HannoArt presents
IN A WORLD FULL OF SO MUCH SAMENESS, HannoArt stands apart as one of the most distinctive coated sheets in the industry. Thanks to a proprietary triple-coating process, HannoArt offers an outstanding ink lay that holds crisp details and rich, dense solids all on an incomparably smooth, uniform surface. Simply put, HannoArt represents a level of craftsmanship that is without peer making it the ideal sheet for those with a passion for the exceptional. THE BENEFITS OF HANNOART Superior Surface Smoothness A unique triple-coated surface provides exceptional ink lay enabling spectacular image fidelity and print depth. Outstanding Gloss Finish Provides an outstanding surface for excellent reproduction and visual impact. Exceptional Silk Finish Provides a superior and elegant tactile experience. Broad Basis Weight Range A broad range of sheet fed grades enables HannoArt to handle a variety of print projects. Custom sizes are also available through Sappi s Special Making Order (SMO) services. Environmental Responsibility HannoArt boasts FSC Chain of Custody certification. This guarantees that trees used to produce HannoArt papers were procured from responsibly managed forests.
YOU D PROBABLY EXPECT a place called Dave s Guitar Shop to be happily ensconced in some strip mall catering to America s adolescents. But as the old adage goes, one cannot judge a book or, in this case, a shrine by its cover. You see, Dave s Guitar Shop is a veritable mecca for guitar aficionados from around the world. Tucked away in La Crosse, Wisconsin, a city more famous for its barrels of brew than its Gibsons and Gretsches, Dave Rogers has created a haven for those seeking the finest in guitar design and craftsmanship.
PLAYERS FROM OMAHA TO ONTARIO venture here to find their chosen one from a collection of over 3,000 acoustic and electric guitars. 2
3
4 LES PAUL S AND SG S OF EVERY CONCEIVABLE STYLE AND COLOR.
Fender, Rickenbacker, Epiphone, Martin names capable of reducing any guitar lover into a quivering mass of Jell-O. 5
THEY COME TO BARTER, TO TRADE UP AND TO REFURBISH THEIR BELOVED. But the real story lies above the bustling retail hub beyond the archetypal velvet rope on the shop s second floor. 6
7
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CURATED OVER THE COURSE OF A QUARTER CENTURY, these rare instruments are the reflection of one man s passion. A celebration of a day when craftsmanship was paramount. Which is why we have chosen to pay homage to these icons in a promotion for another true original: HannoArt. A paper whose own unique craftsmanship has the distinct ability to elevate the printed piece to an art form. 10
11
As you marvel at the magnificent instruments featured on the following pages, give thought to the paper that without the benefit of sound has the ability to turn these works of art into pure, sweet music. 12
13
14
TO HEAR DAVE EXPLAIN IT, you d think these guitars were actual people. In many ways, given their storied past, they are very much alive. Which is why it seemed like a good idea to let Dave bring this grand story to life IN HIS OWN WORDS. 15
16 THE FENDER STRATOCASTER 57 This is the one that started it all.
THE FIRST MAJOR PURCHASE I MADE BACK WHEN I BARELY HAD TWO NICKELS TO RUB TOGETHER It s a 57 Strat. The body is made from alder the neck is maple the Taos Turquoise color is ultra rare Fender made only 4 guitars in this color, which was intended to match the color of cars coming out of Detroit. Just look how worn the neck is if you feel the indents you can almost imagine all those fingers flying across this baby. Like most Strats, the sound is still bright and crisp. Clapton and Hendrix lived for their Strats. 17
18 THE GUITAR COST ME $1,100. A friend of mine o ered me $1,250 which, at the time, I thought was a decent profit. As I was packing the guitar up, I realized I couldn t part with it. That s when I decided I wanted to start my own collection guitars I d never sell. Years later, Steven Seagal, the actor, o ered me $125,000. Needless to say, I turned him down.
19
GIBSON LES PAUL STANDARD 59 If you know anything about guitars, you know that this 59 Les Paul is the classic of classics. 20
To date, this Les Paul model is the most sought-after solid body guitar in the world. But this one the 59 is the best Les Paul ever made. The sound is incredibly powerful. The craftsmanship on this guitar is incredible flame maple top, Honduras Mahogany back and neck, topped o with the classic Brazilian rosewood fingerboard. In 1960 they changed the shape of the neck and fret sizes and the sound and feel were never quite the same. 21
CHET ATKINS, THE COUNTRY MUSIC SUPERSTAR, HELPED DESIGN THIS LINE OF GUITARS. HE WAS FAMOUS FOR CREATING A SMOOTHER SOUND TO COUNTRY MUSIC, WHICH EVENTUALLY BECAME KNOWN AS THE NASHVILLE SOUND. 22
56 GRETSCH CHET ATKINS 6120 This Gretsch, thanks in part to its handcrafted maple body, enabled Atkins to produce that sweeter sound. Notice the steer horn and other Western motifs along the frets the perfect homage to country music. 23
24
FENDER TELECASTERS In many ways, the history of the electric guitar begins with the history of Leo Fender s Tele. This was the first mass-produced electric guitar ever made. These are all from the 50s, and as you can see, their beauty lies in their simplicity. You couldn t find a more classic looking guitar if you tried. Everything about the Tele is classic its design, its rich, cutting sound. That s why everybody from Muddy Waters to Keith Richards to Springsteen has played them. 25
26 59 GIBSON SUPER 400 The 400 is considered the top-of-the-line jazz guitar. This model from 1959 is very valuable given the incredible amount of time required to hand carve its spruce top, maple back and sides, and ebony fingerboard.
