Goldman Sachs Classifieds Field Trip London, September 23, 2015. Dr Julian Deutz, CFO Daniel Fard-Yazdani, Co-Head of Investor Relations



Similar documents
Commerzbank German Investment Seminar 2015 New York, January 13-14, Dr Julian Deutz, CFO Claudia Thomé, Co-Head of Investor Relations

Roadshow Boston / New York, March 8-10, Dr Mathias Döpfner, Chairman & CEO Dr Julian Deutz, CFO Claudia Thomé, Co-Head of Investor Relations

Deutsche Bank dbaccess European TMT Conference London, September 3, Dr Julian Deutz, CFO Claudia Thomé, Co-Head of Investor Relations

Deutsches Eigenkapitalforum Frankfurt, November 25, 2014

1Capital Markets Day Berlin, December 10, 2014

Axel Springer acquires Business Insider Investor/Analyst Conference Call

Speeches on the occasion of Annual Results Press Conference Axel Springer AG

Recall Holdings Limited 31 December 2013 Trading Update

Goldman Sachs European Financials Conference Improving growth and profitability in life insurance. Bruno Pfister, Group CEO Berlin, 11 June 2008

H Results. 12 August 2015

Reaching the audience. Ströer enters the online advertising business Investor call, 17 December 2012

Full Year Results 2014

INVESTOR CALL RESULTS OF THE FISCAL YEAR 2014/15

Deutsche Wohnen AG.» German Jour Fixe 1-1 Conference Merrill Lynch. London, 27 April 2010

Quarterly Financial Report

Health Care Worldwide

Investor & Analyst Presentation Acquisition of Centor US Holding Inc. Uwe Röhrhoff, CEO Rainer Beaujean, CFO Duesseldorf, July 28, 2015

telegate Group Financial Results 9M 2014 Munich, November 6, 2014

Telenor Group Third Quarter Jon Fredrik Baksaas, CEO

FIRST QUARTER REPORT

Telenor Group Fourth Quarter Sigve Brekke, CEO

telegate Group We make our customer visible on the Internet Munich, May 7 th 2015

Drägerwerk AG & Co. KGaA Analyst Conference Frankfurt, March 11, 2015

Deutsche Wohnen AG.» Full Year Results Conference Call, 26 March 2010

Group Financial Outlook and Strategy. Mark Langer, CFO Paris, November 19, 2014

EUROPE S LEADING ONLINE FASHION DESTINATION Q4 / Full-Year 2014 Earnings Call 5 March 2015

Q1/2015 Results VTG AG Connecting worlds. Dr. Heiko Fischer, CEO Dr. Kai Kleeberg, CFO May 21, 2015

Company Presentation VTG AG Connecting worlds. Analyst Conference April 14, 2015

Q2 report 2015 Press- and analyst presentation

Ströer continuing on its profitable course of digital growth in Q3 and significantly raising its guidance for both 2015 and 2016

A Leading Global Health Care Group

Organic Growth and Strategic Acquisitions. Delivered record 66 million of validated cost savings to our customers

Earnings Conference Call Q Update Wednesday, May 25 th 2016

Q Results Conference Call

How To Profit From Trailer Production

Building out the Global Leadership in Online Takeaway

Full Year Results March 2016 Ströer SE & Co. KGaA

Results Presentation Jan-Sep November 25 th, 2014

Disclaimer. Telenor First Quarter 2010

Conference Call on. Stefan Groß-Selbeck (CEO) August 13, 2009

Q1 Trading Update, FY 2011

Health Care Worldwide

Full Year 2015 Results

Aksa Enerji Outperform (Maintained)

EUROPE S LEADING ONLINE FASHION DESTINATION Q Earnings Call 12 November 2015

CONFERENCE CALL Q1/2016 RESULTS. Frankfurt stock exchange (DAX30): FRE US ADR program (OTC): FSNUY

Disclaimer. This document has been prepared by Tele Columbus AG (the "Company") solely for informational purposes.

