CALIFORNIA STATE UNIVERSITY, EAST BAY Academic Master Plan and Resource Implication Form

CALIFORNIA STATE UNIVERSITY, EAST BAY Academic Master Plan and Resource Implication Form Please provide a brief (3 to 5 pages) Summary of the proposal, justifying adding projections to the Academic Plan or significant modifications thereof. These questions should be answered for New Degrees/Options/ Minors/Certificates/Credentials/SSMPPs and for proposed significant Modifications to Degrees/Options/Minors/ Certificates/Credentials/SSMPPs. Discontinuances will use the discontinuance form, unless it is part of a significant modification, in which case it may be included in this summary. Department and/or Degree Program Department of Communication Online B.A. Completion Program in Media Studies Action Requested CSUEB approval to offer a new, self-support, online degree program; B.A. Completion Program in Media Studies Requested Catalog Date Fall, 2016 Summaries should include the following elements, which are the criteria by which proposed changes to the Academic Master Plan are evaluated: A brief summary of the purpose and characteristics of the proposed degree program (or proposed modification/option/ minor/etc). This is a proposal to create an online B.A. Completion Program in the field of Media Studies. The program is designed to target mobility impaired people, working adults, parents, and other students who need flexibility in their degree completion options. Program delivery in America is evolving in response to technologies and student demand. There are only a few B.A. programs in the related field of Communication delivered online to serve this societal need, and even less in the field of Media Studies. This presents a unique opportunity for CSUEB to be at the forefront of meeting this societal and student demand by implementing an online Media Studies BA program. Description The CSUEB Bachelor of Arts in Media Studies Online Degree Completion program features the focused study of Digital Media and Society, covering the topics of media and communication theory, criticism, and the development of practical research and writing skills, while emphasizing scholarly integrity, disciplinary rigor, and professional excellence. Graduates will be prepared to make an important, positive, and professional contribution in the fields of digital media and online communication by becoming inclusive, ethical, and effective leaders and participants in global and local media environments, online organizational contexts and graduate studies. At a time when media (print, telephone, television, internet), modes of communication (oral, written, visual), and contexts (face-to-face, public, and organizational) converge in our careers and daily lives, the online Media Studies BA Degree is the first state- CSU East Bay Academic Master Plan_Resource Implication Form 1

university program in the Bay Area of its kind to cover this interrelated spectrum of today's communications media. By incorporating and looking beyond the latest best practices in online pedagogy, the program pushes the frontier of online education in Media Studies to take a position ahead of the status quo and achieve the greatest benefit for busy students seeking a credible program of degree completion with maximum lifestyle flexibility. The program s range of courses (including Digital Media Literacy, Interpersonal Communication, Online and Social Media Communities, Critical Cultural Studies, Online Media Research, Digital Visual Culture, Writing Online, Political Economy of Media, Digital Copyright, Digital Consumer Culture, Online Celebrity and Social Media Activism) provides exciting choices for students throughout their program of study. Students acquire skills in critical analysis, writing, research online, media and communication theory, cultural and organizational change, copyright and ownership issues, politics in the digital era, and digital communication practices. They learn about the rapidly evolving world of digital media as well as the long history of the relationship between media, communication, self, and society; and they are prepared for a broad array of careers. To graduate, students must complete 19 courses in media studies for a total of 76 units. How the program fits into the campus mission and strategic plan CSU East Bay already has a long history of online program offering, and as a result, an excellent infrastructure and support resources to build upon. The CSUEB Communication Department is grounded in critical cultural theory, which addresses all of the diversities in society, has no ethnic majority and is predominately women. Media Studies and Communication disciplines attract a wide range of students and our current on the ground program student population consists of majority Women and Students of color. Online and hybrid courses relating to Media Studies currently offered by the Department of Communication are always in high demand, filled to capacity within the first week of enrollment, often with long wait lists. This presents an opportunity to highlight shared strategic commitments in the mission of the CSU system and the Media Studies Program s ILO, specifically: CSUEB Mission Media Studies Program Goals (3 program goals) Student Learning Outcomes (7) Courses Cal State East Bay welcomes and supports a diverse student body with academically rich, culturally relevant, learning experiences that prepare students to apply their education to meaningful lifework, and to be socially responsible contributors to society. Through its educational programs and activities the University strives to meet the educational needs and to contribute to the vitality of the East Bay, the state, the nation, and global communities. CSUEB Mission Think critically and creatively and apply analytical and Ethical Standards. Students will learn to apply ethical standards for their communication behavior in multiple contexts. Media Studies Program Goals (3 program goals) Communication, Culture and Society. Students will Synthesize acquired skills and knowledge to effectively communicate as leaders and participants in collaborative and individual contexts involving divergent ideas, conflicts, and relationships across racial, socio-political, cultural and gender differences. Student Learning Outcomes (7) Discuss, analyze, edit, and critique written, spoken and COMM 3435 History and Criticism of Media COMM 3439 Critical Cultural Studies COMM 4703 Media, Politics and Government COMM 4723 Political Economy of Media Courses COMM 3447 Digital Visual Culture CSU East Bay Academic Master Plan_Resource Implication Form 2