COMPARED TO MOST GUITARS, THIS ONE IS MONSTROUSLY LARGE BUT PROBABLY FELT PRETTY COMFORTABLE IN THE HANDS OF ITS MOST FAMOUS PLAYER ELVIS. 27
28
59 LES PAUL CUSTOM Dubbed The Black Beauty, this Les Paul was top-of-the-line for its day back in 1959. The guitar has a solid mahogany neck and body finished in black lacquer accented by gold hardware. This Les Paul also has elaborate pearl inlay on the headstock. Truly one of the greatest pieces of craftsmanship to ever come out of Gibson. 29
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RICKENBACKER 71 331 LIGHT SHOW The guitar company made famous by The Beatles particularly John and George came out with the novelty guitar in 1971. When you strum this baby, it actually lights up. A little flashy for my taste, but a cool piece of nostalgia and a great hit at any Christmas party. 31
60 GIBSON ES 355 Gibsons like this one almost always come with a cherry maple body. The neck is carved from mahogany and the fingerboard is ebony. Being a huge Freddie King fan, I always had a soft spot for this guitar because he played one. And, of course there s B.B. King s Lucille she s an ES 355. 32
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GIBSON MADE ONLY 98 FLYING V S AND LESS THAN 22 EXPLORERS. SO, NEEDLESS TO SAY, THE EXPLORER IS PRETTY VALUABLE ONE RECENTLY SOLD FOR $600,000. 34
59 GIBSON EXPLORER AND FLYING V The interesting thing about these two guitars is that they were the direct result of perception vs. reality. Back in 1959, Gibson was starting to get the reputation for being a stodgy, sort of old school kind of brand. Truth is, they were still making great guitars. So to help reinvent themselves as something hipper and a bit rad, they came out with the Explorer and Flying V. 35
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This Cadillac of Guitars is still being made today and they all include the signature falcon in mid-flight engraved on the gold pick guard. GRETSCH 59 WHITE FALCON This guitar first came on the market in 55 and was a huge hit because of its totally unique look. All that glistening white paint and gold trim were pretty revolutionary in their day. 37
38 07 PAUL REED SMITH 25TH ANNIVERSARY Even though Paul Reed Smith is a relative newcomer to the field, they ve already become one of the top 3 guitar makers in the world. I flew out to their factory to help co-design this guitar to commemorate the 25th anniversary of our store. Their meteoric rise has a lot to do with the level of craftsmanship that goes into every instrument. Every part of this guitar is made from the finest woods and has great design details like its tigereye finish and the abalone birds along the neck. I love that PRS numbers every guitar and that it s got a little nod to our anniversary on the head. Simple, but elegant.
39
80 HAMER KEITH RICHARDS This guitar has a pretty amazing story to it. Years ago, The Stones were coming to play in Chicago and John Belushi decided to have custom Hamer guitars built for Ron Wood and Keith Richards. 40
He had their names engraved on the fingerboard. But before he could give them the guitars they were stolen. Years later, I discovered this Keith Richards guitar in a pawn shop. Maybe one day I ll be able to unite Keith Richards with his lost gift. 41
74 TWO-NECKED RICKENBACKER Of course, what s most striking about this Rickenbacker is its double neck. The two sets of strings produce two completely di erent sounds. One is rich and intense; the other, lush and mellow. Don t be surprised if you see Tom Petty rock out on one of these. 42
DAVE ROGERS opened his tiny guitar shop in 1982 in La Crosse, Wisconsin with a whopping 17 guitars. Nearly 30 years and thousands of Gibsons and Fenders later, Dave s Guitar has become one of the most important guitar stores in the world and Dave Rogers has emerged as an industry icon. But what makes Dave s story so inspiring isn t his humble roots, his years spent as a struggling musician, or even his multimillion dollar collection of vintage masterpieces. The coolest aspect of this story is that Dave from the time he picked up his first guitar at age 6 has never lost his boundless passion and childlike fascination for these incredible instruments. His purpose has never been to make a ton of money, but to share his love with the rest of the world. That s why his personal collection is not housed in a museum or locked away in a temperature-controlled storage facility, but right outside his o ce. Dave Rogers is living proof that following one s passion can make for an incredibly fun and rewarding life. To experience Dave s Guitar Shop for yourself, please feel free to stop by the store in La Crosse (just don t come on Sunday they re closed). Or you can always visit the store online at www.davesguitar.com. 43
