Beauty Without Cruelty

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Beauty Without Cruelty

Every once in a while, the human spirit is gripped by such intense passion and commitment that it changes the course of history. Kathleen Long and Lady Dowding both co-founded BWC in 1963. Lady Dowding and her husband Lord Dowding pictured here.

Beauty Without Cruelty History BWC started a revolution!

Beauty Without Cruelty History In 1989 Beauty Without Cruelty was introduced into the United States. Its cruelty-free, vegan and vegetarian ethics and commitment to quality, fair pricing and environmentally sensitive products were instantly embraced by American consumers. BWC quickly because one of the most recognized brands in the natural products trade and still is today. Standards then and NOW Universal throughout the BWC product range. No Animal Ingredients Limited Dairy By-Products (*1 AHA products contain lactic acid fermented from whey) 100% Vegetarian No Animal Testing Value-Oriented Products No Synthetic or Engineered Fragrances

BWC Product Range Today BODY SKIN HAIR COSMETICS

Hair Care 5 - Shampoos and Conditioners - each having an extra benefit formula Daily Benefits daily care Moisture Plus dry & treated hair Rosemary-Mint-Tea Tree rejuvenation scalp Volume Plus Increases fullness volume - body Lavender Highland rejuvenates & revitalizes All available in 16 ounce and 2 ounce travel size Features and Benefits of BWC Shampoos and Conditioners Made with Organic and Natural Ingredients Paraben Free No Animal Ingredients No Animal By-Products 100% Vegetarian 100% Vegan Aromas by Organic Oshadhi Essential Oils No Synthetic or Engineered Fragrances No Animal Testing Value-Oriented Products great per ounce price Straight Forward Approach S.L.S. Free ph Balanced Trial Sizes available on all

Hair Care - Styling Products 3 - Classic Styling Products Leave-in Conditioner - protects and restores Soft-Hold Hair Spray - soft hold Spray Styling Gel - flexible styling Features and Benefits of BWC Classic Styling Products Paraben Free No Animal Ingredients No Animal By-Products 100% Vegetarian 100% Vegan Aromas by Organic Oshadhi Essential Oils No Synthetic or Engineered Fragrances No Animal Testing Value-Oriented Products great per ounce price Straight Forward Approach S.L.S. Free Soft-Hold Hair Spray is Fragrance Free Spray Styling Gel is Fragrance Free

Skin Care - Classic and Advanced 3 - Soap free Facial Cleansers Herbal Cream light foaming liquid 3% AHA Complex light foaming liquid with AHA Extra Gentle Cleansing Milk creamy style cleanser 3 - Different Facial Moisturizers Oil Free light and protective Maximum Moisture extra rich Daily Moisturizer rich all day protection 1 - Balancing Facial Toner - for all skin types

Skin Care - Classic and Advanced 2 - Specialty Facial Lotions Skin Renewal Lotion 8% AHA Complex Daily Facial Lotion SPF-15 fragrance free 3 - Special Skin Care Treatments Organic Green Tea Nourishing Eye Gel Hydrating Facial Mask deep moisturizing Purifying Facial Mask deep cleansing 1 - Creamy Eye Make-up Remover Extra Gentle Fragrance Free

Skin Care - Classic and Advanced 5 Vitamin C Organic Skin Care Products with CoQ10 Anti-aging, Anti-oxidant Skin Renewal Products Facial Cleanser Renewal Cream Vitality Serum Hand & Body Lotion Facial Lotion SPF-12 Features and Benefits of Classic and Advanced Skin Care Products Made with Organic and Natural Ingredients Paraben Free No Animal Ingredients No Animal By-Products 100% Vegetarian 100% Vegan Aromas by Organic Oshadhi Essential Oils No Synthetic or Engineered Fragrances No Animal Testing Value-Oriented Products great per ounce price Straight Forward Approach S.L.S. Free ph Balanced Trial Sizes available on some

Body Care - Lotions and Shower Gel 4 Classic Hand and Body Lotions Fragrance Free Wild Ylang Ylang Sweet Lavender Extra Rich - Fragrance Free

Body Care - Lotions and Shower Gels 4 Organic Shower and Bath Gels - Concentrated Highland Lavender Spearmint Woods Citrus Features and Benefits of Classic and Advanced Skin Care Products Made with Organic and Natural Ingredients Paraben Free No Animal Ingredients No Animal By-Products 100% Vegetarian 100% Vegan Aromas by Organic Oshadhi Essential Oils No Synthetic or Engineered Fragrances No Animal Testing Value-Oriented Products great per ounce price Straight Forward Approach S.L.S. Free ph Balanced Trial Sizes available on Spearmint and Woods

Beauty Without Cruelty The Original Cruelty Free Color Cosmetics Range Full Color Cosmetics Range Fragrance-Free 100% Vegan 100% Vegetarian No Animal Ingredients No Animal by-products Performance driven products

A Complete Natural Line of Cosmetics

Now Colour is easy to merchandize with BWC!

Beauty Without Cruelty (BWC) Distributed by Lotus Brands, Inc. A Majority Woman-Owned, Family Business P O Box 325, Twin Lakes, WI 53181 USA 262 889 8561 office phone 262 889 2461 office fax bwc@lotuspress.com Website: www.beautywithoutcruelty.com 2010, Lotus Brands, Inc. All Rights Reserved

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