quantitative reasoning to address complex challenges and everyday problems. Apply knowledge of diversity and multicultural competencies to promote equity and social justice in our communities. Communicate ideas, perspectives, and values clearly and persuasively while listening openly to others. Enhance our inclusive campus, responding to the backgrounds and interests of our diverse community and promoting their academic, professional and personal development demonstrate an understanding of the interrelationship between communication culture and society. Theoretical/Critical Perspectives. Students will learn to apply theoretical/critical communication perspectives in everyday life and professional situations. Ethical Standards. Students will learn to apply ethical standards for their communication behavior in multiple contexts. visual messages in multiple formats and contexts, both online and offline, from a chosen theoretical perspective. Evaluate, judge, assess and critique the role identity plays in communication within global and local contexts, using critical, cultural, racial, socio-political, gender and social justice perspectives. Apply principles of rhetoric and other major philosophies to communicate ethically both online and offline. Comprehend to distinguish among and discuss communication and media studies theoretical frameworks. COMM 3433 Media, Technology, Digital Journalism COMM 3437 Online Interpersonal and Social Communities COMM 4707 Digital Identities: Race/Class/Gender COMM 4711 Celebrity Identity and Social Activism COMM 4713 Rhetoric of Popular Culture COMM 3441 Philosophy and Theory of Communication Serve students first, by expanding access and enhancing each student s educational experience and prospects for success as a graduate and life-long learner Apply acquired knowledge to create and analyze visual stories for a variety of media and audiences including academic, news, public relations, advertising, documentary, online and social media. Identify research problems, choose an appropriate method of inquiry, design, conduct, analyze, write up and present research. COMM 3449 Writing Online COMM 3445 Online Media Research COMM 3437 Online Interpersonal and Social Communities COMM 3431 Online Surveys & Interpreting Statistics COMM 4719 Digital Ethnographic Field Work Whether the program is offered through state support or X special sessions CSU East Bay Academic Master Plan_Resource Implication Form 3

How does the request relate/compare to other CSU/UC/private universities? Comparison 1: Comparison 2: Comparison 3: Current Proposed Online B.A. Degree ARIZONA STATE UNIVERSITY - Walter Cronkite School of Journalism and Mass Communication - Mass Communication and Media Studies Online BA (120 hrs minimum) UNIVERSITY OF NEVADA, LAS VEGAS Hank Greenspun School of Journalism and Media Studies - BA Journalism & Media Studies SAN DIEGO STATE UNIVERSITY - School of Journalism and Media Studies BA Journalism & Media Studies Proposed Online B.A. Completion Program in Media Studies, CSU East Bay (76 quarter units total) Total Hours: 120 Upper Division Hours: 45 minimum Major GPA: 2.00 minimum Cumulative GPA: 2.00 minimum Total hrs at ASU: 30 minimum Hrs Resident Credit for Academic Recognition: 56 minimum Total Community College Hrs: 64 maximum Lower Division Major Requirements (30) Lower Division Major Requirements (21) Lower Division Major Requirements (21) Lower Division Major Requirements (90 transfer quarter units) Program Description Program Description Program Description Program Description The online Bachelor of Arts in mass communication and media studies includes a 30- credit core designed to give students a deep and nuanced understanding of the growing importance, power, influence and changing nature of media in the world. The program explores global mass communication issues from all dimensions: societal, cultural, historical, political, economic, technological and legal. A sophisticated understanding of mass communication is a critical asset for careers in business, government, community and the non- profit sectors. Students will examine a variety of media and communication subjects including History of Mass Communication, Social Media, Political Communication and Media Issues in American Pop Culture. The program leading to a Bachelor of Arts degree in Journalism and Media Studies is designed to prepare students to become thoughtful scholars and effective professionals in broadcast and print journalism, integrated marketing communication, advertising, public relations and media technologies. Areas of concentration include: journalism, integrated marketing communication (IMC) and media studies. Media studies provides cutting- edge preparation for students seeking non- traditional careers in mediated communication. Changes in communication technologies and media industries have led to the emergence of career opportunities that did not exist a few years ago. Although technology created the need for this degree program, instruction is not solely technology- based. Rather, instruction focuses on the processes and effects of mediated communication, as well as the intellectual tools to help graduates excel in an ever- changing technological and organizational environment. Students in the media studies emphasis, part of the School of Journalism & Media Studies, will learn: Established and emerging theories of mass communication effects Structure and concentration of media ownership Tools required to become a sophisticated and critical consumer of media content Processes and effects of mediated communication across nations and cultures Convergence of traditional media organizations/industries into hybrid structures Emerging media industries and job opportunities Students in the media studies The CSUEB Bachelor of Arts in Media Studies Online Degree Completion program features the focused study of Digital Media and Society, covering the topics of media and communication theory, criticism, and the development of practical research and writing skills, while emphasizing scholarly integrity, disciplinary rigor, and professional excellence. Graduates will be prepared to make an important, positive, and professional contribution in the fields of digital media and online communication by becoming inclusive, ethical, and effective leaders and participants in global and local media environments, online organizational contexts and graduate studies. At a time when media (print, telephone, television, internet), modes of communication (oral, written, visual), and contexts (face- to- face, public, and organizational) converge in our careers and daily lives, the Media Studies Online Baccalaureate Degree is the first state- university program in the Bay Area of its kind to cover this interrelated spectrum of today's communications media. By incorporating and looking beyond the latest best practices in online pedagogy, the program pushes the frontier of online education in Media Studies to take a position ahead of the status quo and achieve the greatest benefit for busy students seeking a credible program of degree completion CSU East Bay Academic Master Plan_Resource Implication Form 4

