Search Engine: an effective tool for exploring the Internet

Similar documents
Search Engine Optimization (SEO): Improving Website Ranking

IJREAS Volume 2, Issue 2 (February 2012) ISSN: STUDY OF SEARCH ENGINE OPTIMIZATION ABSTRACT

Our SEO services use only ethical search engine optimization techniques. We use only practices that turn out into lasting results in search engines.

Module 5 The Internet as an Information Resource

SEARCH ENGINE OPTIMIZATION

So today we shall continue our discussion on the search engines and web crawlers. (Refer Slide Time: 01:02)

Best Practice Search Engine Optimisation

Chapter-1 : Introduction 1 CHAPTER - 1. Introduction

1. SEO INFORMATION...2

Fig (1) (a) Server-side scripting with PHP. (b) Client-side scripting with JavaScript.

ICAU1133A Send and retrieve information using web browsers and

DIIMS Records Classifier Guide

Chapter 5 Use the technological Tools for accessing Information 5.1 Overview of Databases are organized collections of information.

Information access through information technology

Website Marketing Audit. Example, inc. Website Marketing Audit. For. Example, INC. Provided by

SEO Suite V8 User Guide Manual

Website Audit Reports

Administrator's Guide

SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO

Promoting your Site: Search Engine Optimisation and Web Analytics

On-Page SEO (One Time Fee) What is On-Page SEO?

Ways to find medical information on the Internet. Academic Library of the Medical Faculty CU

Getting Started with Internet Explorer 10

Lytecube Technologies. EnCircle Automation. User Guide

Search engine optimisation (SEO)

Search Engine Optimization Content is Key. Emerald Web Sites-SEO 1

Full Website Analysis

Discover The Benefits Of SEO & Search Marketing

SEO AND CONTENT MANAGEMENT SYSTEM

Sixth International Conference on Webometrics, Informetrics and Scientometrics & Eleventh COLLNET Meeting, October 19 22, 2010, University of Mysore,

SEO. Certification. Study Guide Training and preparation for the Search Engine Optimization Certification Exam

Administrator s Guide

Website Search Engine Optimization (SEO) Evaluation XXXXXXX

Searching and Researching on the Internet. By Anne M. Chémali and Jill R. Sommer. Unleash the Power of the Internet!

Arya Progen Technologies & Engineering India Pvt. Ltd.

Is your SEO campaign giving you a headache?

Chapter 2. The Internet, The Web, and Electronic Commerce

Internet Search Techniques

Search Engine Optimisation - Action Plan.

Increasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques

Study Guide #2 for MKTG 469 Advertising Types of online advertising:

MMGD0204 Web Application Technologies. Chapter 1 Introduction to Internet

Glossary of Library Terms

Specialized Search Engines for Arabic Language

Search Engine Optimization Glossary

Precision and Relative Recall of Search Engines: A Comparative Study of Google and Yahoo

Adding New Level in KDD to Make the Web Usage Mining More Efficient. Abstract. 1. Introduction [1]. 1/10

Thinking About a Website? An Introduction to Websites for Business. Name:

UF Health SharePoint 2010 Introduction to Content Administration

graphical Systems for Website Design

Search Engine Optimisation (SEO) Guide

SOCIAL MEDIA OPTIMIZATION

Seolize Short Guide on SEO and how to use Seolize C o p y r i g h t i a n n e t v2. 1

Subscription vs. RSS:

Chapter 7. The Internet and World Wide Web. What You Will Learn... Computers Are Your Future. The Internet. What You Will Learn...

80 % Section I: Web Page Analysis TOP 5 WORDS URL DESCRIPTION TAG TITLE TAG SPEED COPY. ocean19.com

Chapter 2. The Internet, The Web, and Electronic Commerce. McGraw-Hill/Irwin. Copyright 2008 by The McGraw-Hill Companies, Inc. All rights reserved.

A COMPREHENSIVE REVIEW ON SEARCH ENGINE OPTIMIZATION

Introduction to Web Technology. Content of the course. What is the Internet? Diana Inkpen

Your Individual Website Assessment Includes comparison to June 2008 manufacturing study data NAME of COMPANY for WEBSITENAME

ECOMMERCE SITE LIKE- GRAINGER.COM

Project Server Plus Risk to Issue Escalator User Guide v1.1

[Ramit Solutions] SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

Web Mining. Margherita Berardi LACAM. Dipartimento di Informatica Università degli Studi di Bari

The Meta Information for the page analysed is shown below, with IMG descriptions, Heading Data and Paragraph text:

Cloud Services. Archiving. End User Guide

SEO BASICS. March 20, 2015

THE BEGINNER S GUIDE TO SEARCH ENGINE OPTIMIZATION (SEO)

Introduction. Learning: Employee. 1 Getting Started in TalentLink

Search Engine Design understanding how algorithms behind search engines are established

A Comparative Approach to Search Engine Ranking Strategies

SEO Definition. SEM Definition

30 Website Audit Report. 6 Website Audit Report. 18 Website Audit Report. 12 Website Audit Report. Package Name 3

Chapter 2 - Microsoft Internet Explorer 6

SEARCH ENGINE OPTIMIZATION Jakub Zilincan 1. Introduction. Search Engine Optimization

