The main outcomes of this standard are:

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Overview This standard is about developing your creative make-up skills for fashion and photographic work in a way that enhances your own professional profile. The ability to research, plan and create a range of make-up looks to a given brief, in conjunction with others, is required in this standard. The ability to evaluate the results against the design brief is also required. To carry out this standard you will need to maintain effective health, safety and hygiene throughout your work. You will also need to maintain your personal appearance and demonstrate good communication skills to share the design concepts with others involved in the project. The main outcomes of this standard are: 1. plan and design a range of make-up looks 2. produce a range of make-up looks 3. evaluate your results against the design brief objectives SKABT13 1

Performance criteria You must be able to: Plan and design a range of make-up looks 1. agree contractual arrangements with the relevant person prior to commencing your design plan 2. identify the intended activity for which the make-up is required 3. source information to research ideas on themes for the design plan 4. use information sourced to create your design plan 5. create a design plan which has clear objectives and meets the design brief from the relevant person 6. design mood boards for the look required 7. identify all resources and additional media required 8. consider how risks to health and safety can be reduced 9. agree your design plan with the relevant person Produce a range of make-up looks 10. prepare the work environment to meet legal and organisational requirements 11. prepare equipment, materials and products for the make-up application 12. work in a way which permits access and minimises the risk of injury to you and others 13. use make-up application techniques to create the agreed look 14. manage resources within the limits of your own authority 15. communicate with relevant person throughout the make-up activity 16. ensure the use of resources conforms to the design plan 17. ensure the finished make-up look meets the design brief Evaluate your results against the design brief objectives 18. obtain and evaluate feedback from the relevant person on your work and its effectiveness 19. evaluate your own performance against your objectives to identify how and where it could be improved SKABT13 2

Knowledge and understanding You need to know and understand: Plan and design a range of make-up looks 1. the reasons for agreeing contractual arrangements prior to commencing your design plan 2. the steps that should be taken to ensure you are adequately insured 3. how to interpret a design brief 4. how to create a detailed and accurate make-up design plan 5. different methods of communicating and presenting your design plan to the relevant people 6. the principles of colour theory 7. the different types of lighting and camera effects and how these impact on the make-up 8. why it is important to set and work to a budget 9. the range and availability of resources required and where they can be obtained 10. how to create a mood board and apply it to your make-up design plan 11. how to adapt your plans to meet venue restrictions 12. the common problems associated with photographic shoots, fashion shows and how to resolve them 13. the potential hazards that must be considered when working at any venue 14. the steps that should be taken to minimise risks 15. how local by-laws and legislation may limit your use of resources 16. the health and safety procedures applicable to any venue you use 17. how to recognise contra-indications and restrictions to the make-up and how to deal with them Produce a range of make-up looks 18. how to prepare and adapt the work environment to meet legal and organisational requirements 19. methods of communicating your requirements to the relevant people 20. the principles of design, scale and proportion when creating a look 21. iconic make-up looks and how different cultures have influenced make-up and fashion trends 22. the different types of make-up techniques and how to use them 23. how to replicate historical looks safely to meet present day standards 24. the ways in which additional media can be used to complement the overall SKABT13 3

design plan 25. how to adapt the product and make-up selection to suit circumstances Evaluate your results against the design brief objectives 26. the purpose of evaluation activities 27. the areas on which feedback should be collected 28. methods of gaining feedback from others 29. the potential commercial benefits that can arise from make-up design work 30. how the design looks can be adapted to suit other activities SKABT13 4

Scope/range related to performance criteria Activity 1. photographic black and white 2. photographic colour 3. fashion shows Look 1. period 2. fantasy 3. high fashion 4. catwalk 5. bridal 6. commercial 7. editorial Resources 1. tools and equipment 2. products 3. time 4. people 5. venue 6. budget Additional media 1. accessories 2. clothes 3. hair 4. nails 5. false lashes Make-up application techniques 1. precision base application 2. highlighting and shading 3. concealing 4. blending 5. precision application of eye and eyebrow products SKABT13 5

6. precision application of lip products 7. colour mixing 8. stencilling 9. body make-up 10. airbrushing SKABT13 6

Scope/range related to knowledge and understanding Relevant people 1. photographer 2. art director 3. make-up designer 4. hair designer 5. clients 6. artistes 7. clothing designer 8. stylists 9. nail technician 10. assistant Common problems 1. staffing 2. tools and equipment breakdowns 3. time over-runs 4. environmental conditions 5. budget constraints Health and safety 1. Health and Safety at Work Act 2. The Reporting of Injuries, Diseases and Dangerous Occurrences Regulations (RIDDOR) 3. The Health and Safety (First Aid) Regulations 4. The Regulatory Reform (Fire Safety) Order 5. The Manual Handling Operations Regulations 6. The Control of Substances Hazardous to Health Regulations (COSHH) 7. The Electricity at Work Regulations 8. The Environmental Protection Act 9. The Management of Health and Safety at Work Regulations 10. The Health and Safety (Information for Employees) Regulations Methods 1. questioning 2. visual SKABT13 7

3. listening 4. body language Circumstances 1. environmental 2. cancellation 3. illness 4. change of brief SKABT13 8

Values Behaviours Skills Glossary The following key values underpin the delivery of services in the beauty, nails and spa sectors 1. a willingness to learn 2. a flexible working attitude 3. a team worker 4. a positive attitude 5. personal and professional ethics The following behaviours underpin the delivery of services in the beauty, nails and spa sectors. These behaviours ensure that clients receive a positive impression of both the organisation and the individual 1. meeting the organisation's standards of behaviour 2. greeting the client respectfully and in a friendly manner 3. communicating with the client in a way that makes them feel valued and respected 4. treating the client courteously and helpfully at all times 5. adapting behaviour to respond effectively to different client behaviour 6. checking with the client that you have fully understood their expectations 7. responding promptly and positively to the client's questions and comments 8. recognising information that the client might find complicated and checking whether they fully understood 9. meeting both organisational and industry standards of appearance. The following key skills underpin the delivery of services in the beauty, nails and spa sectors 1. the ability to self-manage 2. excellent verbal and non-verbal communication 3. using the most appropriate ways of communicating with a client 4. responding promptly to a client seeking assistance 5. quickly locating information that will help the client 6. providing the client with information they need about services and products offered by the organisation Artiste The artiste is the person on whom the make-up is being carried out. This could include models, performers and celebrities. Art Director The Art Director is a blanket title for a variety of similar job functions in advertising, publishing, film, theatre and television. Typically this person is responsible for the overall art/design of the project. SKABT13 9

Stylist The person responsible for deciding the wardrobe requirements and possible overall look. Design plan A chart that is used to show the design of the make-up and list products, accessories, and any additional media required. Design Brief A breakdown of what the relevant people want to achieve for the end result, within a certain timescale, budget and location. SKABT13 10

Developed by SkillsActive Version Number 2 Date Approved April 2015 Indicative Review Date June 2020 Validity Current Status Original Originating Organisation SkillsActive Original URN SKAB11 Relevant Occupations Beauty Therapist; Make-up artists Suite Beauty Therapy Keywords design; fashion; photographic; make-up SKABT13 11