FY 2014 February 26, 2015 IR Presentation Page 1
Agenda 1 FY 2014 At a Glance 2 FY 2014 Financial Performance Review FY 2014 Operational Performance 3 3.1 3.2 Broadcasting German-speaking Digital & Adjacent 4 3.3 Content Production & Global Sales Summary & Outlook Page 2
FY 2014 Thomas Ebeling Chief Executive Officer At a Glance Page 3
1 2 3 4 FY 2014 At a Glance Important financial milestones achieved Record year for P7S1 in terms of revenues, recurring EBITDA and underlying net income Continued revenue growth of core TV advertising business Dynamic growth in Distribution, Digital & Adjacent and Content Production & Global Sales Refinancing successfully completed in April 2014, leading to significant net interest reduction (EUR 50m to 2018) Full free float since January 2014, market capitalization of EUR 9.3bn Note: Market capitalization as of February 24, 2015 Page 4
1 2 3 4 FY 2014 At a Glance Major operational highlights in FY 2014 TV market leadership expanded despite sport events Continued strong TV ad sales and net price development Secured leading positions in key digital growth markets Further expanded TV production business in English-speaking markets Page 5
1 2 3 4 FY 2014 At a Glance Key financials in FY 2014 another record year [FY 2014 vs. FY 2013, in EURm] Revenues 2,875.6 +10.4% Recurring EBITDA Underlying net income 847.3 418.9 +7.2% +10.3% Continuing operations. Audited figures. Page 6
1 2 3 4 FY 2014 At a Glance Continued dynamic growth across all three business segments Broadcasting German-speaking Digital & Adjacent Content Production & Global Sales TV Advertising +2.6% Distribution +23.5% Digital Entertainment +28.1% Digital Commerce +31.0% Adjacent +5.6% Revenue growth vs. FY 2013 +EUR 65m +EUR 127m +EUR 78m +3.2% +26.3% +63.4% Continuing operations. Page 7
+ EUR 824m CAGR +8.8% 1 2 3 4 FY 2014 At a Glance 2015 Group revenue growth target exceeded at year-end 2014 [in EURm] 3,000 2015 Group revenue target 202 2,500 2,000 14 172 38 225 95 335 124 484 611 1,500 1,866 1,924 1,926 1,998 2,063 1,0000 2010 2011 2012 2013 2014 Broadcasting German-speaking Digital & Adjacent Content Production & Global Sales Continuing operations. Page 8
1 2 3 4 FY 2014 At a Glance Well on track to hit our 2018 Group revenue growth target Degree of achievement 46% 107% 46% 52% [Achievement by FY 2014, in EURm] 1,000 800 1,000 600 400 200 0 600 519 300 276 107 137 100 Broadcasting German-speaking Digital & Adjacent Content Production & Global Sales Group CMD 2018 target Achievement by FY 2014 33% linear projection of CMD target Continuing operations. Page 9
1 2 3 4 FY 2014 At a Glance Positive macro-economic environment benefits our business Unemployment rate [in percent] GDP Germany [in EURtn] GfK Consumer Confidence Index Germany 14.0% 2,250 +1.5% y-o-y 10.0 9.3 12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 20-year low 6.6% 2,200 2,150 2,100 2,050 2,000 8.0 6.0 4.0 2.0 Pre-crisis level exceeded 0.0% 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Germany Switzerland Austria 1,950 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 0.0 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Source: Bloomberg, Deutsche Bundesbank, State Secretariat for Economic Affairs Switzerland, GfK as of January 31, 2015 Page 10
1 2 3 4 FY 2014 At a Glance Leader in audiovisual consumption Linear TV Ad VoD Pay VoD Basic Pay TV MCN #1 portfolio #1 #1 3 #2 channels Maxdome is #1 SVoD player in Germany. MyVideo is #1 premium content video portal and #2 German video portal behind YouTube. Studio71 is #2 MCN Studio in Germany Note: Excluding Premium Pay Page 11
1 2 3 4 FY 2014 At a Glance Territories with high Pay TV penetration are most vulnerable to OTT disruption Pay TV penetration 1 Monthly spend per Pay TV HH 2 On-Demand TV penetration 3 Multi-screen video 84% ØUSD 79 17% 17% ØEUR19 5% penetration 4 45% 29% Connected TV penetration 5 46% 10% Digital affinity (e.g., music streaming 6 ) 18% 5% Page 12 1 US: IHS 2014E; DE: VPRT 2 US,DE: IHS 2014E; ARPU; for Germany digital TV ARPU, excluding mandatory public licensing fee of 18 /month 3 US: GfK Over The Top TV 2014; DE: Digitalisierungsbericht 2014 4 Video consumption via non-tv set at least once per month; US: emarketer; DE: Digitalisierungsbericht 2014 5 Active connected TV sets; US: emarketer; DE: Digitalisierungsbericht 2014 6 Music streaming revenue share 2014E; US,DE: PWC Global Entertainment Outlook 2014
