tooth whitening too big to ignore

tooth whitening too big to ignore

tooth whitening: 4 Reasons Why Tooth Whitening is Too Big Too Ignore 1. Patient Acceptance A forthcoming AACD research study indicates that whitening is the most requested cosmetic dental service by patients, which may explain why 32% of dentists have noted dramatic increases in the demand for dental aesthetic services, this trend presents a tremendous opportunity for dental practices to expand their service mix and increase production and profitability. 2. Practice Efficiency Research indicates that whitening is often the first aesthetic treatment patients accept, opening the door to more comprehensive oral care. This fact can significantly affect the bottom line of any dental practice. 3. Improving Patients total wellbeing with Whitening Tooth whitening is one of the most conservative ways to change a patient's tooth colour. But did you know it can also improve and maintain patients' total physical and mental wellbeing? 4. Building your Practice with Tooth Whitening As well as enhancing the retail side of your business, whitening acts as a stepping-stone to other dental treatments and encourages patients to invest in their dental health. People who whiten their teeth are more likely to want treatments like crowns and white fillings as they are more likely to care about their oral health and physical appearance. For more information visit: www.dentiststudy.com/tooth-whitening/ In-Office Whitening With so many whitening products on the market and many of them over-the-counter (OTC), it is important to talk to your patients about whitening and educate them on the differences between OTC whitening products and professionally dispensed whitening products. By starting the conversation about whitening with your patients, you allow yourself the opportunity to evaluate your patients whitening needs and suggest an appropriate professional whitening option for them. In-office whitening treatment will appeal to those patients who want whiter teeth immediately. Whether they have a wedding next week or they need a jumpstart to overcome difficult tetracycline staining, our In-Office whitening products offer immediate results. The procedure typically lasts approximately 60 minutes and is not only proven to whiten teeth by up to eight shades, it s also safe. For more information visit: http://bit.ly/1a8kfpn In-Office Whitening: MeToo Lamp Activated Treatment / Opalescence Boost Chemically-Activated 2-3 Specialty Whitening: Opalescence Quick / Endo / Prema Enamel Microabrasion System 4-5 Take-Home / In-Office: Bianco Professional / Opalescence PF / Trèswhite 6-9 Complementary: Tray Magic / UltraEZ / Opal Dam / Ultravac / LC Block-Out / UltraTrim Scissors / SofTray Sheets / Tray Cases 10-11 Marketing Materials: Featuring Bianco Professional / MeToo 12 Find us on 2 AU: 1800 025 300 www.gunz.com.au NZ: 0800 30 10 10 www.gunz.co.nz

COMPLETE LAMP-ACTIVATED TOOTH WHITENING NEW! MeToo In-Office Tooth Whitening Lamps Introducing MeToo, the innovative new range of professional whitening lamps exclusive to Gunz Dental. With no UV radiation, the MeToo Deluxe Lamp increases the efficacy of the gel by introducing infrared light in addition to a cold blue LED light. You can use any whitening brand gel with this lamp; and there s no need to swipe a light guide to turn on the lamp! Best of all this amazing lamp comes with a Lifetime warranty. MeToo provides you with fast, effective and gentle treatment strategies for chair-side whitening, to give your patients the smile they deserve. BUY THE DELUXE LAMP & GET 5 ADVANCED WHITENING KITS Plus 25% HP & 5 BIANCO Take Home Whitening Kits FREE In-Office Whitening PR-200480 MeToo Deluxe Whitening Lamp NEW! MeToo Baby Lamp A small whitening device that you can easily carry around everywhere you go. 2 year warranty. PR-200482 MeToo Baby Lamp Asked for Feedback when using the MeToo Lamp, Dr Sarkis Nalbandian replied: Reliable, simple and easy to use. The lamp is easy to move in and out of the room or around the patient. Doesn t take up a lot of room in the surgery. BUY THE BABY LAMP & GET 1 ADVANCED WHITENING KITS Plus 25% HP & 1 BIANCO Take Home Whitening Kits FREE NEW! Advanced Whitening Kit Plus 25% HP A quick and easy-to-use light-accelerated teeth whitening kit that gives fantastic whitening results in one sitting with little to no tooth sensitivity in most people 25% hydrogen peroxide bleaching gel Delivers consistent whitening outcomes without the high prices Send your happy patient home with our Bianco Take-Home Kit to extend and enhance results BIAADVANCED Advanced Whitening Kit Plus 25%HP BUY 1, GET 25%OFF Bianco Take-Home! CHEMICALLY-ACTIVATED IN-OFFICE TOOTH WHITENING Opalescence Boost 40% Hydrogen Peroxide 40% hydrogen peroxide no light needed! Less than an hour in the dental chair PF formula strengthens enamel, decreases sensitivity and prevents caries Fresh chemical for each application Precise delivery Bright red colour is easy to see for complete removal ULT4750 Opalescence Boost 40% Intro Kit: ULT4751 Opalescence Boost 40% Patient Kit: BUY 1, GET 1x ULTRATECT CLEAR FREE (ULT501) AU: 1800 025 300 www.gunz.com.au NZ: 0800 30 10 10 www.gunz.co.nz 3

