Oracle Big Data Building A Big Data Management System

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Entire Industries are Being Disrupted Record Digital Download Industry Printing Web Publishing Press Postal Email Services Digital Photo Camera Film Traditional Digital Currency Copyright 2014 Oracle and/or its affiliates. All rights reserved.

Why Is Big Important? Value Creation HEALTH CARE BANKING AUTOMOTIVE COMMUNICATIONS RETAIL Reduce Prescription Fraud Better understand customers Predict Failures Gain Customer sentiment insight Offering New Services based on Location Better Predict Product Success In a big data world, a competitor that fails to sufficiently develop its capabilities will be left behind. McKinsey Global Institute Copyright 2015, Oracle and/or its affiliates. All rights reserved.

Big is a Strategic Initiative, not just a Tactic Why is Big Important for Organisations CaixaBank has partnered with Oracle to develop a new technology platform that can help improve the business and enable the bank to anticipate the needs of customers with a 360 view of the customer* Juan Maria Nin CEO CaixaBank (*) Mentioned in a business review with financial analysts in London, 26 March 2014 Copyright 2015, Oracle and/or its affiliates. All rights reserved.

Fourth Generation Oracle Architecture Preserving Customer Investment & Managing All Types of Generation 1 Minicomputer & Mainframe base Relational SQL Generation 2 Client/Server PCs and Servers PL/SQL Text, Images Generation 3 Internet Architecture Thin Clients Unstructured Objects, XML Generation 4 base Cloud Service Multitenant Big In-Memory Hadoop & NoSQL Copyright 2014 Oracle and/or its affiliates. All rights reserved. 11

4 th Generation Architecture Technologies for Big Use the Right Tool for the Job and benefit from the Power of AND Hadoop Change the Business Disrupt competitors Disintermediate supply chains Leverage new paradigms Exploit new analyses NoSQL Scale the Business Serve data faster Persist data streams Meet mobile and device challenges Scale-out economically Relational Run the Business Integrate existing systems Mission-critical tasks Use existing investments Ensure skills relevance Copyright 2014 Oracle and/or its affiliates. All rights reserved. #StrataHadoop - Oracle Big Architecture

4 th Generation Architecture for Big Business Streams Streaming Services Telematics Industry Services Internet of Things Sentiment Execution Innovation Social/Log Enterprise Other Sources Platform Reservoir Factory Warehouse Discovery Lab Analytics Reports Model First & Dashboards Analytics Reporting-oriented Often enterprise wide in scope, cross LoB you know the questions to ask Discovery First Analytics Exploration Highly visual and/or interactive you don t know the questions to ask Copyright 2014 Oracle and/or its affiliates. All rights reserved. #StrataHadoop - Oracle Big Architecture

Comprehensive Oracle Solution for Big Business Streams Streaming Apache Oracle NoSQL & OEP Services Telematics Industry Services Internet of Things Sentiment Execution Innovation Social/Log Enterprise Other Sources Apache Platform Oracle Reservoir Integration Factory & Governance Warehouse Discovery Lab Oracle R Oracle Big Discovery Oracle base & Big SQL Analytics Oracle Business Intelligence Oracle Big Discovery Reports Model First & Dashboards Analytics Reporting-oriented Often enterprise wide in scope, cross LoB you know the questions to ask Discovery First Analytics Exploration Highly visual and/or interactive you don t know the questions to ask Copyright 2014 Oracle and/or its affiliates. All rights reserved. #StrataHadoop - Oracle Big Architecture

Integrated Oracle Engineered Systems for Big Business Streams Streaming Services Telematics Industry Services Internet of Things Sentiment Execution Innovation Social/Log Enterprise Other Sources Platform Discovery Lab Analytics Reports Model First & Dashboards Analytics Reporting-oriented Often enterprise wide in scope, cross LoB you know the questions to ask Discovery First Analytics Exploration Highly visual and/or interactive you don t know the questions to ask Copyright 2014 Oracle and/or its affiliates. All rights reserved. #StrataHadoop - Oracle Big Architecture

Visionary Oracle Cloud for Big Big Platform as a Service Business Streams Streaming Services Telematics Industry Services Internet of Things Sentiment Execution Innovation Social/Log Enterprise Other Sources Platform Discovery Lab Analytics Reports Model First & Dashboards Analytics Reporting-oriented Often enterprise wide in scope, cross LoB you know the questions to ask Discovery First Analytics Big Discovery Platform as a Service Exploration Highly visual and/or interactive you don t know the questions to ask Copyright 2014 Oracle and/or its affiliates. All rights reserved. #StrataHadoop - Oracle Big Architecture

Enterprise Class Big Capabilities For Organizations Creating Value from the Capital Discover And Predict, Fast Discovery + Business Analytics BIG DATA ANALYTICS BIG DATA APPLICATIONS Accelerate - Driven Action Mobile + Web + On-device DATA CAPITAL Simplify Access To All Reservoir + Warehouse BIG DATA MANAGEMENT BIG DATA INTEGRATION Connect And Govern Any Streaming + Batch Copyright 2014 Oracle and/or its affiliates. All rights reserved. 17

