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Transcription:

Q1 2016 Interim Report Susan Duinhoven, President and CEO Kim Ignatius, CFO 3 May 2016

Q1 2016 Highlights Strongly improved operational performance Good start for the year in Media Finland Operational EBIT improved to EUR 11.0 million (-2.1m) Organic sales growth of +3.1% in Media BeNe Cost innovations progressing well Non-print media sales grew 8.5%

Media Advertising Markets Remain Volatile Netherlands 2015 Q1/16 Magazines -13% -14% TV +1% +6% Online* +8% +8% Total market* +1% +4% Media BeNe s expectations for 2016 TV advertising market expected to remain at the same level as in 2015 Finland 2015 Q1/16 Newspapers -8% -6% Magazines -15% -11% TV -4% -2% Radio +3% +15% Online* +7% +5% Total market* -3% -1% Media Finland s expectations for 2016 Similar development expected across media sectors as in 2015 *Source: NL: Sanoma estimates, incl. online search. FI: TNS Gallup, excl. online search. Total market in both countries includes other smaller categories such as cinema and outdoor advertising.

Media BeNe Healthy development in TV and cross-media brands SBS development TV sales +4% in a growing market Viewing share improved while viewing time declined Dutch Print & Online grow 7% like-for-like Cross-media strategy showing good results: net sales in Home Deco +25% and Women +7% Non-print growing and representing now 45% of sales (41%) SBS share of viewing (20-54) 19,5 % 20,9 % 126 116 Q1 2015 Q1 2016 Non-print sales Share of rolling 12 month net sales 41% Viewing time, minutes/day 45% Q1 2015 Q1 2016

Media Finland Strong first quarter Market leadership in commercial TV achieved Viewing share improved to 37.4% (31.2%) aided by impactful local offering Advertising sales growth +6% Advertising market share improved Gains in TV, radio and magazines Radio sales grew by 39% Cost innovations contributing well to the improved result Non-print sales EUR million 53 59 Q1 2015 Q1 2016 Non-print sales Share of rolling 12 month net sales 33% +12.8% 39% Q1 2015 Q1 2016

Sanoma Group Good start of the year Learning light quarter in line with expectations Cost innovations on group level advancing well Divestments of Russia, Bookwell and AAC Group functions streamlined Non-print consumer media sales EUR million 137 126 +8.5% Q1 2015 Q1 2016 Non-print consumer media sales Share of rolling 12 month net sales Organic growth development supported by non-print sales in Consumer Media 38% 42% Q1 2015 Q1 2016

Financials

Strategic Business Units Key Financials in Q1/2016 Sanoma Group EUR million Operational EBIT-% Learning Q1/16 Q1/15 Net sales 353.1 380.1 Media BeNe Organic growth -0.1% -3.8% Operational EBIT 1.9-19.9 Media Finland Operational EBIT, EUR Last 12 months performance

Strategic Business Units Key Financials in Q1/2016 Media BeNe EUR million Operational EBIT-% Learning Q1/16 Q1/15 Net sales 175.6 189.5 Organic growth +3.1% -1.6% Operational EBIT 7.4 5.8 Q2/15-Q1/16 Media BeNe Reported net sales declined due to divestments Organic sales growth driven by Dutch print & online brand portfolio, SBS TV as well as press distribution Operational EBIT impacted by: + Cost efficiency and higher sales in focused portfolio Higher TV amortisations due to timing as well as sports rights Media Finland Last 12 months performance Q2/14-Q1/15 Operational EBIT, EUR

Strategic Business Units Key Financials in Q1/2016 Media Finland EUR million Q1/16 Q1/15 Net sales 144.5 143.0 Organic growth -0.8% -3.3% Operational EBIT 11.0-2.1 Net sales grew due to acquisitions, advertising market share gains, online and mobile as well as higher viewing share in TV Operational EBIT impacted by: + Solid advertising sales + Cost savings Operational EBIT-% Media Finland Q2/14-Q1/15 Last 12 months performance Learning Media BeNe Q2/15-Q1/16 Operational EBIT, EUR