Upper Division (45 semester units) Mass Communication Electives MCO 240: Media Issues in American Pop Culture MCO 302: Media Research Methods MCO 418: History of Mass Communication (SB & H) MCO 421: Media Problems MCO 430: International Mass Communication (G) MCO 435: Social Media MCO 418: History of Mass Communication (SB & H) MCO 421: Media Problems MCO 450: Visual Communication (HU) MCO 455: War and Mass Media MCO 456: Political Communication (SB) MCO 460: Race, Gender, and Media (C) MCO 465: Sports and Media MCO 473: Sex, Love, and Romance in the Mass Media (SB) MCO 494: Special Topics Upper / Lower Division (54 semester units) Major Requirements in Journalism and Media Studies Journalism and Media Studies Pre- Major Total Credits: 9 JOUR 100 Introduction to Journalism and Media Studies JOUR 101 Critical Analysis of the Mass Media JOUR 102 News Reporting and Writing Journalism and Media Studies Core Total Credits: 21 JOUR 305 Media Ethics JOUR 401 The First Amendment and Society JOUR 413 Journalism History JOUR 435 Media Research JOUR 475 Global Media JOUR 485 Media and Society JOUR 499 Professional Internship Area of Interest or Specialization Total Credits: 15 Areas of interest are crafted for individual students in emphasis begin with a survey course that reviews the processes, effects and industries in mass/mediated communication. Students learn contemporary theories about how media content and channels affect audiences. In the second semester, media studies students study personal empowerment as media consumers and mediated communication across different nations and cultures. The program culminates in the third semester with a course on the convergence of media industries into new hybrid models that transform the structure and function of traditional media. The School of Journalism & Media Studies envisions a global society where citizens are engaged in their communities; where media professionals are ethical and committed to social justice, and embrace technology to serve the public good; and where people from all backgrounds think critically about the media. The School s curricula reflect these very important themes. Students are required to take a set of core classes in global communication and technology, ethics and law, and research methods for professional communicators. They also complement their in- class work with internships and service- learning projects in the community. Upper Division (54 semester units) Media Studies Curriculum JMS core curriculum: JMS 375 Media Technology in the Global Environment JMS 489 Research Methods in Mediated Communication JMS 494 Media Law and Ethics Required media studies courses: JMS 408 Principles of Media Studies JMS 412 Media Industries and Their Audiences JMS 450 Using Media to Understand Cultures JMS 492 Creative Uses of Emerging Media Three media studies topics courses from the following: JMS 300 Principles of Journalism JMS 409 Women and Media JMS 410 Media and Sexuality JMS 440 Management of Media with maximum lifestyle flexibility. The program s range of courses (including Digital Media Literacy, Interpersonal Communication, Online and Social Media Communities, Critical Cultural Studies, Online Media Research, Digital Visual Culture, Writing Online, Political Economy of Media, Digital Copyright, Digital Consumer Culture, Online Celebrity and Social Media Activism) provides exciting choices for students throughout their program of study. Students acquire skills in critical analysis, writing, research online, media and communication theory, cultural and organizational change, copyright and ownership issues, politics in the digital era, and digital communication practices. They learn about the rapidly evolving world of digital media as well as the long history of the relationship between media, communication, self, and society; and they are prepared for a broad array of careers. To graduate, students must complete 19 courses in media studies for a total of 76 units. Upper Division (76 quarter units) COMM 3431 Online Surveys & Interpreting Statistics COMM 3433 Media, Technology, Digital Journalism COMM 3435 History and Criticism of Media COMM 3437 Online Interpersonal and Social Communities COMM 3439 Critical Cultural Studies COMM 3443 Interviewing COMM 3445 Online Media Research COMM 3447 Digital Visual Culture COMM 3449 Writing Online COMM 4701 New Media & Organizational Life COMM 4703 Media, Politics and Government COMM 4715 Persuasion & Argumentation Online COMM 4705 Digital Capstone Project CSU East Bay Academic Master Plan_Resource Implication Form 5