Specialty Whitening Products Opalescence Quick PF 45% Reception/Waiting Room Whitener Carbamide Peroxide Results after just 30 minutes of treatment No gingival protection required PF formula strengthens enamel, decreases sensitivity and prevents caries Formulated to prevent dehydration and shade relapse Discreet, clear tray material Sticky, viscous gel won t migrate to soft tissues and ensures tray stays securely in place ULT5346 Opalescence Quick PF 45% Kit Opalescence Endo Non Vital Walking Bleach 35% hydrogen peroxide Easy to place inside pulp chamber Treatment lasts 3-5 days ULT1323 Opalescence Endo Refill Kit Before After Before After 4 AU: 1800 025 300 www.gunz.com.au NZ: 0800 30 10 10 www.gunz.co.nz

Prema Enamel Micro Abrasion Paste A Whitening Option for your Younger Patients PREMA Enamel Microabrasion slurry is an acid-abrasive formulation used to correct superficial white, brown or multi-coloured enamel defects. When used with a low-speed hand piece fitted with a 10:1 gear reduction angle, the slurry safely removes a controlled and limited amount of superficial enamel. Kit contains 4x 1.2mL syringes. PRE8009 Prema Mini Kit 1 2 This young female had un sightly brown and white enamel dys min eral isation defects which bleaching alone will not remove. Using a 10:1 gear-re duc tion angle mounted on a slowspeed hand piece, PREMA compound is applied with the specially designed mandrel tip. Specialty Whitening Products For more information: http://www.premusa.com/enews/prema_print.htm 3 CR REPORT 2009, 2011 The PREMA-treated teeth immediately after treatment. 4 After a 14-day at-home tooth-whitening treat ment. The com bi nation of PREMA followed by tooth-whitening produced dramatic esthetic results. AU: 1800 025 300 www.gunz.com.au NZ: 0800 30 10 10 www.gunz.co.nz 5

Take-Home or In-Office LEADING THE WAY IN TAKE-HOME OR IN-OFFICE Gunz Dental has been leading the way in Take Home Tooth Whitening solutions for dental professionals for over 20 years. Whether you prefer overnight or daytime whitening options, Gunz Dental has a great range of Take Home products to choose from. NEW! Bianco Professional Tooth Whitening System Especially created with you and your patients in mind, The Bianco Professional Tooth Whitening System delivers everything and more in a modern Take Home Whitening System. Bianco Professional Patient Kits are available in either Carbamide or Hydrogen Peroxide and 2 popular flavours. Simplicity 3 concentrations, 2 flavours Single patient kits with everything you need, keeps ordering simple! Easily customised for your patients Thick viscous gel formulation gel stays on the teeth and in the trays, minimises risk of ingestion to patient and allows gel to achieve faster results Contains Potassium Nitrate, neutral ph, high water content and soothers will minimise sensitivity during treatment and helps remineralise and rehydrate the enamel BIACP10MINT BIACP10REG BIACP18MINT BIACP18REG BIAHP6MINT Bianco Whitening Kit 10% CP MINT Bianco Whitening Kit 10% CP REGULAR Bianco Whitening Kit 18% CP MINT Bianco Whitening Kit 18% CP REGULAR. Bianco Whitening Kit 6% HP MINT 15%OFF + BUY ANY 10 KITS & GET A FREE BIANCO SCRUB TOP Results This result was achieved in 5 days with Bianco gels Style & Value Cosmetically styled travel case suitable for men and women Touch Up Whitening Pen included in every kit save on refills Before Bianco Mix & match your own box of 10 kits save time and money and makes inventory control easy! After Bianco 6 AU: 1800 025 300 www.gunz.com.au NZ: 0800 30 10 10 www.gunz.co.nz