1 2 3 4 FY 2014 At a Glance German TV ad market with significant growth potential due to low TV ad spend per capita and still high print ad share TV advertising spend per capita (USA vs. Germany in EUR) Online advertising share USA vs. Germany in % Print advertising share USA vs. Germany in % 180 30 60 150 25 50 120 20 40 90 15 30 60 10 20 30 5 10-2008 2009 2010 2011 2012 2013 2014E 0 2008 2009 2010 2011 2012 2013 2014E 0 2008 2009 2010 2011 2012 2013 2014E USA Germany USA Germany USA Germany Page 13 USA Advertising data: ZenithOptimedia. Notes: 1) After discounts; 2) Excludes production costs; 3) Excludes agency commission; 4) Classified advertising is included in internet and newspapers; 5) Includes national and local media; 6) Internet includes display, video (rich media), classified, search (paid), internet radio, podcast and other (online video, mobile and widgets/gadgets). Germany Advertising Data: 2003-2013 ZAW, 2014-2017 Agency forecasts. Notes: 1) After discounts; 2) Excludes production costs; 3) Excludes agency commission of 15%;4) Includes classified advertising; 5) Magazines includes directories and trade titles; 6) Newspapers includes dailies, weeklies, Sundays and supplements; 7) Internet includes display, paid search and affiliate deals
1 2 3 4 FY 2014 At a Glance Digital Entertainment Market leading positions in our seven D&A verticals A Digital Entertainment B Digital Commerce C Adjacent Ad VoD Pay VoD Games M4R/E 7Travel Commerce Selection #1 #1 1 #1 #1 Music, Artist Mgmt., Live, Licensing #4 #1 #2 + #3 2 #1 #1 #1 #1 #2 #3 Top 5 #2 Revenue split Growth vs. FY 2013 36% 52% 12% 1. SVoD German market leader according to GfK Jan-Nov 2014 2. Mobile and PC games publisher In Europe, excluding direct publishing by developers +28% +31% +6% 1. SVoD German market leader according to GfK Jan-Dec 2014 2. Mobile and PC games publisher In Europe, excluding direct publishing by developers, P7S1 estimates Page 14
1 2 3 4 FY 2014 At a Glance Our revenue growth assumptions for 2015 Broadcasting 1 2 Digital & Adjacent 3 German-speaking Content Production & Global Sales Revenues vs. FY 2014 low singledigit growth double-digit growth high singledigit growth Continuing operations. Page 15
1 2 3 4 FY 2014 At a Glance Financial targets for 2015 Group revenue growth mid to high-single digit Recurring EBITDA above prior year Underlying net income above prior year Financial leverage 1.5x 2.5x Continuing operations. Page 16
Q4/FY 2014 Axel Salzmann Chief Financial Officer Financial Performance Review Page 17
1 2 3 4 FY 2014 Financial Performance Review We have achieved all of our 2014 financial targets FY 2014 financial targets and achievement 2014 outlook 2014 achievement and change (y-o-y) Group revenues high single-digit growth EUR 2,875.6m +10.4% Recurring EBITDA above prior year EUR 847.3m +7.2% Underlying net income above prior year EUR 418.9m +10.3% Financial leverage 1.5x 2.5x 1.8x Continuing operations. Page 18
1 2 3 4 FY 2014 Financial Performance Review FY 2014: double-digit revenue growth and EUR 57m recurring EBITDA improvement Consolidated revenues [in EURm] 2,800 2,100 2,605.3 Recurring EBITDA [in EURm] +10.4% +7.2% 2,875.6 1,000 750 790.3 847.3 1,400 500 700 250 0 FY 2013 FY 2014 0 FY 2013 FY 2014 Recurring EBITDA margin: 29.5% (-0.9%pts) Continuing operations. Page 19
1 2 3 4 FY 2014 Financial Performance Review Key revenue growth drivers of ProSiebenSat.1 in FY 2014 Key Group revenue growth drivers [FY 2014 external revenues, growth rates in percent] Broadcasting German-speaking Digital & Adjacent Content Production & Global Sales EUR 2,062.7m, +3.2% EUR 610.7m, +26.3% EUR 202.2m, +63.4% TV advertising EUR 1,909.1m, +2.6% Digital Entertainment EUR 220.1m, +28.1% Digital Commerce EUR 316.1m, +31.0% Red Arrow EUR 202.2m, +63.4% Distribution EUR 92.9m, +23.5% Adjacent EUR 74.6m, +5.6% Continuing operations. Page 20
1 2 3 4 FY 2014 Financial Performance Review FY 2014: further improvement of underlying net income and EPS Underlying net income [in EURm] Underlying EPS [in EUR] +10.3% +10.1% 500 400 379.7 418.9 2.50 2.00 1.78 1.96 300 1.50 200 1.00 100 0.50 0 FY 2013 FY 2014 0.00 FY 2013 FY 2014 Continuing operations. Weighted number of shares used for EPS calculation: 213,315,036. Page 21