GrandVision reports Revenue growth of 13.8% and EPS growth of 31.7%

Full Year Report January 2006

Conference Call Q3-2015/2016 GEROLD LINZBACH, CEO I DIRK KALIEBE, CFO. February 10, 2016 ON THE RIGHT TRACK

Allianz an opportunity

Credit Suisse - Global Health Care Conference. March 1, 2012

Health Care Worldwide. Citi - European Credit Conference September 24, London

Numericable Group Company presentation

Tieto Corporation. Lasse Heinonen CFO Tanja Lounevirta Head of Investor Relations 27 October 2014

A LEADING GLOBAL HEALTHCARE COMPANY

Investor Presentation. April 2014

Conference Call HOCHTIEF acquires 50% in aurelis Real Estate 06 September 2007

telegate Group Financial Results 2013 Munich, March 13, 2014

Monetising Online and Mobile Traffic. 26 March 2015

Earnings Release Q3 FY 2015 April 1 to June 30, 2015

BA-CA International Investor s Conference 2006

XING Q results presentation. August 14, 2012

Telenor Group Second Quarter 2013

Focus on fleet customers SAF-HOLLAND 1st half-year results 2014

Kabel Deutschland shows continued growth with Internet & Phone

ROSNEFT INVESTOR DAY FINANCIALS. Svyatoslav I. Slavinskiy April 23, 2013

Telenor Group Third Quarter Sigve Brekke, CEO

How To Make A Profit From Telecolumna.Com

A Leading Global Health Care Group

telegate group: 6-months results 2010

Results Analyst & Investor Conference / Conference call March 27, 2008

ANNUAL GENERAL MEETING 2016 MARK CUTIFANI CHIEF EXECUTIVE. 21 ST April 2016

Earnings Release 9M2015

Ludwigshafen, February 25, 2014

Ströer Out-of-Home Media AG: Building a unique digital platform Investor Presentation Cheuvreux German Corporate Conference Frankfurt, January

Trinity Mirror plc ANNUAL RESULTS 29 February 2016

Annual Press Conference March 2015

NN GROUP FINANCIAL SUPPLEMENT 4Q2014

EUROPE S LEADING ONLINE FASHION DESTINATION Q3 Earnings Call 26 November 2014

Investors Day 2012 Swiss Life Asset Managers. Patrick Frost, Group Chief Investment Officer Zurich, 28 November 2012

Ströer Out-of-Home Media AG: On Track for Growth. Cheuvreux German Corporate Conference Frankfurt January 17-19, 2011

Kabel Deutschland reports 7.3% revenue growth for the second quarter

Interim financial report third quarter 2014 Investor presentation. Koen Van Gerven, CEO Pierre Winand, CFO

TVN GROUP RESULTS FOR THE SECOND QUARTER AND FIRST HALF OF 2015 WARSAW, AUGUST 4 TH, 2015

Health Care Worldwide. Deutsche Bank European Leveraged Finance Conference June 14, 2013 London

Conference Call Q2-2015/2016

Third quarter results as of December 31, Investor presentation

2015 annual results. 16 th March 2016

Gjensidige in brief. Attractive position in Nordic GI. Balanced retail portfolio. Private and SME exposure 80 % direct distribution

Transformational transaction positioning Vodafone for the future. 3 September 2013

SAF-HOLLAND Annual Financial Statements Detlef Borghardt, CEO Wilfried Trepels, CFO. March 14, 2013

WELCOME! Introduction. Celebrating. &PrimeRevenue. PrimeRevenue Hong Kong PrimeRevenue, Inc.

A Leading Global Health Care Group

Atos to acquire Bull to create a European global leader in Cloud, IT Security solutions, and Big Data. May 26 th, 2014

Agenda. CEO s review Veli-Matti Mattila, CEO. Financial review Jari Kinnunen, CFO

J.P. Morgan Cazenove Pan-European Capital Goods CEO Conference

Hoist Finance announces its intention to launch an initial public offering and listing on Nasdaq Stockholm

BDI BioEnergy Intern Neutral. Activity level in Q3 might not support FY estimates

Transcription:

Goldman Sachs Classifieds Field Trip London, September 23, 2015 Dr Julian Deutz, CFO Daniel Fard-Yazdani, Co-Head of Investor Relations

