TOP 25 MARKETING TOPICS RME

TOP 25 MARKETING TOPICS RME

ABOUT THIS TABLE OF CONTENTS About This Report... 2 Commissions Generated From The Top Marketing Topics... 3 Types Of Headlines... 4 Keyword Cluster... 5 Top Marketing Topics... 6 Conclusions... 7 About RME... 8 REPORT It is critical that today s financial professionals market themselves efficiently and effectively. There is no longer room for error. Each marketing message must drive response, credibility and move them closer to a new client. However, increased competition, confusion in the marketplace and high profile cases of indiscretion provide significant challenges for a financial professional s marketing efforts. Through the analysis of response data from thousands of our client s campaigns, we have identified the Top 25 Marketing Topics of 2011 to date. We wanted to know what messages were breaking through to qualified prospects and what types of messages qualified prospects are responding to in this economy. This report will identify: 1. Impact words most commonly used 2. Topics most likely to generate response 3. How these headlines impacted marketing ROI This report will arm today s financial professional with the information they need to craft more effective marketing messages. It will also help better shape marketing efforts, increase response rates and drive more clients to the financial professionals who use it to develop their next campaign. TOP 25 MARKETING TOPICS RME 2

COMMISSIONS GENERATED FROM THE TOP MARKETING TOPICS The Top 25 Marketing Topics identified in this report generated* over $6.6 million dollars! Here s a breakdown of the commissions earned using these headlines. *These figures were compiled using data modeled from January to June 2011 of over 3,200 campaigns, prospective list criteria, average closing ratios and industry average commissions. This information should be used for informational purposes only, and in no way indicates any guarantee of response rates or returns. $6,653,923 $6,653,923 TOP 25 MARKETING TOPICS RME 3

TYPES OF HEADLINES When broken down, the Top 25 Marketing Topics focused on certain topics and used very specific motivational tactics. These helped us identify key trends in succesful marketing topic development. HEADLINE FOCUS: HEADLINE MOTIVATIONAL APPROACH: 8 13 4 9 4 12 TOP 25 MARKETING TOPICS RME 4

KEY WORDS The Top 25 Marketing Topics contained Key Words that helped motivate qualified prospects to respond. Many of the same Key Words were seen across numerous topics. The larger the Key Word, the more often it was used in The Top 25 Marketing Topics. TOP 25 MARKETING TOPICS RME 5

TOP MARKETING TOPICS 1. In This Economy There Are Techniques That You Can Learn to Protect, Preserve, and Grow Your Retirement Savings and Investments 2. Is Your Estate Plan at Risk? 3. Navigating Your Financial Journey 4. Get on the Road to Recovery in 2011 5. America Speaks out on Retirement 6. A Living Trust? What s Wrong With My Will? 7. A Retirement Dream Reality Check 8. How to Rebuild Your Finances After a Bear Market? 9. How Can I Invest In A Rising Interest Rate World? 10. Surviving the Lost Decade 11. Protecting Your Profits In The New Economy 12. Join Us For Dinner & A Retirement Planning Workshop 13. What Can Go Right and Wrong with a Living Trust? 14. A Special Seminar on Social Security 15. Is Your Investment & Estate Plan a Ticking Time Bomb? Will You Find Out Before It Is Too Late? This Event Will Change Your Perspective On Retirement Planning 16. Discover Common Mistakes that Educators and School Employees Make With Their Finances and Learn How to Avoid Them 17. Uncover the Fiduciary Dilemma Inside Your 401(k) Plan 18. Retirement In The New Normal Economy 19. Avoiding The Natural Disasters Of Retirement 20. Building Wealth in an Uncertain Economy 21. The Economy is Changing Be sure your retirement is protected 22. Investment Strategies for Recession and for The Recovery Finding Opportunities and Avoiding Critical Mistakes 23. Retirement Income Planning Understanding How to Win the Game 24. The Next Global Meltdown 25. Ten Costly Mistakes People Make With Their Money And Simple Ways to Avoid Them TOP 25 MARKETING TOPICS RME 6

CONCLUSIONS After carefully analyzing the response data from over 3,200 campaigns, we have learned the following: Qualified prospects are more likely to respond to informational messages. Macro Keywords can be used in many different formats, but still drive higher response. Listed here are the Top 4 Keywords used: 1. ECONOMY 2. RETIREMENT 3. PLANNING 4. PROTECT ECONOMY RETIREMENT PLANNING PROTECT Fear is not necessarily the best motivator Marketing topics that promised information delivered more response than topics that focused on fear. 1. INFORMATION 2. FEAR 3. QUESTION INFORMATION FEAR QUESTION Using the information in this report to develop your next marketing topic will give you the leg up on the competition. You could use this information to craft your next calling script, email campaign or seminar. However, if you implement the insights from this report, you are more likely to generate interest in your marketing efforts. Good Luck! TOP 25 MARKETING TOPICS RME 7

ABOUT RME RME is a comprehensive direct marketing solutions company based in Tampa, Florida. For the past 16 years, RME has specialized in driving consumer response by leveraging turnkey in-house capabilities to put data in action for lead generation campaigns, provide best in class marketing services and develop social event marketing programs. RME works with a variety of regional and national clients in the areas of CPG, entertainment, financial services, franchising, healthcare, mortgage, nonprofit and retail. Response Mail Express was founded in August of 1995 by Jorge Villar, Phil Turk, Tom Panaggio and Mike Panaggio. Together, they leveraged years of experience in Direct Response Marketing, Promotions and Print Production to offer direct marketing programs with a singular focus: Response Means Everything. This has been one of the key driving factors of RME s growth and success. Contact a marketing representative now to learn more about why RME is the right marketing partner for your organization! RESPONSE MAIL EXPRESS 4910 Savarese Circle Tampa, FL 33634 1-800-795-2773 www.responsemail.com Complete suite of lead generation programs, products, services and solutions for financial professionals, FMO s, IMO s and insurance companies The largest, most-respected company of it s kind in the financial services industry Consistently delivering 203% to 547% return on your marketing dollars TOP 25 MARKETING TOPICS RME 8