The Interpretation of Financial Statements. Why use ratio analysis. Limitations. Chapter 16



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The Interpretation of Financial Statements Chapter 16 1 Luby & O Donoghue (2005) Why use ratio analysis Provides framework Comparison to previous years Trends identified Identify areas of concern Targets can be set Comparison to other similar organisations 2 Limitations Accounting statements present a limited picture Accounting policies can distort any inter-firm comparisons and trend analysis Historical Ratios can be misleading if used in isolation Effects of inflation ignored Year end figures in statements may not be representative of whole year 3 Page 1 of 15

Ratio analysis Profitability Efficiency Liquidity Capital Structure Investment 4 5 Market price of shares Data for ratio illustrations Profit Statements for year ended 31 December Turnover Less cost of sales Opening stock Net purchases Closing stock Gross profit less expenses Net operating profit (PBIT) Less interest payable Net profit before tax Less taxation Profit after interest and tax less dividends preference less dividends ordinary Retained profit for the year Retained profit b/f Retained profit c/f 8 million ordinary shares issued 500 6,800 (850) 1.21 9,885 (6,450) 3,435 (1,200) 2,235 (162) 2,073 (413) 1,660 (100) (800) 760 1,200 1,960 Balance sheet as at 31 December Fixed assets Current assets Stock Debtors Bank Current liabilities Creditors Bank/ short term loans Long term liabilities Debentures Capital and reserves Ordinary shares Preference shares Retained profit Reserves 850 780 120 585 500 8,000 1,750 (1,085) 8,595 665 (1,800) 7,460 4,000 1,000 1,960 500 7,460 Page 2 of 15

Profitability Efficiency Liquidity Capital Structure Investment against against sales sales Measured Gross profit margin Net profit margin Expenses to sales against against capital capital employed employed Return on capital employed Return on owners equity 6 Gross profit margin Gross Profit x 100 Sales This indicates the margin of profit between sales and cost of sales. 7 PROFITABILITY Net profit margin Net Profit x 100 Sales This shows the amount of profit after all expenses are deducted. 8 PROFITABILITY Page 3 of 15

Expenses to sales Expenses x 100 Sales This shows the percentage of sales needing to cover expenses. This ratio assesses the ability of management in controlling expenses of the business. 9 PROFITABILITY Return on Capital Employed (ROCE) Net Profit x 100 Capital employed Usually net profit before interest and tax share capital + reserves + Loans This shows the ratio of net profit to the investment in the business. 10 PROFITABILITY Return on Owners Equity (ROOE) Can be before or after interest and tax Net Profit x 100 Shareholders funds Should only relate to ordinary shareholders This ratio assesses the return (profit) for the ordinary (equity) shareholders alone. 11 PROFITABILITY Page 4 of 15

12 Fixed asset turnover Sales _ Fixed Assets This shows the number of times that the fixed assets are turned over in the period. A high rate of return indicates that a business is operating efficiently and is making the best possible use of assets. A low rate suggests inefficient use of assets. 13 EFFICIENCY Total asset turnover Sales _ Total assets This shows the number of times that the total net assets are turned over in the period. A high rate of return indicates that a business is operating efficiently and is making the best possible use of assets. A low rate suggests inefficient use of assets. 14 EFFICIENCY Page 5 of 15

Cost of sales Average stock Stock turnover Stock turnover is the average number of times per year that the whole value of stock is purchased and resold. The quicker stock is told the quicker profit will be made on that item. A low rate of turnover shows that old stock is being left on the shelves. 15 EFFICIENCY Stock days Stock can also be measured by examining the number of days on average that stock is held. Average stock x 365 Cost of sales 16 EFFICIENCY Debtors days Trade Debtors x 365 Credit Sales Indicates how quickly debtors pay. This ratio can be expressed as the number of days credit taken by debtors. 17 EFFICIENCY Page 6 of 15

Creditors days Trade Creditors x 365 Credit Purchases Indicates how long before creditors are paid. This ratio can be expressed as the number of days credit taken before payment. 18 EFFICIENCY Return on Capital Employed (ROCE ) Note: the combination of net profit margin and the asset turnover gives the return on capital employed. Profit Margin x Asset Turnover Sales x Net Profit x 100 = Net Profit x100 Capital Employed Sales Capital Employed 19 Page 7 of 15

20 Current ratio Current Assets Current Liabilities This is a measure of the short term solvency of a business. 21 LIQUIDITY Current ratios sector norms Industry Type Manufacturing Wholesalers Retail/Supermarkets Hotels, restaurants, fast foods Current Ratio 2.5 4.5 : 1 2 : 1 0.8 : 1 0.4 : 1 22 Page 8 of 15

Acid-test ratio Current Assets - Stock Current Liabilities Also know as quick ratio. Indicates the ability of a business to pay off short term liabilities without resorting to the liquidation of stock or the sale of fixed assets. 23 LIQUIDITY Page 9 of 15

