CITIZEN S CHARTER. A Charter for Customer Services



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CITIZEN S CHARTER A Charter for Customer Services SEPTEMBER 2014 1

PREFACE The ability of the banking industry to achieve its socio-economic objectives and in the process bring in more customers into its fold will ultimately depend on the satisfaction of the customers. Axis Bank strongly believes that a satisfied customer is critical in building our business. This document called Citizen s Charter of Axis Bank highlights our commitment towards customer satisfaction. This document details our key commitments and responsibilities and also specifies the obligations on the part of the customers for a healthy banker-customer relationship. The charter has been prepared to promote fair banking practices and to provide information on various activities relating to customer service. This is not a legal document and does not intend to create any new rights or obligations either on the part of the Bank or on the part of the customer, other than those that accrue as per contractual/ regulatory obligations in the normal course of business. Copies of the Citizens Charter will be available on request to all our customers at our branches, administrative offices and on our web site. Note: Information given in the Charter is current as of September 25, 2014 and is subject to change/revision. Only key information on various services/facilities has been provided in this document. Each service has its own detailed Terms and Conditions which are displayed on our website www.axisbank.com or can be made available on request. 2

I N D E X No. Topics Pg. No. 1. Vision 5 2. Mission 5 3. Applicability of the Charter 5 4. Our Commitments 6 (i) To act fairly and reasonably in all dealings with Customers 6 (ii) To Display on Bank s website 7 (iii) To maintain privacy and confidentiality of the customer s personal information. 7 (iv) To publicize the Charter 7 (v) To provide services to the customers as per standards laid down in the BCSBI (vi) SPECIAL CUSTOMERS A) Pensioners and Other Senior Citizens B) Self Help Groups (SHGs) C) Customers in Rural and Semi Urban Areas D) Providing banking facilities to Visually Impaired Persons (vii) Payment of Balance in Accounts of the Deceased Customers to Survivors/ Claimants (viii) Exchange of Soiled/ Slightly Mutilated Currency Notes at Public Sector Bank 8 8 8 8 9 9 10 10 (ix) Safe Deposit Vaults (Lockers) 11 3

(x) Articles in Safe Custody 12 (xi) Remittance Services 12 (xii) ATM/ Debit Card Transactions 12 (xiii) Mobile Banking 13 (xiv) Internet Banking 13 (xv) SMS/ E-Mail Alerts 13 (xvi) Loans and Advances 13 (xvii) Credit Card 14 5. Standards For Services 15 6. Customer Obligations for Qualitative and Efficient Services 15 7. Customer Education 17 8. Grievance Redressal Mechanism 17 4

1. VISION To be the preferred financial solutions provider, excelling in service delivery through insight into customer needs, empowered employees and smart use of technology. To promote fair banking practices by maintaining transparency in various products and services offered to make banking a fulfilling experience. 2. MISSION To make banking simple To achieve excellence in customer service To promote innovative solutions for banking products and financial services and to serve all segments of society To foster transparency and ethics in all dealings with customers. 3. APPLICABILITYOF THE CHARTER This Charter applies to all products and services provided by the bank whether provided by branches, subsidiaries and/or agents acting on behalf of the Bank, that may be availed across the counter, by post, by phone or through interactive electronic devices and through technology (electronic channels). All our offerings of products and services can be viewed on our website www.axisbank.com 5

Regulatory / Statutory Compliance In order to comply with regulatory/ statutory requirements, while opening an account, we will adhere to the Know Your Customer (KYC) Norms and Anti Money Laundering (AML) as laid down in regulatory guidelines by satisfying ourselves about the identity of the person seeking to open an account and verification of the address of that person/s, thereby protecting prospective customer/s, members of the public, the Bank and other stakeholders against fraud and other misuse of the banking system. We will also satisfy ourselves about the sources of income of the existing/ prospective customer. In order to meet the above, the Bank shall ask customers to provide documents and information as may be required. Customers must also provide to the Bank such documents and information as required for updating and verifying customer information periodically as required. 4. OUR COMMITMENTS (i) To act fairly and reasonably in all dealings with customers in respect of the following: a. Providing minimum banking facilities such as receipt and payment of cash/cheques at the Bank s counters and opening basic savings bank deposit accounts opened for the purpose of financial inclusion. b. Meeting the commitments and standards laid out in the Charter for the products and services offered. c. Ensuring that products and services adhere to relevant laws and regulations in letter and spirit. d. Ensuring that dealings with the customers rest on ethical principles of integrity and transparency. e. Operating a secure and reliable banking service and payment system. f. Dealing quickly and empathetically with customer grievances arising due to errors, delays in handling of customer related issues or on account of problems arising due to technological failure. g. Ensuring that customers are treated fairly at all times. h. Ensuring that customers are informed of avenues to escalate their complaints/grievances within the Bank and their rights to alternative remedy, if they are not fully satisfied with the response of the Bank to their complaints. 6