Disclaimer This document, which has been issued by Axel Springer SE (the "Company"), comprises the written materials/slides for a presentation of the management. Whilst all reasonable care has been taken to ensure that the information and facts stated herein are accurate and that the opinions and expectations contained herein are fair and reasonable no representation or warranty, express or implied, is given by or on behalf of the Company, any of its directors, or any other person as to the accuracy or completeness of the information or opinions contained in this document and no liability is accepted for any such information or opinions. This document contains forward looking statements which involves risks and uncertainties. These forward looking statements speak only as of the date of this document and are based on numerous assumptions which may or may not prove to be correct. The actual performance and results of the business of the Company could differ materially from the performance and results discussed in this document. The Company undertakes no obligation to publicly update or revise any forward looking statements or other information contained herein whether as a result of new information, future events or otherwise. This document does not constitute or form any part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any shares in the Company, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision in relation thereto. 2

Axel Springer at a Glance Highlights Germany s leading publisher with unique media brands Successful transformation with 75% of EBITDA from digital activities Organic growth supported by active M&A with strong track record Strong balance sheet and cashflow High dividend yield Revenues by segment 1) EBITDA by segment 1) 27% Financials 4% 23% 18% -8% 55% 34% 46% 2014 Outlook 2015 Classified Ad Models Paid Models Marketing Models Services / Holding Revenues in m 3,037.9 Low to mid single-digit % growth EBITDA in m 507.1 High single-digit % growth EBITDA-margin 16.7% EPS (adj.) in 2.01 Low double-digit % growth DPS (FY 2014) in 1.80 1) Based on H1/15 figures. 3

Digital transformation along core areas of expertise 3 Zimmer mit Haus im Grünen, Moderne Altbauwohnung, 75 m², gesucht! 2 gesucht! Ich, 43, wohnung, 75 m², gesucht! 2 Wohnung Mitbewohner Moderne Altbau- Wohnung Finesse, niedrige von privat! Keine Energiekosten Courtage! 030 Beste Lage! Zi.,Kü,Bad. Ab w, suche Mitbewohner, m, der mir Chiffre 0815 sofort! Beste Lage! Zi.,Kü,Bad. Ab dank Solaranlage, 2591 1234567 Chiffre 0815 sofort! ca 83m² Wfl., 098765 im Haushalt hilft. 098765 3 Zimmer mit Moderne Altbauwohnung, 75 m², Haus im Grünen, Mitbewohner Finesse, niedrige 3 Zimmer mit 650 Miete + NK Finesse, niedrige Mitbewohner oder mietähnliche Energiekosten gesucht! Ich, 43, Beste Lage! von privat! Keine gesucht! Ich, 43, Energiekosten Kaufraten, Bezug dank Solaranlage, w, suche Mitbewohner, m, der mir 098765 2591 1234567 Mitbewohner, m, ca 83m² Wfl., Chiffre 0815 Courtage! 030 w, suche dank Solaranlage, sofort. 030 2591 ca 83m² Wfl., 123 456 650 Miete + NK im Haushalt hilft der mir im 650 Miete + NK Mitbewohner Mitbewohner Wohnung oder mietähnliche Haushalt hilft oder mietähnliche Haus im Grünen, gesucht! Ich, 43, gesucht! Ich, 43, gesucht! 2 Kaufraten, Bezug Kaufraten, Bezug von privat! Keine w, suche Mitbewohner, m, der mir wohner, m, der mir von privat! Keine w, suche Mitbe- Haus im Grünen, Zi.,Kü,Bad. Ab sofort. 030 2591 sofort. 030 2591 Courtage! 030 sofort! 123 456 123 456 2591 1234567 im Haushalt hilft. im Haushalt hilft. Courtage! 030 Moderne Altbauwohnung, 75 m², gesucht! 2 gesucht! Ich, 43, Wohnung jetzt 2591 1234567 Mitbewohner 3 Zimmer mit Haus im Grünen, Haus im Grünen, Finesse, niedrige von privat! Keine von privat! Keine Moderne Altbauwohnung, 75 m², Beste Lage! Zi.,Kü,Bad. Ab w, suche Mitbewohner, m, der mir Energiekosten Courtage! 030 Courtage! 030 Chiffre 0815 sofort! 123456 dank Solaranlage, 2591 1234567 2591 1234567 Beste Lage! 098765 im Haushalt hilft. Moderne Altbauwohnung, 75 m², 650 Miete + NK 098765 Moderne Altbau- ca 83m² Wfl., Chiffre 0815 3 Zimmer mit Mitbewohner Mitbewohner Finesse, niedrige gesucht! Ich, 43, gesucht! Ich, 43, Beste Lage! oder mietähnliche wohnung, 75 m², Energiekosten w, suche 3 Zimmer mit w, suche Chiffre 0815 Kaufraten, Bezug Beste Lage! dank Solaranlage, Mitbewohner, m, Finesse, niedrige Mitbewohner, m, 098765 sofort. 030 2591 Chiffre 0815 ca 83m² Wfl., der mir im Energiekosten der mir im 123 456. 098765 Mitbewohner 650 Miete + NK Haushalt hilft. dank Solaranlage, Haushalt hilft. gesucht! Ich, 43, Moderne Altbauwohnung, 75 m², Kaufraten, Bezug 650 Miete + NK von privat! Keine oder mietähnliche ca 83m² Wfl., Haus im Grünen, Wohnung Haus im Grünen, w, suche gesucht! 2 von privat! Keine Mitbewohner, m, Beste Lage! sofort. 030 2591 oder mietähnliche Courtage! 030 Zi.,Kü,Bad. Ab Courtage! 030 der mir im Chiffre 0815 123 456. Kaufraten, Bezug 2591 1234567 sofort! 2591 1234567 Haushalt hilft. 098765 sofort. 030 2591 123 456. Classified Ad Models Paid Models Marketing Models & For all segments: main activities only. 4