Take-Home or In-Office ALSO AVAILABLE Ask your Gunz Dental representative about the free Bianco in-surgery patient promotional materials! AU: 1800 025 300 www.gunz.com.au NZ: 0800 30 10 10 www.gunz.co.nz 7

Take-Home or In-Office Important Tooth Whitening Questions... Answered! Below are some of the most common questions asked by patients and suggested ways to answer them by Dr Van Haywood (leading international tooth whitening expert from Indiana University USA). If I don't like the colour of my teeth, how can I tell if whitening would be a good option for me? The first step in deciding whether or not to whiten teeth should always be a proper dental examination with x-ray pictures to determine the cause of the tooth discolouration. This is the best context in which to explore whitening options, with the person who is in the best position to advise you: your dentist. The optimal, most natural-looking tooth shade is always the one that creates a match between the whiteness of the teeth and the whites of a person's eyes. Is there any reason why I shouldn't try whitening my teeth? The pre-bleaching exam may reveal a need for a particular treatment, before or even instead of bleaching. For example, there are several causes for discolouration abscessed teeth, decay, and root canal problems, to name a few for which bleaching will mask but not resolve the problem. There are also some aesthetic considerations, such as how much of your teeth and gums show when you smile. Typically, short teeth and a gummy smile do not look better with bleaching because whiter teeth will accentuate the gummy smile. Also, exposed tooth roots don't bleach, so if you have root exposure, your results won't be ideal. In either of these cases, you may want to consider other cosmetic options. Are all teeth susceptible to whitening? All teeth do not reach the same whiteness. Each tooth has its maximum whiteness beyond which it will not whiten, regardless of the technique or material used. Peroxide goes through the enamel (the outermost layer) and dentin (middle layer) to the pulp (innermost layer) in 5 to 15 minutes. It changes the genetic colour of the dentin and the enamel, and removes stains. Most teeth get more opaque upon bleaching, but a tooth that's already translucent can become more translucent and may not appear to whiten at all. In these cases, a tooth-coloured composite (filling material) placed on the tongue side of the tooth can improve its appearance. Is age a factor in tooth whitening? I believe that if a young person has discoloured teeth, it is better to whiten them than wait and have the child deal with the embarrassment of the discoloration. Sensitivity is seldom a problem with younger people. And older people's teeth bleach well as long as there is no significant root exposure, as mentioned earlier. I have found that individuals over 45 generally appear 10 years younger with whiter teeth. Does bleaching have any effect on existing dental work, such as fillings, veneers or crowns? Tooth-coloured composite (plastic resins) or ceramic (porcelain) tooth restorations can't be lightened with bleach. They remain the same colour. Therefore, you will have to consider what your smile will look like if your natural teeth get lighter but your restorations do not. This is a good topic to discuss with your dentist, who can run through the options in your particular case. I have a single, dark tooth. What can I do about it? The first step is to determine why the tooth is dark, as that is often an indication of dental disease, which may require additional or different treatment. Once the cause of the discoloration is determined, there are two techniques that can work well for an individual darkened tooth. If the tooth has become dark because it needs a root canal or has already had one, it can actually be bleached from the inside. Your dentist or an endodontist (root canal specialist) will need to do this bleaching procedure, which requires making a small opening in the tooth through which to bleach the tooth from the inside. If it is still a living tooth (and does not need a root canal), your dentist can design a single-tooth bleaching tray that will keep the bleach away from your other teeth, in order to create the best colour match. Once the dark tooth matches the rest of the teeth that may provide the best cosmetic outcome. If the single dark tooth becomes lighter than the unbleached (other) teeth, then all the teeth can be carefully whitened together if needed. What can I do to make the results last as long as possible? Keep up with your regular oral hygiene routine at home and your professional cleanings at the dentist's office. Avoid tobacco and beverages that stain, such as red wine, tea and coffee. You can also consider a bleaching touch-up once or twice a year at home or at the dentist's office. Your dentist can advise you about maintenance protocols that best serve your particular needs. It is important to remember that all aspects of tooth whitening are best performed under the professional supervision of your dentist. For the full article, visit: http://www.deardoctor.com/articles/teeth-whitening-questionsanswered/ 8 AU: 1800 025 300 www.gunz.com.au NZ: 0800 30 10 10 www.gunz.co.nz