i. Ensuring that the Bank treats all complaints efficiently and fairly. (ii) To display on the Bank s website a. The Banking Ombudsman Scheme: Reserve Bank of India (RBI) and Banking Ombudsman (BO) offices propagate the education of the public about the BO Scheme. The Scheme is displayed on the Bank s website and is available at branches for customer information. b. The Bank s Customer Service policies (which have been framed as per the IBA model policies and in accordance with the RBI guidelines contained in the Master Circular on Customer Service) (iii) To maintain privacy and confidentiality of the customers personal information : The Bank shall not disclose details/particulars of the customer s account to a third person or party without the expressed or implied consent from the customer. However, there are exceptions in terms of circumstances mentioned in Paragraph No.25 of RBI Master circular on customer service dated 1.7.2014., as listed below: a) Where disclosure is under compulsion of law. b) Where there is duty to the public to disclose. c) Where interest of the Bank requires disclosure d) Where the disclosure is made with the express or implied consent of the customer. Additionally, the Bank may use the Customer Information for, customer verification, provision of products and services, for personalization of products or services, marketing or promotion of our financial services or related products; for creation of Statistical Information, statistical analysis or credit scoring, enforcement of the customer s obligations, any other purpose that will help us in providing customers with optimal and high quality services. (iv) To publicize the Charter: a. Provide the customer a copy of the Charter on request. b. Make available this Charter on Bank s website. c. Ensure training to the staff to put the provisions of Charter into practice. 7

(v)to provide services to the customers as per standards laid down by BCSBI in the Code of Bank s Commitments to Customers Banking Codes and Standards Board of India (BCSBI), a self-regulatory body formed by Reserve Bank of India, with an objective of setting minimum standards of banking practices, has formulated Codes for Customer Service. As a member of BCSBI, the Bank has adopted the Codes and has launched various initiatives for implementation of the commitments on customer service as spelled out in the Code. The Codes are available on the Bank s website at http://www.axisbank.com/codecommitment-customers.aspx. (vi) SPECIAL CUSTOMERS The Bank commits to the following while dealing with special customers A. Pensioners and Other Senior Citizens : There will be prioritized service to senior citizens persons at all branches The Bank will issue a pension slip to pensioners containing details of the pension credited to their account. The Bank will endeavour to arrange to disburse the pension at the doorstep, in special circumstances. The Bank will accept the Life Certificate that is required to be submitted by pensioners at any branch of our bank. The Bank will endeavour to provide 'Doorstep' banking (pick up of cash/ instruments for credit to the account or delivery of cash / demand drafts against issue of cheque / requisition in writing) in special circumstances like ill health, inability to come to the branch, etc. B. Self Help Groups (SHGs) : Bank will consider granting loans to SHGs and its members in tranches, on a case to case basis, based on the merits, viability of the business proposition and other lending norms as prescribed for SHGs in the Bank s extant credit policy. 8