PRODUCTION NOTES HannoArt presents Sappi Fine Paper North America 800.882.4332 www.sappi.com/na COVER INSIDE FRONT COVER HannoArt Silk Cover 100lb/270gsm, 4-color process, special mix blue underlay, spot fluorescent yellow plus overall satin aqueous HannoArt Silk Cover 100lb/270gsm, 4-color process plus spot dull varnish PAGES 4 & 5 PAGES 6 & 7 HannoArt Silk Text 100lb/148gsm, spot color tritone plus spot dull varnish HannoArt Silk Text 100lb/148gsm, spot color quadtone plus overall dull varnish PAGE 1 HannoArt Silk Text 100lb/148gsm, 4-color process plus spot dull varnish PRO-5810 Les PauL s and sg s of every conceivable style and color. They come To barter, To Trade up and To refurbish Their beloved. but the real story lies above the bustling retail hub beyond the archetypal velvet rope on the shop s second floor. fender, rickenbacker, epiphone, Martin names capable of reducing any guitar lover into a quivering mass of Jell-o. 4 6 5 PAGES 10 & 11 HannoArt Silk Text 100lb/148gsm, spot color quadtone plus spot dull varnish Curated over the Course of a quarter Century, 7 PAGE 12 As you marvel at the magnificent instruments featured on the following pages, give thought to the paper that without the benefit of sound has the ability to turn these works of art into pure, sweet music. HannoArt Silk Text 100lb/148gsm, 4-color process plus overall dull varnish PAGE 13 these rare instruments are the reflection of one man s passion. a celebration of a day when craftsmanship was paramount. Which is why we have chosen to pay homage to these icons in a promotion for another true original: hannoart. a paper whose own unique craftsmanship has the distinct ability to elevate the printed piece to an art form. 10 11 Chet Atkins, the Country music superstar, helped design this line of guitars. he was famous for CreAting A smoother sound to Country music, which eventually became known As the nashville sound. 12 13 4-color process plus overall dull varnish PAGES 16 & 17 PAGES 18 & 19 4-color process plus drytrapped overall gloss varnish underlay plus drytrapped spot gloss varnish and spot dull varnish PAGES 22 & 23 PAGES 24 & 25 underlay plus drytrapped spot gloss varnish and spot dull varnish underaly plus drytrapped spot gloss varnish In many ways, the history of the electric guitar begins with the history of Leo Fender s Tele. This was the first mass-produced electric guitar ever made. These are all from the 50s, and as you can see, their beauty lies in their simplicity. You couldn t find a more classic looking guitar if you tried. Everything about the Tele is classic its design, its rich, cutting sound. That s why everybody from Muddy Waters to Keith Richards to Springsteen has played them. Fe n d e r te lecaste r s 56 G r etsch ch et Atki n s 6120 This Gretsch, thanks in part to its handcrafted maple body, enabled Atkins to produce that sweeter sound. Notice the steer horn and other Western motifs along the frets the perfect homage to country music. 22 23 24 25 PAGES 28 & 29 PAGES 30 & 31 underlay plus drytrapped overall dull varnish 4-color process plus drytrapped spot gloss varnish 30 Gibson made only 98 FlyinG V s and less than 22 explorers. so, needless to say, the explorer is pretty Valuable one recently sold For $600,000. PAGES 34 & 35 PAGES 36 & 37 underlay plus drytrapped spot gloss varnish underlay plus drytrapped spot gloss varnish and spot dull varnish PAGES 40 & 41 PAGE 42 4-color process plus drytrapped overall dull varnish underlay plus drytrapped overall gloss varnish 59 Gibson ExplorEr and FlyinG V The interesting thing about these two guitars is that they were the direct result of perception vs. reality. Back in 1959, Gibson was starting to get the reputation for being a stodgy, sort of old school kind of brand. Truth is, they were still making great guitars. So to help reinvent themselves as something hipper and a bit rad, they came out with the Explorer and Flying V. 34 35 DAVE ROG E R S opened his tiny guitar shop in 1982 in La Crosse, Wisconsin with a whopping 17 guitars. Nearly 30 years and thousands of Gibsons and Fenders later, Dave s Guitar has become one of the most important guitar stores in the world and Dave Rogers has emerged as an industry icon. But what makes Dave s story so inspiring isn t his humble roots, his years spent as a struggling musician, or even his multimillion dollar collection of vintage masterpieces. The coolest aspect of this story is that Dave from the time he picked up his first guitar at age 6 has never lost his boundless passion and childlike fascination for these incredible instruments. His purpose has never been to make a ton of money, but to share his love with the rest of the world. That s why his personal collection is not housed in a museum or locked away in a temperature-controlled storage facility, but right outside his o ce. Dave Rogers is living proof that following one s passion can make for an incredibly fun and rewarding life. PAGE 43 To experience Dave s Guitar Shop for yourself, please feel free to stop by the store in La Crosse ( just don t come on Sunday they re closed). Or you can always visit the store online at www.davesguitar.com. 43 HannoArt Silk Text 100lb/148gsm, spot color tritone plus spot dull varnish
