The Business Intelligence Competency Center (BICC):

The Business Intelligence Competency Center (BICC): Making the Most of Your BI Investment Dagmar Bräutigam Manager Professional Services Programs Dr. Stefanie Gerlach Senior Program Consultant SAS International

Agenda Introduction The situation today BICC - A SAS Approach Customer Case Further information Summary

Learning Objectives After this presentation, you will: Understand why a Business Intelligence Competency Center (BICC) could be interesting for your organization Be introduced to the importance of human capital, knowledge processes, culture and infrastructure Learn the steps for setting up a BICC Hear some best practices around BICCs Know where to get more information

The situation today

Situation Today Inconsistent BI deployment Difficulties in managing, implementing and supporting BI initiatives that span multiple departments A lack of standardization in the BI architecture A skills issue

Situation Today Who knows where it is hidden? Who helps to interpret it? Who ensures that each business decision taken is backed up by the correct information? Who analyzes information needs, and develops a BI Strategy to meet those needs? Who develops and maintains BI standards that are observed by the entire organization? A survey from 2005 says, that 60 % of the respondents say they never, rarely or only sometimes get information they need to make effective business decisions. BetterManagement.com Survey, How do you plan for Business Intelligence? February/March 2005.

Market Outlook Value of BICC BetterManagement.com Survey, How do you plan for Business Intelligence? February/March 2005. Survey results indicate an increase in BI usage (say 74%), business user satisfaction (say 48%), decision making speed (say 45%), and better understanding of BI value (say 45%). Copyright 2006, 2004, SAS Institute Inc. All rights reserved.

Gartner s View on BICC Through 2008, overcoming complex organisational dynamics and having the skills to use business intelligence (BI) more broadly will become the most significant challenge to the success of BI initiatives and implementations (0.9 probability). Gartner, Organizing for BI By 2009, more than 60 percent of global 2000 companies and government agencies with cross-enterprise, strategic BI initiatives will have formed BI competency centers (0.7 probability. Gartner, Business Intelligence Competency Centers: From Should We? To How Should We?

Benefits Preserve and exploit the full value of BI investment Consolidate Business and Analytic Intelligence processes and initiatives Use BI resources more effectively and efficiently Support business users in fully understanding and acting properly on analyses

SAS Forum International 2006 BICC Special Interest Group Presenters:

Business Intelligence Competency Center: A SAS Approach

What is a BI Competency Center? Goal A comprehensive, strategic approach to designing, implementing, managing, tracking, and supporting BI initiatives. Source: Information Revolution, page 134

Business Intelligence Competency Center SAS Definition A Business Intelligence Competency Center is a: permanent and formal organizational structure staffed internally (i.e. by the organization) with individuals from the business and IT with defined tasks, roles, responsibilities and processes supporting and promoting the effective use of Business Intelligence to drive the business strategy.

BICC Mandate Planning and prioritizing BI initiatives Defining requirements to support the organization s information needs Creating best practices for interpreting and using information Setting and executing a cross-divisional BI strategy Ensuring that business intelligence is integrated into the operations of the organization Copyright 2006, 2004, SAS Institute Inc. All rights reserved.

1. Competitive Advantage 2. Operational Effectiveness 3. Compliance 4. Corporate Governance Operations Implementation Organization Strategy Business Case

BICC Functional Areas Enterprise Information Strategy Data Quality Standards Promotion of BI within the enterprise Technology Requirements & Standards Alignment with Strategic Goals Governance & Policies

Functions of the BI Competency Center BI Program define and monitor implementation of the BI strategy, be responsible for consistent BI deployment, standards, technology assessments, knowledge management, best practices, domain expertise Data Stewardship metadata management, data standards, data quality, data architecture Support dealing with technical and business related user questions BI Delivery front-end development, reporting, business logic application, user applications testing and maintenance Data Acquisition data integration and data store development, testing and maintenance Advanced Analytics data mining, statistical modeling, optimization, text mining, forecasting Training training business users and project teams Vendor contracts management user licenses administration, updates and project teams

Foundation: Information Evolution Model A conceptual model for assessment & planning 5 Levels of Evolution Level 5: Innovate - Expand top line Level 4: Optimize - Optimize bottom line Level 3: Integrate - Enterprise View Level 2: Consolidate Departmental Silos Level 1: Operate - Individual Information Mavericks 4 Critical Dimensions Human Capital Knowledge Processes Culture Infrastructure