Active portfolio management accelerates shift to digital Revenues Advertising Revenues EBITDA 38% 81% 63% 19% 2009 H1/15 20% 70% 80% 30% 2009 H1/15 25% 88% 75% 12% 2009 H1/15 Digital share. (Digital share of EBITDA in H1/15 would be 81% if Services/Holding was fully allocated to non-digital.) Non-digital share. 5

Earnings development driven by digitization Revenues in m EBITDA in m 2.081 2.324 2.576 2.737 2.801 3.038 392 448 499 454 507 1.437 1.577 263 266 267 2009 2010 2011 2012 2013 2014 H1/14 H1/15 2009 2010 2011 2012 2013 2014 H1/14 H1/15 6

Margin profile segments: Classified Ad Models with strong margin increase EBITDA margin in % Classified Ad Models 9 9 16 16 35 29 40 41 40 41 43 43 41 41 Paid Models 18 14 22 21 22 21 20 19 19 16 18 16 16 12 Marketing Models 18 16 16 16 15 16 18 16 16 15 14 14 2009 2010 2011 2012 2013 2014 H1/15 2009 2010 2011 2012 2013 2014 H1/15 2009 2010 2011 2012 2013 2014 H1/15 13 11 EBITDA in m 17 4 4 17 79 65 134 134 164 164 222 221 147 147 280 220 353 328 336 345 313 302 314 288 250 244 118 91 58 58 73 73 124 103 110 90 90 98 103 110 54 49 2009 2010 2011 2012 2013 2014 H1/15 2009 2010 2011 2012 2013 2014 H1/15 2009 2010 2011 2012 2013 2014 H1/15 EBITDA EBITDA ex restructuring / launch costs EBITDA margin EBITDA margin ex LC/RC 7

Group guidance for the full year confirmed in m H1/15 yoy Q2/15 yoy Revenues 1,577.3 9.8% 796.7 7.0% Advertising 985.9 15.3% 502.6 11.9% Circulation 351.1-3.7% 176.7-3.3% Other 240.3 10.9% 117.4 4.2% EBITDA 266.7 0.2% 147.0-0.6% Margin 16.9% # -1.6pp 18.4% # -1.4pp Restructuring Exp. 26.0 # 4.9 13.2 # 1.1 Launch Costs 11.1 # -4.2 6.2 7-0.5 EBITDA ex. Restr./LC 303.7 0.4% 166.3-0.2% Margin 19.3% # -1.8pp 20.9% # -1.5pp Digital media driving revenue growth and over-compensating decline in print Revenues in H1/15 up 9.8%, adjusted for consolidation effects +2.6% EBITDA stable yoy mainly due to tough comps in H1/14 EBITDA to grow stronger in H2/15 8