Opalescence PF Take-Home or In-Office Kits 10%, 16%, 20%, and 35% Carbamide Peroxide with Potassium Nitrate and Fluoride PF formula strengthens enamel, decreases sensitivity and prevents caries Formulated to prevent dehydration and shade relapse Four concentrations for treatment flexibility, with wear times from 30 minutes to overnight Three flavours: Mint, Melon and Regular Day or night wear Sticky, viscous gel won t migrate to soft tissues and ensures tray stays securely in place Take-Home or In-Office Doctors Kit An impressive presentation to patients and ideal for surgeries that fabricate their trays in-house. Contents: 8x 1.2 ml prefilled syringes 1x 1.2ml LC Resin Block-Out Tray case 2x SofTray Sheets Doctor s Kit ULT5379 Opalescence PF 10% Doctor Kit Mint ULT5380 Opalescence PF 10% Doctor Kit Melon ULT5381 Opalescence PF 10% Doctor Kit Regular ULT4483 Opalescence PF 16% Doctor Kit Mint ULT4484 Opalescence PF 16% Doctor Kit Melon ULT4485 Opalescence PF 16% Doctor Kit Regular ULT5385 Opalescence PF 20% Doctor Kit Mint* ULT5386 Opalescence PF 20% Doctor Kit Melon* ULT5387 Opalescence PF 20% Doctor Kit Regular* ULT5388 Opalescence PF 35% Doctor Kit Mint* ULT5390 Opalescence PF 35% Doctor Kit Regular* BUY 3, GET 1 FREE! BUY 5, GET 2 FREE! BUY 10, GET 5 FREE! PRE-LOADED DISPOSABLE Opalescence Trèswhite Supreme 6% and 15% Pre-Loaded Mint Flavour Whitening Trays - Hydrogen Peroxide Refill Kit Suitable for surgeries that purchase materials in bulk and assemble their own kits. Contents: 40x 1.2 ml prefilled syringe Refill Kits ULT5394 Opalescence PF 10% Refill Mint ULT5395 Opalescence PF 10% Refill Melon ULT5396 Opalescence PF 10% Refill Regular ULT4486 Opalescence PF 16% Refill Mint ULT4487 Opalescence PF 16% Refill Melon ULT4488 Opalescence PF 16% Refill Regular ULT5400 Opalescence PF 20% Refill Mint* ULT5401 Opalescence PF 20% Refill Melon* ULT5402 Opalescence PF 20% Refill Regular* ULT5403 Opalescence PF 35% Refill Mint* ULT5405 Opalescence PF 35% Refill Regular* BUY 1 REFILL, GET 12x OPALESCENCE TOOTHPASTE FREE (ULT0401) PF formula strengthens enamel, decreases sensitivity and prevents caries Professional strength at an affordable price No impressions, no models, no lab time Sleek and comfortable; adapts to any smile Discreet, clear tray material 6% and 15% concentrations with wear times from 15 60 minutes ULT5811 Opal TresWhite Supreme Mint 15% Patient Kit* x1 ULT4489 Opal TresWhite Supreme Mint 6% Patient Kit x1 ULT4492 Opal TresWhite Supreme Mint 6% Mini Kit 12pack BUY 2, GET 1 FREE! * Australian customers please note at time of print, products marked with an asterisk are for in-office use only, in keeping with ACCC regulations in regards to tooth whitening. AU: 1800 025 300 www.gunz.com.au NZ: 0800 30 10 10 www.gunz.co.nz 9

Complementary Products WHITENING COMPLEMENTARY PRODUCTS Gunz Dental has an extensive range of products to complement all types of tooth whitening protocols. From soothing gels to tray making, Gunz Dental has everything you need! Tray Magic Soft Tray Trimmer Designed especially for soft tray material including whitening trays, soft denture relines, athletic mouthguards and snore guards. Improved handle design provides greater blade control. The curved, double-edge, heated tip is perfect for cutting trays. Smoothly cuts edges for a comfortable fit with an adjustable heat setting and durable metal housing. PRE8207 Tray Magic Trimmer, 220v 25%OFF Model Should have no palate, flat base, and no over- extended base. Apply lubricant spray to model. Block-out is not required with Perfecta whitening gels. Vacuum Forming Cast should rest flat on the vacuum former. Allow tray material to sag only 1/2 to 1. Run vacuum motor for 30-60 seconds. Check for tight adaptation along gingival margin. Trimming Use heated Tray Magic blade to rough cut and remove excess material. Start at most posterior molar and guide the heated tip along. Apply only gentle pressure. Heat should cut tray material, leaving a smooth edge. Keep the Tray Magic blade perpendicular to the facial surface. To finish, turn down the trimmer heat and gently glide warm blade over any rough edges to smooth. OpalDam & OpalDam Green A passively adhesive (sealing) methacrylate-based resin barrier used for isolating tissue adjacent to teeth being whitened For single-tooth bleaching, may be used to protect adjacent teeth OpalDam is light reflecting to minimise heat and tissue sensitivity during curing With its recognisable colour, OpalDam Green offers an unmistakable barrier every time Kits contain: 4x 1.2ml Syringes, 20x Delivery Tips ULT0324 OpalDam Kit ULT1824 OpalDam Green 10%OFF UltraEZ Desensitiser Rapid Desensitiser - 3% Potassium Nitrate Gel with 0.25% Sodium Fluoride Provides immediate results Eliminates sensitivity Available in pre-loaded trays or syringes for custom-tray delivery ULT1008 UltraEZ Kit ULT5721 UltraEZ Tray Delivery Kit Upper & Lower x10 10 AU: 1800 025 300 www.gunz.com.au NZ: 0800 30 10 10 www.gunz.co.nz

