WebSphere Business Compass Version 7. Getting started with strategy maps

WebSphere Business Compass Version 7 Getting started with strategy maps

Note Before using this information and the product it supports, be sure to read the information general information under Notices and Trademarks, on page 13. This edition applies to version 7.0 of WebSphere Business Compass and to all subsequent releases and modifications until otherwise indicated in new editions. Copyright IBM Corporation 2009.

Contents Part 1. Introduction to building strategy maps........... 1 Chapter 1. Creating the sample Business Design space........ 3 Chapter 2. Creating a new strategy map 5 Chapter 3. Linking strategy to other business design documents...... 7 Chapter 4. Formatting and exporting strategy maps............ 9 Part 2. Appendixes......... 11 Appendix. Notices and Trademarks.. 13 Notices................ 13 Trademarks and service marks........ 15 Copyright IBM Corp. 2009 iii

iv WebSphere Business Compass Version 7: Getting started with strategy maps

Part 1. Introduction to building strategy maps The strategy map is a visual tool for defining, planning, and communicating the overall strategy of an organization. It provides a clear picture of the overall objectives or goals of the organization (Where are we going?), the actions that are planned to achieve those goals (How are we getting there?), and the means by which the achievement of those goals will be measured (How will we know we are there?). This tutorial guides you through the steps for creating a strategy map using WebSphere Business Compass. Learning objectives In this tutorial, you will: v Learn how to create a sample space and sample documents for exploring the WebSphere Business Compass business design features. v Learn how to create a strategy map and add different strategy elements, such as goals, actions, and measures. v Learn how to link to other business documents, such as a business vocabulary document, or a process map. v Learn how to format your strategy map to highlight areas of interest. v Export your strategy map to Microsoft PowerPoint for presenting and sharing with others. Time required 45 minutes Copyright IBM Corp. 2009 1

2 WebSphere Business Compass Version 7: Getting started with strategy maps

Chapter 1. Creating the sample Business Design space In this lesson, you will create a sample Business Design space for completing the tutorial. You will own this space, and all of the documents that you create or update will be visible only to you, unless you explicitly grant access to other users. To create the sample design space: 1. Log in to the WebSphere Business Space where WebSphere Business Compass is installed. If this is your first time logging in, the Business Design Home space opens. If the Business Design Home space does not open, click Home in the top-left corner. If this does not take you to the Business Design Home space, click Manage Spaces and then click Business Design Home. 2. On the Business Design Central page, click Try. Your sample space and sample documents are created, and you are automatically taken to the new space. Business Design spaces each consist of two pages: v An Overview page that includes a Getting Started widget where you can explore learning material, launch viewlets, or create documents, a Team widget that lists the space members, and a Recent Documents widget where your recently created sample documents are listed. v The Design page where you author and manage your business design documents. 3. To go to the Design page, click the Design tab. In the Design page, you see the Documents view where all of the sample documents are listed. From the Documents view, you can search for documents in the repository or make your documents public in the repository for others to see. Notice that the sample documents that you created in Step 2 are all visible in the Documents view. You can open these documents by clicking them. Copyright IBM Corp. 2009 3

Chapter 2. Creating a new strategy map In this lesson, you will learn how to create a new strategy map and add strategy map elements. Strategy maps consist of a number of different element types. Typically, a map includes a set of goals that will help achieve the strategic vision. Each goal has a set of actions that will help in the attainment of the goal, and measures to determine if the goal has been successfully achieved. The strategy map can also describe the set of business factors that impact the overall strategy, either making the stated goals easier to achieve, or by presenting potential challenges to achieving the stated goals. Business factors can be classified as strengths, weaknesses, opportunities, or threats. Each different type of element in a strategy map is represented with a unique symbol: Element type Goal Icon Action Measure Strength Weakness Opportunity Threat Generic element Let's create a new strategy map and add some of these elements. Before you begin, make sure you are in the Documents view of the Design page. 1. In the Create tool bar click the New Strategy Map button. A dialog window opens for you to add a name and description. 2. It is a good idea to use your vision statement as the basis for your map name. In this case, call your map "JKAir delights its customers". In the description field, enter "This is our current strategy for improving customer service." 3. Your new strategy map opens in the Strategy editor. When you first create a default strategy map, some default elements are provided for you. You can keep these elements and rename them, or create your own. In this case, we are going to delete all the default elements. Copyright IBM Corp. 2009 5