Adjusted eps slightly below prior year level in H1 low double-digit growth for FY 15 expected in m H1/15 H1/14 Q2/15 Q2/14 Net income 111.0 815.9 68.0 734.7 Net income discontinued operations - 674.4-658.8 Net income continuing operations 111.0 141.6 68.0 76.0 Non-recurring effects -0.7-15.4-4.9-5.4 Effects of purchase price allocations 37.9 32.4 20.6 17.5 Taxes attributable to these effects -11.7-20.4-4.9-11.6 Adjusted net income 136.5 138.2 78.8 76.5 Thereof attributable to non-controlling interests 28.4 27.2 14.7 16.7 Adjusted net income attributable to shareholders of Axel Springer SE 108.0 111.0 64.2 59.8 in Adjusted eps continuing operations 1) 1.09 1.12 0.65 0.60 1) Based on weighted average number of shares outstanding in H1/15: 98.9m. 9

Free cash flow up yoy Free cash flow in m Dividend volume in m 82.4 86.9 Dividend ( /share) 0.22 0.40 0.48 0.57 1.17 1.33 1.47 1.47 1.60 1.70 1.70 1.80 1.80 178 178 168 168 157 107 131 131 122 22 37 45 52 H1/14 H1/15 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 10

Financial headroom for investments and dividend Financial situation Attractive financing further optimized volume up to 1.2bn (from 900m) and improved margins Net financial debt 1) of 822m and leverage of 1.5x 2) Future cash inflows ~ 480m 257m loans related to sale of assets to FUNKE Media Group 225m sale of stake in Doğan TV (after receipt of 63m in January 2015) Strong free cash flow generation (2014: 244.1m) Planned new legal form enables further mid- and long-term growth Sufficient headroom for investments in digitization and high dividend (payout of 178m for 2014 on April 15, 2015) 1) Excl. pension liabilities 2) Based on Bloomberg EBITDA consensus for FY 2015 11

Clear investment criteria Strategic fit along three areas of expertise Experienced and incentivized management Reasonable valuation Added value through Axel Springer Company transformation supported by digital acquisitions (total of ~ 3.6bn) and divestments (total of ~ 2.6bn) since 2006 1) 1) EV before purchase price adjustments, taxes etc. 12

Exciting digital initiatives in the Englishspeaking world 13

Upday Start of mobile news offering together with Samsung News aggregator providing personalized news exclusively on Samsung smartphones = + Start of beta version in 9/15 in Germany and Poland Full offering and more countries to follow in 2016 Want to know based on user interests (algorithm-based) Need to know curated by journalists 14

Priorities going forward 1 Growth in Classifieds 2 Growth in Digital Subs 3 Growth in US/UK 15

Outlook 2015 Axel Springer Group Revenues EBITDA eps (adj.) Low to mid single-digit % growth High single-digit % growth Low double-digit % growth Classified Ad Models Paid Models Marketing Models Services/ Holding Revenues Significant increase Low single-digit % decline Mid to high-single digit % growth Significant decline EBITDA Significant increase Low double-digit % decline Low double-digit % decline to significant decline Significant improvement 16

Envisaged legal form change to KGaA combines best of both worlds Family controlled business Capital Markets Access 17

Our corporate mission The leading digital publisher 18

Highlights Classified Ad Models

Classified Ad Models segment at a Glance Highlights Portfolio of market leading classified ad models Digital classifieds clear beneficiary of structural shift from print to online Strong market positions yielding high margins 85% ownership and option for remaining 15% Jobs #1 in Germany #1 in UK #1 in Ireland, South Africa Financials Classified Ad Models Real Estate #1 in France #1 in Belgium #2 in Germany & Cars #1/2 in France Local #1 in Germany Generalist #1 in Israel Travel #1 in Netherlands and Belgium 2014 Outlook 2015 Revenues in m 512.0 Significant increase EBITDA in m 221.4 Significant increase EBITDA-margin 43.2% 20

Deal structure Former GA stake in Axel Springer Digital Classifieds (ASDC) 30% December 2014 2015 15% Cash payment ( 446m) 15% Issuance of Axel Springer shares (Appraisal report IDW S1) Valuation of ASDC of 3.95bn (100%, cash/debt free) EV/EBITDA multiple 2015 14x-15x Closed December 8, 2014 Call option for Axel Springer (AS) against shares in AS SE 21

GA to become Axel Springer group shareholder Today Axel Springer Post transaction Axel Springer Classified Ad Models Paid Models Marketing Models Classified Ad Models GA share ~8.6% 1) Paid Models Marketing Models GA share 15% 1) Based on Axel Springer share price as of December 5, 2014 ( 47.66) and valuation of first 15% tranche. 22