BUY 1x ULTRAVAC, GET THE EXTRAS FREE! UltraVac Vacuum Former The light weight UltraVac uses a single three-position toggle switch operation system that activates the unit's heating element and vacuum pump, and also turns the unit off An indicator light in the UltraVac's base warns the operator when the heating element is activated and ready for operation Reliable and easy-to-use ULT1080-I UltraVac Vacuum Former + Extras including: 1x Opalescence PF Dr Kit 16% Mint (ULT4483) 1x Ultra-Trim Scissors (ULT0605) 1x SofTray Regular Sheets (ULT0226) 1x LC Block-Out Resin Kit (ULT0240) Buy 1 ULTRAVAC & Get FREE - 1x Opalescence PF DR Kit 16% Mint ULT4483, 1x Ultra-Trim Scalloping Scissors ULT0605, 1x Sof-Tray Regular Sheets - 0.035 5 x 5 ULT0226, 1x LC Block-Out Resin Kit ULT0240 Complementary Products + TRAY ESSENTIALS... Ultradent LC Block-Out Resin A low viscosity Blue pigment Great for lab model and die repairs ULT0241 LC Block-Out Refill 4x 1.2ml Syringe Ultradent LC Block-Out Resin is applied to provide reservoir space in bleaching tray. Instant hard, strong, no-mix material for blocking out undercuts on dies and filling in voids. Sof-Tray Classic Sheets Use 0.889mm for most bleaching trays Use 1.52mm for bleaching patients who are bruxers Ultra-Trim Scissors Spring loaded to minimise finger fatigue Grips tray material easily Made of durable stainless steel ULT0605 Ultra-Trim Scalloping Scissors ULT0226 5x5 sheets x25-0.889mm ULT0227 5x5 sheets x20-1.52mm Opalescence Pocket Tray Cases ULT0707/20 Pocket Tray Case Variety Pk x20 AU: 1800 025 300 www.gunz.com.au NZ: 0800 30 10 10 www.gunz.co.nz 11

Marketing Materials START YOUR MARKETING CAMPAIGN NOW! Not only does Gunz Dental offer an extensive range of tooth whitening solutions, we also have a great range of in-surgery and patient marketing materials. Talk to your Gunz Dental Representative about a customised marketing campaign today! tooth whitening system The Professional Way to a Brighter Smile BIAPOSTERWED Bianco Poster A3, Wedding BIAPOSTERSUM Bianco Poster A3, Summer BIAPATIENTINFO Bianco Patient Information Booklet (8pp) BIABAGS Bianco Carry Bag BIATOPSMALL Bianco Scrub Top Sml BIATOPMED Bianco Scrub Top Med BIATOPLARGE Bianco Scrub Top Lge I want to smile! Purchase a MeToo Lamp and Get your FREE MeToo Simulator Software... show your patients how great they would look after MeToo teeth whitening treatment! Download a face picture and easily change the colour of the teeth. visit: www.metoo-teeth-whitening.com to download MeToo whitening simulator software and MeToo demo video and more! PR-299256 MeToo Poster, A3 Ask your dentist about whitening PR-299254 MeToo Patient Leaflet Find us on PR-299250 MeToo Mailing Cube PR-299251 Envelope Cube PR-299202 MeToo iphone Cover 12 AU: 1800 025 300 www.gunz.com.au NZ: 0800 30 10 10 www.gunz.co.nz