Select all the default elements by clicking on the canvas and dragging the selection rectangle over the entire map. Hit Delete to delete all but the central element in the diagram. 4. The first step to mapping strategy is to add some goals for achieving your vision. Hover over the edge of the center map element until the + button appears, and click to add a new element. 5. The default name of the new element is selected by default, ready for you to rename it. Rename the element "Outstanding In-flight Service". 6. By default the element is a generic element. Change this to a goal by clicking on the icon and selecting Goal from the drop down list of element types. 7. Add another goal by hovering over the central element and clicking the + button. 8. Rename this element to "JKAir is synonymous with reliability" and make it a goal by clicking the icon and selecting Goal from the drop-down list.. 9. Add a child element to the Outstanding In-flight Service goal by hovering over the edge of the element and clicking the + button. Call this element "Improve Staff Training" and change it into an action by clicking the icon and selecting Action from the drop-down list. 10. You can also add elements by using the Outline view. If the Outline view is not visible, click the Outline button in the View menu of the tool bar. 11. In the Outline view, highlight Outstanding In-flight Service and hit Enter. A new element is added as a sibling of the previous element in the list. 12. Rename this new element to "Offer Key Service Differentiators". 13. Change the element type by clicking the icon and selecting Action from the drop-down list. 14. This new action is part of implementing the Outstanding In-flight Service goal, so select the element in the outline view and hit Tab to indent it and make it a child element of this goal. Notice that the changes that you make in the Outline view are reflected in the diagram. You can continue to add elements to your strategy map to describe your vision for the company. For more information about mapping strategies, including examples of how to use different types of strategy elements, see the online information at http://publib.boulder.ibm.com/infocenter/dmndhelp/v7r0mx/topic/ com.ibm.btools.help.bleader.doc/doc/intro/aboutstrategymaps.html. 6 WebSphere Business Compass Version 7: Getting started with strategy maps

Chapter 3. Linking strategy to other business design documents Strategy maps can link to other business design documents or to elements in other documents. The linking between documents can be useful when cascading the overall strategy down to individual business units so that they can define their own strategy maps that build on the overall strategy map. For example, the Human Resources department might have their own strategy to address a goal, such as Inflight Staff are Best-of-Breed, that contributes to the overall business strategy. The overall strategy map can link from this goal in the high-level strategy map to the department-specific map that expands upon this goal. Similarly, an action such as Reduce Check-In Time might be linked to a process map that details an expedited check-in process. Strategy maps can also make use of entries that you have defined in your business vocabulary documents, such as technical terms or standard role definitions. By referencing entries defined in your vocabulary, you can ensure that document reviewers and readers share a common interpretation for the terms used in your strategy document. You can also link to a role defined in your vocabulary to indicate who should be the owner of a particular strategy. In this lesson, you will learn how to create these links using the sample documents that were created in your sample space in the first lesson of this tutorial. Tip: If you have closed your strategy map since completing the previous lesson, you need to re-open the map, and put it into edit mode by clicking the Edit button in the top left corner of the toolbar. 1. Links to other documents are added through the Details view. The Details view shows the description, owner, and link details for a selected element, or for the whole document if no element is selected. If the Details view is not currently open, you can open it by clicking the Details button on the View menu of the tool bar. In your strategy map, select the Improve Staff Training element. To select which element attributes to display, click the Show button and select Owners and Links from the drop-down list. 2. Since this action is a Human Resources action, the owner will be a Human Resources Representative. This role is already defined in the sample business vocabulary document that was created in the first lesson of this tutorial. Click Add... in the Owners section to look up this role in the business vocabulary. The Add an Owner window opens. 3. Type "Human Resources" in the search field and click the Search button to bring up the list of roles that match your search string. 4. Select Human Resources Representative from the list, and click OK. A link is added to this role in the vocabulary. 5. Implementing this service training also represents a change to the Human Capital Management capabilities that are mapped out in a sample capability map created in the first lesson of this tutorial. Add a link to this capability by clicking Add... in the Links section. The New Document Link window opens. Copyright IBM Corp. 2009 7

