Website TranslationProxy Website - The easy way to deploy a mul-lingual website 1
What is a website translation proxy? A website transla-on proxy is a simple and easy way to get a website translated into another language, without the hassle of having to alter your exis-ng website, buying any expensive tools or involving your web technical team. It also simplifies the ongoing update process by detec-ng changes in the source language and ini-a-ng transla-on workflows automa-cally. 2 2
Where to use a translation proxy Marketing Micro-sites Need to test a new market, or run a regional marking campaign? A translation proxy is the ideal way to quickly and cost effectively have a multilingual campaign up and running Dynamic Portals By their nature portals are usually dynamic and with content that is user or region specific. Using a translation proxy means that all content can be made multilingual without having to change or update the underlying portal technology Corporate websites Take the complexity and hassle out of running a multilingual website. Get your message to all markets at the same time in multiple languages without technology or legacy systems holding you back. E-commerce It s almost as if translation proxies were designed for e-commerce websites and applications. Selling your products and services to the world is now as easy as it is in your home country. 3
Advantages The Main Advantages of Eliminates the need for localisa-on support by the core publishing pladorm Centralizes the transla-on of content and the applica-on Leverages all of the interac-ve func-onality of the main site Avoids added complexity to the primary language workflow Translators get in- context views of their transla-ons no staging cycle required 4
How does the technology work? The technology is simple in concept but is very smart under the hood. A Web proxy is simply a gateway that intercepts a web request and then forwards it to an endpoint (eg a web server), it can also be used to filter and transform content before it is returned to the clients browser. A firewall that keeps out bot anacks and enforces security on a network is a web proxy, and even your local home wireless router is a basic web proxy. Request Response Proxy Request Response Web Server 5
Proxy Process www.mysite.com (English) Main Site Server Your web server technology will know which domain is calling for the page so it is also possible to customise your CMS templates if needed. www.mysite.es (Spanish) Proxy Language Specific Rules Any language specific transforma-ons - e.g html font size etc. would be applied to to the HTML response Transla-on Database The Spanish transla-on would be switched out for the English text before it is returned to the clients browser 6
How the process works Give us your website URL You give us your website URL and we will 1 configure the proxy for the languages you require. 2 We work out the translation cost We will introspect the site and figure how many words there are to be translated. If needed only part of site or just one page can be selected. The content is translated The new language site is put live Your selected translation is exported and 3 translated. The translators will get to work with 4 Once the translation is completed and reviewed the new language site can go live and is published the content in-context so they can deal with to a global delivery network. any overset text. 5 Track the site traffic As you are charged for the number of web page visits you can received you will want to track this. The per visit costs are very, very low but it s good to know what is happening. 7
What does it cost? Transla-on proxy costs are very low compared with the normal cost of running a mul-lingual website. Other than some minor setup costs there are no significant capital costs at the start and only a low monthly fee based on the number of pages that get delivered through the proxy each month.! The are three pricing component: Setup Costs: These are minimal for the average sized corporate website Hos9ng Costs: This is based on a set fee allowing a given number of page views per month. These levels are very generous and 10,000 page views (across all languages) would only be less than $100 / month in total. Transla9on Costs: These are based on the content volume, turnaround -me, language pair and complexity of content. Straker off some of the World s most compe--ve transla-on rates. 8
Pricing Table Basic $ 49 month 10,000 page views 3 languages 2,000 modifications 2,000 stored pages Pro $ 99 month 10,000 page views 10 languages 5,000 modifications 5,000 stored pages Enterprise $ 299 month 100,000 page views unlimited languages 20,000 modifications 20,000 stored pages 9
Dashboard Reporting Through our translation proxy dashboard you have full visibility on traffic and usage for each language going through the proxy. You will also get your own website reporting that will also show user sessions and pages visited for each language domain. 10
Global Content Delivery Network Using our enterprise global delivery network any visitor will routed to a transla-on proxy that is close to their geographic loca-on, cu`ng down on network latency and given ultra fast response for content coming through the proxy. Proxy loca-ons Transla-on data is synchronised across a network of proxy hubs 11
Content Updates Automa-c transla-on workflows As content is updated or new content created in the source site, the proxy will pick this up and ac-on a pre- defined workflow. This could involve an automa-c ac-on to push the content into a transla-on workflow or to simply no-fy the admin content has changed and that the workflow needs to be ac-oned manually. Source Website Proxy The transla-on is completed based on the workflow rules Proxy monitors for changes on your source language website When a change is picked up a transla-on workflow is triggered The transla-on is published to the target language website Target Website 12
FAQ s q q q q q q Can translated pages be different from the source pages? Yes, we can hide pages in the target language page, local pages can override content from the source page to offer customised, local content.! Do I have to translate all my pages? No, you can select only the pages you wish to translate and have displayed on the target website.! What about images and digital assets? The system will not translate digital assets, but they can be translated off- line and then a rule can be created at run-me to switch the asset to the target language.! Can I customise parts of a target language page? Yes, content can be overridden on a page by page basis.! Does it work for dynamic pages? Yes, pages are returned as would be in the source language site with text content replaced with the transla-on. This is a key reason transla-on proxy solu-ons work so well for e- commerce sites.! Will Google index my target language content? Yes, all the content will be fully indexable. If you use canonical URL tags in your headers it will also inherit some of the search ranking applied to your source language content. 13