Oracle Brings Business Value to Big Discover and Predict Fast Simplify Access to All Govern and Secure All Enterprise-Grade Capabilities Performance Integration Availability Scalability Manageability Copyright 2014 Oracle and/or its affiliates. All rights reserved. #StrataHadoop - Oracle Big Architecture

Inverting Access Cycles What if we could make data preparation 20% of the effort so you can focus 80% of your time on executing and improving your business? Copyright 2014 Oracle and/or its affiliates. All rights reserved. 20

Oracle Big Discovery The Visual Face of Hadoop Making data preparation 20% of the effort find explore transform discover share Copyright 2015, Oracle and/or its affiliates. All rights reserved. #StrataHadoop - Oracle Big Architecture

Statistical & Predictive Analytics Bring the Analytics to the Hadoop / Big Appliance Oracle R Distribution 1 Oracle R Advanced Analytics for Hadoop 2 SAS High Performance Analytics Oracle SQL Analytic functions Oracle base / Exadata Oracle Advanced Analytics Option SAS High Performance Analytics Oracle SQL Analytic functions 1 Included with BDA 2 Included w/oracle Big Connectors Copyright 2014, Oracle and/or its affiliates. All rights reserved.

Comprehensive Integration and Governance Real-Time Movement Low impact capture, stage in Hadoop Continuous data availability Transformation Bulk data movement Pushdown data processing Governance Prepare unstructured data Profile data with sampling Clean data in real time or batch Verify data for consistency Trace lineage of all data Define glossary of business terms Governance Foundation Oracle GoldenGate (Move & Ingest) Enrichment (Prepare) Speed Layer Batch Layer Oracle Integrator (Transform) Fast Load Enterprise Quality (Profile & Cleanse) Veridata (Verify) Enterprise Metadata Management & Business Glossary (Business Glossary, Lineage, Impact Analysis and Provenance) Copyright 2014 Oracle and/or its affiliates. All rights reserved. #StrataHadoop - Oracle Big Architecture

Oracle Big Appliance X5-2 Available in 6 / 12 / 18 node Configurations 18 Sun Oracle X5-2L Servers with per server: 2 * 18-core Intel Xeon Haswell-EP - fastest Intel processor ever shipped 128 GB Memory (SR: 768GB, FR: 2304GB) 48TB Disk space (SR: 288TB, FR: 864TB) Integrated Software (4.1): Oracle Linux6.5, Oracle JDK 7u72 Cloudera Distribution of Apache Hadoop 5.3 EDH Edition, Cloudera Manager 5.3 Oracle Big SQL 1.1, Oracle R Distribution 3.1.1-2, Oracle NoSQL base CE 3.2.4 Copyright 2015, Oracle and/or its affiliates. All rights reserved. #StrataHadoop - Oracle Big Architecture

Proven, Cost Effective Solution Oracle Big Appliance is an excellent choice for customers looking to work with the full suite of Cloudera s leading Hadoopbased technology. It s more cost-effective and quicker to deploy than a DIY cluster. Mike Olson, Cloudera founder, Chief Strategy Officer, and Chairman of the Board 21 % Cost Savings 33 % Faster Time to Value Copyright 2015, Oracle and/or its affiliates. All rights reserved. #StrataHadoop - Oracle Big Architecture

Decide on Your Big Approach BIG DATA ANALYTICS CREATE VALUE FROM DATA BIG DATA APPLICATIONS 1. Transform the business 2. Lay the foundation 3. Pilot BIG DATA MANAGEMENT BIG DATA INTEGRATION Copyright 2014 Oracle and/or its affiliates. All rights reserved. 34

Find Your Big Project Project Roadmap Define the Question Define the Ideal Set Determine what you can Access Obtain & Clean the Perform Exploratory Analysis (identify patterns in the data) Perform Statistical Prediction/Modeling (intuition on what will happen) Interpret & Challenge Results Write Up & Distribute Results Copyright 2014 Oracle and/or its affiliates. All rights reserved.

Make Up The Big Project Team Skills Profile Business Motivating Questions Hypothesis on Results Communication + Curiosity Analytics Maths & Statistics Exploration Prediction Modeling Results Interpretation Computer Science Acquisition & Integration Preparation Quality Assurance + Tenacity Copyright 2014 Oracle and/or its affiliates. All rights reserved.

Build On Big Skills & Technologies & Analytics Hadoop & MapReduce NoSQL (e.g. Oracle NoSQL base) base (e.g. Oracle base) Programming Languages: SQL, Java/C++ Scripting languages: PHP, Python, Perl, JavaScript, Analytics Understanding of statistical data analysis Experience with packages such as R, MATLAB, SPSS, SAS, Oracle Advanced Analytics Copyright 2014 Oracle and/or its affiliates. All rights reserved.

Oracle BigLite Virtual Machine An integrated environment to help you get started with the Oracle Big platform. Many Oracle Big platform components have been installed and configured - allowing you to begin using the system right away. Download Oracle BigLite http://www.oracle.com/technetwork/database/bigdata-appliance/oracle-bigdatalite-2104726.html Copyright 2014 Oracle and/or its affiliates. All rights reserved.