Forward-Looking Business Intelligence Know the past, understand the present, shape your future Justin Churcher IBM BI CTP 2014 IBM Corporation 2014 IBM Corporation 1
In this new world, everything is changing CEOs identify technology factors as the greatest external influence on their organizations. Instrumented Interconnected Intelligent Source. The Customer Activated Enterprise: Insight from the Global C-Suite Study, IBM, December 2013. 2014 IBM Corporation 2
Key trends are fueling the need and urgency for analytics 1 The emergence of big data analytics 2 Increasing consumer expectations 3 Accelerating pressure to do more with less 35% 84% 32% of businesses use big data for business advantages. of consumers rely on social networks for purchase decisions. is the higher return on invested capital for those organizations using advanced analytic software. 2014 IBM Corporation 3
How IBM s forward-looking business intelligence helps optimize results for bottom-line savings Analyze information in any volume, combination and complexity Identify risks and new opportunities Continuously improve operational outcomes to grow your business make informed and confident decisions Complete visibility into your business Mine data for outliers and new insights Share data-driven insights across departments and into frontline applications transform your business into a marketplace leader Deploy analytics across the organization Use past, present and future views of your business to anticipate outcomes among your products and services Drive strategic thinking to keep customers and accelerate ahead of the competition 2014 IBM Corporation 4
IBM Business Analytics outcome 300% 32% 50% The increase in the marketing offer acceptance rate realized by an asset management firm The increase of customer satisfaction measured by a communications company s net promoter score The increase in ability to identify fraud within the first hour as realized by a bank Source: The Business Value of Predictive Analytics, IDC, sponsored by IBM SPSS, June 2011. 2014 IBM Corporation 5
Predictive analytics enhances the value of deploying BI reports, dashboards and scorecard capabilities across the enterprise with visibility into your businesses past, present and future Provide insights: Use a trusted platform for delivering forward looking business information Leverage data: Analyze information in any volume, combination and complexity Make confident decisions: Complete visibility into your business with predictive analytics Outperform expectations: Transform your business from a reactive operation to a proactive market leader With business intelligence and predictive analytics from IBM, transform data into useful insights. Help make confident decisions and improve operational efficiencies with historic, current and predictive views of your business. 2014 IBM Corporation 6
Challenges faced by business units We need to understand why events are happening within our operations and allow managers to respond faster. We need to better measure business risk and reduce losses in order to provide superior pricing and increase profits. We need to understand our customers and prospects as a whole and at the individual level to better target our services and products. 2014 IBM Corporation 7
Business users are faced with a number of analytic challenges Looking for a consistent understanding of what is happening throughout the entire organization Wanting to better align with company goals and objectives Pushing for a combination of self service and managed data analysis capabilities Trying to improve business decisions at the individual, departmental and enterprise levels Wanting to know what factors need to be considered when making informed decisions 2014 IBM Corporation 8
Forward-looking business intelligence from IBM helps you overcome these challenges by validating business goals and reducing the risk of bad decisions This solution is designed to: Understand the past and current state of your business, as well as future outcomes and their drivers Model your existing historical data to give you a guideline for future business behaviors Optimize business outcomes by tying predictive measures against operation processes Deploy forward-looking business intelligence information on desktops, browsers and mobile devices Provide users of different skill levels with the analytical capabilities that can satisfy the needs of self-service data analysis Share results broadly from within a single BI interface, extending data-driven insights across departments and into frontline applications 2014 IBM Corporation 9
Forward-looking business intelligence allows for required measurements and tracking against stated goals to know how the business is doing and where it is going Business outcomes: 42% improvement in patient outcomes Centerstone Research Institute Utilize predictive intelligence in decisions made at all levels of the organization strategic, operational and tactical Know what factors are influencing outcomes and the relationships therein, to better mitigate risk and drive improvements Easily attain a very detailed understanding of the relationships hidden within all of your data Effectively partner IT with the business to establish a non-intrusive integration with operational systems and a flexible deployments 2014 IBM Corporation 10
Why IBM? Unified workspace: Forward-looking business intelligence provides a single vendor solution that integrates world-class capabilities Integration: Forward-looking business intelligence provides optimal data integration between past views of data and marketplace-leading predictive technologies Analyze relevant data: Forward-looking business intelligence provides simple interfaces to ease the process of exploring all data Platform: A purpose-built enterprise-class platform supports robust metadata capabilities, advanced security and the ability to plug in new solutions as the business grows and the needs of users mature 11 2014 IBM Corporation 11
Thank you. 12 2014 IBM Corporation 12
Elie Tahari harnessed predictive technologies to match production with customer demand <2.5% The variance between predictions and actual items sold 30% The reduction in logistics costs when addressing product shipping Reduce risk Monitor production and inventory, reducing exposure while maintaining orders Solution components IBM Cognos Business Intelligence IBM Cognos TM1 IBM SPSS Modeler Business Challenge: Assembling the information needed to make key decisions was an arduous and time-consuming task. For store replenishment decisions, the lack of granularity in the reports made it impractical for managers to fine-tune the product and size mix they shipped to each customer or outlet based on differences in sales patterns from store to store or region to region. The Solution: Business analytics tools now provide real-time insight, predictive analysis, and detailed planning capabilities. Predictive analytics enables highly accurate production planning, lower-cost logistics and more efficient inventory management The ability to look four months into the future and know what our inventory levels need to be on a weekly basis is absolutely key to our success... It allows us to adjust production to a level that reduces our exposure and still gives us the ability to supply our customer with close to 100 percent of their orders." Nihad Aytaman, director of business applications, Elie Tahari 2014 IBM Corporation 13