consultation with faculty advisors, and must be a minimum of fifteen credits. More credits may be recommended and those would reduce the number of upper division electives available. Upper Division Electives Total Credits: 9 Total credits within the major (including pre- major courses): 54 Total credits for degree completion: 120 Note: Every student must complete a three- credit multicultural course and a three- credit international course. Courses satisfying other requirements may simultaneously satisfy the multicultural and international requirements except one course cannot satisfy both the multicultural and the international requirements. Organizations JMS 460 Principles of Advertising JMS 475 Mediated Communication in Intercultural Contexts JMS 480 Principles of Public Relations JMS 505 Government and Telecommuncations JMS 506 Advertising and Society JMS 574 International Advertising JMS 589 Ethical Issues in Mediated Communication JMS 591 International Telecommunications PSFA 330 Artistic Practice in the Digital Age TFM 430 History of Prime- Time Television Two discovery courses from the following: AFRAS 465 Africa in Literature and Film FRENC 465 Africa in Literature and Film AMIND 435 Indians Through Film and Television ASIAN 530 Media and Popular Culture in the Asia Pacific CCS 400 Mexican Images in Film COMM 482 Communication and Politics COMM 492 Persuasion ENGL 493 Literature and Film EUROP 424 European Cinema EUROP 527 The Holocaust in Feature Films GERO 370 Images of Aging in Contemporary Society HIST 435 History Through Film PSY 344 Psychology and Culture PSY 442 Prejudice and Stereotypes REL S 364 Religion and Film TFM 363 International Cinema Elective Cluster 1 (Technology and Society), must take 8 units: COMM 4707 Digital Identities: Race/Class/Gender COMM 4709 Digital Consumer Culture COMM 4713 Celebrity and Identity COMM 4717 Digital Gaming Elective Cluster 2 (Research), must take 8 units: COMM 4719 Digital Ethnographic Field Work COMM 4721 Cultural Studies Methods Foreign language: Competency (which is successfully completing the third college semester) is required in one foreign language. Minor: Required for this major. Cost Cost (per semester 12 units) Cost (per yr.) Cost The cost of this program is $460 per credit hour, with no additional program fees. Nevada Resident: $2,684 Nevada Non- resident: $9,639 CA residents: $20,578 Non CA residents: $31,738 $304 per unit 12 units per semester: $3,648 $10,044 per year (3 semesters) CSU East Bay Academic Master Plan_Resource Implication Form 6

Anticipated student demand Year 1: 30 majors, Year 3: 60 Majors, Year 5: 60 Majors, Year 10: 60 Majors, 0 graduates 30 graduates 30 graduate 30 graduates Estimated workforce demands and employment opportunities for graduates Communications technology and the expansion of media outlets are driving job growth in these areas, and the need to replace retiring workers is expected to create additional opportunities for new graduates. California State Job Projections for Majors/Options Source: California Employment Projections 2010-2020 Major: Communication Occupational Fields Management Occupations 35,070 Business and Financial Operations Occupations 32,990 Education, Training and Library Services 31,620 Art, Design, Entertainment, Sports, and Media Occupations 16,360 Sales & Related Occupations 78,490 Office and Administrative Support Occupations 86,510 TOTAL 281,040 Option 1: Management & Business Financial Operations Occupations Occupational Title 1. General Operations Managers 5,910 2. Advertising, Marketing, Promotions, Public 4,660 Relations, and Sales Managers 3. Marketing Managers 1,540 4. Sales Mangers 2,630 5. Operations Specialties Managers 6,940 6. Human Resources, Training, and Labor Relations 1,910 Specialists, All Other 7. Management Analysts 3,220 8. Market Research Analysts and Marketing Specialists 3,880 TOTAL 30,690 Option 2: Education, Training & Library Services Occupational Title 1. Postsecondary Teachers 5,540 2. Preschool, Primary, Secondary, and Special 14,430 Education School Teachers 3. Other Education, Training, and Library Occupations 6,360 TOTAL 26,330 CSU East Bay Academic Master Plan_Resource Implication Form 7