Decision on Functions Roles Drives Drives Competencies Competency / People Inventory BICC Human Capital Staffed with business and IT roles Translating business issues into IT requirements, translating results back to information consumers Knowledgeable across a range of areas Business and industry best practices Corporate data definitions BI techniques and tools Drives Drives Resource Acquisition Training Needs Drives Analysis (TNA) Drives Training Plan

BICC Knowledge Processes Access to job-relevant information in the appropriate format Data accuracy processes (preferably built into the software meta layer linking business and technical metadata) Technical and businessrelated support Maintenance, change requests, new projects for BI infrastructure Data extraction and transformation Advanced Analytics processing Training Vendor contract management Chargeback

BICC Culture I firmly believe to attain sustainability of a BI solution the organisation must be left with the necessary capabilities which is best met by the development of a BI Competency Center as developed jointly by SAS and KPMG at Mutual and Federal. Organizational setup and funding Performance metrics Knowledge management Change management Wayne Brider Manager Advanced Technologies EOH KPMG Consulting

Servicing a wide audience of users Information Consumer Copyright 2005, SAS Institute Inc. All rights reserved. SAS 9 Business Intelligence Interfaces Across the Enterprise Decision Maker SAS Web Report Studio Business Value Power User SAS Information Delivery Portal SAS Add-In for Microsoft Office Business Analyst SAS Enterprise Guide SAS/Enterprise Miner SAS/Operations Research SAS Web OLAP Viewer Forecasting IT Department SAS Information Map Studio SAS Management Console SAS AppDev Studio SAS OLAP Server Servicing a wide variety of questions Data Management Data Access Copyright 2005, SAS Institute Inc. All rights reserved. Reporting / OLAP Predictive Modeling Forecasting Optimization Intelligence How much and where? How many, how often? What happened? Industry Expertise What s the best that can happen? What will happen next? BICC Infrastructure Support diverse user audience according to their skills and preferred information channels Provide business users with all relevant information from simple reporting to advanced analytics Reduce Time to Intelligence Plan for extendable BI strategy

Customer Case

Mutual and Federal Leading insurance company in Southern Africa About 2000 employees, of which 700-750 are BI users Business issues: untimely and lack of management information, data quality issues, excessive amount of reports Key Goals: Promote utilization of information delivery systems to make better business decisions Assign ownership of data and hold Lines of Business accountable for data integrity in source systems Facilitate and maintain a common understanding of data, calculations and underlying formulae across the enterprise SAS & Change Management partner

Mutual and Federal (con d) M&F realized early the need for a sustainable environment for driving the use of BI Critical success factors: Top executive buy-in BI function s capability to understand and meet the information needs of the business Acquisition of appropriate tools and methodologies Empowerment of business to act on information by changing processes and business rules

Further information

Further Information Thought leadership from SAS "This book is a must-read for planning and implementing your BICC. It is a pragmatic guide that addresses a lot, if not all, of the questions you'll be asking yourself. Don't miss out on getting a head start from the people who thought this through from start to finish...pray your competitors don't get hold of this book!" -- Claudia Imhoff President Intelligent Solutions, Inc. information management advances both through evolution and intelligent design. The ideas herein will help any organization avoid extinction! --Thomas H. Davenport, Babson College

SAS Service Offering

Support available to a BICC Premium Support Dedicated Technical Support Specialist Technical Account Manager Support for User s Events Installation Support for new releases Migration to new releases

More Information Internet http://www.sas.com/consult/bicc.html Books by SAS Miller, Gloria, Dagmar Bräutigam, and Stefanie V. Gerlach. 2006. Business Intelligence Competency Centers: A Team Approach to Maximizing Competitive Advantage. Hoboken, NJ: John Wiley & Sons, Inc. (available from May 2006) Davis, Jim, Gloria J. Miller, Allan Russell. 2006. Information Revolution: Using the Information Evolution Model to Grow Your Business. Hoboken, NJ: John Wiley & Sons, Inc. Come and visit the Business Intelligence Competency Center Booth SAS Village, Knowledge City, Palexpo Hall 2, upper floor

Summary: Ten Recommendations for a Highly Effective BICC Vision for Business Intelligence Joint venture between business and IT Process not project Clear vision, concrete objectives Integrate and consolidate Effective change management Staff induction, training, development On-going value delivery Infrastructure s depth and breadth Multi-dimension approach

Thank you! Stefanie.Gerlach@eur.sas.com Dagmar.Braeutigam@eur.sas.com