fact file For all For life INNOVATIng the takaful industry
PruBSN at a glance Here are some key facts and figures about our business. INNOVATING TODAY FOR A SECURE TOMORROW * ACE RM340.1 mil (all channels) * Asset under Management RM1,600.1 mil * Claims paid RM234.8 mil (97,420 cases) * CSR expenditure RM85,448 * Gross contribution RM1,056.1 mil * Profit before zakat and taxation RM36.8 mil * Revenue RM1,088.1 mil Date of incorporation 12 July 2006 Market share (as at Q4 2014) 33.1% with ACE of RM340.1 mil * Number of branches 8 * Number of 659,472 (based on number of participants) * Number of employees 472 * As of 31 December 2014
Prudential BSN Takaful Berhad (PruBSN) is Malaysia s leading family takaful operator whose customer centric approach, multi-distribution channel strategy, innovative solutions and technological leadership have propelled it to the forefront of the industry. Headquartered in Kuala Lumpur, PruBSN has grown since its inception in 2006 to accomplish many firsts in the local takaful industry with an expanding geographical presence around the country. PruBSN has a combined total of close to 12,000 agents that help us protect over 600,000 of the Malaysian population and has enabled us to achieve the Number 1 family takaful operator for four rows successively, with our New Business Production result of RM340.1 million and 33.1% market share in 2014. In our efforts to modernise our business and to provide our with the services they deserve, we have innovated industry s first tablet based mobile application for our agents, as well as smartphone applications which are free for public use. This company is also where life-long partnerships are made, where our protection and financial solutions are distributed through local banking and financial institutions, enabling it to widen its distribution reach and increase accessibility. Our partners include Standard Chartered Saadiq, Affin Islamic Bank, Affin Bank, Kuwait Finance House (Malaysia) Berhad, and Bahagian Pinjaman Perumahan Malaysia, a division of the Ministry of Finance. Driving on our Takaful For All. For Life proposition, PruBSN strive to build a strong and lasting impact to help develop Malaysia through protection of life, wealth and investment in capital markets, while realising our vision of being a world-class Shariah-compliant financial solutions provider. We constantly look for ways to improve and deepen our involvement across every aspect of our business, so we are the best protection partner to our. Milestones 2006 7,000 2007 35,000 2008 110,000 2009 172,000 2010 238,000 PruBSN awarded Takaful Operator licence by Bank Negara Malaysia The launch of Prudential BSN Takaful Berhad Launched Major Medical Cover plan (first Takaful medical card in Malaysia) Launched Takafulink & Takafulink Cerdik (first investment-linked Takaful plans in Malaysia) Recorded 13,000 certificate holders Recorded over RM100 million New Regular Contributions Launched Takaful Puteri plan Launched Wangsa Maju branch Launched Shah Alam & Johor Bahru branches Launched Takaful Health plan Became the first Takaful company to provide No Claim Bonus on medical plan Launched PruBSN Protect, PruBSN ProtectPlus (first Takaful protection plan with increasing coverage), PruBSN CrisisCover & PruBSN Ummah (first Takaful company to launch a specific plan for Muslims) plans Launched Kota Bharu & Sungai Petani branches
Milestones Milestones 2011 295,000 2012 521,500 Awarded Takaful panelship for Bahagian Pinjaman Perumahan Perbendaharaan Malaysia Launched flagship CSR programme A-Book, A-Child, A-Week Awarded the The Rising Star Takaful Institution by The Asset magazine Launched PruBSN Link Series MoU with Kuwait Finance House (Malaysia) Berhad MoU with Standard Chartered Saadiq Berhad Launched Melaka & Ipoh branches Launched PruBSN SmartLink Enhancement (first Takaful company to offer pre-birth coverage) & Takaful Health2 Appointed Nabil Jeffri as Brand Ambassador Awarded the Best Newcomer Contact Centre by CCAM (Malaysia) Awarded the Best Takaful Operator in Asia by CPI Financial (Dubai) 2013 638,116 Launch of Kota Kinabalu branch Launch of HealthEnrich for agency distribution and Standard Chartered Saadiq Berhad