What to consider next: Visit AnalyticsZone.com and take a look at our Communities page Try trial versions of our software in our predictive community Learn about your analytics quotient in our Analytics Center of Excellence (ACE) community Check out the extensive set of visualizations that come with IBM Cognos 10 look at our Visualizations community 2014 IBM Corporation 14
IBM Software, IBM Global Business Services and Smarter Computing provide a fully integrated solution IBM Business Consulting can help you capitalize on the newly possible. Strategy and transformation Business analytics and optimization Application innovation Application management Consulting alliances Smarter Computing is the IT infrastructure that enables a Smarter Planet. Designed for data Tuned to the task Managed with cloud technologies 2014 IBM Corporation 15
IBM Global Financing matches costs to expected future benefits, making it easy for you to gain software capabilities Flexible multiyear payment plans Attractive rates Flexibility in managing IT deployment Payment options can help you: Surmount budget limitations and get the software capabilities you need now Simplify your planning with predictable monthly payments Leverage available capital to maximize your capability acquisition Preserve your cash flow and other lines of credit Codorníu, Spain s leading sparkling wine producer, funded its IBM risk management, security and compliance capabilities through IBM Global Financing, which resulted in lower monthly fees, by using a payment structure that met a cost reduction target of 20 percent. Meritage Homes, after working with IBM Business Partner KS2 to help it turn information into insights, explains: [KS2] negotiated a highly attractive deal with IBM Global Financing for us, enabling us to take advantage of the latest technology while cutting down on business risk. For more information, please visit ibm.com/financing 2014 IBM Corporation 16
Let s get started achieving better business outcomes with proven approaches to collaborative problem solving 4 1 2 Business value assessment 3 Solution workshop Lay out the path ahead, from immediate improvements to a common future vision Proof of concept Prove the path forward, starting small and scaling up Visioning workshop Begin charting a course whether via a web seminar, at your facility or in one of our solution centers Align business capabilities with business strategy and recommend a road map for improved value 2014 IBM Corporation 17
Predictive Business Intelligence Predictive Analytics Enterprise Solutions Trademarks and notes IBM Corporation 2014 IBM, the IBM logo, and ibm.com are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with the appropriate symbol, these symbols indicate US registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the Web at Copyright and trademark information at ibm.com/legal/copytrade.shtml. Other company, product, and service names may be trademarks or service marks of others. IBM Global Financing offerings are provided through IBM Credit LLC in the United States and other IBM subsidiaries and divisions worldwide to qualified commercial and government clients. Rates and availability are based on a client s credit rating, financing terms, offering type, equipment and product type and options, and may vary by country. Non-hardware items must be one-time, non-recurring charges and are financed by means of loans. Other restrictions may apply. Rates and offerings are subject to change, extension or withdrawal without notice and may not be available in all countries. References in this publication to IBM products or services do not imply that IBM intends to make them available in all countries in which IBM operates. 2014 IBM Corporation 18
Forward Looking Business Intelligence Know the past, understand the present, shape the future. Analysts Discover risks & opportunities Managers Decide with Confidence Executives Transform the Business Deploy Anywhere Desktop/Web/Mobile Outcomes Drivers Associations Reports Dashboards Scorecards 2014 IBM Corporation 19
SPSS Integration with Cognos What it is Value it brings Use case Integration SPSS Catalyst An automated predictive and statistical analysis tool that addresses the analytical skills gap and makes predictive analytics and discovery more accessible to business users. Makes predictive analytics accessible to business analysts(not statisticians) so they can conduct advanced analysis and make proactive business decisions guided by predictive intelligence A marketing analyst can quickly identify what the key predictive drivers are of customer churn, without relying on the professional analysis group, and address those customers proactively and timely. Not integrated with BI or TM1 SPSS Statistics A statistical analysis software package that enables analysts and statisticians to conduct adhoc analysis, hypothesis testing, data management, and reporting. It provides a comprehensive set of tools for the entire analysis lifecycle that allow for organizations to understand and analyze their data to drive the decision making process A database analyst can access data from multiple sources (e.g., CRM, survey), merge the data together and analyze to better understand customer behavior to identify up-sell and cross-sell opportunities. Integrated with BI via ODBC SPSS Data Collection A survey research platform that delivers an accurate view of people's attitudes, preferences and opinions so that this valuable insight can be included in decision-making processes. Provides a window to see into the attitudinal channel so organizations can better understand and predict the behavior of their clients and constituents. A survey research analyst for a consumer packaged goods company can use surveys to understand product feedback to make improvements, cross sell opportunities, and better understand brand loyalty. Integrated with BI via a seamless connection of the case data and metadata SPSS Modeler A data mining workbench designed to bring predictive intelligence to everyday business problems, enabling organizations to make more effective decisions and improve outcomes. increasing revenue by reducing customer attrition, increasing cross sell rates through a call center, decreasing costs by identifying fraudulent claims before payment, or servicing a component in a production line to minimize downtime. A human resources analyst can identify employees who are attrition risks and allow them to proactively take steps to prevent the employee from leaving the organization. Integrated with BI and TM1 via import/export node A social media analysis and It enables marketing A business analyst can monitor Integrated with BI using db2 and discovery platform that enables professionals to integrate social millions of social media sites Framework Manager. marketing professionals to media data into their customer such as Facebook and Twitter to SPSS Social Media measure the impact of social processes to drive a deeper track consumer comments and media on their business by understanding of customer evolving topics about their Analytics analyzing key behavioral, relationships and improve company and their competitors demographic, geographic and customer processes to optimize to identify unknown risks and influencer score data. their brand s performance and opportunities. 2014 IBM Corporation grow their business. 20