Cloud Computing 2014: ready for real business? Darryl Carlton g.dip.c&is, mbit, mcom, faipm, gaicd Research Director, APAC Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity."
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Overview The Nexus forces (Information, Mobile, Cloud, Social) remain top priorities for CIOs The Nexus of Forces applies to people inside and outside the organization, in multiple roles Driven by the ongoing consumerisation of IT there are changes or tipping points occurring now and over the next three years that make the Nexus technologies newly strategic and applicable to a wider market
Where are we now? Nexus of Forces 2013
Nexus of Forces 2013 Where are we now? CIO Ranking 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 CIO Technology Priorities2009 13 2009 2010 2011 2012 2013 recession Gartner introduces "Nexus of Forces" at Symposium 2011 Analytics and BI Mobile Cloud Collaboration
Evolution of the Nexus of Forces BYOD Tech-centric BYOx Business-centric Isolated technical strategies Acceleration of mobile Internal cloud 2011 2012 Advanced analytics 2014 splits from traditional Vendors and service BI approaches providers build NOF strategies Mobile+cloud+info End Users put NOF into solutions gain five-year plans traction Mobile reference architecture 2013 Increased integration of social into traditional work Increased decoupling of device and function More data in the cloud Mobile for Information Mobile for Transaction IT+OT Convergence +Consumer Tech. +Internet of Things Physical+Virtual Convergence
Mobility: Everything Is Mobile How does it affect you? Mobile apps set expectations for usability, appearance and behavior: Touch first "Simple" connected apps Search and voice interfaces The experience flows to where you are and what you are doing in context: Personal and device telemetry Coordinated multiple devices Cloud enables "portable" UX Development impact: Multiplatform is inevitable HTML5 helps, but is no panacea New UI design skills needed d Native vs. mobile Web vs. hybrid
Information: From Descriptive to Prescriptive
Sourcing Information Broadly Transactions Monitoring Operational Enterprise "Dark Data" Email Reports Sensor Contracts Weather Public Commercial Credit Industry Population Economic Social Media Sentiment Network Correlations and patterns from disparate, linked data sources yield the greatest insights and transformative opportunities
Personal Cloud: Moving Beyond Personal Computing Your Digital Life Profess sional Training Production Data Community News Tax Info. Sports School Standings E-gov. Schedule Twitter Content Shopping Facebook Sh School Memories Corp. Services SMS Archives RSS Email Work Comms. at Home VoIP Corp Apps LAN Benefits Wi-Fi Conferencing Cell Personal Records Meeting Records Financial Devices TV IM Home Security Memories Email Financial Wi-Fi Info. Banking Broad- band Cell Medical Calendar Banking Hobbies Music Pers sonal Family
Cloud: Hybrid, Managed, and Brokered Cloud Strategy Elements Strategic Models for Cloud Service Consumption Mainstream Focus 2012-2014 Private Cloud Elements Benefit Cloud Decision Framework gh and ear Hi Cl Low or Uncertain Consider Pi Private Avoid Embrace Public Experiment Adopt Cloud Techniques and/or Build Private Cloud Environments Secure, Manage and Govern Hybrid Cloud and Hybrid IT 2010+ 2013-2015 Access Management Service Management Service Optimization Resource Management Resources (Cloud Mgmt. Platform) High or Low and Unmanageable Manageable Challenges IT as a Service Broker Enterprise IT Cloud Services Broker Private Svcs. Public & Comm. Svcs. Legacy Svcs. Public & Comm. Svcs. Adopt New Application Design and Architecture for Cloud Make Externally Facing Services Cloud Services Who Will Be Responsible for Delivery of Cloud Services?