venture here to find their chosen one from a collection of over 3,000 acoustic and electric guitars. 2 3 8 9 To hear Dave explain it, you d think these guitars were actual people. In many ways, given their storied past, they are very much alive. Which is why it seemed like a good idea to let Dave bring this grand story to life in his own words. 14 15 To date, this Les Paul model is the most sought-after solid body guitar in the world. But this one the 59 is the best Les Paul ever made. The sound is incredibly powerful. The craftsmanship on this guitar is incredible flame maple top, Honduras Mahogany back and neck, topped o with the classic Brazilian rosewood fingerboard. In 1960 they changed the shape of the neck and fret sizes and the sound and feel were never quite the same. 20 21 59 Gibson super 400 The 400 is considered the top-of-the-line jazz guitar. This model from 1959 is very valuable given the incredible amount of time required to hand carve its spruce top, maple back and sides, and ebony fingerboard. Compared to most guitars, this one is monstrously large but probably felt pretty Comfortable in the hands of its most famous player elvis. 26 27 60 Gibson Es 355 Gibsons like this one almost always come with a cherry maple body. The neck is carved from mahogany and the fingerboard is ebony. Being a huge Freddie King fan, I always had a soft spot for this guitar because he played one. And, of course there s B.B. King s Lucille she s an ES 355. 32 33 07 Paul Reed Smith 25th anniversary Even though Paul Reed Smith is a relative newcomer to the field, they ve already become one of the top 3 guitar makers in the world. I flew out to their factory to help co-design this guitar to commemorate the 25th anniversary of our store. Their meteoric rise has a lot to do with the level of craftsmanship that goes into every instrument. Every part of this guitar is made from the finest woods and has great design details like its tigereye finish and the abalone birds along the neck. I love that PRS numbers every guitar and that it s got a little nod to our anniversary on the head. Simple, but elegant. 38 39 ProdUCTion notes cover HannoArt Silk Cover 100lb/270gsm, 4-color process plus overall satin aqueous HannoArt presents Sappi Fine Paper 800.882.4332 North America www.sappi.com/na PRO-5810 pages 4 & 5 HannoArt Silk Text 100lb/148gsm, spot color tritone plus spot dull varnish Les PauL s and sg s of every conceivable style and color. fender, rickenbacker, epiphone, Martin names capable of reducing any guitar lover into a quivering mass of Jell-o. 4 5 Curated over the Course of a quarter Century, these rare instruments are the reflection of one man s passion. a celebration of a day when craftsmanship was paramount. Which is why we have chosen to pay homage to these icons in a promotion for another true original: hannoart. a paper whose own unique craftsmanship has the distinct ability to elevate the printed piece to an art form. 10 11 pages 10 & 11 HannoArt Silk Text 100lb/148gsm, spot color quadtone plus spot dull varnish pages 16 & 17 4-color process plus overall gloss varnish The fender stratocaster 57 The first major purchase i made back when i barely had Two nickels To rub TogeTher It s a 57 Strat. The body is made from alder the neck is maple the Taos Turquoise color is This is the one that started it all. ultra rare Fender made only 4 guitars in this color, which was intended to match the color of cars coming out of Detroit. Just look how worn the neck is if you feel the indents you can almost imagine all those fingers flying across this baby. Like most Strats, the sound is still bright and crisp. Clapton and Hendrix lived for their Strats. 16 17 Chet Atkins, the Country music superstar, helped design this line of guitars. he was famous for CreAting A smoother sound to Country music, which eventually became known As the nashville sound. pages 22 & 23 underlay plus spot gloss varnish and spot dull varnish 56 Gretsch chet Atkins 6120 This Gretsch, thanks in part to its handcrafted maple body, enabled Atkins to produce that sweeter sound. Notice the steer horn and other Western motifs along the frets the perfect homage to country music. 22 23 pages 28 & 29 underlay plus overall dull varnish 59 les paul custom Dubbed The Black Beauty, this Les Paul was top-of-the-line for its day back in 1959. The guitar has a solid mahogany neck and body finished in black lacquer accented by gold hardware. This Les Paul also has elaborate pearl inlay on the headstock. Truly one of the greatest pieces of craftsmanship to ever come out of Gibson. 