Bancatakaful partner PruBSN s CEO, Encik Azim Mithani, awarded the Takaful CEO of the Year by The Asset (Hong Kong) PruBSN Leadership Development Programme conferred the Award of Excellence in Training by Employer Branding Institute (India) Awarded the Best Takaful Provider by International Finance Magazine (UK) Awarded the Most Outstanding Takaful Company at the Kuala Lumpur Islamic Finance Forum Launched industry s first tablet point-ofsales solution, PruBSN mobility Launched industry s first PruBSN Navigator app that provides healthcare providers' information at your fingertips 2014 659,472 Launched PruBSN mobility for BSN s Takaful Specialists Launch of PruBSN UmmahLink plan and PruBSN Insan smartphone app Awarded Best Takaful Operator Agency Family Takaful Business by the Malaysian Takaful Association Awarded Best Takaful Institution by The Asset (Hong Kong) Awarded for the second time Best Takaful Operator in Asia by CPI Financial (Dubai)
Takaful for Life Our Core Values Takaful is a mutual assistance concept based on the principles of shared responsibility, cooperation and common interest. It strictly adheres to ethics and transparency of Shariah guidelines that prohibit uncertainty (Gharar), gambling (Maisir) and interest (Riba). Each covered participant contributes on the basis of Tabarru (donation) into a fund that will be used to support each other in times of need. We are driven by our core values. These values articulate our spirit and form our dynamic work culture. They demonstrate how our positive actions translate to the desired results. At PruBSN, we uphold these values through the professional practice in order to give our everything they need and more. Values that are clearly reflected in each and every one of our transactions. Values that make us a prudent choice. From protection to savings, we hold in our portfolio a variety of innovative products that cover you in every aspect with more added values, for the present and future. The Takafulink, for instance, was the first investmentlinked takaful plan; HealthEnrich, the plan that offers features to complement your lifestyle and also allows you to experience the unparalleled medical treatment; PruBSN ProtectPlus, the first plan to offer a 5% increment of sum covered every three years; as well as PruBSN UmmahLink which is the first plan to combine savings, protection and spiritual fulfilment, as well as cash payouts together with a unique BSN Sijil Simpanan Premium (SSP) savings scheme all in one plan. Innovation Innovation is key. To us, it means taking a step further in the pursuit of excellence through product development and being sensitive to your needs, including affordability. Dynamism We adapt to demand, and supply differentiated solutions. This is our professional and commercial practice. Our partners appreciate it, our employees thrive on it and this creates the best possible conditions for you to benefit from it. Dynamism means being proactive, energetic and embracing change.
OUR COMMITMENT TO YOU Impressive Business Performance Speed We must attend to matters with speed and accuracy Make it happen We must ensure that matters are resolved with accountability Integrity We must deliver as promised and walk the talk Lively We must energise one another and create a positive environment Extra mile We must go beyond expectations PruBSN s innovative and dynamic Shariah-compliant financial and protection solutions have been propelling the company from strength to strength, with new business production of RM340.1 million recorded in 2014, and a growth of 38% since launched in year 2006. These results mean that PruBSN is the No. 1 Takaful operator in Malaysia since year 2011 with a market share* of 33.1% in 2014. Our customer base has also expanded by about 11% from 2013 to almost 660,000 in 2014. To date, PruBSN has a paid-up capital of RM100 million, and authorised capital of RM500 million. * Total market share based on Annual Contribution Equivalent (ACE) or Annual Premium Equivalent (APE) a global standard of measuring new Takaful and insurance business. It is calculated as a new business annualised contribution (premium) income plus one-tenth of single contribution (premium).