Transcription:

Search Engine: an effective tool for exploring the Internet W.M. Tharanga D. Ranasinghe Assistant Librarian/Visiting Lecturer, University of Kelaniya Introduction The Internet has become the largest source of information. Today, millions of Websites exist and this number continuous to grow. In their annual review (2002) of the World Wide Web, researchers at OCLC have determined that the Web now contains about 9 million unique sites. The Web continues to grow at a substantial rate, said Ed O'Neill, manager of the OCLC Web Characterization Project. Figure 1: Number of Websites 10000000 9000000 8000000 7000000 6000000 5000000 4000000 3000000 2000000 1000000 0 1 2 3 4 5 Year 1998 1999 2000 2001 2002 No. of Websites 2,851,000 4,882,000 7,399,000 8,745,000 9,040,000 (Source : OCLC)

Table 1: Growth rate of Websites 1998-1999 - 2000-2001 - 1998-1999 2000 2001 2002 2002 Sites 71% 52% 18% 3% 217% (Source: OCLC) According to another survey done by Netcraft in August 2006, there are 92,615,362 sites (92 million) and this is an increase of 4.4 million sites (4.8%) from the July, 2006 survey. The end user uses the Internet heavily in accessing information in their day to day needs since the Internet is the biggest repository of knowledge in the history of mankind. Thus the Internet has become the world s widely accessed information source and Websites are added, updated, and obsolete daily. Therefore, Finding the right information at the right time is the challenge in the Internet age. Hence there is a need for a more effective way of retrieving information on the Internet. There are three ways of finding information on the Internet. 1. Guessing the URL (Uniform Resource Locater) 2. Using a Search engine 3. Using a Subject Directory or a Subject Gateways If the URL (Uniform Resource Locater) is known, it can be typed in the Internet browsers (Example: Internet Explorer, Netscape Navigator, etc.) address bar and can be accessed the Website soon. Otherwise use directories (Yahoo!, dmoz, LookSmart) for broad, general topics. Subject directories select and classify resources into subject categories and subcategories. Some include reviews and/or ratings which can be accessed by keyword search or by browsing the classifications. A subject gateway can be defined as a facility that allows easier access to network-based resources in a defined subject area. The simplest types of subject gateways are sets of Web pages containing lists of links to resources. The resources accessible through these gateways are reviewed, selected, evaluated and catalogued by information professionals or subject experts.

What is a search engine? A search engine is a searchable database which collects information on web pages from the Internet, and indexes the information and then stores the result in a huge database where it can be quickly searched. The search engine then provides an interface to search the database. Examples : Google, Alta Vista, Exite A Search engine has three parts. Spider: Deploys a robot program called a spider or robot designed to track down web pages. It follows the links these pages contain, and add information to search engines database. Example: Googlebot (Google s robot program) Index: Database containing a copy of each Web page gathered by the spider. Search engine software : Technology that enables users to query the index and that returns results in a schematic order. How does a search engine work? Figure 2: How does a search engine work? Finds new pages or changed information on a page crawls Internet locates visits Every word on the page or some words on the page returns Search Engine s Server launches Spider or Robot searches produces receives Search Engine s database index user

Types of search engines In broad sense, search engines can be divided into two categories. 1. Individual search engines An individual search engine uses a spider to collect its information regarding websites for own searchable index. There are two types of individual search engines. i. General search engines Examples: Google, AltaVista, HotBot, Lycos ii. Subject specific search engines Examples: MetaPhys, Chritech, ReligionExplorer, Chordie, ChemFinder 2. Meta search engines A Meta search engine searches multiple individual engines simultaneously. It does not have its own index, but uses the indexes collected by the spiders of other search engines. Example: metacrawler, Ixquick, mamma Advantages of using search engines Search engines are best at finding unique keywords, phrases, quotes, and information buried in the full-text of web pages since they normally index WWW documents word by word. Search engines allow the user to enter keywords, and then they are searched against its database. Users can use advanced search techniques such as phrase searching, truncation/wildcard searching, as well as for Boolean operators (AND, OR, NOT combinations). With comparison to web directories, search engines are huge databases and contain a large amount of materials. Also, the database is updated at a variable rate. Conclusion Search engine is searchable database which allows locating the information on the Internet by submitting the keywords. It is a very useful tool for quickly and easily search for the information Online. It is important to formulate the search statement using advanced searching techniques to filter the most relevant information out of search engines huge database more efficiently and effectively.

References: 1. August 2006 web server survey/ Netcraft. http://news.netcraft.com. Accessed on: 14 th August, 2006 2. Muller, Jeanne Froidevaux. A Librarians guide to the Internet: searching and evaluating information/ Jeanne Froidevaux Muller. Oxford: Chandos publishing, 2003 3. Size and growth statistics/ OCLC. http://www.oclc.org/research/projects/archive/wcp/stats/size.htm. Accessed on: 14 th August, 2006