28 29 Gibson made only 98 FlyinG V s and less than 22 explorers. so, needless to say, the explorer is pretty Valuable one recently sold For $600,000. pages 34 & 35 underlay plus spot gloss varnish 59 Gibson ExplorEr and FlyinG V The interesting thing about these two guitars is that they were the direct result of perception vs. reality. Back in 1959, Gibson was starting to get the reputation for being a stodgy, sort of old school kind of brand. Truth is, they were still making great guitars. So to help reinvent themselves as something hipper and a bit rad, they came out with the Explorer and Flying V. 34 35 pages 40 & 41 4-color process plus overall dull varnish 80 Hamer KeitH richards This guitar has a pretty amazing story to it. Years ago, The Stones were coming to play in Chicago and John Belushi decided to have custom Hamer guitars built for Ron He had their names engraved on the fingerboard. But before he could give them the guitars they were stolen. Years later, I discovered this Keith Richards guitar in a pawn Wood and Keith Richards. shop. Maybe one day I ll be able to unite Keith Richards with his lost gift. 40 41 In a world full of so much sameness, HannoArt stands apart as one of the most distinctive coated sheets in the industry. Thanks to a proprietary triple-coating process, HannoArt offers an outstanding ink lay that holds crisp details and rich, dense solids all on an incomparably smooth, uniform surface. Simply put, HannoArt represents a level of craftsmanship that is without peer making it the ideal sheet for those with a passion for the exceptional. the benefits of hannoart superior surface smoothness A unique triple-coated surface provides exceptional ink lay enabling spectacular image fidelity and print depth. outstanding Gloss finish Provides an outstanding surface for excellent reproduction and visual impact. exceptional silk finish Provides a superior and elegant tactile experience. broad basis weight range A broad range of sheet fed grades enables HannoArt to handle a variety of print projects. Custom sizes are also available through Sappi s Special Making Order (SMO) services. environmental responsibility HannoArt boasts FSC Chain of Custody certification. This guarantees that trees used to produce HannoArt papers were procured from responsibly managed forests. inside FrOnt cover HannoArt Silk Cover 100lb/270gsm, 4-color process plus spot dull varnish You d probably expect a place called Dave s Guitar Shop to be happily ensconced in some strip mall catering to America s adolescents. But as the old adage goes, one cannot judge a book page 1 or, in this case, a shrine by its cover. You see, Dave s Guitar Shop is a veritable mecca for guitar aficionados from around the world. Tucked away in La Crosse, Wisconsin, a city more famous for its barrels of brew than its Gibsons and Gretsches, Dave Rogers has created a haven for those seeking HannoArt Silk Text 100lb/148gsm, the finest in guitar design and craftsmanship. 4-color process plus spot dull varnish pages 6 & 7 HannoArt Silk Text 100lb/148gsm, spot color quadtone plus overall They come To barter, To dull varnish Trade up and To refurbish Their beloved. but the real story lies above the bustling retail hub beyond the archetypal velvet rope on the shop s second floor. 6 7 As you marvel at the magnificent instruments featured on the following pages, give thought to the paper that without the benefit of sound has the ability to turn these works of art into pure, sweet music. 12 13 The guitar cost me $1,100. A friend of mine o ered me $1,250 which, at the time, I thought was a decent profit. As I was packing the guitar up, I realized I couldn t part with it. That s when I decided I wanted to start my own collection guitars I d never sell. Years later, Steven Seagal, the actor, o ered me $125,000. Needless to say, I turned him down. page 12 HannoArt Silk Text 100lb/148gsm, 4-color process plus overall dull varnish page 13 4-color process plus overall dull varnish pages 18 & 19 underlay plus spot gloss varnish and spot dull varnish 18 19 pages 24 & 25 underaly plus spot gloss varnish Fender telecasters In many ways, the history of the electric guitar begins with the history of Leo Fender s Tele. This was the first mass-produced electric guitar ever made. These are all from the 50s, and as you can see, their beauty lies in their simplicity. You couldn t find a more classic looking guitar if you tried. Everything about the Tele is classic its design, its rich, cutting sound. That s why everybody from Muddy Waters to Keith Richards to Springsteen has played them. 24 25 RickenbackeR 71 331 Light Show The guitar company made famous by The Beatles particularly John and George came out with the novelty guitar in 1971. When you strum this baby, it actually lights up. A little flashy for my taste, but a cool piece of nostalgia and a great hit at any Christmas party. pages 30 & 31 4-color process plus spot gloss varnish 30 31 pages 36 & 37 This Cadillac of Guitars is still being