What can we expect in the next few years? Malaysia #GartnerSYM Oct 2013
Evolving Trends: 2013-2014 Top 10 Strategic Technology Trends for 2013: Personal Cloud Hybrid IT and Cloud Computing Internet of Things Enterprise App Stores Mobile Applications and HTML5 Mobile Devices Battles Actionable Analytics Strategic Big Data Mainstream In-memory Computing Integrated Ecosystems Top 10 Strategic Technology Trends for 2014: The Era of Personal Cloud Hybrid Cloud & IT as Service Broker The Internet of Everything Cloud/Client App Architecture Mobile Apps & Ecosystems Enterprise Mobile Platforms Smart Machines Software Defined Everything Web-Scale IT 3-D DPrinting
Mobile Platform Trends 2015 There's Space for Three Players Ta blets Hands sets Greater China Emerging APAC Mature APAC North America Western Europe Greater China Emerging APAC Mature APAC North America Western Europe 0% 20% 40% 60% 80% 100% Feature phone Other OS BlackBerry Windows ios Android 0% 20% 40% 60% 80% 100% Gartner, Forecast for Device Shipments by Operating System, Worldwide, 2Q13
Mobile Apps and Ecosystems Richer UI models Voice, Video & more Wearable Electronics expands the client world Microsoft, Google and Apple will battle for leadership Connected apps Development challenges - New design skills - Responsive Design - Native apps vs. HTML5 More Inputs More Places More Actions
Client/Cloud Architecture The cloud is the control point and system of record Applications span multiple client devices - Thin & thick, connected & disconnected d The Application is in the cloud Apps expose capabilities on the client. The experience flows to where you are and what you are doing in context Applications will use multiple client endpoints simultaneously Data Logic UI Model Data Logic UI Model
The Personal Cloud Will Become More Personal Sync Me See Me Store copies of my digital assets and keep it in sync across all end points and contexts Know where I am (and have been) on the internet and din the real world. Understand dmy mood and context to better align services. Know Me Understand what I want and need and proactively present it to me Be Me Act on my behalf based on learned or explicit rules Prepare for the wave of Cognizant Computing
Software Defined Everything The Journey to Programmable Infrastructure Characteristics: CMP+CSB Function defined Orchestration through software not hardware A policy based approach API Management Benefits: (Web services, REST) Standardization Faster (re)configuration Higher agility Higher utilization Application/ Infrastructure Designer/Models Service Catalog Compute Storage Network Software Services Physical Resources 17 17
It s ALL about the interface API s Rule! Every infrastructure and services vendor has own APIs; not guaranteed to be consistent across product lines or backward compatible Vendor functionality varies, ie normalization is difficult Few standards and for limited degree of functionality, ie SMIS, OpenStack, OpenFlow Current vendor initiatives are about control, ie OpenStack is partly about traditional IT vendors wrestling control from Amazon APIs. VMware and EMC Software Defined is about defining first so that others follow Some CMPs (like ServiceMesh) have an API abstraction layer to try and normalize one vendor s APIs to another Some advanced private cloud customers have built teams of 100s of engineers to write to vendor APIs in a standardized reusable way. CMPs write to APIs on a customer demand basis
Web-scale IT Thinking Like A Cloud Service Provider Web-scale IT is a pattern of global-class computing that delivers the capabilities of large cloud services providers within an enterprise IT setting by rethinking positions across several dimensions
Public Cloud Services Forecast, 3Q13 17% CAGR (2012-2017) In the next five years, enterprises will spend $921 billion on public cloud services (2013-2017) $244 17% $155 $180 $209 $95 $112 $132 2011 2012 2013 2014 2015 2016 2017 Source: 2013 Gartner, Inc. and/or Public its affiliates. Cloud All rights Services reserved. Forecast, September 2013 (G00248730)
Public Cloud Services as a Percentage of Overall IT Spending Public Cloud Services grows from 3% to 6% of overall IT Spending Billions of Dollars Billions of Dollars 4,500 CAGR 300 4,000 3,500 3% 250 CAGR 3,000 200 17% 2,500 2,000 1,500 1,000 500 150 100 50 0 2011 2012 2013 2014 2015 2016 2017 Overall IT Spending Public Cloud Services 0 2011 2012 2013 2014 2015 2016 2017 Public Cloud Services Source: 2013 Gartner, Inc. and/or IT Spending its affiliates. All Forecast, rights reserved. 3Q13 Update, Public Cloud Services Forecast 3Q13 Update, September 2013
Public Cloud Services Subsegments 5-year CAGRs, 2012-2017 Database Management Systems Office Suites IT Operations Management Compute Digital Content Creation Storage Business Intelligence Platform Print Project and Portfolio Management Storage Management Business Intelligence Applications Application Infrastructure and Middleware Customer Relationship Management Supply Chain Management Security Application Development Other Application Software Enterprise Content Management Enterprise Resource Planning Cloud Advertising Cloud Payments Industry Operations E-Commerce Enablement Customer Management Finance & Accounting Supply Management Web Conferencing, Teaming Platforms, and Social Software Suites Human Resources Source: 2013 Gartner, Inc. and/or Public its affiliates. Cloud All rights Services reserved. Forecast, September 2013 (G00248730) 39.8% 39.4% 39.1% 38.3% 36.1% 33.2% 29.7% 28.6% 27.6% 25.5% 25.2% 24.4% 22.6% 21.1% 19.7% 19.4% 17.2% 16.0% 15.5% 14.9% 13.4% 13.3% 12.4% 12.0% 11.1% 10.3% 10.1% 76% 7.6% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 5-year CAGR, 2012-2017