6. Select the JKAir Capabilities document from the list and click Show elements >> to drill down into the document. 7. Select the Service Excellence Training element and click OK. 8. Select the Specify a label for the selected links check box at the bottom of the window. 9. Type "Related Capabilities" into the text field. After you create this label once, it will be available from the drop-down list to categorize other links that you add to the document. 10. Click OK to close the window. A link is added to the Service Excellence Training capability in the capability map. You can click on this link to open this document. Other users can now navigate the document links that you have created, even when in read-only mode. 8 WebSphere Business Compass Version 7: Getting started with strategy maps

Chapter 4. Formatting and exporting strategy maps You can change the appearance of individual map elements to make your map more visually appealing and easier to read. You can change the background color of elements, for example to highlight important areas of your map, or to visually group elements that share particular attributes, such as owner. You can also format the text that appears on an element to highlight important words or phrases. After you are satisfied with the appearance of your map, you can export it to Microsoft PowerPoint to share it with others. Tip: If you have closed your strategy map since completing the previous lesson, you need to re-open the map, and put it into edit mode by clicking the Edit button in the top left corner of the toolbar. 1. Imagine that we want to color-code the actions in our strategy map to show the priority of certain actions. Select the Improve Staff Training element, and click the Background button in the tool bar. 2. Select a color from the drop-down list to indicate that this action is high-priority. The background color of the element changes to the selected color. 3. To export your map to Microsoft PowerPoint slides for presenting to others, click the Microsoft PowerPoint button on the Export tool bar. The Select Format for Export window opens. There are two formats that you can use to export your map. The Report format provides detailed information for your map, including an overview image of the map, single-page images of map sections, and descriptive details about the map and its elements. The Poster format generates a set of slides that can be assembled together to form a single view of a large map. The poster format also includes a single-page overview of the map which can be used as a guide for assembling the map sections that appear on separate slides. 4. Select the Poster format and click OK. The Collecting Document Information window opens. 5. After the progress bar reaches 100%, click OK. 6. Specify a location for saving your exported map, and click Save. After your map is exported, you can open the document and print it. For larger maps, you can paste the printed sheets together to create a poster of the entire map. Copyright IBM Corp. 2009 9

Part 2. Appendixes Copyright IBM Corp. 2009 11

Appendix. Notices and Trademarks Notices This information was developed for products and services offered in the U.S.A. IBM may not offer the products, services, or features discussed in this document in other countries. Consult your local IBM representative for information on the products and services currently available in your area. Any reference to an IBM product, program, or service is not intended to state or imply that only that IBM product, program, or service may be used. Any functionally equivalent product, program, or service that does not infringe any IBM intellectual property right may be used instead. However, it is the user's responsibility to evaluate and verify the operation of any non-ibm product, program, or service. IBM may have patents or pending patent applications covering subject matter described in this document. The furnishing of this documentation does not grant you any license to these patents. You can send license inquiries, in writing, to: IBM Director of Licensing IBM Corporation North Castle Drive Armonk, NY 10504-1785 U.S.A. For license inquiries regarding double-byte character set (DBCS) information, contact the IBM Intellectual Property Department in your country or send inquiries, in writing, to: IBM World Trade Asia Corporation Licensing 2-31 Roppongi 3-chome, Minato-ku Tokyo 106-0032, Japan The following paragraph does not apply to the United Kingdom or any other country where such provisions are inconsistent with local law: INTERNATIONAL BUSINESS MACHINES CORPORATION PROVIDES THIS PUBLICATION "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF NON-INFRINGEMENT, MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. Some states do not allow disclaimer of express or implied warranties in certain transactions, therefore, this statement may not apply to you. This information could include technical inaccuracies or typographical errors. Changes are periodically made to the information herein; these changes will be incorporated in new editions of the publication. IBM may make improvements and/or changes in the product(s) and/or the program(s) described in this publication at any time without notice. Any references in this information to non-ibm Web sites are provided for convenience only and do not in any manner serve as an endorsement of those Web Copyright IBM Corp. 2009 13