2 0 1 4 340 2 0 0 6 26 38% A N N U A L I N C R E A S E I N S A L E S S I N C E 2 0 0 6 Products and Services PruBSN offers a comprehensive and growing range of innovative products covering both Family and General Takaful. Our robust growth is based on strong and consistent delivery in several key strategies: Agency and distribution network Product innovation to meet and anticipate consumers' future protection and savings needs Customer-oriented service Quality of our people With only 14%* market penetration based on Malaysian population with Takaful coverage, the opportunities for growth in Takaful are limitless. PruBSN is in prime position to drive the future of the industry. * Monthly Statistical Bulletin (December 2014) from Bank Negara Malaysia and Department of Statistics Malaysia. Family Takaful PROTECTION AGAINST LIFE'S UNCERTAINTIES Agency Distribution Channels: PruBSN FirstLink A regular contribution investment-linked Takaful plan that provides you with the freedom to modify your plan to suit your lifestyle needs at every stage of your life. This plan also celebrates your life achievements through its unique feature, AchieveFirst Bonus. PruBSN TakafulLink A regular contribution investment-linked Takaful plan that matures when you reach age 80 or 100. With a wide range of additional benefits available, you will have a comprehensive Takaful plan that helps you manage your changing needs.
PruBSN CrisisCover Protects you and your loved ones against financial crisis if unfortunate events happen. A good financial plan will help you in difficult times, allowing you to focus on recovering, while the rest is being taken care of. PruBSN Protect & PruBSN ProtectPlus A regular contribution plan providing financial continuance for you and your loved ones to carry on despite the fact that your income has stopped. HealthEnrich A regular contribution medical rider that reimburses major medical expenses incurred in the event of hospitalisation, surgery or outpatient treatment. PruBSN UmmahLink A comprehensive plan taking you one step ahead in planning your life fulfilment by providing regular cash payout every two years and to enjoy life and financial protection. It also offers you a double protection during your Hajj or Umrah trip as well as having information at your fingertips. BSN Distribution Channels: Giro Takaful Warisan A regular contribution investment-linked plan that matures at either age 80 or 100. This plan provides you with the combination of protection and savings at one go. The flexibility of the features allow you to adjust your financial plan to suit your changing needs as well as planning for your retirement. Giro Takaful Asas Prepares you for the unwanted event of either loss of life or disability. This provides you and your loved ones with the financial continuance to carry on despite the fact that your income has stopped. Giro Takaful Sejahtera Protects you and your loved ones against financial crisis if unfortunate events happen. Critical illness such as heart attack, cancer, coronary artery disease, stroke, kidney failure and chronic liver disease are some of the related illnesses covered, as well as loss of life and total and permanent disability.
Standard Chartered Saadiq Berhad Distribution Channel: LifeLink-i A dynamic plan that caters to your changing needs till your golden years. It allows you to choose the benefits according to your needs, at every stage in your life. Add any of the additional benefits to increase your protection level and enjoy Loyalty Bonus. FirstHorizon-i A regular contribution investment-linked takaful plan that combines protection and investment in one unique plan. It is also the rewarding plan that celebrates your life achievements through its AchieveFirst Bonus. InvestLink-i A single contribution investment-linked plan that diversifies your investment potentials. It also provides you and your family with minimal protection and potential returns according to your risk appetite. HealthEnrich A regular contribution medical rider that covers major medical expenses incurred in the event of hospitalisation, surgery or outpatient treatment for your unique lifestyle. Protection for your children s future Agency Distribution Channel: PruBSN SmartLink A regular contribution investment-linked Takaful plan designed to provide protection while building a secure education fund for your child. This plan also awards your child for his or her academic excellence through its unique benefit, EduSmart Bonus. BSN Distribution Channel: Giro Takaful Impian A regular contribution investment-linked plan that matures when your child reaches 25 years old. You also have the option for it to mature at age 80 or 100. This plan does not only provide protection for your child's education fund and well-being, it is also flexible enough to suit you and your child's changing needs.