C. Customers in Rural and Semi-Urban Areas : Bank will ensure proper currency exchange facilities and also the quality of notes disbursed to customers, especially in rural areas. It will be ensured that Branches remain open for public transactions during the prescribed business hours on all working days. D. Providing banking facilities to the visually challenged/ / differently abled a. Making physical access to Branches and ATMs convenient: The Bank will endeavor to make changes at its flagship branches and ATMs, wherever possible, to make it easy for special customers to get physical access. We will make it easy for customers to obtain information about branches / ATMs which are equipped with ramps. The Bank staff shall be sensitized to offer assistance to customers over the step, wherever stepped access cannot be avoided. b. Making usage of ATM services friendly for the visually challenged: In order to ensure that our ATMs are user friendly for customers with special needs, the Bank shall install Braille enabled and talking ATMs. c. Providing Account Opening and Banking facilities: The Bank will make its best efforts to make it easy and convenient for our special customers like senior citizens, differently abled and illiterate persons to bank with us. The bank will ensure that all the banking facilities such as cheque book facility, ATM facility, Net banking facility, locker facility, retail loans, credit cards etc., are invariably offered to the visually challenged without any discrimination. d. Providing Special Services at the branch: The Bank recognizes the need to provide special services at the branch to the differently abled customers and will endeavor to: i. Accord due priority to these customers at branch services. ii. Offering staff assistance to visually impaired and physically challenged customers in navigating the branch. iii. Provide our services through a Single Window mechanism. iv. Provide seating arrangements in the banking hall. v. Permit withdrawal of the customer s funds, up to limits set by them, by persons authorized by them on production of the authorization letter and passbook. 9

vi. Provide 'Doorstep' banking (pick up of cash / instruments for credit to the account or delivery of cash / demand drafts against issue of cheque / requisition in writing) in special circumstances like ill health, inability to come to the branch, etc. vii. Guide relatives / parents of differently abled on how to appoint a legal guardian, under the National Trust Act, 1999, for disabled persons with autism, cerebral palsy, mental retardation and multiple disabilities who can then open and operate accounts for such persons. e. Staff Sensitization: The Bank shall endeavor to sensitize the staff to assist differently abled customers in carrying out their banking transactions. f. Understanding needs of special customers: The Bank will endeavor to arrange regular meetings so that the customers may voice their concerns and benefit from collective experience (vii) Payment of Balance in Accounts of the Deceased Customers to Claimants Survivors/ The Bank follows a simplified procedure for settlement of death claims without insisting on production of a succession certificate in settlement of claims of deceased customers, relating to deposit accounts, lockers and articles kept in safe custody within prescribed limits. The Bank will, however, adopt such safeguards in considering the settlement of claims as appropriate, including accepting an indemnity bond. Nomination facility is available to facilitate speedy settlement of balances in the accounts of deceased customers. Our customers are periodically made aware of the availability of the facility offered in terms of provisions of the Banking Regulation Act. The Bank has also laid down a Policy for Settlement of Claims in respect of Missing Persons. (viii) Exchange of Soiled/Slightly Mutilated Currency Notes All branches of the Bank will exchange freely soiled and slightly mutilated / cut notes of all denominations, in terms of the Note Refund Rules as prescribed by Reserve Bank of India from time to time. Currency exchange facility will be offered free of cost and will be available to the Bank's customers as well as to the general public. 10

Reserve Bank of India has permitted Banks to exchange mutilated currency notes which are genuine and where mutilations are such as not to cause suspicion or fraud. Refund value of these notes is, however, paid as per RBI (Note Refund) Rules. (ix) Safe Deposit Vaults (Lockers) The facility of safe deposit lockers is an ancillary service offered by the Bank. The facility shall be offered by the Bank at its discretion based on potential as well as commercial and other considerations The Bank shall exercise due care and necessary precautions for the safety of lockers provided to the customers. However, the Bank shall not be liable for any damage or loss to lockers or its contents, due to any reasons(s) whatsoever. The major aspects governing these services are: a. A locker may be hired by an individual (not minor), firm, limited company, specified associations, societies, etc. b. Nomination facility is available to individual hirer of safe deposit locker. c. Loss of keys should be immediately informed to the branch. However, all the expenses incurred in repairing the lock and key shall be borne by the hirer(s). d. Lessee may use his/her own padlock on the locker. e. Locker holders are advised to get an insurance cover for the jewellery, valuables etc. kept in the locker. f. Lockers will be made available in different sizes. g. Lockers are rented out for a minimum period of one year. Rent is payable in advance. In case of overdue rent, the Bank will charge penalty as determined from time to time. h. The rent may be paid from the deposit (savings / current) account of the lessee through standing instruction. i. The Bank reserves its right to break open the locker, if the rent is not paid despite notices sent by it as per the rules, and recover charges thereof. j. As per regulatory guidelines, branches would contact the locker-hirer, when the locker has remained in-operated for more than one year. This exercise would be carried out even if the hirer is paying the rent regularly. In case the hirer does not respond or operate the locker, the branch may consider breaking the locker, after giving due notice to the hirer. 11