1 2 3 4 FY 2014 Financial Performance Review Broadcasting German-speaking: solid revenue growth of TV advertising and distribution business in 2014 External revenues and recurring EBITDA [in EURm] Q4 2014 Q4 2013 y-o-y FY 2014 FY 2013 y-o-y Ext. revenues 664.7 648.1 +2.6% 2,062.7 1,997.8 +3.2% TV advertising 607.7 598.2 +1.6% 1,909.1 1,861.1 +2.6% Distribution 26.5 23.3 +13.7% 92.9 75.2 +23.5% Rec. EBITDA 265.6 258.6 +2.7% 702.8 678.6 +3.6% Comments Solid TV advertising revenue growth supported by sound macro and TV market environment; dynamic growth of distribution business driven by HD and mobile TV Rec. EBITDA increase despite incremental costs for new channel ProSieben MAXX Continuing operations. Page 22
1 2 3 4 FY 2014 Financial Performance Review Digital & Adjacent: dynamic revenue and recurring EBITDA growth driven by all key assets External revenues and recurring EBITDA [in EURm] Q4 2014 Q4 2013 y-o-y FY 2014 FY 2013 y-o-y Comments Ext. revenues 196.9 150.3 +31.0% 610.7 483.7 +26.3% Dynamic organic and inorganic revenue growth in Digital Entert. 66.6 53.0 +25.5% 220.1 171.8 +28.1% Digital Entertainment and Dig. Commerce 104.5 74.7 +39.9% 316.1 241.3 +31.0% Digital Commerce; strong growth of online video Adjacent 25.7 22.5 +14.2% 74.6 70.6 +5.6% business and travel cluster Rec. EBITDA 42.4 33.9 +25.3% 129.3 105.4 +22.7% Maintained attractive rec. EBITDA margin profile despite continued investments Continuing operations. Page 23
1 2 3 4 FY 2014 Financial Performance Review Content Production & Global Sales: US and UK business remained main growth driver External revenues and recurring EBITDA [in EURm] Q4 2014 Q4 2013 y-o-y FY 2014 FY 2013 y-o-y Ext. revenues 104.3 42.4 +146.2% 202.2 123.8 +63.4% Total revenues 121.2 56.2 +115.6% 244.5 167.5 +46.0% Rec. EBITDA 18.1 10.9 66.1% 19.1 10.6 +80.1% Comments Segment revenues benefited from organic growth of US and UK production companies as well as consolidation of Half Yard; first time revenue recognition of TV series Bosch in Q4 Improved segment margin due to portfolio synergies and operating leverage Continuing operations. Page 24
1 2 3 4 FY 2014 Financial Performance Review FY 2014 Group P&L improvement of almost all key metrics [in EURm] Q4 2014 Q4 2013 Δ FY 2014 FY 2013 Δ Revenues 965.9 840.8 +14.9% 2,875.6 2,605.3 +10.4% Recurring EBITDA 325.1 302.1 +7.6% 847.3 790.3 +7.2% Non-recurring items -8.2-13.4-38.6% -28.9-32.6 +11.2% EBITDA 316.9 288.7 +9.7% 818.4 757.8 +8.0% Depreciation and amortization -35.0-26.6-31.8% -123.8-88.9-39.3% Operating result (EBIT) 281.8 262.1 +7.5% 694.5 668.9 +3.8% Financial result -29.1-32.3 +9.9% -134.4-142.0 +5.3% Thereof interest result -22.6-29.9 +24.2% -97.9-128.5 +23.8% Net income* 167.8 155.0 +8.3% 373.5 359.5 +3.9% Underlying net income 180.4 158.9 13.6% 418.9 379.7 +10.3% Continuing operations. *After non-controlling interests. Page 25
1 2 3 4 FY 2014 Financial Performance Review Operating free cash flow increase driven by recurring EBITDA and interest result improvement Operating free cash flow, FCF [in EURm] 500 400 300 416.1 +6.8% 444.5 27.7 58.3 168.0 Operating FCF drivers Operating FCF increase mainly driven by rec. EBITDA and net interest result improvement 200 100 0 330.1 276.5 FY 2013 FY 2014 FCF continuing operations Net M&A cash spend Cartel fine payment (2013) Increase already reflects higher cash tax spend and refinancing charges (hedge unwind) Page 26 Continuing operations. Net M&A cash spend includes majority acquisitions of aeria games, COMVEL, Half Yard, moebel.de as well as minority investments/deferred purchase price payments/equity-related exit proceeds such as for Collective Digital Studios, billiger-mietwagen, mydays, Shopkick, talenthouse, wetter.com and other minority investments/disposals.
1 2 3 4 FY 2014 Financial Performance Review Our financial leverage remained stable at 1.8x Net debt [in EURm] Net financial debt 1,500 56 Stable financial leverage at 1.8x as of December 31, 2014 1,000 500 0 1,446 1 1,503 12/31/2013 Change in net debt 12/31/2014 In 2014, we have extended our debt maturities to April 2019/21 Page 27 Financial leverage: Net debt/ltm recurring EBITDA (LTM recurring EBITDA of EUR 847.3m (previous year: EUR 790.3m) for continuing operations) 1) After reclassification of cash and cash equivalents of Eastern European operations.