Consolidating German real estate portals: Process update Recent developments February, 2015: Signing April, 2015: Cartel office clearance June, 2015: Closing Currently: Offer to real estate agents in place to advertise on both portals Strong #2 23

StepStone: Lead over competitors is widening Company profile #1 job portal in Germany, UK and Belgium High growth driven by operational excellence and market share gains Applications per job ad in Germany; 2012-2014 1 ) 2014 2014 2013 2013 2012 2012 15.6 13.6 19.0 Revenue growth and scalability of business resulting in strong margin improvement Competitor 5.6 6.0 7.1 x3.2 x2.6 x1.9 Several bolt-on acquisitions enabling knowhow transfer and best practice exchange Competitor 5.4 5.1 6.7 x3.5 x3.1 x2.0 Relevance of direct search in Germany limited Competitor 5.3 3.3 3.0 x3.6 x4.7 x4.6 Competitor 2.2 1.8 3.7 x5.1 x7.1 x7.5 1) Source: TNS Infratest 24

SeLoger revenue growth driven by strong ARPA development Company profile #1 specialist real estate portal in France Monthly ARPA depending on regions (EUR) Penetration rate with real estate agents >80% Excellent competitive position and beneficiary from print to online shift Continued revenue growth driven by strong ARPA development over the last ten years 650 600 500 400 300 200 240 197 129 Paris area Province Total (excl. verticals) Total (incl. verticals) 265 213 151 302 247 193 338 271 221 373 323 301 256 406 351 321 271 422 378 339 291 464 411 376 324 468 439 393 351 506 470 419 368 554 515 455 396 608 556 490 419 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 Note: ARPA figures as of December of each year 25

Classified Ad Models with accelerated organic growth in m H1/15 yoy Q2/15 yoy Revenues 355.3 56.8% 179.2 55.2% Revenues (pro forma) 358.2 13.3% 178.2 14.3% Advertising 344.5 57.6% 173.6 54.5% Other 10.8 34.5% 5.5 80.7% EBITDA* 147.3 45.9% 76.6 45.3% Margin 41.5% # -3.1pp 42.8% # -2.9pp Revenue increase due to strong organic growth (13.3%) in H1/15 and acquisitions EBITDA up significantly, lower margin reflects consolidation effects * Total EBITDA includes costs of 3.1m in H1/15 and 1.7m in H1/14 (thereof business development, M&A and other), not allocated to the three pillars. 26

Significant organic revenue growth in jobs vertical Jobs EBITDA share 49% Real estate EBITDA share 34% in m H1/15 yoy Q2/15 yoy Revenues 170.3 44.8% 86.8 46.5% Revenues (pro forma) 171.0 20.7% 87.3 22.0% EBITDA* 73.9 34.6% 38.7 35.3% Margin 43.4% # -3.3pp 44.6% 0-3.7pp in m H1/15 yoy Q2/15 yoy Revenues 101.6 7.3% 51.8 7.5% Revenues (pro forma) 101.6 5.5% 51.8 5.8% EBITDA* 51.4 14.1% 29.0 24.5% General/Other EBITDA share 17% Margin 50.6% # 3.0pp 56.0% 0 7.7pp in m H1/15 yoy Q2/15 yoy Revenues 83.4 >100 % 40.5 >100 % Revenues (pro forma) 85.6 9.6% 39.1 10.3% EBITDA* 25.1 >100 % 10.7 >100 % Margin 30.1% # 11.3pp 26.3% 0 5.0pp * Total EBITDA includes costs of 3.1m in H1/15 and 1.7m in H1/14 (thereof business development, M&A and other), not allocated to the three pillars. 27

Highlights Paid Models

Paid Models segment at a Glance Highlights Focus on market-leading media brands with clear path to digitization National paid models dominated by unique asset BILD WELT group complemented by leading news TV channel N24 Pioneering paid content in Germany with encouraging results National BILD group WELT group/n24 (Main activities) Financials Paid Models International Ringier Axel Springer Media (Poland, Hungary, Serbia, Slovakia) Switzerland (in JV with Ringier*) France, Spain * Signing 09/15, closing pending Strong presence in Eastern Europe (JV with Ringier) 2014 Outlook 2015 Revenues in m 1,561.4 Low single-digit % decline EBITDA in m 244.2 Low double-digit % decline EBITDA-margin 15.6% 29