(x) Articles in Safe Custody Articles like shares, securities, etc. can be kept in safe custody with the Bank at prescribed charges wherever such facility is offered. The articles may be kept in sealed packages / boxes. Boxes must be locked by the customer(s) and particulars must be written / painted thereon. The lock should be covered by sturdy cloth and sealed with the customer's seal. Relationship of banker and customer shall be that of bailer and bailee. (xi) Remittance Services 1. Customers may remit funds from one centre to another centre by RTGS, NEFT/EFT and Demand Drafts by paying specified charges. 2. Customers may also make and receive foreign remittances subject to compliance with RBI, FEMA and any other regulations, as applicable. 3. Demand Drafts for Rs 50,000/- and above will be issued by the Bank only by debit to the customer's account or against cheques or other instruments tendered by the purchaser and not against cash payment. 4. Payment of a demand draft for Rs 20,000/- and above will be made only through banking channels and not in cash. 5. Before taking delivery of the drafts, customer shall verify that the instrument is complete in all respects including signature of the official(s) along with their specimen signature numbers at the place provided for. 6. Bank will issue duplicate demand draft to the customer within a fortnight from the receipt of request. 7. The validity period of Cheques, Demand Drafts/Pay Orders and Banker's Cheques is 3 months, from the date of issue of the instrument. (xii) ATM / Debit Card: Axis Bank will endeavor to render service at its ATMs, 24 hours a day, 7 days a week. Customers will be provided with cash withdrawal facility at all locations and other facilities at select locations. 12

(xiii) Mobile Banking: Mobile Banking provides a secure, anytime, anywhere banking experience from a mobile device by enabling access to services like fund transfer to Axis or any other Bank account, payment of utility bills and prepaid recharges. Customers can also view the details of their banking relationship (Accounts, credit card and fixed deposits) and place service requests. Axis Bank takes appropriate measures to ensure that the mobile applications are secure and regularly reviewed and updated for this purpose. (xiv) Internet Banking: The Bank provides internet banking facility to its retail and corporate customers which enables a host of services like statement enquiry, funds transfer, payment of bills, prepaid recharges, scheduling payments, creating fixed deposits, placing service requests etc. All transactions are built on the concept of two-factor authentication to make it secure. Bank also provides information on secure usage of internet banking facility to avoid any misuse/fraudulent use. The Bank takes appropriate measures to ensure that Internet Banking system and technology are secure and are regularly reviewed and updated for this purpose. (xv) SMS / E-Mail Alerts The Bank provides SMS /Email alerts to all subscribed customers for all financial transactions above a certain threshold limit. Alerts are also sent for certain non-financial transactions. Bank also sends SMS alerts for all type of transactions involving usage of Credit and Debit cards. (xvi) Loans and Advances 1. All terms and conditions of loans, pricing and others, will be in strict conformity with the regulatory guidelines. It will be ensured that customers 13

clearly understand the pricing policies of banks and that there is strict compliance with regulatory guidelines regarding pricing and non-pricing terms governing all loans. 2. The borrower will be made aware upfront of various documents required to be produced for processing of loan application, instead of on a piecemeal basis. For Home Loans, based on the requirement of the lawyer s report, additional documents may be called for. 3. For retail loans, penal interest is charged to the borrowers only for delay in repayments of scheduled instalments. The same is mentioned in the loan agreement and displayed on the Bank s website. 4. Housing Loan Interest Certificates are required for Income Tax purposes by the borrowers every year. The Bank will issue such certificates in respect of all home loan customers in the months of April/May and October/November every year. 5. The Bank will ensure that loan statements are issued to borrowers either half-yearly or annually, giving details of loans disbursed, demands and repayments along with interest and details of charges. 6. The Bank has adopted the principles of lender s liability. In terms of the guidelines for lender s liability and the Code of Bank s Commitment to customers, adopted by the Bank, for Home Loans, the title deeds/documents will be returned to the customers within a period of 15 days after the loan closure. For delayed return of title deeds or where there is a loss of title deeds in the custody of the bank, the customer will be suitably compensated as per the Compensation Policy of the Bank (xvii) Credit Cards 1. At the time of application, the Bank will explain relevant terms and conditions such as fees, interest and other charges, billing and payment to credit card customers and provide them a copy of Most Important Terms & Conditions (MITC) 2. The Interest charged to the customers on late payment as well as late payment charges are mentioned in the schedule of charges. The method of computing the interest in case of non-payment or delayed payment of credit card dues is explicitly mentioned in the MITC. 3. The Bank ensures that a monthly statement, with details of transactions made on the credit card is sent to the registered email id of the customers. Physical statement is dispatched to the customer at the mailing address where customers have not opted for e-statements. The 14

