Ecotourism Development and the National Tourism Development Plan, 2011-2016 Mt. Tapulao Ecotourism Strategic Planning Workshop Mimosa Leisure Park, Clark Freeport Zone
National Tourism Development Plan Actual Projection 10.0 Actual Projection 56.1 8.2 47.7 51.7 5.5 6.8 30.2 36.6 40.7 44.0 3.5 3.9 4.3
Tourism Share to GDP/ Employment Actual Projection 974 1,147 Actual Projection 3.7 M additional Employment 6.3 7.4 748 835 4.9 5.4 523 572 650 3.7 3.8 4.1 % Share to GDP (PH) 5.8% 5.9% 6.2% 6.7% 7.0% 7.8% 8.7% % Share to Total 10.2% 10.3% 11.1% 13.0% 14.2% 16.2% 18.7% Employment
Tourism Employment by Sector (in Thousand) Sector 2010 2011 2012 Passenger Transport 1,489 1,524 1,490 Restaurants and Similar 926 989 1,138 Recreation, Entertainment and Cultural Services 362 374 559 Retail Trade 276 277 278 Travel Agents, Tour Operators and Tour Guides 181 185 181 Hotels and Similar 119 127 146 Miscellaneous 341 348 349 Total 3,694 3,823 4,141 Source: NSCB Tourism Satellite Account
National Tourism Development Plan Goal: Develop a highly competitive and environmentally and socially responsible tourism that delivers more widely distributed income and employment opportunities Vision: Become the must experience and more FUN destination in Asia Strategic Direction 1: Develop and market competitive tourist products and destinations Strategic Direction 2: Improve market access, connectivity and destination infrastructure Strategic Direction 3: Improve tourism institutional governance and human resources
Competitive Products and Destinations Tourism Destination Framework and Selection Criteria market responsive inclusive consistent with existing Regional/LGU boundaries investment responsive measurable prioritizable Tourism Site (Within LGUs) Tourism Cluster (Groups of LGUs in a Region) Gateway to Tourism Cluster (LGU Capitol) Tourism Development Area (LGUs)
Competitive Products and Destinations Program 1: Product development & destination strategy Tourism Cluster TDA Strategy Diversify the tourism products Improve access Improve visitor facilities, maintenance and operation, and safety and security Restoration Raise product standards Adopt more environmentally and socially approaches Strengthen community participation
Competitive Products and Destinations Program 1: Product development and destination strategy Ecotourism Wildlife Encounter Adventure Nature Tourism Cultural Tourism Sun and Beach Tourism Leisure & Entertainment Tourism MICE & Events Tourism Health, Wellness, and Retirement Tourism Cruise & Nautical Product Portfolio Diving & Marine Sports Tourism Education Tourism
Competitive Products and Destinations Program 2: Safeguarding natural and cultural heritage sites and landscapes Strengthen site carrying capacity to allow for increase tourism on sustainable basis Expand the number of natural and heritage sites to handle future tourism growth Strategic Actions: Raise awareness among communities Capacity building for effective management of natural & heritage sites Increase number of designated natural and heritage sites (UNESCO, RAMSAR, IUCN) Ensure that sites are safeguarded against mining, logging, other extractive activities Prepare site and visitor management plans Increase participation on protection and conservation Increase the number of natural and heritage tour guides
Competitive Products and Destinations Project 1: Capacity building to introduce among conservation specialists and site managers that tourism and conservation are not mutually exclusive, both conservation and tourism can work together to manage and protect the site sustainability Project 2: Awareness raising through all forms of media that will introduce Filipinos on internationally and nationally protected natural and cultural sites Project 3: Increase the number of internationally protected sites in UNESCO, IUCN, RAMSAR, MAB and other programs
DOT Ecotourism Support Program Planning and Product Development Preparation of local guidebook on tourism planning Development of globally competitive eco-adventure products (e.g., trekking, marine interaction, seafari or diving) Development of self-sustaining ecotourism business enterprises in protected areas that benefit local communities Capacity Building Development of data collection and management system for protected area managers and staff Skills enhancement for local tour and naturalist guides
DOT Ecotourism Support Program Investment and Infrastructure Development Allocation of 5% of travel tax proceeds for development of ecotourism sites in depressed provinces with strong tourism potentials Designation of ecotourism sites in the NES as Tourism Enterprise Zones Standards and Accreditation Updating of standards and accreditation system for eco-tour facilities, eco guides, eco tours, and eco lodges
DOT Ecotourism Support Program Marketing and Promotion Promotion of ecotourism sites in local and international travel and tourism fairs Global Eco-Asia Pacific Tourism Conference in Cairns, Australia in October 2012 Organization of international conferences on ecotourism ASEAN Ecotourism Congress in December 2012 5th World Ecotourism Conference in Cebu on 13-15 November 2013 with the theme Marine and Coastal Ecotourism: Ocean of Uncertainties, Waves of Opportunities.
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