General Takaful Standard Chartered Saadiq Berhad Distribution Channel: SmartEdu-i A regular contribution investment-linked takaful plan that links protection, investment and rewards innovatively. It also awards your child for excellent academic achievements through EduSmart Bonus. Protection for your possessions BSN Distribution Channel: PruBSN Kasih Helps ensure your home will not be taken away if anything untoward happens to you. Bahagian Pinjaman Perumahan, Perbendaharaan Malaysia Distribution Channel: PruBSN Gadai Janji & Takaful Rumahku PruBSN Gadai Janji helps prevent your family home from being repossessed in the event that you are unable to continue paying for your home loan due to total and permanent disability or loss of life. Takaful Rumahku offers comprehensive protection for your home and protection against public liability. Riders Nearly 30 additional benefits to supplement or enhance your basic plans Agency Distribution Channels: PruBSN Pelindung A yearly renewable Takaful Personal Accident plan that ensures you stay secured through physical adversities. PruBSN Takaful Rumahku A yearly renewable plan that gives protection for your property and personal belongings. BSN Distribution Channel: Giro Takaful Pelindung A yearly renewable Takaful Personal Accident plan that ensures you stay secured through trying periods in your life. Bahagian Pinjaman Perumahan Distribution Channel: Takaful Rumahku This is a yearly renewable home owner s scheme which provides cover for losses or damages to the house from unforeseen circumstances. All PruBSN products are Shariah-compliant. More information on these products is available in our website at www.prubsn.com.my. Our Agency Distribution Channel consists of PruBSN agents and Prudential Assurance agents.
OUR CORPORATE PHILANTHROPY PROGRAMME Corporate Social Responsibility It is our duty to apply the same high level commitment to serve the long-term wellbeing of communities where our business operates. Together, our flagship CSR activity, A-Book, A-Child, A-Week (ABACAW) and our Zakat & Charity Funds Endowment and Disaster Relief formed the Company s Corporate Philanthropy Programme to provide basic necessities, education and disaster relief for disadvantaged families and communities around Malaysia. Our philanthropic activities have further cemented PruBSN s commitment in building the foundations for stronger communities towards fulfilling its philanthropic aim Making A Difference For All. For Life. ABACAW programme signifies our life-long commitment to instill good reading habits amongst young people, while playing our part in nurturing a well-read society. Since 2011, we have been building relationships with eight charitable homes located close to our branches across Malaysia, where we provide them with mini libraries and followed that up with differentiated activities every year. We help fulfil the children s needs to broaden their horizons, so they can alter their life circumstances across generations. Our ABACAW endeavour has grown to impact more than 280 young people between the age of 6 and 17. We facilitate book donation drive on an ongoing basis by placing the ABACAW book bins in all of our branches. You can play your part by contributing new and used story books as well as textbooks into the designated bins. Just go to www.prubsn.com.my to find our branch that is nearest to you. We thank you for making a difference.
Corporate Zakat Responsibility Careers with PruBSN We manage our Zakat & Charity Funds internally to ensure the communities we support directly benefit from our initiatives. Our help also goes towards our employees, agents and living in areas prone to natural disasters, where our commitment often goes beyond financial aid, with our people helping on the ground. Every year, we commit a portion of our Zakat & Charity Funds which are endowed to the most deserving recipients who are deprived of financial support. They include primary schoolchildren, university students, single parent, medical supplies for cancer patients, as well as all our ABACAW beneficiaries. Underscoring our commitment to building resilient communities, our employees have contributed their energy and enthusiasm to assist in preparing and distributing aid, as well as building homes and lives for the victims affected by natural disasters in places where our business operates. Included in our overall commitment is the 100% matching of all contributions by our employees and agents, as a way to promote the spirit of giving and doubling our impact. PruBSN continuously seeks for capable people to drive the company towards realising our vision to be a worldclass Shariah-compliant financial solutions provider. We welcome talents of diverse backgrounds and cultures to join our team and grow with us. We encourage them to grow their potential, making sure that PruBSN is the preferred employer for those seeking to build their careers in the Takaful industry. Our Development and Training Programmes At PruBSN, we pay close attention to career advancement management for our employees. We provide ample opportunities for learning and growing. We support continuous learning by offering in-house training as well as public programmes, workshops, and seminars to employees. Our in-house programmes are open to all employees, ranging from functional development programmes, which equip employees with knowledge and skills necessary for their jobs to leadership or managerial roles. In addition, staff alignment programmes shape the employees behaviour in line with the company s values and internal practices.
