Meeting with : Don Kuykendall, Chairman and President, Strategic ing, Inc. Darryl O Connor, COO, Strategic ing, Inc. Shea Morenz, CEO, Stratcap Management, LLC Location: 221 W. 6th Street, Suite 400 512-744-4300 Strategic ing, Inc. (INC) (Some of these questions may now apply to LLC) 1. Discuss history and brief overview of Strategic ing, Inc. 2. Review the restructuring memos provided, make sure we clearly understand structure. 3. Discuss current business environment for the Company. a. How is the international environment affecting the Company? 4. Discuss current condition of the industry. a. Discuss any industry trends affecting the business. 5. Discuss Strategic ing products. a. Are all products offered through a subscription? b. How are products distributed? 6. Discuss Partnerships (i.e. Reuters, etc). 7. Discuss Confederation Partners. 8. Discuss Strategic ing customers. a. Discuss the Company's main customers. b. Discuss the status of the relationships with each of the customers. 9. Competitors for Strategic ing. a. Discuss the primary competitors. b. What is the Company's competitive advantage relative to its competitors? 10. Are there time restrictions on the vesting of the options? 11. If certain targets aren't hit, INC can repurchase restricted shares. How likely is this to happen? 12. Need to assess key man risk. What happens if George leaves the business? The BVA Group LLC Page 1 of 5
Financials Balance Sheet 1. Please discuss the increase in the Company's cash balance in 2010 and as of September 30, 2011. a. Was the increase in September caused by the transaction? 2. Why is the investment in Stratfor LLC negative? a. Investment in Stratfor LLC tax equals $1,216,337. b. Investment in Stratfor LLC GAAP equals ($4,914,895). 3. Please discuss the "Due to Stratfor Enterprises LLC" liability. 4. Please discuss the Company s long-term debt. 5. Why did deferred revenue go away in 2011? The result of the transaction? 6. The 2009 balance sheet does not balance. Are there some hidden asset line items? 7. Are there any nonoperating assets on the balance sheet? Income Statement 1. Please discuss the drivers of revenue growth from 2009 to the 12 months ended September 30, 2011 ("LTM"). a. What caused the increase in 2010 and the decline in the LTM? 2. Please discuss the decline in gross margin from 2009 to the LTM. a. What is included in cost of sales? 3. Please discuss EBITDA margin growth from 2009 to the LTM. a. What caused the increase in the LTM? i. A reduction in salary expense? 4. Please discuss the other income (expense) line item. What is included in this line item? 5. Are there any nonrecurring revenue or expense items? The BVA Group LLC Page 2 of 5
1. Is the 2011 forecast for Strategic ing still applicable? a. Is this now the forecast for Stratfor LLC? 2. Let's walk through revenue growth assumptions going forward. 3. Let's walk through margin assumptions going forward. 4. Let's discuss expected depreciation and capital expenditures. 1. Income statement for the nine months ended September 30, 2010. 2. Five-year forecast, if available. Stratfor Enterprises LLC (LLC) 1. Discuss the purpose of this entity a. Strategic ing transferred all assets and liabilities to this entity. b. Will the operations stay the same as they were at Strategic ing? Financials Balance Sheet 1. Discuss the "Due from Strategic ing, Inc." asset. 2. Discuss the "Membership revenue LT" liability. 3. Discuss the negative partner contributions. 4. Are there any nonoperating assets on the balance sheet? Income Statement 1. What caused the company to be unprofitable in the YTD period ended September 30, 2011? 2. Are the YTD financials for operations from August 1, 2011 to September 30, 2011? The BVA Group LLC Page 3 of 5
3. Are there any nonrecurring revenue or expense items? 1. Let's walk through revenue growth assumptions going forward. 2. Let's walk through margin assumptions going forward. 3. Let's discuss expected depreciation and capital expenditures. 1.. Stratfor Holdings, LLC (Holdings) 1. What is held at this entity? a. The company has a 19.59% interest in Stratcap. Is that it's only asset? 2. Are there any financial statements for this entity? 3. Is there a forecast available for this entity? Stratcap Management, LLC (Stratcap) 1. Can you give us an overview of Stratcap? a. What will the Stratcap funds consist of? b. What investment strategies will be implemented? 2. Are there any financial statements available for this entity? 3. Is there a forecast available for this entity? 4. Are Shea's incentive units dilutive to LLC and Holdings? The BVA Group LLC Page 4 of 5
1. Let's walk through revenue growth assumptions going forward. 2. Let's walk through margin assumptions going forward. 3. Let's discuss expected depreciation and capital expenditures. 1. Balance sheet as of 9/30/11. 2.. 3. Capitalization table. The BVA Group LLC Page 5 of 5