made today and they all include the signature falcon in mid-flight engraved on the gold pick guard. Gretsch 59 White Falcon This guitar first came on the market in 55 and was a huge hit because of its totally unique look. All that glistening white paint and gold trim were pretty revolutionary in their day. underlay plus spot gloss varnish and spot dull varnish 36 37 page 42 74 Two-neckeD RickenbackeR Of course, what s most striking about this Rickenbacker is its double neck. The two sets of strings produce two completely di erent sounds. One is rich and intense; the other, lush and mellow. Don t be surprised if you see Tom Petty rock out on one of these. underlay plus spot gloss varnish and Dave RogeRs opened his tiny guitar shop in 1982 in La Crosse, Wisconsin with a whopping 17 guitars. Nearly 30 years and thousands of Gibsons and Fenders later, Dave s Guitar has become one of the most important guitar stores in the world and Dave Rogers has emerged as an industry icon. But what makes Dave s story so inspiring isn t his humble roots, his years spent as a struggling musician, or even his multimillion dollar collection of vintage masterpieces. The coolest aspect of this story is that Dave spot dull varnish from the time he picked up his first guitar at age 6 has never lost his boundless passion and childlike fascination for these incredible instruments. His purpose has never been to make a ton of money, but to share his love with the rest of the world. That s why his personal collection is not housed in a museum or locked away in a temperature-controlled storage facility, but right outside his o ce. Dave Rogers is living proof that following one s passion can make for an incredibly fun and rewarding life. To experience Dave s Guitar Shop for yourself, please feel free to stop by the store in La Crosse (just don t come on Sunday they re closed). Or you can always visit the page 43 store online at www.davesguitar.com. HannoArt Silk Text 100lb/148gsm, 42 43 spot color quadtone plus spot dull varnish Cert pages 2 & 3 HannoArt Silk Text 100lb/148gsm, spot color quadtone plus spot dull varnish Players from omaha to venture here to find their chosen one from a collection of over 3,000 ontario acoustic and electric guitars. 2 3 pages 8 & 9 HannoArt Silk Text 100lb/148gsm, spot color duotone plus spot dull varnish 8 9 pages 14 & 15 4-color process plus spot gloss varnish and spot dull varnish To hear Dave explain it, you d think these guitars were actual people. In many ways, given their storied past, they are very much alive. Which is why it seemed like a good idea to let Dave bring this grand story to life in his own words. 14 15 To date, this Les Paul model is the most sought-after solid body guitar in the world. But this one pages 20 & 21 Gibson Les PauL standard 59 If you know anything the 59 is the best Les Paul ever made. The sound is incredibly powerful. The craftsmanship on this guitar is incredible flame maple top, Honduras Mahogany back and neck, topped o with the classic Brazilian rosewood fingerboard. In 1960 they changed the shape of the neck and fret sizes about guitars, you know that this and the sound and feel were never quite the same. 59 Les Paul is the classic of classics. underlay plus overall dull varnish 20 21 Compared to most guitars, pages 26 & 27 this one is monstrously large but probably felt pretty Comfortable in the hands of its most famous player elvis. 59 Gibson super 400 The 400 is considered the top-of-the-line jazz guitar. This model from 1959 is very valuable given the incredible amount of time required to hand carve its spruce top, maple back and sides, and ebony fingerboard. underlay plus spot gloss varnish and spot dull varnish 26 27 60 Gibson Es 355 Gibsons like this one almost always come with a cherry maple body. pages 32 & 33 The neck is carved from mahogany and the fingerboard is ebony. Being a huge Freddie King fan, I always had a soft spot for this guitar because he played one. And, of course there s B.B. King s Lucille she s an ES 355. underlay plus overall gloss varnish 32 33 07 Paul Reed Smith 25th anniversary Even though Paul Reed Smith is a relative newcomer to the field, they ve already become one of the top 3 guitar makers in the world. I flew out to their factory to help co-design this guitar to commemorate the 25th anniversary of our store. Their meteoric rise has a lot to do with the level of craftsmanship that goes into every instrument. Every part of this guitar is made from the finest woods and has great design details like its tigereye finish and the abalone birds along the neck. I love that PRS numbers every guitar and that it s got a little nod to our anniversary on the head. Simple, but elegant. pages 38 & 39 underlay plus spot gloss varnish and spot dull varnish 38 39 page 44 ProdUCTion notes HannoArt cover inside FrOnt cover pages 2 & 3 HannoArt Silk Cover 100lb/270gsm, HannoArt