Strategic Business Units Key Financials in Q1/2016 Learning EUR million Operational EBIT-% Learning Q2/15-Q1/16 Light quarter traditionally representing around 13% of net sales Net sales declined mainly due to ordering pattern change Operational EBIT impacted by : + Renewed prepublication amortisation schedule + Cost savings Q1/16 Q1/15 Net sales 32.9 37.4 Organic growth -12.8% -6.7% Operational EBIT -10.9-12.7 Q2/14-Q1/15 Media Finland Last 12 months performance Media BeNe Operational EBIT, EUR

Income Statement EUR million 1 3/2016 1 3/2015 1 12/2015 1 12/2014 Net sales 353.1 380.1 1,716.6 1,901.6 Operational EBITDA 73.5 51.9 389.3 392.0 of net sales 20.8% 13.6% 22.7% 20.6% Amortisations related to TV programme rights -51.4-48.9-186.2-159.9 Amortisations related to prepublication rights -5.2-6.7-24.4-25.1 Other amortisations -10.6-10.7-73.2-61.4 Depreciation -4.5-5.4-22.2-26.9 Operational EBIT 1.9-19.9 83.2 118.8 of net sales 0.5% -5.2% 4.8% 6.2% Items affecting comparability 1.2 8.8-206.9 15.0 Total financial items -8.0-2.2-27.4-41.9 Profit before taxes -4.9-13.3-151.7 90.7 Earnings per share 0.00-0.06-0.91 0.32 Operational EPS -0.04-0.15 0.13 0.33 Cash flow from operations / share, EUR -0.35-0.45 0.16 0.45 12 3 May 2016 Q1 2016 Result

Free Cash Flow Cash flow from operations less cash CAPEX Operational free cash flow EUR million 1 3/2016 1 3/2015 1 12/2015 1 3/2016 1 3/2015 1 12/2015 Operational EBITDA 73.5 51.9 389.3 73.5 51.9 389.3 TV programme costs -49.2-46.4-197.6-49.2-46.4-197.6 Prepublication costs -6.7-6.8-28.9-6.7-6.8-28.9 Change in working capital -31.6-30.4-0.7-24.0-19.1-3.0 Interest paid -21.7-22.5-27.6-21.7-22.5-27.6 Other financial items 2.5-7.4-5.4 2.5-7.4-5.4 Taxes paid* -6.2-5.9-36.0-10.9-12.4-34.3 Other adjustments -16.8-5.5-67.9-2.0-0.5-4.2 Cash flow from operations -56.2-73.1 25.2-38.4-63.2 88.3 Cash CAPEX -5.8-11.3-55.1-5.8-11.3-55.1 Free cash flow -62.0-84.4-29.9-44.2-74.5 34.2 * Taxes paid include tax for the gain on the sale of Sanoma House paid in Q2 2015. 13 3 May 2016 Q1 2016 Result

Capital Structure 31 March 2016 Net debt: EUR 823 million (Q1 2015: 845) Key figures Net debt / EBITDA* adjusted 4.7 times (5.4) *EBITDA adjusted: 12-month rolling operational EBITDA, where acquired operations are included and divested operations excluded, and where programming rights and prepublication rights have been raised above EBITDA on cash-flow basis Average interest rate around 2.8% (3.0%) p.a. Interest sensitivity is around EUR 1.8 million and duration is 10 months Total equity: EUR 1,006 million (1,155) Equity ratio: 39.3% (40.4%) Gearing: 81.8% (73.2%) 1000 900 800 700 600 500 400 300 200 100 920 950 825 802 845 930 852 801 823 7 6 5 4 3 2 1 Net debt / EBITDA based on covenant calculation method 2.4 times (2.3) 0 Mar 2014 Jun 2014 Sep 2014 Dec 2014 Mar 2015 Jun 2015 Sep 2015 Dec 2015 Mar 2016 0 Net debt (lhs) Net debt / EBITDA* (rhs) 14 3 May 2016 Q1 2016 Result

