Call Center Operations Guide OUTLINE. Sales: (925) 485-4949



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OUTLINE Sales: (925) 485-4949 http://www.mmcad.com MMC AD Systems PO Box 12281 Pleasanton, California 94588 1997 MMC AD Systems, Pleasanton, California. All Rights Reserved.

1.0 Mission Statement 2.0 Goals and Objectives 2.1 Goals 2.2 Objectives 2.3 Critical success factors 2.4 Priorities 3.0 Business Operations 3.1 Hours of Operation 3.2 Holidays 3.3 Emergency Operating Procedures 3.3.1 Disaster Recovery 3.3.2 Business Recovery 3.4 Center Organization 3.4.1 Organization Chart 3.4.2 Functional Roles & Responsibilities 3.4.3 Job Descriptions 3.5 Operations Management 3.5.1 Quality Monitoring 3.5.2 Reporting System 3.5.3 Resource Forecasting & Deployment 3.5.4 Coaching 3.5.5 Counseling 3.6 Communications 3.6.1 Feedback 3.6.2 New Products, Policies, Procedures 4.0 Recruiting and Hiring 5.0 Training 4.1 Recruiting 4.1.1 Outside agencies 4.1.2 Internal 4.1.3 Skills Assessment 4.1.4 Language 4.2 Hiring 4.2.1 Hiring Profiles 4.2.1.1 Skill Requirements 4.2.2 Interviews 4.2.2.1 Telephone Screening 4.2.2.2 On-Site Interviews 5.1 New Employee Training 1997 MMC AD Systems Page 2 Sales: (925) 485-4949

6.0 Processes 5.1.1 Strategies & Philosophy 5.1.2 Vision & Mission 5.1.3 Business Conduct Policies 5.1.4 Company Organization 5.1.5 Partnership Organization 5.1.6 Product Offerings 5.1.7 Performance Standards 5.1.8 Telephone Excellence 5.1.9 Applications, Databases and Tools 5.1.10 Request Processes 5.1.11 Initial Certification 5.2 Ongoing Training 5.2.1 Individual Development 5.2.1.1 Continuous Certification 5.2.1.2 Coaching and Counseling 5.2.1.3 Developmental Plans for Skills Improvement 5.2.2 Team Meetings 5.2.2.1 Individual Recognition 5.2.2.2 Processes Improvement 5.2.2.3 New Product Announcements 5.2.2.4 Team Building 5.2.3 Site Meetings 5.2.3.1 Communicate Future Events 5.2.3.2 Individual Recognition 5.2.3.3 Satisfaction Feedback on Issues 5.2.3.4 Performance of the Center 5.2.4 New Products 5.3 Management Training 5.3.1 Transition to First-line Management 5.3.2 Delegation 5.3.3 Communication 5.3.4 Team Building 5.3.5 Time Management 5.3.6 Goal Setting 5.3.7 Planning & Organization 5.3.8 Motivation 5.3.9 Coaching and Counseling 5.3.10 Performance Metrics 5.3.11 Reporting 5.4 Self Education 6.1 Process Responsibility 6.1.1 Ownership 6.2 Request Process Design 6.2.1 Mission 6.2.2 Customers 6.2.3 Measurements 1997 MMC AD Systems Page 3 Sales: (925) 485-4949

