First-half 2012 Results August 29 th, 2012 Jean-Paul AGON Chairman and CEO
First-half 2012 Results +11.4% +10.8% Operating profit 1,702.3 1,896.5 Net profit after non-controlling interests 1,625.2 1,466.6 H1 2011 H1 2012 H1 2011 H1 2012 August 29th, 2012 2
UNIVERSALISATION
1 000 000 000 UNIVERSALISATION new consumers
1 A market which has remained dynamic
Worldwide cosmetics market* by geographic zone Western Europe = North America + 4% New Markets +7% *excluding soaps and toothpastes. First-half 2012 provisional estimates Source: L Oréal estimates. Excluding exchange rate impact August 29th, 2012 7
Worldwide cosmetics market * by distribution channel H1 2012 Luxury +6% Mass market between +4% and +5% Pharmacies +3% Hair salons between +1% and +2% *excluding soaps and toothpastes. First-half 2012 provisional estimates Source: L Oréal estimates. Excluding exchange rate impact August 29th, 2012 8
2 Strengthening leadership and building bases for future development
L ORÉAL LUXE +10.4% * * Like-for-like sales growth
28 août 2012
CONSUMER PRODUCTS +4.7% * * Like-for-like sales growth
28 août 2012
PROFESSIONAL PRODUCTS +2.9% * * Like-for-like sales growth
ACTIVE COSMETICS +5.4% * * Like-for-like sales growth
+5.4% * * Like-for-like sales growth
61
3 Modernising the company, optimising the way it operates, and strengthening its conquest drive
Déploiement Rolling out des our laboratoires research de laboratories recherche Stengthening the geographic conquest drive Opening new industrial sites Dynamising through digital Growth driver productivity efforts Optimising organisational structures Deepening social responsibility initiatives August 29th, 2012 64
A Research Network August 29th, 2012 69
Worldwide Research 6 Regional hubs 19 Research centres 70 16 Evaluation centres
Rolling out our research laboratories Stengthening the geographic conquest drive Opening new industrial sites Dynamising through digital Growth driver productivity efforts Optimising organisational structures Deepening social responsibility initiatives August 29th, 2012 71
Kenya Nigeria Egypt Pakistan Vietnam Bulgaria Panama Kazakhstan Saudi Arabia
73
Rolling out our research laboratories Stengthening the geographic conquest drive Opening new industrial sites Dynamising through digital Growth driver productivity efforts Optimising organisational structures Deepening social responsibility initiatives August 29th, 2012 74
3 new plants in 2012 Existing plants Plant openings in 2012 75
Rolling out our research laboratories Stengthening the geographic conquest drive Opening new industrial sites Dynamising through digital Growth driver productivity efforts Optimising organisational structures Deepening social responsibility initiatives August 29th, 2012 76
ON-LINE 10% Advertising expenses
E-commerce +30%
Rolling out our research laboratories Stengthening the geographic conquest drive Opening new industrial sites Dynamising through digital Growth driver productivity efforts Optimising organisational structures Deepening social responsibility initiatives August 29th, 2012 81
Rolling out our research laboratories Stengthening the geographic conquest drive Opening new industrial sites Dynamising through digital Growth driver productivity efforts Optimising organisational structures Deepening social responsibility initiatives August 29th, 2012 84
Rolling out our research laboratories Stengthening the geographic conquest drive Opening new industrial sites Dynamising through digital Growth driver productivity efforts Optimising organisational structures Deepening social responsibility initiatives August 29th, 2012 85
4 We are tackling the second half with confidence and determination
Worldwide Cosmetics Market 1993 2012 * (annual growth rate) 5.0% ~ +4% (est.) 3.0% 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012E *excluding soaps and toothpastes. 2012 estimates Source: L Oréal estimates. Excluding exchange rate impact August 29th, 2012 88
A strong plan of innovations and initiatives 89
Bousculer le monde de l antichute S T E M O X Y D I N E
1 2012 AMBITION Outperform the cosmetics market Achieve another year of growth in sales, results and profitability August 29th, 2012 106
Thierry Prévot Group General Manager, Financial Communications and Strategic Prospective Analysis Tel. : + 33 1 47 56 86 22 Fax : + 33 1 47 56 74 93 email : thierry.prevot@loreal.com Françoise Lauvin Head of Investor Relations Tel. : + 33 1 47 56 86 82 Fax : + 33 1 47 56 74 93 email : francoise.lauvin@loreal.com -------------------------Avertissement / Disclaimer ------------------------- «Ce document ne constitue pas une offre de vente ou la sollicitation d une offre d achat de titres L Oréal. Si vous souhaitez obtenir des informations plus complètes concernant L Oréal, nous vous invitons à vous reporter aux documents publics déposés en France auprès de l Autorité des Marchés Financiers (également disponibles en version anglaise sur notre site Internet www.loreal-finance.com).ce document peut contenir certaines déclarations de nature prévisionnelle. Bien que la Société estime que ces déclarations reposent sur des hypothèses raisonnables à la date de publication du présent communiqué, elles sont par nature soumises à des risques et incertitudes pouvant donner lieu à un écart entre les chiffres réels et ceux indiqués ou induits dans ces déclarations.» "This document does not constitute an offer to sell, or a solicitation of an offer to buy, L Oréal shares. If you wish to obtain more comprehensive information about L Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers (which are also available in English on our Internet site: www.lorealfinance.com).this document may contain some forward-looking statements. Although the Company considers that these statements are based on reasonable hypotheses at the date of publication of this release, they are by their nature subject to risks and uncertainties which could cause actual results to differ materially from those indicated or projected in these statements." CAGE March 19, 2012