make an impression on shoppers. 58% purchase something they did not plan, In-store decision rate is 76% (24% of purchases are preplanned), 70% of packages picked up are purchased 6
Packaging Trends Involving the senses Enhance the package with special effects and coatings Encourage interaction Trends Holographic effects Soft Touch Matte Aroma Late Stage Differentiation Barrier Coatings 7
How To Transform Packaging
Types of Coatings 9
Metallic and Holographic effects Super high luster metallic inks have recently seen some new innovations. Holographic images and effects have been used to create truly innovative designs Technology proven in Gravure, Flexo and Silk Screen applications 10
Soft Touch and Reticulation Add a feeling of quality Some can appear leather-like 11
Matte and Gloss effects Other ways of creating a visual impact is by using special coatings to change the way light is reflected off a printed substrate High Gloss and low gloss coatings are especially effective when used in this way, especially when used in combination with each other Water drops are particularly attractive done this way 12
Aroma Aroma is released when encapsulations are scratched or broken Amount of aroma depends on coating weights Water and UV coatings Fitness for use requirements critical to success Standard fragrances available Custom fragrances can be developed 13
A range of interactive special effect options Thermochromics Heat transfer Photochromics Phosphorescent Aroma Coin reactive Pen sensitive Metameric Pairs 14
Late Stage Differentiation
Late Stage Differentiation Personalization of individual packaging Economic advantage multiple SKU s in similar packaging Quicker response to consumers Better communication with consumers Shorter production runs Newer technology evolving beyond inkjet 16
Late Stage Differentiation Laser marking The principle laser imaging technology is the development of pigments that react to specific low energy laser emissions. These clear coatings for flexo and gravure printing applications are used to print white or clear patches onto paper and synthetic substrates. A low energy CO2 laser is used to selectively irradiate the patches, thus causing a color change to black, resulting in the creation of variable data and other graphics. Fast with little mess 17
Laser marking Technology 18
Laser marking Technology No ablation or etching occurs during the color change. Human & machine readable text and graphics can be created at high speeds. Applying a varnish or lacquer over the patch can further protect the code. Chemistry can be activated through a laminate film without harming the film. The patch, and the subsequent laser induced code, are lightfast and tolerant of most environmental stresses. Provides end users the platform to introduce greater efficiencies, higher quality and increased productivity in the marking of their products requiring variable data. 19
Laser marking Technology Typical Markets Markets: all packaging printers/ converters or packing companies: Corrugated containers Flexible packaging Folding carton PE Films Reverse-printed sleeves and plastic labels Multiwall sack Liquid carton packaging Variable Data Applications: Need of sequential numbers per pack / batch Unique identifiers per pack, batch, consumer Personalisation Network based coding Primary coding on flexible packaging Date / Price / Batch codes Language / ingredients / GDA & nutritional information 20
Laser marking Technology End Uses End-uses: High volume food producers with short shelf life products, for example: milk: sleeves and labels yogurts: PET/PP lids and labels beverage: beer bottle labels cereal primary packs Personal care labels and sleeves Pharmaceutical labels, foils, blisters Existing production over 5 million outer cartons per year Current users of Hi-Resolution ink jet print and hand applied labels Businesses that suffer fines For poor barcode quality etc 21
Lightweighting
Oxygen Barrier Lightweighting Example Commercial 2-Ply Laminate New 2-Ply Laminate plus printable barrier coating PET Film PVdC coated PET Ink Adhesive Polymer Film Barrier Coating Ink Adhesive Polymer Film 23
Oxygen Barrier Lightweighting Example Commercial 3-Ply Laminate New 2-Ply Laminate Polymer Film Ink Adhesive MET Polymer Film Adhesive Polymer Film Polymer Film Barrier Coating Ink Adhesive Polymer Film 24
Barrier Coatings - Oxygen Market Chlorine-free Enable light weighting Improve sustainability Remove metal Transparent Improve ability to recycle Alternative to expensive barrier films Barrier Excellent O2 barrier Excellent aroma barrier Replace PVdC and EVOH coatings Improve flex crack resistance of oxide/metallized films Extend shelf life Patented 25
Barrier Coatings - Oxygen Application: Can be applied at conventional film weights depending on the structure and barrier required Coatings can be applied on existing equipment Enable removal of barrier film and adhesive in 3 ply, and more, laminates Reduction in processing waste Reduction in energy Allow duplex laminates to compete with triplex Water reducible Save on inventory working capital Applied only where needed 26
Summary Differentiation Engage the Senses Stand out on Shelf Visit Sun Chemical s Booth #7476 (South Upper Hall) Lightweighting