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<Insert Picture Here> Oracle Business Management Barry O Reilly, Director BPM Solutions barry.oreilly@oracle.com May 2009

Agenda Overview of BPM Product Strategy Oracle BPM Solution Components Oracle BPM Roadmap

What is Business Management Software and strategy for modeling, automating, managing and optimizing business processes across organizational divisions, systems and applications Strategy Goals Policies Compliance People Systems Information

BPM Solution Across Apps, Functions and People Organizational Units Order Management Customer Relationship Management Sales and Marketing Production Planning Manufacturing Inventory & Logistics Finance & HR es Product Configuration Order Management Warranty & Returns Management Customer Relationship Management Sales and Marketing Production Planning Manufacturing Inventory & Logistics Finance & HR CRM SFA Product product SCM product DB LMS ERP MES Inv MGMT B2B ERP CRM product SFA Prodict product SCM DB LMS B2B info. Inv ERP. MES MGMT ERP Enterprise Infrastructure Services (Portal, SOA, LDAP, EAI, E-mail, IT Operations) Enterprise Infrastructure Services (Portal, SOA, LDAP, EAI, E-mail, IT Operations) Real-World Business es span organizations, systems, and applications. BPM models, simulates, executes, manages, monitors, & optimizes those Business es.

What is Business Management BPM is not about technology BPM is not about architecture (SOA) BPM is not about creating diagrams BPM is not EAI BPM is not BPEL BPM is about improving processes to create a real business value

The benefits of BPM are twofold Enabling effective process improvement efforts Cross-functional processes Support for direct user involvement Designing, monitoring, changing Agile business process improvements BPM tools support model-driven development Less time for new functionality (50%-60%) More agile IT organization

The BPM value proposition Higher Lower Transformation BPM adoption maturity Higher optimization Business insight monitoring Value to shareholders and competitiveness Compliance & consistency IT agility Efficiency execution Knowledge Lower modeling Workers, supervisors, and managers CIO CFO CXO CEO Customers and partners Stakeholders

Oracle BPA Suite Market Leading Enterprise Modelling based on IDS Scheer ARIS Business Architect Business Simulator Business Publisher

Oracle Business Analysis suite OEM Agreement for ARIS Design Platform from IDS Scheer Packaged as Business Analysis Suite as part of Oracle Fusion Middleware Provides modeling, simulation and publishing of business process models Supports process execution, monitoring and optimization through Oracle BPEL PM and Oracle BAM Leveraged by Application Teams to deliver Fusion Application Reference Models Why IDS Scheer? Market Leader More than 4,000 customers Strong R&D team Proven OEM track record Most Comprehensive Toolset Rich Functionality Flexible and extensible meta model Complementary architecture & tech stack 9 Oracle Restricted and Confidential

BPEL Manager Standards-based Modeling and Execution Optimize Monitor Model BPM Lifecycle Deploy Execute Simulate Implement Comprehensive and native BPEL implementation Superior integration / service orchestration functionality Industry s most scalable and reliable process engine Rich management and monitoring Runs on WebLogic, Oracle AS, JBoss, WebSphere BPEL Manager Blueprint BPEL WSDL Binding Web services Java, JMS File, FTP Built-in Integration Services JAVA XSLT Rich Sensors Workflow Dehydration Store (Oracle Database) Database Apps Core BPEL Engine MANAGE BPEL Console J2EE Application Server (Oracle AS, WebLogic, JBoss, WebSphere) 10

Oracle BPM 10g Summary All-in-one tool for full BPM lifecycle Design, Simulate, Deploy, Monitor (formerly ALBPM) Development BPM Server Business Analyst BPM Studio Execute Operations Dashboards Business Owner BPM User Interaction User

Gartner BPMS Magic Quadrant Strengths (BEA) Business & IT collaborate on entire lifecycle Fluid round-tripping experience Also works with other technologies in a open standard architecture Strong business user involvement in constructing process-centric solutions involving SOA e Web 2.0 Cautions (BEA) Not seamless integration with other products in the stack (WLI) Design time only simulations and optimization Value proposition based on product innovation instead of business results

Gartner BPMS Magic Quadrant Strengths (Oracle) Can be licensed incrementally Good round-tripping although manually (BPA->BPEL) BPEL has good Human Workflow capabilities Strong BAM to create dashboards visually although it requires strong data understanding Cautions (Oracle) Collaboration partially inhibited because of different design and authoring environments The overall experience reflects a traditional development methodology rather then model-driven agile method Simulation only at design time with BPA

Product Strategy Business Management Offer Complete & Integrated Business Management Platform For System-centric, Human-centric, Document-centric, and Decision-centric Business es in a single runtime For Business Owners & Developers to Collaborate To Streamline es across Applications & Lines of Business Enabling greater Business Efficiency Through Monitoring, Analysis, Simulation, Optimization

Oracle BPM Solution Components Methodology Driven Modeling and Analysis BPA Experts Six Sigma, Lean Enterprise Modeling Documentation Business Management Human Centric System Centric Management and SOA BPM BPEL PM Business user friendly Human centric Collaborative Frequent process changes SOA architecture Apps integration, AIA BPEL High performance STP Round-tripping with BPA