Q&A

Appendix

Summary of Operating Performance Last 12 months* Non-print sales: EUR 590 million in Media Finland and Media BeNe Three Strategic Business Units TV & Radio Net sales EUR 350 million Media Finland Media BeNe Learning Other** Magazines Net sales EUR 510 million Online & Mobile Net sales EUR 190 million Q2/2015-Q1/2016 Net sales EUR 570 million Q2/2015-Q1/2016 Net sales EUR 820 million Q2/2015-Q1/2016 Net sales EUR 280 million Q2/2015-Q1/2016 Net sales EUR 20 million Newspapers Net sales EUR 240 million Other Net sales EUR 100 million Non-print 39% (220 million) of sales Operational EBIT margin Around 5% Non-print 45% (370 million) of sales Operational EBIT margin Around 8% Digital/hybrid/services 50% (140 million) of sales Operational EBIT margin Around 17% *Figures rounded to closest EUR 10 million. **Figures do not include Parent company, other centralised Group costs and eliminations. 17 3 May 2016 Q1 2016 Result

Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar May Jul Sep Nov Jan Mar Consumer Confidence 30 20 10.5 10 0-10 -20-3.8-30 -40 2011 2012 2013 2014 2015 2016 Netherlands Finland Source: Eurostat 18 3 May 2016 Q1 2016 Result

Media BeNe Key figures 2016 2015 2014 EUR million Q1 FY 2015 Q4 Q3 Q2 Q1 FY 2014 Net sales 175.6 829.5 227.6 196.4 216.0 189.5 870.8 Digital 68.2 316.6 94.9 70.6 83.9 67.1 308.6 Online & mobile 20.2 89.7 27.4 19.8 21.6 20.9 87.2 TV 48.0 226.9 67.5 50.8 62.3 46.2 221.4 Print 87.1 419.9 102.3 102.6 109.4 105.6 479.4 Magazines 87.1 419.9 102.3 102.6 109.4 105.6 479.4 Other 20.6 93.0 30.4 23.1 22.7 16.8 82.8 Operational EBIT 7.4 63.9 10.9 20.1 27.1 5.8 71.2 % of net sales 4.2 7.7 4.8 10.2 12.5 3.1 8.2 Number of employees (FTE)* 1,841 2,020 2,020 2,045 2,081 2,250 2,483 * At the end of the period. 19 3 May 2016 Q1 2016 Result

Media Finland Key figures 2016 2015 2014 EUR million Q1 FY 2015 Q4 Q3 Q2 Q1 FY 2014 Net sales 144.5 572.8 152.2 131.9 145.7 143.0 637.2 Digital 58.3 212.8 59.3 46.6 56.9 50.0 198.7 Online & mobile 27.8 97.2 27.4 22.1 25.7 21.9 84.8 TV & radio 30.5 115.7 31.9 24.6 31.2 28.0 113.8 Print 85.3 356.9 92.0 84.8 89.7 90.5 432.5 Magazines 26.8 112.8 29.7 26.8 27.9 28.4 134.4 Newspapers 58.6 244.6 62.4 58.1 61.9 62.3 300.3 Eliminations -0.1-0.5-0.1-0.2-0.1-0.2-2.2 Other 0.9 3.0 0.9 0.5-0.9 2.5 6.0 Operational EBIT 11.0 13.0 15.6 2.0-2.5-2.1 23.5 % of net sales 7.6 2.3 10.2 1.5-1.7-1.5 3.7 Number of employees (FTE)* 1,794 1,863 1,863 2,100 2,319 2,095 2,508 * At the end of the period. 20 3 May 2016 Q1 2016 Result

Learning Key figures 2016 2015 2014 EUR million Q1 FY 2015 Q4 Q3 Q2 Q1 FY 2014 Net sales 32.9 280.5 23.3 121.8 97.9 37.4 292.0 Netherlands 19.7 95.3 6.4 27.5 39.9 21.5 98.1 Poland 4.5 84.0 7.4 57.2 12.8 6.6 86.8 Finland 3.2 43.6 3.4 11.0 25.5 3.8 48.3 Belgium 1.4 35.2 3.2 16.3 14.3 1.5 34.8 Sweden 4.1 23.4 3.4 10.2 5.7 4.1 26.1 Other and eliminations -0.1-1.1-0.4-0.3-0.2-0.1-1.9 Operational EBIT -10.9 44.7-24.9 49.8 32.5-12.7 51.4 % of net sales -33.3 15.9-106.7 40.9 33.2-33.9 17.6 Number of employees (FTE)* 1,364 1,507 1,507 1,527 1,515 1,515 1,563 * At the end of the period. 21 3 May 2016 Q1 2016 Result