1 2 3 4 FY 2014 Financial Performance Review 2014 dividend proposal: continued attractive shareholder return 2014 dividend proposal 1 Dividend per share: EUR 1.60 Total dividend pay-out 1 : EUR 342m AGM on May 21, 2015 Dividend payment on May 22, 2015 Dividend yield of 4.6% (based on share price of EUR 34.83 on December 30, 2014) 1) Dividend pay-out calculated on the basis of 213.6m shares (5.2m treasury shares not entitled to a dividend). Note: Proposed 2014 dividend subject to Supervisory Board and AGM resolution Page 28
Broadcasting German-speaking Thomas Ebeling Chief Executive Officer TV Performance Page 29
1 2 3 4 Broadcasting German-speaking / TV Performance Germany and Austria with strong viewer share growth FY 2013 FY 2014 Germany 28.1% 28.7% Austria 21.2% 21.9% Switzerland 17.8% 17.3% Basis for GER: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, 3-3 h. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland. Basis for CH: D-CH, A 15-49; Source: Mediapulse TV-Panel. Basis for A: A12-49; Mon-Sun, 3-3h, P7 MAXX Austria and S1 Gold Austria (both from Jul 15, 2014, onwards). Source: AGTT / GfK: Fernsehforschung / Evogenius Reporting. Page 30
1 2 3 4 Broadcasting German-speaking / TV Performance Stable TV viewing time and reach versus 2013 Average daily TV viewing time full day [in minutes] [in million] Average daily TV reach full day 221 221 182 181 50 50 128 124 21 21 6 6 2013 2014 2013 2014 Basis: All German TV households (Germany + EU),Viewers 3+ years, A 14-49 years and A 14-29 years. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland. Page 31 Viewers 3+ years Adults 14-49 years Adults 14-29 years
1 2 3 4 Broadcasting German-speaking / TV Performance Linear TV consumption growing by 5% until 2018 Average daily usage in Germany Ad relevant target group A 14-49 [in minutes] Online linear TV streaming Linear TV CAGR +1% 186 196 5 22 181 174 +10min (+5%) 2014 2018 Basis: All German TV households (Germany + EU), A 14-49 years. Source: AGF in cooperation with GfK / SevenOne Media Media Usage Survey 2014, comscore Video Metrix, SOM projection. Page 32
1 2 3 4 Broadcasting German-speaking / TV Performance and remains relatively stable even in younger audiences Average daily usage in Germany Ad relevant target group A 14-29 [in minutes] Online linear TV streaming Linear TV 132 8 124 CAGR -2% 123 20 103 Relatively stable compared to other markets 2014 2018 Basis: All German TV households (Germany + EU), A 14-29 years. Source: AGF in cooperation with GfK / SevenOne Media Media Usage Survey 2014, comscore Video Metrix, SOM projection. Page 33
1 2 3 4 Broadcasting German-speaking / TV Performance Current panel measurement not adequate, especially for younger viewers Measurement body Nielsen (US) BARB (UK) AGF (GER) Live viewing to the TV set Time-shifted viewing within three days Time-shifted viewing within seven days Live streaming to the TV set Live streaming on a digital or mobile device Catch-up VOD to the TV set (within seven days) Catch-up VOD on a digital or mobile device (within seven days) Source: Redburn analysis, Pro7Sat.1 and ITV Screen Test. Page 34
1 2 3 4 Broadcasting German-speaking / TV Performance Planned TV-panel adaptions in Germany to add significant measured reach in the next two years Increased coverage of actual TV viewing TV panel extension with target groups All usage situations in households: Complete coverage of 2nd, 3rd, TV sets 2015 Inclusion of German-speaking non EU foreigners (e.g. Turkish population) 2016 Upgrade of single household measurement 2015 Live Streaming on all screens: In web browser In mobile and smart TV apps (e.g., 7TV, MagineTV, Zattoo) 2015 2016 At least +5% impact on adults (A14-49) and at least +10% on younger viewers (A14-29) Source: SevenOne Media Page 35
1 2 3 4 Broadcasting German-speaking / TV Performance Growing and outperforming key competitor in Germany Audience shares [Full day; in percent] vs. +0.6%pts -1.4%pts [Market share in %pts vs. RTL Group] 28.1 28.7 +4.0 26.1 24.7 +2.0 +2.0%pts FY 2013 FY 2014 FY 2013 FY 2014 FY 2013 FY 2014 Basis: All German TV households (Germany + EU), A 14-49; Mon-Sun, full day 3-3 h; RTL Mediengruppe w/o RTL II. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland. Page 36
1 2 3 4 Broadcasting German-speaking / TV Performance ProSiebenSat.1 increased ratings over the year with a strong rebound after sport events Audience shares Full day [in percent] Strong rebound 30 29 28.4 FIFA World Cup 29.3 29.8 28 27.5 27 Δ 4.9%pts 26 25 24 26.4 24.9 23 22 23.6 23.6 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Basis: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, 3-3 h; RTL Mediengruppe w/o RTL II. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland. Page 37
1 2 3 4 Broadcasting German-speaking / TV Performance ProSiebenSat.1 steadily improved vs. RTL Group Audience shares Full day [in percent] 31 30 29 28 27 26 25 24 29.0 28.5 29.4 28.9 27.8 27.3 28.1 26.1 28.7 24.7 Δ 4.0%pts 23 22 2010 2011 2012 2013 2014 Page 38 Basis: All German TV households (Germany + EU), A 14-49 years; Mon-Sun, 3-3h; RTL Mediengruppe w/o RTL II, P7S1 w/o N24, sixx from Feb 1, 2011 onward, SAT.1 Gold from Jan 17, 2013 onward, ProSieben MAXX from Sep 3, 2013 onward. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland.