Business and Technical Modeling Alignment Our Unique Approach - Right Levels of Abstraction Oracle BPA Suite EPC / BPMN Implementation-ready (BPMN) High-level process definition Value-added chain diagram (VACD) BPM implementation BPEL BPEL / ESB Oracle BPM / SOA Suite 16 Oracle Restricted and Confidential

BPMS addresses the business process lifecycle Developer Business Analyst Design Graphical modeling Business/ rules Simulation and testing Develop Workflow Automation Integration Business rules Portal/forms execution and management Analyze/optimize Dashboards Historical analytics Performance mgmt Simulation Participants Interact & Collaborate Worklist & Portals Forms Web 2.0 Business Owner

Customer Create and Submit Order Payment Notify User Copy to Customer Download Video Oracle BPM Product Architecture 10g XPDL Screen Flows Org Model Workspace BPM Studio BPM Server (XPDL) Dashboards MS Office Worklist BPEL Human WF Rules BPA Architect (ARIS) JDeveloper BPM Server (BPEL) BAM MS Office

Customer Create and Submit Order Payment Notify User Copy to Customer Download Video Oracle BPM Product Architecture Roadmap BPA Shared BPMN Model Worklist Portal MS Office BAM Business View BPMN 2.0, BPEL BPEL BPMN 2.0 Core Human Task (BPEL4People) Business Rules SCA BPM Studio (with Business and IT view) BPM Server BPM Studio: Integrated process, workflow, rules, and forms designer; includes simulation BPM Server: Integrated process engine supporting BPEL, BPMN 2.0 and BPEL4People BPA Suite: Methodology driven modeling and rich analysis Intended for information purposes and may not be incorporated into a contract

BPM 11g Engine BPM Studio BPMN Model BPEL Model Engine BPMN Compiler BPEL Compiler BPMN Runtime Activity Set BPEL Runtime Activity Set Common Core Service Invocation Connectivity, Adapters Task Assignment Notification Services Error handling State Persistence Security Analysis Metadata management Lifecycle controls Runtime & Mgmt APIs Design model APIs Metadata store (MDS) Instance Store

Oracle BPM Roadmap SOA 10gR3 SOA 11R1 BPM 11R1 BPM 11R2 BPM 11g 10gR3 BPM 10g SOA 11g Service Infrastructure Modeling Web Based Tooling Runtime Dashboards & Analytics User Interaction BPM 11R1 Business and IT views BPMN 2.0 (subset) & BPEL 2.0 Org, roles, business calendar Simulation ADF Task Flows and Forms Wizard driven ADF generation Zero-code environment BPMN models based on templates Rules customization Native BPMN execution Seamless unified in Oracle stack BPMN audit trails EM based monitoring & management Seamless integration with BAM Native dashboards Wizard generated dashboards (both type) Workspace (ADF application) Portal Basic (Web Center Group Spaces) Actionable emails and Excel integration BPM 11R2 BPMN 2.0 (complete) BPEL4People Business user friendlier Forms Debugging Script Task (standard) Generate BPMN Blueprint from BPEL Forms Lightweight top-down design Manipulation of in flight instances grab, suspend, etc. Version in flight instances (compatible) Archiving Personal dashboards Integration with BI publisher Integration with BI EE Personal dashboards Integration with BI publisher Integration with BI EE RSS Intended for information purposes and may not be incorporated into a contract

Method for BPM Roadmap Strategy Design Implementation Controlling Understand Business Environment Map Detailed As-Is Business es Orchestrate Services (technical) Measure & Analyze Performance Record Enterprise Map Evaluate es Transform Application & IT Systems Identify & Manage Improvements Define Business Service Map Identify Improvement Opportunities Test Service Implementations Define End-to-end Scenarios Develop To-Be Concept & es Test Service Orchestrations Define Business Services & Discover Software Services Orchestrate Services (Blueprint) 2008 Oracle Corporation Proprietary and Confidential

Business Support Function capabilities capabilities Business Support Function Business Function Business Support Function Business Support Function capabilities capabilities capabilities capabilities Business Support Function Business Support Function capabilities capabilities capabilities capabilities Capabilities Input Input Realization Capabi lity Encapsulation Logic Ca pabili ty Business Service Software Service Type Capabi lity Data Cluster Output Output Method for BPM Work Products Strategy Design Implementation Controlling Organization Chart Detailed As-Is es Transformed Business es Performance Enterprise Map Times & Costs As Is Technical Service Orchestration Models Improvements Business Service Maps Suggestions for Improvements Implemented Services End-to-End Scenarios To-be Concept & es As Is -20% To Be Service Models Service Orchestration Models 2008 Oracle Corporation Proprietary and Confidential

Type of BPM deployments Source-2008: Oracle BPM Lifecycle Assessment on 1,191 completed surveys

Usage of BPM is still immature 25% 20% 11% 11% 33% Enterprise Strategy Integrating Across Depts Departmental only Next 6 months None Most organizations are only leveraging BPM at the departmental level leaving substantial value untapped.