BILD a unique media brand print and online Print, daily reach in million 1) 20 Online, reach in million unique users 2) bild.de focus.de spiegel.de welt.de 15 10 5 0 11.6 11.6 12.5 12.1 12.8 12.2 11.3 10.4 ma 09/I ma 09/II ma 10/I ma 10/II ma 11/I ma 11/II ma 12/I ma 12/II ma 13/I ma 13/II ma 14/I ma 14/II ma 15/I ma 15/II 16 15.4 14 13.0 12 10.5 10 8.6 8 6 2010-02 2011-02 2012-02 2013-02 2014-02 2015-02 BILD vs. TV Bild.de vs. Peers 2) BILD 10.4 Tatort 8.9 WSJ 3.2 Big Bang Theory 22.9 Strictly come dancing The Sun 5.4 10.6 15.4 13.0 10.5 8.6 5.9 5.8 5.6 1) ma Pressemedien, Note: change in population parameter after ma 2010 I 2) AGOF UUs (14+) in million per month (not incl. mobile internet). 30

BILD reaches 291k digital subscribers Freemium model Introduced 06/2013 Price range: 4.99 9.99 per month Including German soccer league highlight clips August 2015 26 months after start 291k Metered model Introduced 12/2012 Price range: 4.49 14.99 per month German soccer league highlight clips as additional option ( 2.99 3.49 per month) August 2015 33 months after start 68k 31

Paid Models impacted by tough prior year comps in m H1/15 yoy Q2/15 yoy Revenues 728.9-4.1% 380.3-6.4% thereof digital (reported) 161.9 15.1% 89.1 9.8% thereof digital (pro forma) 165.1 1.2% 88.8 2.3% Advertising 301.4-8.5% 161.8-12.7% Circulation 350.9-3.8% 176.6-3.3% Other 76.6 15.8% 41.8 9.2% EBITDA 90.8-31.6% 50.6-33.0% Margin 12.5% # -5.0pp 13.3% # -5.3pp Restructuring Exp. 20.9 # 7.6 10.5 7 3.9 Launch Costs 6.0 9-2.5 3.9 3 0.6 EBITDA ex. Restr./LC 117.8-23.8% 64.9-23.9% Margin 16.2% # -4.2pp 17.1% # -3.9pp Revenue development impacted by consolidation effects, adjusted for these effects down 6.3% in H1/15 Advertising revenues adjusted for consolidation effects down 10.9% in H1/15 and 14.5% in Q2/15 due to prior year world cup comps Increase in other revenues driven by consolidation effects from N24 EBITDA decline due to lower revenues, change in revenue mix and higher restructuring expenses 32

Paid Models Subsegments Paid Models National Paid Models International in m H1/15 yoy Q2/15 yoy H1/15 yoy Q2/15 yoy Revenues 531.5-6.3% 272.6-10.6% 197.4 2.4% 107.6 6.1% thereof digital (reported) 102.5 12.1% 54.8 0.2% 59.4 20.8% 34.2 29.6% thereof digital (pro forma) 102.5-3.4% 54.8-3.1% 62.6 9.7% 34.0 12.4% Advertising 216.8-11.6% 113.5-18.3% 84.6 0.6% 48.4 4.0% Circulation 269.6-4.6% 135.1-4.5% 81.3-1.0% 41.5 0.7% Other 45.1 13.9% 24.0-1.9% 31.5 18.7% 17.7 28.9% EBITDA 64.0-42.0% 32.9-47.0% 26.8 20.1% 17.6 33.1% Margin 12.0% # -7.4pp 12.1% # -8.3pp 13.6% # 2.0pp 16.4% # 3.3pp Restructuring Exp. 20.5 # 8.0 10.1 6 4.3 0.4 1-0.3 0.3 1-0.4 Launch Costs 4.5 8-3.9 2.5 3-0.7 1.5 0 1.4 1.4 0 1.3 EBITDA ex. Restr./LC 89.0-32.2% 45.6-36.0% 28.8 23.8% 19.3 37.6% Margin 16.7% # -6.4pp 16.7% # -6.6pp 14.6% # 2.5pp 18.0% # 4.1pp 33