1 2 3 4 Broadcasting German-speaking / TV Performance ProSiebenSat.1 with talk of town US formats Blockbusters US Sitcoms US Crime Series New Talk of Town Series 2015 MEN IN BLACK 3 THE BIG BANG THEORY CRIMINAL MINDS THE FLASH 28.9% Up to 19.2% Up to 16.3% Up to 20.3% DIE TRIBUTE VON PANEM HOW I MET YOUR MOTHER NAVY CIS GOTHAM 23.1% Up to 16.4% Up to 16.1% Up to 20.3% Basis: All German TV households (Germany + EU), A 14-49 years, prime time 20-23h. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland. Page 39
1 2 3 4 Broadcasting German-speaking / TV Performance Attractive US studio rights secured for multiple years US FTA content attractive in Germany Supply secured with major studios German viewer behavior supports FTA offerings: Less people watch movies in theatres than in the US Less people subscribe to pay offerings than in the US Germans prefer dubbed versions Holdbacks secure FTA exclusivity vs. online Page 40
1 2 3 4 Broadcasting German-speaking / TV Performance Successful commissioned prime time formats and events Promi Big Brother The Voice Kids Germany s Next Topmodel The Voice of Germany Up to 22.7% Up to 17.4% Up to 17.7% Up to 25.8% Die Hebamme Hochzeit auf den ersten Blick Raab events Joko & Klaas shows 23.0% Ø13.4% Up to 22.8% Up to 19.0% Basis: All German TV households (Germany + EU), A 14-49 years. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland. Page 41
1 2 3 4 Broadcasting German-speaking / TV Performance Continued strong growth of small channels Audience shares [in percent; Adults 14-49 years] Best rating with single format 10.0% 1.5% 1.2% Best daily performance Best monthly audience share Basis: All German TV households (Germany + EU), Mon-Sun, 3-3h; sixx from Feb 1, 2011 onwards, SAT.1 Gold from Jan 17, 2013 onward, ProSieben MAXX from Sep 3, 2013 onward. Source: AGF in cooperation with GfK / TV Scope / ProSiebenSat.1 TV Deutschland. Page 42
1 2 3 4 Broadcasting German-speaking / TV Performance Broadcasting German-speaking goals for 2015 1 Increase audience share 2 Build share in female target groups 3 Leverage digital to drive viewer loyalty Page 43
Broadcasting German-speaking Thomas Ebeling Chief Executive Officer Ad Market Performance Page 44
1 2 3 4 Broadcasting German-speaking / Ad Market Performance Very positive TV ad market trends in 2014 Strongest net TV ad market growth since 2011 TV continued to increase share in media mix Continued positive net pricing development New channels stimulated new business revenues Page 45
1 2 3 4 Broadcasting German-speaking / Ad Market Performance Strongest net TV ad market growth since 2011 German net TV ad market growth [in percent] German net TV ad market growth 2014 by Quarter [in percent] ~3% 0.7% 1.4% 2.2% 2011 2012 2013 2014E Q1 Q2 Q3 Q4 Source: ZAW (2010, 2011, 2012, 2013), P7S1 estimate (2014). Page 46
1 2 3 4 Broadcasting German-speaking / Ad Market Performance Continued leading ad share position in Germany P7S1 gross TV advertising market share [in percent] FY 2013 FY 2014 Germany 43.6% 44.0% Austria 34.5% 35.4% Switzerland 26.9% 25.7% Source: Nielsen Media Research (Germany), Media Focus (Austria, Switzerland) Page 47
1 2 3 4 Broadcasting German-speaking / Ad Market Performance ProSiebenSat.1 outperformed key competitor ~11% German net TV ad market growth [2014; in percent] ~3% >2% Public broadcasters benefited from two major sports events. Trend might reverse in non-sports year 2015 Public broadcasters TV market Source: P7S1 estimate; IP excl. RTL2 Page 48
1 2 3 4 Broadcasting German-speaking / Ad Market Performance TV continues to benefit at the expense of other media Gross ad spendings, Germany [in percent and %pts; FY 2014 vs. FY 2013] Total TV Online Radio Newspaper Magazines Outdoor, Cinema Share of segment 100.0% 46.2% 11.5% 5.8% 16.8% 13.9% 6.0% Change in media mix n/a +1.5%pts -0.1%pts -0.1%pts -0.7%pts -0.7%pts +0.1%pts Source: Nielsen Media Research. Online exclusive search, affiliate and others not reporting their bookings to Nielsen (e.g. Youtube, Facebook). Page 49
1 2 3 4 Broadcasting German-speaking / Ad Market Performance 7 out of 10 biggest industries increased TV ad spend Gross TV ad spendings of top 10 TV industries, Germany [in EURm, percent and %pts; FY 2014 vs. FY 2013] in EURm in EURm Share Δ Δ TV in media mix Total Food Trade & Shipment Cosmetics & Toiletries 17 73 368 964 13.068 1.648 1.584 1.566 100.0% +8.0% +1.5%pts 12.6% 12.1% 12.0% +1.0% +30.3% +4.9% -1.0%pts +5.9%pts +2.1%pts Business Services 251 1.225 9.4% +25.8% +6.8%pts Telecommunication 112 954 7.3% +13.3% +2.4%pts Motor Vehicles 59 860 6.6% +7.4% -0.7%pts Beverages -37 701 5.4% -5.0% -6.4%pts Pharmacy 48 691 5.3% +7.5% -0.7%pts Finance -37 598 4.6% -5.9% -2.5%pts Detergents -1 433 3.3% -0.2% +0.3%pts Source: Nielsen Media Research (excl. Media & Publishing and Other Advertising). Page 50
1 2 3 4 Broadcasting German-speaking / Ad Market Performance Online businesses further shift ad spendings to TV TV share in media mix, ecommerce & online services [in percent] 61% +4%pts 65% +4%pts 69% +6%pts 75% 2011 2012 2013 2014 Online businesses value the power of TV Basis: Product groups ecommerce & Online Services. Source: Nielsen Media Research, Jan-Dec 2014 Page 51
1 2 3 4 Broadcasting German-speaking / Ad Market Performance Price increases for all main TV channels Gross CPT growth FY 2014 [in percent vs. FY 2013] 11.3 11.2 6.4 7.6 7.6 CPT = Cost Per Thousand. Adults 14-49, Mon-Sun, full day 3-3 h. Base: all TV households in Germany (D+EU) / Source: AGF in cooperation with GfK / TV Scope / SevenOne Media / Pricing & Media Strategy. Page 52