Talent Management We invest extensively on our talent development to enable our employees to consistently deliver superior performance, while at the same time, enhance their career prospects in the organisation. We strongly believe in developing our own talent for future growth. Through continuous talent identification process, high potential employees are earmarked and rigorously assessed to determine their individual strengths and areas of development. We offer an in-house Leadership Development Programme for employees company-wide which help to prepare our employees for bigger roles. Performance and Rewards At PruBSN, we strive towards making pay-for-performance a reality. This requires a balance of employee values, performance management, objective management of job size and correlation industry. We also believe in attracting undergraduates to do their internship programme with PruBSN. The purpose of this internship programme is to prepare them with real life challenges and working environment. It is also serves as a platform for assessing young talents (attitude, performance and aspirations) before hiring them as entry level executives. We provide sound base for equitable and justified remuneration against employee contribution and assure ideal compensation for equal work value in systematic, logical and fair manner over the target scale. Our focus is on creating a culture of performance by aligning rewards to the performance metrics that drive profit and revenue growth. The top performers and high potential talent will be a part of the company s future. PruBSN s reward alignment includes formulation of competitive pay structure with the right balance of external competitiveness to allow credible and fair salary comparison to drive sustainable performance and deliver rational rewards. Enquiries If you feel that you have got what it takes and would like to be a part of the PruBSN family, please contact us via the channels below: E-mail hr.helpdesk@prubsn.com.my Fax 603 2070 5119 Telephone 603 2053 1007 Website www.prubsn.com.my
OUR BRANCHES Kuala Lumpur Lot 3A-01-GR, Ground Floor Jalan Wangsa Delima 10 D'Wangsa 53300, Wangsa Maju Kuala Lumpur Selangor No 4, Ground Floor Jalan Opera L U2/L Taman TTDI Jaya, Section U2 40150 Shah Alam Selangor Johor No. 38, Ground Floor Jalan Austin Perdana 3/10 Taman Austin Perdana 81100 Johor Bharu Johor Kedah Lot No. 1, Ground Floor Jalan Perdana Heights 1/2 08000 Sungai Petani Kedah Melaka Lot No. 12, 12A & 12B Jalan Melaka Raya 8 Taman Melaka Raya 75000 Melaka Ipoh No.16, 16A & 16B Persiaran Greentown 4 Greentown Avenue 30450 Ipoh Perak Kota Kinabalu Lot No.11, Ground, First & Second Floor Block L, Lorong KK Taipan-3 KK Taipan Phase 3, Inanam New Township 88450 Kota Kinabalu, Sabah PruBSN a young, innovative and dynamic company trailblazing the industry with cutting-edge, value-based Takaful products and services for all, for life. Kelantan Lot 323, Ground Floor Seksyen 12 Jalan Pengkalan Chepa 15200 Kota Bharu Kelantan
www.prubsn.com.my www.facebook.com/prubsn www.youtube.com/prubsnofficial 03 2053 7188 Prudential BSN Takaful Berhad (740651-H) Level 8A, Menara Prudential, No. 10, Jalan Sultan Ismail, 50250 Kuala Lumpur. Tel 603 2053 1188 Fax 603 2072 6188 E-mail customer@prubsn.com.my