Silk Cover 100lb/270gsm, HannoArt Silk Text 100lb/148gsm, Gloss 4-color process plus overall 4-color process plus spot dull varnish spot color quadtone plus spot a place called Dave s Guitar Shop to be happily ensconced in some strip mall catering to America s adolescents. satin aqueous But as the old adage goes, one cannot judge a book page 1 dull varnish or, in this case, a shrine by its cover. You see, HannoArt Dave s Guitar Shop is a veritable mecca for guitar aficionados from around the world. Tucked away in La Crosse, Wisconsin, a city more famous for its barrels of brew than its Gibsons and Gretsches, Dave Rogers has created a haven for those seeking HannoArt Silk Text 100lb/148gsm, Sheet Text the finest in guitar design and craftsmanship. players 4-color process plus spot dull varnish from omaha to ontario Basis Opacity Brightness paper caliper Weight Standard Standard gloss average HannoArt Silk Text 100lb/148gsm, 1 60lb/89gsm 88.0 92 74.0026 70lb/104gsm 91.0 92 75.0030 pages 4 & 5 pages 6 & 7 pages 8 & 9 80lb/118gsm 92.0 92 76.0034 HannoArt Silk Text 100lb/148gsm, HannoArt Silk Text 100lb/148gsm, HannoArt Silk Text 100lb/148gsm, 100lb/148gsm 93.0 92 76.0043 spot color tritone plus spot spot color quadtone plus overall spot color duotone plus spot they come dull varnish to barter, to dull varnish dull varnish trade up and to refurbish their beloved. Sheet Cover BaSiS opacity BrightneSS paper caliper Weight Standard Standard gloss average 4-color process plus spot dull varnish 1 80lb/216gsm 96.0 92 77.0065 pages 10 & 11 page 12 pages 14 & 15 100lb/270gsm 96.0 92 77.0081 HannoArt Silk Text 100lb/148gsm, HannoArt Silk Text 100lb/148gsm, 111lb/300gsm 96.0 92 77.0091 spot color quadtone plus spot 4-color process plus overall 4-color process plus spot gloss 129lb/350gsm 97.0 92 77.0108 curated varnish and spot dull varnish you d think these guitars over the dull varnish dull varnish were actual people. In many ways, given their storied past, they are very much alive. Which is why it seemed like a good idea to let Dave bring this grand story to life course page 13 of a L*a*b* Paper White 2 : 95.30, 1.50, -4.80 quarter century, 4-color process plus overall dull varnish pages 16 & 17 pages 18 & 19 If you know anything pages 20 & 21 about guitars, you know that this 59 Les Paul is the classic of classics. Silk 4-color process plus overall gloss varnish underlay plus spot gloss varnish and underlay plus overall dull varnish inside Back cover Sheet Text spot dull varnish BaSiS opacity BrightneSS paper caliper This is the one that started it all. Weight Standard Standard gloss average 1 70lb/104gsm 91.0 92 25.0035 80lb/118gsm 92.0 92 25.0041 100lb/148gsm 95.0 92 25.0053 pages 22 & 23 pages 24 & 25 pages 26 & 27 underlay plus spot gloss varnish underaly plus spot gloss varnish underlay plus spot gloss varnish and spot dull varnish and spot dull varnish Sheet Cover HannoArt Silk Cover 100lb/270gsm, BaSiS opacity BrightneSS paper caliper Weight Standard Standard gloss average 1 80lb/216gsm 96.0 92 23.0082 100lb/270gsm 97.0 92 23.0099 pages 28 & 29 pages 30 & 31 pages 32 & 33 111lb/300gsm 97.0 92 23.0111 129lb/350gsm 97.0 92 23.0136 4-color process plus spot gloss varnish underlay plus overall dull varnish underlay plus overall gloss varnish L*a*b* Paper White 1 Grades are run to weight and finish; caliper is an approximation and cannot be guaranteed except where indicated. 4-color process plus spot dull varnish 2 : 95.30, 1.50, -4.80 2 Measured using D50, 2, X-Rite 530, white backing, and UV included. pages 34 & 35 pages 36 & 37 pages 38 & 39 Tolerance L* +/- 2.00, a* +/- 1.00, b* +/- 1.00. This Cadillac of Guitars is still being made today and they all include the signature falcon in mid-flight All values listed are approximate. All grades are acid-free, elemental chlorine free, engraved on the gold pick guard. underlay plus spot gloss varnish underlay plus spot gloss varnish underlay plus spot gloss varnish and and archival. and spot dull varnish spot dull varnish The names, symbols, logos, and all other intellectual property of the companies, brands, and people appearing herein are the exclusive property of their respective owners and should not be interpreted as an endorsement of or by Sappi; any legal and equitable rights in their intellectual property are exclusively reserved to those owners. SAPPI is a trademark of Sappi Limited. HANNOART is a trademark of pages 40 & 41 page 42 page 44 Sappi Europe SA. HannoArt Silk Text 100lb/148gsm, 2010 Sappi Fine Paper North America. All Rights Reserved. 