1 2 3 4 Broadcasting German-speaking / Ad Market Performance Significant net CPT increases since 2009 Net CPT development [Index: 2007=100] 120 Market 110 100 90 80 2007 2008 2009 2010 2011 2012 2013 2014 Basis: All TV-HH (D+EU), TA 1-30; SevenOne Media: SAT.1, ProSieben, kabel eins; IP: RTL, VOX. Source: AGF/GfK, TV Scope, SevenOne Media, Pricing & Media Strategy, own calculations. Page 53
1 2 3 4 Broadcasting German-speaking / Ad Market Performance Regional TV advertising currently being implemented Approved by Federal Administrative Court First bookings received Presumable upside potential of ~EUR 50m for market until 2018 March: Transmission areas of UnitymediaKabelBW (Hesse, North Rhine-Westphalia, Baden Württemberg), Q3/15: Transmission area of Kabel Deutschland (all other regions) Page 54
1 2 3 4 Broadcasting German-speaking / Ad Market Performance ProSiebenSat.1 is able to attract new TV ad clients every year Net ad revenues new TV ad clients in Germany, SevenOne Media [# of new TV ad clients] # 102 # 105 New TV ad clients Ø15% of customer base* # 55 2012 2013 2014 * Ø FY 2012-2014 Page 55
1 2 3 4 Broadcasting German-speaking / Ad Market Performance We forecast continued single-digit net TV ad market growth in line with market research firms German net TV ad market estimates 2015 +1.9% +2.8% +2-3% Consensus Ad Forecast Source: ZenithOptimedia Advertising Expenditure Forecasts December 2014, Warc Consensus Ad Forecast December 2014, ProSiebenSat,1 estimate Page 56
1 2 3 4 Broadcasting German-speaking / Ad Market Performance Sales outlook 2015 1 2 3 4 German net TV advertising market growth of +2-3% P7S1 to grow at least in line with market Net CPTs to further increase due to increased value of reach New business to benefit from first regional customers Page 57
Broadcasting German-speaking Distribution Conrad Albert Chief Legal, Distribution & Regulatory Affairs Officer Page 58
1 2 3 4 Broadcasting German-speaking / Distribution Continued dynamic growth of distribution Revenue growth continued with +24% Unitymedia KabelBW long-term partnership extended, break-through deal with maxdome Successful launch of TV live streams on four mobile platforms All P7S1 digital assets on key digital devices Page 59
1 2 3 4 Broadcasting German-speaking / Distribution Double-digit increase in revenues and HD subscribers EUR +17.7m +24% +1.1m +25% P7S1 distribution revenue growth P7S1 HD subscriber growth Note: HD free subscribers displayed; Paying subscriber figures as reported by platform partners (EoP; subject to subsequent adjustments by the partners) [FY 2014 vs. FY 2013] Page 60
1 2 3 4 Broadcasting German-speaking / Distribution HD growth on track to hit CMD targets 2018 HD subscriber development [in m] 2.8 4.2 5.3 CAGR +15% 9.2 2012 2013 2014 2018E 1) Platforms will grow HD through hard bundling and upselling Politically driven analog melt down ~1m potential HD households Continued technical evolution (HD/UHD screens) will push HD take rate Conversion of HD free users into paying subscribers (especially on satellite) Note: HD free subscribers displayed; Paying subscriber figures as reported by platform partners (EoP; subject to subsequent adjustments by the partners) 1) Capital Markets Day Target 2013 (9.2m HD subscribers) Page 61
1 2 3 4 Broadcasting German-speaking / Distribution Break-through maxdome-unitymedia KabelBW partnership First SVoD hard bundling deal with maxdome as fixed component of Unitymedia KabelBW's tariffs Available for Horizon, Horizon Go and all connected households Significant subscriber potential with up to 7.1m addressable households long-term according to Unitymedia KabelBW Note: 2014 deal includes all P7S1 broadcasting assets (Free-to-Air, Pay TV, mobile streaming and VoD) Page 62
1 2 3 4 Broadcasting German-speaking / Distribution Mobile distribution fostered by own app and partnerships P7S1 app Partner apps New platforms & (Launch partner) Launch of first multichannel broadcaster app Mobile distribution through networks of key partners Partnering with new emerging digital TV platforms 1) 2.3m DTAG-Entertain customers and 2.3 digital cable (Unitymedia KabelBW) customers with access to horizon go (reported Q3 figures); 2) Based on AGOF figures; considering all free and subscribing mobile TV users Page 63
Assets Availability on devices 1 2 3 4 Broadcasting German-speaking / Distribution P7S1 digital assets with leading coverage on key devices Smart TVs Mobile devices Game consoles Streaming devices >90% of devices (~12m devices) >95% of devices (~60m devices) >35% of devices (~13m devices) Launch partner 3) 1) 1) 1) 1) Note: Availability on devices shown for Maxdome coverage; 1) Deezer P7S1 minority participation, structured as warrant; 2) First page placement on Smart TVs of Samsung, LG, Sony, Philips, Panasonic sold in 2014; 3) 7TV App available from Android: 4.0, ios: 7.0, WP 8.0 Page 64
1 2 3 4 Broadcasting German-speaking / Distribution What s next for Distribution Past From cost to profit center Present Bundles and joint growth with platforms Future Continuous win-win partnerships with platforms Attractive digital offerings Digital distribution on all devices New revenue streams Cost reduction Page 65
1 2 3 4 Broadcasting German-speaking / Distribution Outlook Distribution 1 On track to meet 2018 revenue target of EUR 155m 2 Further expand digital assets on all devices 3 Sustainable long-term HD subscriber growth rate of 15% Note: Coverage penetration for key assets: Maxdome, MyVideo and 7TV App Page 66