TV Net Sales and EBIT Seasonality 2010 2015 average for Dutch and Finnish TV* Net sales split Operational EBIT split 29% 22% 30% 5% 44% 20% 29% 20% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 *Includes SBS Netherlands (excluding PPA amortization) and Nelonen Media Finland. 22 3 May 2016 Q1 2016 Result

Magazines Net Sales and EBIT Seasonality 2010 2015 average for Dutch and Finnish Magazines* Net sales split Operational EBIT split 27% 23% 29% 19% 24% 26% 23% 29% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 *Includes Dutch and Finnish operations, excluding TV guides. 2010-2012 not restated with IFRS 11 Joint Arrangements. 23 3 May 2016 Q1 2016 Result

Newspapers Net Sales and EBIT Seasonality 2010 2015 average for Newspapers (Finland) incl. digital business Net sales split Operational EBIT 26% 25% 34% 22% 16% 24% 25% 28% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 24 3 May 2016 Q1 2016 Result

Learning Net Sales and EBIT Seasonality 2010 2015 average for Learning Net sales split EBIT* split in relative terms 11% 13% 41% 35% Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 *Excluding non-recurring items. 25 3 May 2016 Q1 2016 Result

Sanoma Largest Shareholders 31 March 2016 % of shares and votes 1. Jane and Aatos Erkko Foundation 24.46 2. Antti Herlin (Holding Manutas Oy: 11.02%, personal: 0.02%) 11.04 3. Robin Langenskiöld 7.54 4. Rafaela Seppälä 6.31 5. Helsingin Sanomat Foundation 3.50 6. Ilmarinen Mutual Pension Insurance Company 2.19 7. Foundation for Actors Old-Age-Home 1.38 8. State Pension Fund 1.28 9. Noyer Alex 1.21 10. WSOY Literary Foundation 1.18 Foreign ownership in total 9.9 Total number of shares 162,812,093 Total number of shareholders 24,979 Institutional investors: around 67% of shares Private investors: around 33% of shares 47.2% Jane and Aatos Erkko Foundation Antti Herlin Robin Langenskiöld 3.5% 6.3% 24.5% 7.5% 11.0% Rafaela Seppälä Helsingin Sanomat Foundation Others 26 3 May 2016 Q1 2016 Result

Analyst Coverage Carnegie Investment Bank Matti Riikonen tel. +358 9 6187 1231 Carnegie.fi Danske Markets Equities Panu Laitinmäki tel. +358 10 236 4867 Danskeequities.com Evli Bank Jaakko Tyrväinen tel. +358 9 4766 9205 Evli.com Handelsbanken Capital Markets Rasmus Engberg tel. +46 8 701 5116 Handelsbanken.com/ capitalmarkets Inderes Rasmus Skand tel. +358 50 338 2631 Inderes.fi Nordea Sami Sarkamies tel. +358 9 165 59928 Nordea.com/markets Pohjola Kimmo Stenvall tel. +358 10 252 4561 Pohjola.fi SEB Enskilda Anssi Kiviniemi tel. +358 9 6162 8058 Enskilda.fi

Sanoma s Investor Relations Mr Pekka Rouhiainen tel. +358 40 739 5897 pekka.rouhiainen@sanoma.com

Important Notice The information above contains, or may be deemed to contain, forward-looking statements. These statements relate to future events or future financial performance, including, but not limited to, expectations regarding market growth and development as well growth and profitability of Sanoma. In some cases, such forward-looking statements can be identified by terminology such as expect, plan, anticipate, intend, believe, estimate, predict, potential, or continue, or the negative of those terms or other comparable terminology. By their nature, forward-looking statements involve risks and uncertainties because they relate to events and depend on circumstances that may or may not occur in the future. Future results may vary from the results expressed in, or implied by, the forward-looking statements, possibly to a material degree. All forward-looking statements included herein are based on information presently available to Sanoma and, accordingly, Sanoma assumes no obligation to update any forward-looking statements, unless obligated to do so pursuant to an applicable law or regulation. Nothing in this presentation constitutes investment advice and this presentation shall not constitute an offer to sell or the solicitation of an offer to buy any securities of Sanoma or otherwise to engage in any investment activity.