statement explicitly mentions the billing cycle, total amount due, minimum amount due and payment due date. 4. The Bank enhances the credit limit assigned for a credit card only with expressed consent of the card holder. In case the limit on the card is proposed to be reduced, the Bank informs the card holder immediately by way of SMS/e-mail or written communication. 5. The bank notifies the changes in schedule of fees and charges and Terms and conditions as and when these occur and provide prior notice of 30 days before the change comes into effect. 5. STANDARDS FOR SERVICES Customers have access to multiple channels to obtain services and information. They can transact at the branch, phone banking center or email channel. Customers can obtain information on services and/or place a request or lodge a complaint at any of the channels. Additionally, Self-service options are available via Internet banking, Mobile banking and IVRS. Customers can obtain the details of the products/services from the branch or download these from the Bank s website. The Bank reserves the right to change or amend the terms and conditions of any Scheme/services at any time. Indicative time-norms for various transactions are available in the customer Information booklet at branches. The timeline for each activity has been defined as per the norms for handling the activity and is subject to submission of required documents by the customers. 6. CUSTOMER OBLIGATIONS FOR QUALITATIVE AND EFFICIENT SERVICES. The Bank suggests that customers take the following precautions in order to safeguard their interest as well as that of the Bank: 1. Statements of account should be checked regularly and any discrepancy should be highlighted within 15 days. 2. Passbook, if issued, should be updated from time to time. 15

3. The safe and protected custody of cheque books, pass book, ATM card, debit card and credit card should be ensured and these should not be kept together. Wherever signature on the card is mandatory, it should not be left unsigned. 4. Crossed/account payee cheques should be issued as far as possible. 5. On the reverse of a cheque, the account and contact numbers should be mentioned, before dropping it in a cheque drop box for collection. 6. Details of the cheque viz. date, amount in words and figures, crossing, etc., should be verified before it is issued. 7. Blank cheque/s should not be signed and customers should not record their specimen signature either on pass book or on cheque book 8. Cheques should not be issued without ensuring adequate balance at the time of issuance. 9. The Nomination facility should be used. Account numbers, details of Term Deposits, locker number, etc., should be noted separately. 10. Change of address, telephone number, mobile number and email ids etc. should be communicated promptly to the Bank through available channels. 11. Loss of demand draft, term deposit receipt, cheque leave(s)/book, keys of locker, etc. should be immediately notified to the Bank. 12. Interest, installments, locker rent and other dues should be paid on time. 13. Safe custody of the Delivery Book in Demat Accounts should be ensured and blank signed slips should not be kept in the Book. 14. Customers should report complaints relating to deficiency of customer service within a reasonable time as the Bank is committed to preserving relevant records only for the prescribed periods. 15. Customers should operate their accounts regularly to maintain its status as operative/active. 16. Customers should avail standing instructions facility for repeat transactions. 17. Confidentiality of password for internet banking and mobile banking and PIN for Credit/Debit Card should be ensured at all times. Passwords and PINs must not be recorded on any paper or accessible electronic devices to prevent frauds. 18. In case of loss of ATM/Debit card, the Bank (Bank s call center) to be notified to take immediate steps to prevent the same from being misused. Customer shall be liable for any misuse until the time the Bank has been notified. 16