Digital & Adjacent Dr. Christian Wegner Chief Digital & Adjacent Officer Page 67
1 2 3 4 Digital & Adjacent Dynamic double digit growth in revenues and rec. EBITDA Ext. Revenues Rec. EBITDA Rec. EBITDA margin 1 [in EURm] [in EURm] [in %] 700 600 500 400 +26% +23% 611 484 150 100 129 105 30 20-0.6pts 21.8 21.2 300 200 50 10 100 0 0 0 2013 2014 2013 2014 2013 2014 1. Entity rec. EBITDA / Ext. revenues Page 68
1 2 3 4 Digital & Adjacent All D&A units contributed to our strong growth Digital Entertainment Digital Commerce Adjacent Revenues [FY 2014] EUR 220m EUR 316m EUR 75m Revenue growth [FY 2014 vs. FY 2013] +28% +31% +6% Note: Some restating of revenues between digital entertainment and digital commerce unit took place in FY 2014 Page 69
1 2 3 4 Digital & Adjacent Digital Entertainment with market leading positions in our seven D&A verticals A Digital Entertainment B Digital Commerce C Adjacent Ad VoD Pay VoD Games M4R/E 7Travel Commerce Selection #1 #1 1 #1 #1 Music, Artist Mgmt., Live, Licensing #4 #1 #2 + #3 2 #1 #1 #1 #1 #2 #3 Top 5 #2 Revenue split Growth vs. FY 2013 36% 52% 12% 1. SVoD German market leader according to GfK Jan-Nov 2014 2. Mobile and PC games publisher In Europe, excluding direct publishing by developers +28% +31% +6% 1. SVoD German market leader according to GfK Jan-Dec 2014 2. Mobile and PC games publisher In Europe, excluding direct publishing by developers, P7S1 estimates Page 70
1 2 3 4 Digital & Adjacent / Digital Entertainment A SevenOne Media outperformed video advertising market German InStream video advertising revenue growth 1 [in %, gross, FY 2014] 23% 20% 49% market share Market Page 71 1. Market by Nielsen Media Research, gross, w/o YT, FY 2014 2. Video views: Webtrekk, Google Analytics, YouTube and own tracking tools; incl. Studio71, own and operated, mandates, excl. UGC; incl. mobile browser and apps
1 2 3 4 Digital & Adjacent / Digital Entertainment A Digital Entertainment Studio71 is the #2 Multi Channel Network in Germany #2 MCN in video views >6x >250m >200 channels >100 webstars launched incl. international success format The Mansion signed including #1 German webstar Gronkh 1 >40m Dec 2013 Dec 2014 3 German cities setup studio facilities in Berlin, Munich and Cologne 1. With 3.5m subscribers Page 72
1 2 3 4 Digital & Adjacent / Digital Entertainment A Digital Entertainment International CDS partnership strengthened our MCN & 1 Partnership advantage Channels 200 >1,100 Joint content development & promotion Monthly video views 250m >1.4bn Launch 1st localized US import format Subscribers 19m >210m 1. P7S1 holds strategic minority stake in CDS Page 73
1 2 3 4 Digital & Adjacent / Digital Entertainment A Low adopting, fragmented market with notable growth potential German penetration comparably low 2014 SVoD household penetration [in %] with several players 3 in the market however, with notable growth potential SVoD household penetration [in %] 43 1 34 1 CAGR +33% 3 2 3 2 10 2 2014 2018 1. SVoD penetration of TV households; GfK UK 2. Germany from Goldmedia Research 3. Includes SVoD and TVoD/EST Page 74
1 2 3 4 Digital & Adjacent / Digital Entertainment A maxdome shows strong YoY performance +92% +71% +154% SVoD subscriber Total user base Total video views All figures: FY 2014 vs. FY 2013 Page 75
1 2 3 4 Digital & Adjacent / Digital Entertainment A even after entry of Netflix in Germany maxdome SVoD net subscriber additions maxdome #1 German SVoD player 1 +31% Q4 2013 without Netflix Q4 2014 with Netflix 1. Market position provided by GfK from Jan-Dec 2014 Page 76
1 2 3 4 Digital & Adjacent / Digital Entertainment A maxdome has a strong competitive profile maxdome vs. Netflix profile maxdome advantage At par Netflix advantage Distribution footprint (Unitymedia deal) Pricing 1 Exclusive previews of US series Deep movie catalogue Brand awareness US binge series offering Advertising spend Self produced series Sophisticated recommendation engine 1. maxdome pricing is EUR 7.99 SVoD price for all devices incl. HD, while Netflix is EUR 7.99 11.99 based on video quality & devices Page 77
1 2 3 4 B Digital & Adjacent / Digital Commerce We successfully started to originate deals from the US Leading customer rewards application Market leader in fashion subscription retailing Market leader in wearables Exited in Q3 20141 1. Exit proceeds in Q3 2014, but continuing partnership Page 78
1 2 3 4 Digital & Adjacent / Digital Commerce B and build a launch platform to further grow internationally Built-up a leading media network in Europe with >200m reach Created opportunity to collaborate on local and international ventures Page 79
1 2 3 4 Digital & Adjacent / Digital Commerce B We completed 6 successful exits in 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2014 2 approx. EUR 20m cash proceeds in 2014 1 #1 media investor 1. Zalando IPO on October 1, 2014 2. Sold/exited to another SevenVentures portfolio company Page 80
1 2 3 4 Digital & Adjacent / Digital Commerce B Our leading Travel vertical with strong performance Market position #1 #1 Revenues 1 >EUR150m #1 Revenue growth 2 >50% #3 Top5 Outperforming market 3 >20%pts 1. FY 2014 2. From FY 2013 to FY 2014, includes inorganic growth 3. Comparing organic growth of our assets to the relevant travel markets, weighted average, PS71 estimates Page 81
1 2 3 4 Digital & Adjacent / Digital Commerce B Beauty & Accessories will be our next strong vertical 21% 23% 47% #1 in online retailer for correction eyeglasses #1 in sexual wellness mainstream market #2 in online beauty & care >60% Y-o-Y revenue growth 1 (not consolidated) 51% Top 5 in online jewelry retail P7S1 stake http://www.sixx.de/tv/flaconi-lifestyle-club-beauty-shop/video/13-flaconi-lifestyle-club-top- 3-folge-3-clip 1. FY 2013 vs. FY 2014 Page 82