6.2.4 Documentation 6.2.5 Call Scripting 6.2.5.1 Greeting 6.2.5.2 Information Gathering 6.2.5.3 Probing for Additional Needs or Transaction Opportunities 6.2.5.4 Identifying Resolutions 6.2.5.5 Communicate Resolution 6.2.5.6 Validate Customer Satisfaction 6.2.5.7 Database Documentation 6.3 Process Quality Feedback 6.3.1 Customer Feedback 6.3.2 Employee Feedback 6.3.3 Process Performance Measurements 6.3.4 Transaction Reviews 6.3.5 Root Cause Analysis 6.4 Continuous Process Improvement 6.4.1 Design Improvement 6.4.2 Validation 6.4.3 Communication 6.4.4 Education 6.4.5 Measurement 7.0 Request Maps (Hypothetical) 7.1 General Inquiry 7.1.1 Company Information 7.1.2 Employee Information 7.1.3 Directions 7.1.4 Job Openings 7.2 General Product/Service Information 7.3 Sales & Leasing 7.4 Base Technical Support 7.5 Service Support 7.6 Hardware Repair 7.7 Maintenance Agreement 7.8 Maintenance Parts/Replacement Parts 7.9 Supplies / Options / Accessories Sales & Support 7.10 Business Partner 7.11 Educational Sales & Technical Support 7.12 Publications 7.13 Seminar Scheduling 8.0 Organizational Linkages 8.1 Relationship Linkage Agreements 1997 MMC AD Systems Page 4 Sales: (925) 485-4949

8.1.1 Design 8.1.2 Measurements 8.1.3 Responsibilities 8.1.4 Feedback and Review 8.1.5 Cost Recovery 8.2 Service Level Agreements with Suppliers 8.3 Organizations (expand list) 8.3.1 Business Partners Management 8.3.2 Client Reps 8.3.3 Direct Marketing 9.0 Measurements and Results 9.1 Quality Assurance 9.1.1 Methods 9.1.1.1 Monitoring 9.1.1.2 Responsiveness 9.1.1.3 Reporting 9.2 Standard Measurements 9.2.1 Calls Offered 9.2.2 Calls Handled 9.2.3 Service Level 9.2.4 Rate of Abandonment 9.2.5 Average Call Receipt 9.2.6 Average Call Handling 9.2.7 % Resolution at 1st Level 9.2.8 Quality Certification 9.2.9 Customer Satisfaction 9.2.10 Employee Satisfaction 9.2.11 Mystery Calls 9.2.12 Staff Utilization 9.2.13 Employee Turnover 9.2.14 Absenteeism and Tardiness 9.2.15 Schedule Adherence 9.2.16 Cost Per Request 9.2.17 Cycle Time Per Request 9.3 Measurement Sources 9.3.1 ACD Switch Reports 9.3.2 Computer System Middleware 9.3.3 Database of Survey Feedback 9.3.4 Manual Reports 9.3.4.1 Telephony Requests 9.3.4.2 Non-Telephony Requests 10.0 Systems Support 10.1 Relationship Agreement 10.1.1 Areas of Responsibility 10.1.2 Response Time 1997 MMC AD Systems Page 5 Sales: (925) 485-4949

11.0 Telephone System 10.1.3 Business Recovery 10.1.4 Security 11.1 Telephone Switch 11.1.1 Capacity 11.1.2 ACD Design 11.1.3 Trunks 11.1.4 Reports 11.1.4.1 Utilization 11.1.4.2 Capacity 11.1.4.3 Blockage 11.1.4.4 Overflow 11.2 Maintenance Procedures 11.2.1 Relationship Agreement 11.2.2 Key Contacts 11.3 Emergency Procedures 11.3.1 Disaster Recovery 11.3.2 Business Recovery 11.4 Security 12.0 Facilities 12.1 Space Planning 12.1.1 Work Area Specification 12.1.2 Training Room Specifications 12.1.3 Meeting Room Specifications 12.2 Equipment 12.2.1 Computer Specifications 12.2.2 Network Specifications 12.2.3 Monitor Specifications 12.2.4 Telephone Specifications 12.2.5 Headsets Specifications 12.2.6 General Desk Supplies 12.3 Security 12.3.1 Building 12.3.2 Computer Room 12.3.3 Telephone Switch 13.0 Operations Certification 13.1 Mission Statement 13.2 Scope of Work 13.3 Business Operations 13.4 Recruiting and Hiring 13.5 Training 1997 MMC AD Systems Page 6 Sales: (925) 485-4949

13.6 Process Management 13.7 Call Maps and Processes 13.8 Organizational Linkages 13.9 Measurements and Results 13.10 System Support 13.11 Telephony Systems 13.12 Facilities 1997 MMC AD Systems Page 7 Sales: (925) 485-4949