Highlights Marketing Models

Marketing Models segment at a Glance Highlights #1 positions in all major marketing business models Reach based marketing with strong organic growth and margin >20% zanox group European market leader in performance marketing Performance marketing with structurally low margin (~5%) Reach Based Marketing Idealo aufeminin Bonial (kaufda/retale) (Main activities) Financials Marketing Models Performance Marketing zanox group Digital Window eprofessional 2014 Outlook 2015 Revenues in m 794.1 Mid to high single-digit % growth EBITDA in m 109.7 Low double-digit % decline to significant decline EBITDA-margin 13.8% 35

kaufda: Going fast track international Business model 2008: Start in Germany, quickly achieved market leading position Research online buy offline Making use of location-based offerings, also adding push alert functions 2014: Bolt-on acquisition of MeinProspekt Print insert goes digital Cost per Click Internationalization France (since 2011) Spain, Brazil (since 2012) USA (since 2013) US market size for brochures (>15bn USD) exceeds European market Mexico, Chile, Columbia, Sweden, Denmark, and Norway (since 2015) Growth driven by mobile More than 80% of brochure view already coming from mobile: Jan 11 Dec 11 Dec 12 Dec 13 Dec 14 Brochure views Germany and France 36

Organic growth continues to drive Marketing Models in m H1/15 yoy Q2/15 yoy Revenues 428.1 15.5% 209.1 14.9% Revenues (pro forma) 423.4 14.7% 207.3 14.3% Advertising 340.2 10.7% 167.3 10.5% Other 88.0 38.5% 41.8 36.6% EBITDA* 48.7-11.9% 26.3-9.0% Margin 11.4% # -3.5pp 12.6% # -3.3pp Restructuring Exp. 0.4 # 0.4 0.1 0 0.1 Launch Costs 5.0 7-1.5 2.3 3-1.0 Advertising revenue growth driven mostly by performancebased marketing models Increase in other revenues mostly due to TV activities and aufeminin group EBITDA below prior year due to competitive environment and portfolio changes at aufeminin EBITDA ex. Restr./LC 54.2-12.4% 28.7-10.8% Margin 12.7% # -4.0pp 13.7% # -4.0pp * Total EBITDA includes costs of 3.7m in H1/15 and 2.2m in H1/14 (thereof business development, M&A and other), not allocated to the two pillars. 37

Marketing Models Subsegments Reach Based Marketing Performance Marketing in m H1/15 yoy Q2/15 yoy H1/15 yoy Q2/15 yoy Revenues 156.7 18.2% 78.2 16.3% 271.5 14.0% 130.9 14.2% Revenues (pro forma) 151.9 15.1% 76.4 14.0% 271.5 14.5% 130.9 14.6% Advertising 96.0 # 3.9% 50.4 # 7.3% 244.2 # 13.6% 117.0 # 12.0% Other 60.7 # 50.8% 27.9 # 36.8% 27.2 # 17.2% 13.9 # 36.3% EBITDA* 40.6-12.9% 23.1-4.9% 11.8 8.2% 5.2-8.8% Margin 25.9% # -9.2pp 29.6% # -6.6pp 4.4% # -0.2pp 4.0% # -1.0pp Restructuring Exp. 0.1 0 0.1 0.1 0 0.1 0.3 0 0.3 0.0 0 0.0 Launch Costs 5.0 7-1.5 2.3 3-1.0 0.0 0 0.0 0.0 0 0.0 EBITDA ex. Restr./LC 45.7-14.0% 25.5-7.7% 12.1 11.2% 5.2-8.5% Margin 29.2% # -10.9pp 32.6% # -8.5pp 4.5% # -0.1pp 4.0% # -1.0pp * Total EBITDA includes costs of 3.7m in H1/15 and 2.2m in H1/14 (thereof business development, M&A and other), not allocated to the two pillars. 38

Investor Relations contacts Claudia Thomé Co-Head of Investor Relations Phone: +49 30 2591 77421 Mobile: +49 160 90445035 claudia.thome@axelspringer.de Daniel Fard-Yazdani Co-Head of Investor Relations Phone: +49 30 2591 77425 Mobile: +49 151 52844459 daniel.fard-yazdani@axelspringer.de Axel Springer SE: Axel-Springer-Str. 65, 10888 Berlin, Germany, Fax: +49 30 2591 77422 39