4-color process plus overall dull varnish 4-color process plus spot dull varnish underlay plus spot gloss varnish and inside Back cover spot dull varnish HannoArt Silk Cover 100lb/270gsm, page 43 4-color process plus spot dull varnish This guitar has a pretty amazing story to it. Years ago, The Stones were coming to play in Chicago and John Belushi decided HannoArt Silk Text 100lb/148gsm, to have custom Hamer guitars built for Ron Please help us preserve our planet. If you choose not to keep Wood and Keith Richards. Cert no. SW-COC-001795 spot color quadtone plus spot dull varnish this book, please place it in a recycling bin. Thank you. Sheet Text Basis Opacity Brightness paper caliper Weight Standard Standard gloss average 1 60lb/89gsm 88.0 92 74.0026 70lb/104gsm 91.0 92 75.0030 80lb/118gsm 92.0 92 76.0034 100lb/148gsm 93.0 92 76.0043 Sheet Cover BaSiS opacity BrightneSS paper caliper Weight Standard Standard gloss average 1 80lb/216gsm 96.0 92 77.0065 100lb/270gsm 96.0 92 77.0081 111lb/300gsm 96.0 92 77.0091 129lb/350gsm 97.0 92 77.0108 L*a*b* Paper White 2 : 95.30, 1.50, -4.80 Sheet Text BaSiS opacity BrightneSS paper caliper Weight Standard Standard gloss average 1 70lb/104gsm 91.0 92 25.0035 80lb/118gsm 92.0 92 25.0041 100lb/148gsm 95.0 92 25.0053 Sheet Cover BaSiS opacity BrightneSS paper caliper Weight Standard Standard gloss average 1 80lb/216gsm 96.0 92 23.0082 100lb/270gsm 97.0 92 23.0099 111lb/300gsm 97.0 92 23.0111 129lb/350gsm 97.0 92 23.0136 L*a*b* Paper White 2 : 95.30, 1.50, -4.80 1 Grades are run to weight and finish; caliper is an approximation and cannot be guaranteed except where indicated. 2 Measured using D50, 2, X-Rite 530, white backing, and UV included. Tolerance L* +/- 2.00, a* +/- 1.00, b* +/- 1.00. All values listed are approximate. All grades are acid-free, elemental chlorine free, and archival. The names, symbols, logos, and all other intellectual property of the companies, brands, and people appearing herein are the exclusive property of their respective owners and should not be interpreted as an endorsement of or by Sappi; any legal and equitable rights in their intellectual property are exclusively reserved to those owners. SAPPI is a trademark of Sappi Limited. HANNOART is a trademark of Sappi Europe SA. 2010 Sappi Fine Paper North America. All Rights Reserved. Please help us preserve our planet. If you choose not to keep Cert no. SW-COC-001795 this book, please place it in a recycling bin. Thank you. HannoArt Players from omaha to ontario PAGES 2 & 3 HannoArt Silk Text 100lb/148gsm, spot color quadtone plus spot dull varnish PAGES 8 & 9 HannoArt Silk Text 100lb/148gsm, spot color duotone plus spot dull varnish Gloss Sheet Text BASIS OPACITY BRIGHTNESS PAPER CALIPER WEIGHT STANDARD STANDARD GLOSS AVERAGE 1 60lb/89gsm 88.0 92 74.0026 70lb/104gsm 91.0 92 75.0030 80lb/118gsm 92.0 92 76.0034 100lb/148gsm 93.0 92 76.0043 Sheet Cover PAGES 14 & 15 4-color process plus drytrapped spot gloss varnish and spot dull varnish BASIS OPACITY BRIGHTNESS PAPER CALIPER WEIGHT STANDARD STANDARD GLOSS AVERAGE 1 80lb/216gsm 96.0 92 77.0065 100lb/270gsm 96.0 92 77.0081 111lb/300gsm 96.0 92 77.0091 129lb/350gsm 97.0 92 77.0108 L*a*b* Paper White 2 : 95.30, 1.50, -4.80 Gibson Les PauL standard 59 If you know anything about guitars, you know that this 59 Les Paul is the classic of classics. PAGES 20 & 21 underlay plus drytrapped overall dull varnish Silk Sheet Text PAGES 26 & 27 underlay plus drytrapped spot gloss varnish and spot dull varnish BASIS OPACITY BRIGHTNESS PAPER CALIPER WEIGHT STANDARD STANDARD GLOSS AVERAGE 1 70lb/104gsm 91.0 92 25.0035 80lb/118gsm 92.0 92 25.0041 100lb/148gsm 95.0 92 25.0053 Sheet Cover PAGES 32 & 33 4-color process plus drytrapped overall gloss varnish BASIS OPACITY BRIGHTNESS PAPER CALIPER WEIGHT STANDARD STANDARD GLOSS AVERAGE 1 80lb/216gsm 96.0 92 23.0082 100lb/270gsm 97.0 92 23.0099 111lb/300gsm 97.0 92 23.0111 129lb/350gsm 97.0 92 23.0136 L*a*b* Paper White 2 : 95.30, 1.50, -4.80 HannoArt Gloss Silk PAGES 38 & 39 underlay plus drytrapped spot gloss varnish and spot dull varnish PAGE 44 HannoArt Silk Text 100lb/148gsm, 4-color process plus spot dull varnish INSIDE BACK COVER HannoArt Silk Cover 100lb/270gsm, 4-color process plus spot dull varnish 1 Grades are run to weight and finish; caliper is an approximation and cannot be guaranteed except where indicated. 2 Measured using D50, 2, X-Rite 530, white backing, and UV included. Tolerance L* +/- 2.00, a* +/- 1.00, b* +/- 1.00. All values listed are approximate. All grades are acid-free, elemental chlorine free, and archival. The names, symbols, logos, and all other intellectual property of the companies, brands, and people appearing herein are the exclusive property of their respective owners and should not be interpreted as an endorsement of or by Sappi; any legal and equitable rights in their intellectual property are exclusively reserved to those owners. SAPPI is a trademark of Sappi Limited. HANNOART is a trademark of Sappi Europe SA. 2010 Sappi Fine Paper North America. All Rights Reserved. no. SW-COC-001795 Please help us preserve our planet. If you choose not to keep this book, please place it in a recycling bin. Thank you.
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