1 2 3 4 Digital & Adjacent / Adjacent C Starwatch market position expanded with new initiatives Starwatch with successful label releases and cooperations New growth initiatives 56% participation in top 100 charts 1 1. Based on Music Longplay Charts of 2014 (label and coop releases) compiled by Media Control Page 83
1 2 3 4 Digital & Adjacent On track to reach our CMD target for 2018 CMD revenue growth target: EUR 324m gap to go! D&A revenues [in EURm] 335 2012 CAGR +35% 611 2014 CAGR +11% CMD targets 935 2018E D&A Revenues Upside: Faster market growth Faster international ramp-up Larger M&A deals/pe partnerships Page 84
Content Production & Global Sales Thomas Ebeling Chief Executive Officer Page 85
1 2 3 4 Content Production & Global Sales Red Arrow is a Top 10 content production & distribution player Rank Independent TV production group 1 1 Endemol Shine Group 2 FremantleMedia 3 All3Media FremantleMedia 4 Zodiak 5 Banijay 6 Eyeworks 7 8 Tinopolis Red Arrow Entertainment Group Rank 1 2 3 4 5 6 7 8 TV distribution company BBC Worldwide FremantleMedia International ITV Global Entertainment Endemol Worldwide Distribution Red Arrow International Zodiak Rights Shine International All3Media International Based on est. revenues. Endemol Worldwide Distribution and Shine International operate as one business as of Jan. 2015. Source: RAEG analysis and company information. 1 Defined as working independently from a studio Page 86
1 2 3 4 Content Production & Global Sales Broad presence in key markets, with 55% of revenues originating in the US 18% 3% 19% UK SE/DK/NO D/AU 1 1 China 55% USA 4% IL UAE 1 1 % FY2014 Revenues Content Production & Global Sales 1 Commercial Partner; Note: Excl. discontinued operations in BLX Page 87
1 2 3 4 Content Production & Global Sales Continuous improvement in key KPIs 550 vs. 500 in 2013 36% vs. 28% in 2013 710 vs. 610 in 2013 200+ vs. 180 in 2013 Pitch-ready titles Returning shows Shows in the catalogue Territories sold to Note: Pitch-ready titles, Shows in the catalogue and Territories sold to are cumulative 2010 to Q4 2014. Territories include sovereign countries and administrative territories. Page 88
1 2 3 4 Content Production & Global Sales Most successful Red Arrow global launch so far Sold in 20+ territories (incl. UK, USA, Germany, Australia, Scandinavia, Russia, CEE) Key markets USA and Germany commissioned for a second season Record breaking ratings success in multiple countries Page 89
1 2 3 4 Content Production & Global Sales Bosch became Amazon Studios first original drama series Based on bestselling books by Michael Connelly Premiers February 13 Starring Titus Welliver ( Argo, The Good Wife ) Showrunner Eric Overmyer ( The Wire ) Page 90
1 2 3 4 Content Production & Global Sales 100 Code is Sky Deutschland s first co-production Premiers March 19 English-language Scandinavian crime drama Directed by Academy Award winner Bobby Moresco ( Crash, Million Dollar Baby ) Starring Michael Nyqvist ( Mission Impossible ) and Dominic Monaghan ( The Lord of the Rings ) Page 91
New US drama series Odyssey to premiere on NBC Premiers April 5 Created by Peter Horton ("Grey's Anatomy") Produced by Fabrik Entertainment Starring Anna Friel ("Pushing Daisies") Page 92
1 2 3 4 Content Production & Global Sales Multiple new series commissions in English-speaking markets for 2015 DONNY! Page 93
Summary & Outlook Thomas Ebeling Chief Executive Officer Page 94
1 2 3 4 Summary & Outlook Key priorities 2015 Broadcasting German-speaking Further strengthen channel portfolio Gain ad revenues from print Continue to drive distribution and panel coverage Digital & Adjacent Secure leading positions in all attractive digital ent. markets Build new verticals in Digital Commerce Drive internationalization of our digital business Content Production & Global Sales Further expand presence in Anglo-Saxon and attractive emerging markets Continue to drive new business with leading digital players Page 95
1 2 3 4 Summary & Outlook Good start into 2015 Positive start into 2015 across all segments supports full year outlook TV ad business growing at least in line with market Full year Group audience shares expected to grow Dynamic development of Digital & Adjacent to continue Page 96
1 2 3 4 Summary & Outlook Financial targets for 2015 Group revenue growth mid to high-single digit Recurring EBITDA above prior year Underlying net income above prior year Financial leverage 1.5x 2.5x Continuing operations Page 97
Disclaimer This presentation contains "forward-looking statements" regarding ProSiebenSat.1 Media AG ("ProSiebenSat.1") or ProSiebenSat.1 Group, including opinions, estimates and projections regarding ProSiebenSat.1's or ProSiebenSat.1 Group's financial position, business strategy, plans and objectives of management and future operations. Such forward-looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of ProSiebenSat.1 or ProSiebenSat.1 Group to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, expressed or implied, is made by ProSiebenSat.1 with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning ProSiebenSat.1 or ProSiebenSat.1 Group. ProSiebenSat.1 undertakes no obligation to publicly update or revise any forward-looking statements or other information stated herein, whether as a result of new information, future events or otherwise. Page 98
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