sites. The materials at those Web sites are not part of the materials for this IBM product and use of those Web sites is at your own risk. IBM may use or distribute any of the information you supply in any way it believes appropriate without incurring any obligation to you. Licensees of this program who wish to have information about it for the purpose of enabling: (i) the exchange of information between independently created programs and other programs (including this one) and (ii) the mutual use of the information which has been exchanged, should contact: Intellectual Property Dept. for WebSphere Software IBM Corporation 3600 Steeles Ave. East Markham, Ontario Canada L3R 9Z7 Such information may be available, subject to appropriate terms and conditions, including in some cases, payment of a fee. The licensed program described in this document and all licensed material available for it are provided by IBM under terms of the IBM Customer Agreement, IBM International Program License Agreement or any equivalent agreement between us. Any performance data contained herein was determined in a controlled environment. Therefore, the results obtained in other operating environments may vary significantly. Some measurements may have been made on development-level systems and there is no guarantee that these measurements will be the same on generally available systems. Furthermore, some measurements may have been estimated through extrapolation. Actual results may vary. Users of this document should verify the applicable data for their specific environment. Information concerning non-ibm products was obtained from the suppliers of those products, their published announcements or other publicly available sources. IBM has not tested those products and cannot confirm the accuracy of performance, compatibility or any other claims related to non-ibm products. Questions on the capabilities of non-ibm products should be addressed to the suppliers of those products. All statements regarding IBM's future direction or intent are subject to change or withdrawal without notice, and represent goals and objectives only. All IBM prices shown are IBM's suggested retail prices, are current and are subject to change without notice. Dealer prices may vary. This information is for planning purposes only. The information herein is subject to change before the products described become available. This information contains examples of data and reports used in daily business operations. To illustrate them as completely as possible, the examples include the names of individuals, companies, brands, and products. All of these names are fictitious and any similarity to the names and addresses used by an actual business enterprise is entirely coincidental. COPYRIGHT LICENSE: 14 WebSphere Business Compass Version 7: Getting started with strategy maps

This information contains sample application programs in source language, which illustrate programming techniques on various operating platforms. You may copy, modify, and distribute these sample programs in any form without payment to IBM, for the purposes of developing, using, marketing or distributing application programs conforming to the application programming interface for the operating platform for which the sample programs are written. These examples have not been thoroughly tested under all conditions. IBM, therefore, cannot guarantee or imply reliability, serviceability, or function of these programs. Each copy or any portion of these sample programs or any derivative work, must include a copyright notice as follows: (your company name) (year). Portions of this code are derived from IBM Corp. Sample Programs. Copyright IBM Corp. _enter the year or years_. All rights reserved. If you are viewing this information softcopy, the photographs and color illustrations may not appear. Programming interface information Programming interface information, if provided, is intended to help you create application software using this program. General-use programming interfaces allow you to write application software that obtain the services of this program's tools. However, this information may also contain diagnosis, modification, and tuning information. Diagnosis, modification and tuning information is provided to help you debug your application software. Warning: Do not use this diagnosis, modification, and tuning information as a programming interface because it is subject to change. Trademarks and service marks IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol ( or ), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at Copyright and trademark information at www.ibm.com/legal/ copytrade.shtml. Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. Java and all Java-based trademarks and logos are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Appendix. Notices and Trademarks 15

Microsoft, Windows, Windows NT, and the Windows logo are trademarks of Microsoft Corporation in the United States, other countries, or both. Intel, Intel logo, Intel Inside, Intel Inside logo, Intel Centrino, Intel Centrino logo, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. UNIX is a registered trademark of The Open Group in the United States and other countries. Other company, product, or service names may be trademarks or service marks of others. 16 WebSphere Business Compass Version 7: Getting started with strategy maps

Readers Comments We'd Like to Hear from You WebSphere Business Compass Version 7 Getting started with strategy maps We appreciate your comments about this publication. Please comment on specific errors or omissions, accuracy, organization, subject matter, or completeness of this book. The comments you send should pertain to only the information in this manual or product and the way in which the information is presented. For technical questions and information about products and prices, please contact your IBM branch office, your IBM business partner, or your authorized remarketer. When you send comments to IBM, you grant IBM a nonexclusive right to use or distribute your comments in any way it believes appropriate without incurring any obligation to you. IBM or any other organizations will only use the personal information that you supply to contact you about the issues that you state on this form. Comments: Thank you for your support. Send your comments to the address on the reverse side of this form. If you would like a response from IBM, please fill in the following information: Name Address Company or Organization Phone No. E-mail address

Readers Comments We'd Like to Hear from You Fold and Tape Please do not staple Fold and Tape IBM Canada Ltd. Laboratory Information Development For WebSphere Business Compass 8200 Warden Avenue Markham, Ontario Canada L6G 1C7 PLACE POSTAGE STAMP HERE Fold and Tape Please do not staple Fold and Tape Cut or Fold Along Line Cut or Fold Along Line

Printed in Canada