IHTE-1800 Research methods: Case and action research Sari Kujala, spring 2007
Contents Introduction Case study research - What it is? When to apply? - Process - Improving the quality Action study - What it is? When to apply? - Process Literature
Introduction Case and action research strategies are among the best in human-centered design research - Investigating holistic and meaningful characteristics of real-life events - Makes the research practical and ensures that the developed methods and processes are usable in practice
What is case study research? A case study is an empirical inquiry within its real-life context, particularly when the boundaries between phenomena and context are not clearly evident (Yin, 1994) A common research strategy in different disciplines (social and organizational sciences, economics)
Case study research in practice The researcher has a role of detached observer Small sample Data gathering methods can be both quantitative and qualitative
Case studies -when to apply? Answering to how or why questions Broad and complex phenomenon A phenomenon cannot be studied outside the context in which it occurs To find relevant issues for theory To capture process, time related data
Single-case design (Yin, 2003) Critical test of existing theory - Are a theory s propositions correct or are alternative explanations more relevant Extreme, unique, representative, typical, revelatory (phenomenon previously inaccessible) or longitudinal case Holistic vs. embedded case design (more than one unit of analysis)
Multiple-case designs (Yin, 2003) Each case either (a) predicts similar results (a literal replication) Or (b) predicts contrasting results but for predictable reasons (a theoretical replication)
Multiple case studies (Dubé and Paré, 2003) Helps to understand the influence of variability of context and to gain more general research results Within-case analysis: individual cases are analyzed - Gives a rich familiarity with each case, which accelerates cross-case comparison Cross-case analysis: the results of multiple cases are compared and combined
Investigator skills (Yin, 2003) Asks good questions Is a good listener Is adaptive and flexible Has a firm grasp of the issues being studied Is unbiased by preconceived notions (sensitive and responsive to contradictory evidence)
Preparing for data collection (Yin, 2003) Prepare a case study protocol - Goals, procedures, questions and instructions for the case Select case study sites or individuals Pilot case study and refine your data collection plans
Collecting data: sources Documentation - Existing measures and evaluations Statistics Interviews and surveys Direct or participant-observation (e.g. meetings) Physical artifacts - Testing the resulting product
Example of measured attributes (Kujala, 2002) Factors Product development performance Quality of requirements Usability Attributes Development time Costs Completeness Correctness Ease of use Expl. of attributes...
Three principles of data collection (Yin) 1. Use multiple sources of evidence - Called triangulation (data sources, investigator, theory, methodological) 2. Create a case study database - Case study notes (incl. exact phrases) - Documents 3. Maintaining a chain of evidence
Data analysis strategies (Yin, 2003) Relaying on theoretical propositions Thinking about rival explanations Developing a case description
Data analysis techniques (Yin, 2003) Pattern matching - Comparing empirical pattern with a predicted Explanation building Time-series analysis Logic models Cross-case synthesis
Improving the quality of case studies (Kalle Lyytinen) Define research questions, anchor into theory Use within and between case analysis Be clear about sampling Validate/test your instruments Identify natural controls Use multiple sources of data for triangulation Search for alternative explanations Report your data collection process, threats to reliability, method bias Use all data, including field notes User study protocol and methods to map data to constructs Use quotes or other field data
Action research Combines practical problem-solving and scientific research - Includes intervention and investigating its effects - Situational, collaborative, participatory and selfevaluative Researcher actively involved and collaborating with practitioners Roots on educational, social and organizational sciences
Action research when to apply? To address complex real-life problems To understand social practices and the change processes in social systems (Hult and Lennung, 1980) To enhance the competence of the respective actors, training
Action research process Problem diagnosing (identifying and defining problems) Action planning Specifying learning Action intervention Evaluating
Criticism of action research (Tuomi & Sarajärvi, 2002) Situation specific, sample not representative, no control of experiments Goals and methods can be unclear Difficult to keep distant and neutral, no equal dialog between the researcher and the object Researchers may search solutions to their own problems in which practitioners are not interested
Case study research Yin, R.K. (2002) Case study research: Design and Methods (3rd ed.) Sage Publications. Eisenhardt, K. M. (1989) Building theories from case study research. Academy of Management Review, 14, 4, 532-550. Dubé and Paré, G. (2003). Rigor in information systems positivist case research: Current practices, trends, and recommendations. MIS Quarterly, 27, 4, 597-636.
Action research literature Avison, D., Lau, F., Myers, M. and Nielsen, P. A. (1999) Action research. Communications of the ACM, 42, 1, 94-97. Baskerville, R. (1997) Distinguishing action research from participative case studies. Journal of Systems and Information Technology, 1, 1, 25-45. Hult, M. and Lennung, S. (1980) Towards a definition of action research: An note and bibliography. Journal of Management Studies, 17, 241-250. Järvinen, P. (2007). Action research is similar to design science. Quality & Quantity, 41, 37-54. Stringer, E.T. (1999) Action Research, second edition. Thousand Oaks, CA: Sage Publications. Kuula, A. (1999) Kenttätyötä ja muutospyrkimyksiä. Tammer-paino, Tampere.