19. Account details, passwords, net secure code or any other security information should never be shared with anyone. Personal identification number (PIN) should be memorized and changed on regular basis. 20. Customers should not respond to any phone calls or emails asking for password/ PIN. 21. Correct PAN number/ Form 15G or 15H, is to be furnished at the commencement of each financial year to the Bank to deduct TDS correctly. 7. CUSTOMER EDUCATION 1. The BCSBI Codes are displayed on our website. 2. Special efforts will be made to educate the customers in the use of technology in banking. To promote this, regular communications are sent using various channels available to the bank like emailers, SMS, website & other online portals, social media, offline media like newspapers, outdoors, etc. Media is also used on a case to case basis depending on the nature of the communication. 3. The Bank will ensure full transparency to the customer in levying of various fees/ service charges and penalties. 4. Bank has established a proper Customer Grievance Mechanism which works in an integrated manner across channels such as branches, phone banking centres, emails, letters, the Bank s website and social networking sites to capture and track customer issues and complaints. 8. GRIEVANCE REDRESSAL MECHANISM At Axis Bank we want to make sure our customers get the best service from us. If at any stage, customers feel that our services or products are not up to their expectations, the customers can register a complaint via any of the following channels: 1. Directly with any branch official at our branch 2. The Phone Banking Centre on Bank s Toll free numbers 1800-233-5577, 1800-209-5577, 1800-103-5577 or 022-67248000 (chargeable and accessible from anywhere outside India as well), hours of operation are as below : a. 24* 7 operations for Retail Liabilities, NRI and Credit cards. 17

b. Operations between 9 AM to 9 PM from Monday to Saturday (Except on National Holidays) for Retail Assets 3. Submit online by selecting option 'Complaints and Grievance Redressal ' on home page of Bank's website www.axisbank.com 4. Send message through Internet Banking post logging into their internet banking account. The Bank shall strive to resolve the complaints at the various touch points itself, within the stipulated timelines. In addition, a complaint escalation mechanism is in place. This helps all complaints towards delays/ deficiency in resolution and categorized as Customer Grievance. Accordingly, in case a customer is not satisfied with the resolution provided or ifthe complaint is not resolved within 10 days of its lodgment or within defined turnaround time communicated, the complaint may be escalated to the Nodal officer of the Bank. Complaint Escalation Matrix : Write Email Call Mr. Ashok Ramakrishnan Nodal Officer Grievance Redressal Axis Bank Ltd. Bldg. No.1.Plot No.IT05, 5 th Floor, Airoli Knowledge Park, Gigaplex MIDC, TTC Industrial Park, Airoli, Navi Mumbai 400 708. nodal.officer@axisbank.com Ph. 91-22-71315288 Timings: 9.30 AM to 5.30 PM (Monday to Friday) 9:30 AM to 2:00 PM (Saturday) Except Banking Holidays If a customer is not satisfied with the response received from the Nodal officer or has not received a response from the Nodal officer within 10 days, the complaint may be further escalated to the Head, Service Quality. Write Email Call Mr. Adhip R Syamroy pno@axisbank.com Ph.91-22-24252525 18

Sr.Vice President & Principal Nodal Officer Axis Bank Ltd Corporate Office Bombay Dyeing Mills Compound, PandurangBudhkarMarg, Worli, Mumbai - 400 025. Timings: 9.30 a.m. to 5.30 p.m. (Monday to Friday) Except Saturdays & Banking Holidays The Bank will acknowledge the receipt of the complaint and will ensure that a response is provided within a period of 30 days. In the unlikely event of a customer not receiving a response within one month from the date of lodgment of the initial complaint, or in case of dissatisfaction with the response given by the Bank, he may approach the Banking Ombudsman. The details of the Banking Ombudsman are available on the Bank s website (http://www.axisbank.com/bankingombudsman.aspx) as well as on the website of RBI. The Bank has also appointed Regional Nodal Officers, as mandated by the RBI under the Banking Ombudsman Scheme, 2006. Details of Regional Nodal Officers are available on the Bank s website as provided in the below link: (http://www.axisbank.com/bankingombudsman.aspx) and are also prominently displayed in the branches. This Citizen s Charter, inter-alia, provides the customers with a promised time frame for Grievance Redressal services offered by the bank. In order to have a better perspective about Customer s rights and obligations, the Charter should be read in conjunction with the Code of Bank s Commitments to Customers being voluntarily adopted by the Bank and implementation of which is monitored by Banking Codes and Standards Board of India (BCSBI). * * * * * * * * * * * * * 19