Public Cloud Services, By Region Total Spending g( (2012 and 2017) and 5-year CAGR 160 32.8% 35% Billion s of Dollars 140 120 100 80 60 40 17.6% 12.5% 13.1% 28.2% 24.8% 25.3% 23.6% 21.0% 21.8% 30% 25% 20% 15% 10% CAGR 20 5% 0 0% 2012 2017 CAGR 2012-2017 Source: 2013 Gartner, Inc. and/or Public its affiliates. Cloud All rights Services reserved. Forecast, September 2013 (G00248730)
Public Cloud Services, By Region 5-Year CAGR (2012-2017) Emerging Asia/Pacific 32.8% Greater China Eurasia Latin America Eastern Europe Sub-Saharan Africa Middle East and North Africa 28.2% 25.3% 24.8% 23.6% 21.8% 21.0% North America 17.6% Mature Asia/Pacific Western Europe 13.1% 12.5% Worldwide 16.9% 0% 5% 10% 15% 20% 25% 30% 35% 5-Year CAGR (2012-2017) Source: 2013 Gartner, Inc. and/or Public its affiliates. Cloud All rights Services reserved. Forecast, September 2013 (G00248730)
Performance Gap in Ability to Deliver Solutions Now Q05. Using a 7-point scale, how does your organization perceive the potential value for its customers. Q06. Using a 7-point scale, How would you rate your organization's ability to deliver solutions NOW that feature these combination(s)? GAP (Value performance) n=26 Social, mobility, cloud, information 65% 27% 39% Mobility, cloud, information 62% 28% 34% Social, mobility, cloud 54% 23% 31% Cloud, information 58% 32% Potential 26% value Mobility, cloud 58% 42% Performance 15% Social, information 38% 24% 15% Social, cloud, information 42% 28% 14% Social, mobility 38% 27% 12% Mobility, information 38% 36% 31% 3% Social, cloud 35% 4% PERCENTAGE OF RESPONDENTS WHO GAVE A SIX OR SEVEN RATING Under r-performing
The Bottom Line The Nexus of forces continues to drive change and create new opportunities Mobile-centric trends and technologies increasingly define the client environment and the core end-user app and experience. Cloud is becoming a mainstream computing style and delivery option with hybrid cloud, cloud brokerage and new delivery, management and security options accelerating adoption. Cloud and Mobile combine to drive new application architectures and a new user experience called personal cloud Cloud, Mobile and Information trends support the emergence of the internet of everything and set the stage for smart machines The Nexus forces create demand for advanced programmable infrastructure that can execute at web-scale
In Summary, the Nexus of Forces Introduces new business opportunities Is moving faster than IT's (and providers') ability to respond Is a platform for engagement with external and internal parties Increasingly incorporates the Internet t of Things Requires a reset of security and risk management approaches
What Should You Do Tomorrow! Do: Focus on business outcomes. Explore innovations from other industries. Look for disruptive opportunities at the intersection of the Nexus of Forces. Redo: Your individual development plan: What do you need to do to be indispensable in a Nexus world? Your internal PR plan: What can a reset IT department offer to the business? Don't Do: Focus on technologies first. Focus on technology strategies in isolation. Expect old approaches to IT delivery to support Nexus scenarios. Undo: What the rest of your organization thinks of IT. Prescriptive IT. Techno-speak.
GARTNER RECOMMENDED RESEARCH Gartner is a registered trademark of Gartner, Inc. or its affiliates. This publication may not be reproduced or distributed in any form without Gartner's prior written permission. If you are authorized to access this publication, your use of it is subject to the Usage Guidelines for Gartner Services posted on gartner.com. The information contained in this publication has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information and shall have no liability for errors, omissions or inadequacies in such information. This publication consists of the opinions of Gartner's research organization and should not be construed as statements of fact. The opinions expressed herein are subject to change without notice. Although Gartner research may include a discussion of related legal issues, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner is a public company, and its shareholders may include firms and funds that have financial interests in entities covered in Gartner research. Gartner's Board of Directors may include senior managers of these firms or funds. Gartner research is produced independently by its research organization without input or influence from these firms, funds or their managers. For further information on the independence and integrity of Gartner research, see "Guiding Principles on Independence and Objectivity."
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Recommended Gartner Research Forecast: Public Cloud Services, Worldwide, 2011-2017, 3Q13 Update Ed Anderson (G00248730) Forecast Overview: Public Cloud Services, Worldwide, 2013 Update Ed Anderson (G00248602) publishes in Oct 2013 Forecast Analysis: Public Cloud Services, Worldwide, 3Q13 Update Ed Anderson (G00256400) publishes in Oct 2013 Market Definitions and Methodology: Public Cloud Services Ed Anderson (G00234813) For more 2013 Gartner, information, Inc. and/or its stop affiliates. by All Gartner rights reserved. Solution Central or email us at solutioncentral@gartner.com.