Evolution of a Personal Trainer: Ten things I wish I knew when.. Alwyn Cosgrove

Deans, Livingston, Scotland Pop: 3,641

You can be as good as anyone that ever lived. If you can read, you can learn everything that anyone ever learned. But you've got to want it.

One hour per day of study will put you at the top of your field within three years. Within five years you ll be a national authority. In seven years, you can be one of the best people in the world at what you do. AC2 Our Story In 2000 Opened a gym with one employee, eight members and 650 sq ft of gym floor. Disappointed with the standards in our industry, frustrated with the current gym we were working at and decided to take the risk and open our own place.

AC2 Day zero... Alwyn Cosgrove, 12/1/2008

2003: By the second half of the year I was sick all the time. Couldn't figure it out but ended up taking a lot of time off 2004: I was diagnosed with stage IV cancer and had to take the rest of the year off 2005: I was recovering and could only work part time 2006: I relapsed and essentially we moved into the hospital where I underwent a stem cell transplant 2007: Took the year off completely to recover 2008: the economy tanked 2009: the economy continued to drop and close to 20% of all gyms went out of business

Now...

The Golden Circle What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. The Golden Circle How Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition.

The Golden Circle Why Very few organizations know WHY they do what they do. WHY is not about making money. That s a result. It s a purpose, cause or belief. It s the very reason our organization exists. The Golden Circle What Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. How Some organizations know HOW they do it. These are the things that make them special or set them apart from their competition. Why Very few organizations know WHY they do what they do. WHY is not about making money. That s a result. It s a purpose, cause or belief. It s the very reason your organization exists.

Bathgate, Scotland Population: 16,300 Bathgate Taekwon Do Institute In a ten year period (approx. 95 2005) Bathgate Taekwon Do won: SIXTY UK National Black Belt Titles TWENTY ONE European Titles SEVEN World Titles THREE Additional World Medals Columbus, Ohio Population: 787,300

In 2011 alone the Westside Barbell team set 12 world records

1. It is our nature to innovate. 2. Nike is a company. 3. Nike is a brand. 4. Simplify and go. 5. The consumer decides. 6. Be a sponge. 7. Evolve immediately. 8. Do the right thing. 9. Master the fundamentals. 10.We are on the offense. lalways. 11.Remember the man. 1. It must have high quality. 2. It must be innovative. 3. It must provide good value for the money. 4. It must be challenging to existing alternatives. 5. It must have a sense of fun. 1. The Credo is the principal belief of our Company. It must be known, owned and energized by all. 2. Our Motto is "We are Ladies and Gentlemen serving Ladies and Gentlemen." As service professionals, we treat our guests and each other with respect and dignity. 3. The Three Steps of Service are the foundation of Ritz Carlton hospitality. These steps must be used in every interaction to ensure satisfaction, retention, and loyalty. 4. The Employee Promise is the basis for our Ritz Carlton work environment. It will be honored by all employees. 5. All employees will successfully complete annual Training Certification for their position. 6. Company objectives are communicated to all employees. It is everyone s responsibility to support them. 7. To create pride and joy in the workplace, all employees have the right to be involved in the planning of the work that affects them. 8. Each employee will continuously identify defects (MR BIV) throughout the Hotel. 9. It is the responsibility of each employee to create a work environment of teamwork and lateral service so that the needs of our guests and each other are met. 10. Each employee is empowered. For example, when a guest has a problem or needs something special, you should break away from your regular duties, address, and resolve the issue. 11. Uncompromising levels of cleanliness are the responsibility of every employee. 12. To provide the finest personal service for our guests, each employee is responsible for identifying and recording individual guest preferences. 13. Never lose a guest. Instant guest pacification is the responsibility of each employee. Whoever receives a complaint will own it, resolve it to the guest's satisfaction and record it. 14. "Smile we are on stage." Always maintain positive eye contact. Use the proper vocabulary with our guests. (Use words like "Good Morning," "Certainly," "I'll be happy to," and "My pleasure. ) 15. Be an ambassador of your Hotel in and outside of the work place. Always talk positively. Communicate any concerns to the appropriate person. 16. Escort guests rather than pointing out directions to another area of the Hotel.

17. Use Ritz Carlton telephone etiquette. Answer within three rings and with a "smile." Use the guest s name, when possible. When necessary, ask the caller "May I place you on hold?" Do not screen calls. Eliminate call transfers whenever possible. Adhere to voice mail standards. 18. Take pride in and care of your personal appearance. Everyone is responsible for conveying a professional image by adhering to Ritz Carlton clothing and grooming standards. 19. Think safety first. Each employee is responsible for creating a safe, secure, and accident free environment for all guests and each other. Be aware of all fire and safety emergency procedures and report security risks immediately. 20. Protecting the assets of a Ritz Carlton Hotel is the responsibility of every employee. Conserve energy, properly maintain our hotels, and protect the environment. 1. Deliver WOW Through Service 2. Embrace and Drive Change 3. Create Fun and a Little Weirdness 4. Be Adventurous, Creative, and Open Minded 5. Pursue Growth and Learning 6. Build Open and Honest Relationships With Communication 7. Build a Positive Team and Family Spirit 8. Do More With Less 9. Be Passionate and Determined 10. Be Humble 1. Safety 2. Courtesy 3. Show 4. Efficiency 1. Make it your own 2. Everything matters 3. Surprise and delight 4. Embrace resistance 5. Leave your mark Rule #1: Use best judgment in all situations. There will be no additional rules.

We believe that we re on the face of the Earth to make great products. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make. We participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross pollination of our groups, which allow us to innovate in a way that others cannot. We don t settle for anything less than excellence in every group in the company, and we have the self honesty to admit when we re wrong and the courage to change.

1) Provide support and service to the Results Fitness University Coaching group 2) GIFT present throughout the year funneling our target audience to our RFU list or to a live event 3) Idea generation consume information in the form of research, books, colleagues and filter to extract and land upon game changing ideas for Results Fitness and Results Fitness University

www.resultsfitnessuniversity.com