24 Capital structure Capital structure measures the funding mix of a business. 25 Financing Through debt Through equity Interest must be paid on the debt Interest is tax deductible Debt generally cheaper Dividends will be paid to shareholders Dividends are not tax deductible Equity requires higher returns to compensate for risk Debt is risky because interest must be paid Dividends are at discretion of management and may be deferred Loan must be repaid Equity does not require repayment 26 CAPITAL STRUCTURE Page 10 of 15

Gearing Preference shares and long term loans All shareholders funds and long term loans This is the ratio of fixed interest debt and capital to ordinary share capital. 27 CAPITAL STRUCTURE Gearing The higher the ratio of debt to equity, the more dependent the organisation is upon borrowed funds, and the greater the risk that it will be unable to meet interest payments on these funds as they fall due. Low gearing = where debt is less than capital & reserves. Neutral gearing = debt = capital & reserves. High gearing = debt is greater than capital & reserves. < 100% = 100% > 100% 28 CAPITAL STRUCTURE Interest cover Profit before interest Interest payable The ability of a company to meets its interest commitments, measured by expressing the profit before interest as a multiple of the interest paid and payable. 29 CAPITAL STRUCTURE Page 11 of 15

30 Earnings per share (EPS) Profit available for ordinary dividend Number of equity shares issued Earnings is measured in pence / cents and is concerned with the profits available to ordinary shareholders from which a dividend can be paid. 31 INVESTMENT Price/earnings ratio (PE) Market Price Earnings per share Market price as a multiple of the latest earnings per share. Used as a relative measure of stock market performance. Relates the EPS to the price the shares sell at in the market. The greater the PE the greater the demand for shares. 32 INVESTMENT Page 12 of 15

33 Price/earnings ratio (PE) The P/E ratio depends mainly on four things: The overall level of the stock market (e.g. bull or bear). The industry in which the company operates. The company s record. The markets view on the company s prospects. INVESTMENT P/E ratio <8 8-12 12-20 >20 Commentary The market feels that these companies have poor future prospects and/or are trading in unfashionable business sectors. The market feels that these companies have reasonable prospects but are unsure regarding if and when these companies will shine. The market feels these companies have very good prospects and that these prospects are beginning to be reflected in the share price as demand for the share increases. Companies with P/Es of 15 are considered good safe blue chip investments These are the boom stocks or high flyers. Their potential is generally reflected already in their share price and the demand for the share is on the increase. These type of companies tend to be young high flyers who retain all their profits for future growth. Dividend cover Profit available to pay dividend Dividends paid and proposed This ratio indicates the proportion of available profits, which is distributed to shareholders, and the amount which is retained by the organisation. 34 INVESTMENT Dividend yield Dividend per share Price per share The real rate of return on investment in shares. 35 INVESTMENT Page 13 of 15

Dividend yield The average dividend yield for the major world markets over the last twenty years UK Ireland Eurobloc (ex UK) USA Japan Asia pacific (ex Japan) Dividend Yield % 2.7% 1.8% 2.4% 1.5% 0.9% 3.1% (Source: Irish Times Business Supplement) 36 Setting the context The age of the business The size of the business The economic and political environment Industry Trends 37 Company performance number of years Have sales increased or decreased and by what percentage? Has operating profit increased or decreased and by what percentage? Has loan interest increased or decreased and by what percentage? Check the long-term loans in the balance sheet to see if they have increased/decreased. Compare profit after tax to see if it has increased or decreased. Calculate percentage increase/decrease in fixed assets. If assets have been increased, has this been financed through increased loans or issued share capital? Check to see if the business has cash or an overdraft, and is this increasing or decreasing? Check current assets and liabilities for any major increases. Check the percentage increase/ decrease in long-term loans. 38 Page 14 of 15

Company comparison Check both businesses are in the same industry/sector Compare the size of each business. This is normally done, by comparing the total asset levels in the balance sheet (fixed assets + current assets- current liabilities). Compare sales and profit levels. Compare financing. For example is one company highly geared and the other low geared? Compare cash balances/overdraft levels. 39 Sector overviews Hospitality and tourism performance is commented on throughout chapter 16 and should be read and studied carefully. For a retail overview the performance of Arnotts is analysis in a case study from page 339 of the text book. 40 Hospitality ratios Ratio Occupancy ratios Formula Rooms occupied x 100 Rooms available Number of guests x 100 Guest capacity Actual room revenue x100 Potential room revenue Average room rate Average rate per guest Average spend Sales mix Room revenue Rooms occupied Room revenue Number of guests Sales Number of covers Rooms revenue x 100 Total hotel revenue Food revenue x 100 Total hotel revenue 41 Bar revenue x 100 Total hotel revenue Page 15 of 15