Option 3: Art, Design, Entertainment, Sports, and Media Occupations Occupational Title 1. Art & Design Workers 5,390 2. Entertainers and Performers, Sports and Related 5,720 Workers 3. Media and Communication Workers 3,770 4. Producers & Directors 1,650 5. Public Relations Specialists 1,130 TOTAL 17,660 Option 4: Sales & Related Occupations Occupational Title 1. Supervisors of Sales Workers 7,820 2. First-Line Supervisors of Retail Sales Workers 6,220 3. Retail Sales Representatives 23,200 4. Sales Representatives, Wholesale and Manufacturing 8,310 TOTAL 45,550 Option 5: Office and Administrative Support Occupations Occupational Title 1. Supervisors of Office and Administrative Support 7,430 Workers 2. Secretaries and Administrative Assistants 11,030 3. Information and Record Clerks 22,830 TOTAL 41,290 Other relevant societal needs Source: Joint Findings and Recommendations of the Commission on Learning Resources and Instructional Technology (CLRIT) Work Groups on Academic Issues and Administrative and Fiscal Issues, in ASCSU Principles and Policies, Fifth Edition (1999). The Communication Department Online working group (who produced this report) found that technology mediated instruction has great potential to enhance and augment classroom instruction on-campus and to expand access for students who would other wise be denied the opportunity to earn a degree because they are remote from or, for other reasons, cannot attend the campus. Further The Communication Department Online working group finds that a Media Studies degree program facilitated by mediated instruction at CSUEB, will especially increase educational opportunities for its diverse student body by providing a broader range of courses or degree programs from which to select. An assessment of the required/anticipated resources needed and a campus commitment to allocating those resources (or possible changes to current resources, including library collections). If no new resources are requested, provide justification/explanation. It is not anticipated any new library resources will be required, as the current library resources servicing the BA in Communication program are sufficient for CSU East Bay Academic Master Plan_Resource Implication Form 8

the Online BA in Media Studies. Library resource review report is pending and will be added to the proposal upon receipt. LIBRARIAN S INPUT PENDING: Library report to be submitted with the final proposal. And, as applicable: Ø If the projection is a pilot program, also list the academic years during which the program will operate in pilot status. (Pilot programs are rarely (if ever) done at CSUEB. Contact the AVP, Academic Programs if you have questions about this). N/A Ø If the projected program is now offered as an option, concentration, or emphasis, provide a brief rationale for elevation to a full degree program. N/A Ø For new degree programs that are not commonly offered as a bachelor s or master s degree, please provide a compelling rationale explaining how the proposed subject area constitutes a coherent, integrated degree program that has potential value to students and meets CSU requirements for an academic program at the undergraduate or graduate level. New bachelor s degrees should be as enduring as possible in content and title. Breadth is the hallmark of bachelor s degrees, and more narrow specialization occurs at the master s level. N/A Ø If a discontinuation is reported to us for the first time, please confirm that all campus and system-level policies regarding discontinuation have been followed. N/A Ø If it is interdisciplinary in nature, please note involvement by other departments and faculty. N/A Ø Consultation with other affected departments prior to submission to the college and posting to the Curriculum Sharepoint site. Indicate departments consulted and whether or not objections were raised. Describe objections or concerns. All Academic Departments and Programs at CSUEB were consulted using the Sharepoint Curriculum site and there were no objections. Ø Additional comments or issues CSU East Bay Academic Master Plan_Resource Implication Form 9

None Department Chair signature (indicating approval by the department faculty) Chair: Date Gale Young Dean s signature (indicating approval by the college curriculum committee and acknowledgement of resource implications) (Associate) Dean: Date: CSU East Bay Academic Master Plan_Resource Implication Form 10

Appendix A: Draft Budget The draft budged for the Online BA Degree Completion in Media Studies demonstrates the ability for the program to be self-supporting, even with the modest of projection modeled here maintaining a steady enrollment of 60 students per year starting in the second year. This draft budget projects that over a four-year period, the program will take in $3,201,120. Total expenditures and costs during that same four-year period will total $1,805,069, resulting in a total net cash flow of $1,396,051. Please note that these estimates are based on several existing DCIE budget figures, and projected enrollments based on the startup of existing online degree programs at CSUEB. CSU East Bay Academic Master Plan_Resource Implication Form 11