Any Experience. Any Device. Anywhere.

Any Experience. Any Device. Anywhere. Una Piattaforma Intelligente al servizio della User Experience alessandro.rivara@akamai.com 2016 AKAMAI FASTER FORWARDTM

Product Place Price Promotion And?

Performance is now the fifth P

Trendsetter opinion about web performances Yahoo - 400 milliseconds slowdown resulted in a 5-9% drop in fullpage traffic Bing - 2 second slowdown resulted in 4.3% reduction in revenue/user Amazon - every 100ms of latency cost them 1% in sales Source: Torbit

Robert B Miller 1968 RESPONSE TIME IN MAN- COMPUTER CONVERSATIONAL TRANSACTIONS 0.1 s Instantaneous 1 s Responsive 5 s Slow max for attention > 10 s Too Slow

Mobile Experience Impacts Retention Source: Torbit

Overview 2015 CORPORATE STATS: $1.96B Ricavi ~5,000 Dipendenti ~5,000 Clienti > 1,800 Networks Akamai Intelligent Platform Una piattaforma globale 200,000+ servers 1,300+ reti 2,800+ località 100+ stati Accellerazione di 250,000+ domini 6 dei 10 più grandi banche Europee 5 dei 7 più grandi gruppi auto Europei 21 delle 25 più grandi compagnie Europee Accelleriamo: 30+ milioni di hits al secondo 2+ trilioni di download al giorno 10+ milioni di flussi video cont. 24+ terabits al secondo Consegna fino al 30%+ di tutto il traffico web mondiale

Referenze Akamai IMPRESE COMMERCIO HIGH-TECH MEDIA & DIVERTIMENTO SETTORE PUBBLICO 10 delle Top 10 banche mondiali 96 dei Top 100 rivenditori 10 delle Top 12 società di sicurezza software Tutte le Top 30 Società Media Tutti i reparti militari U.S. Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.

L Akamai Intelligent Platform Rete globale ad alte prestazioni su Internet Customer Origin Akamai Edge Server ottimale per connettersi all'origin Edge Server in prossimità dell'utente Users Web Server Akamai Intelligent Platform ottimizza e controlla lo stato della rete Sicurezza Akamai negli Edge Servers Scalabilità Performance Intelligenza

.and Security!! Scale, Intelligence and People Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. Downtime Data Theft Defacement 2016 2015 AKAMAI FASTER FORWARD TM

Web Experiences are: Getting Slower More Complex to Develop & Operate

Web Experiences are Getting Slower Average page load time Slower pages = higher abandonment Abandonment Rate (%) Sourc e: Gomez UEM Abandonment Rate Across 280+ Websites/271 Million Page Views 30 25 20 15 10 5 0 iphone 0-0.5 1.5-2 3-3.5 4.5-5 6-6.5 7.5-8 9-9.5 10.5-11 12-12.5 13.5-14 Page Load Time Band (sec) 18 16 14 12 10 8 6 4 2 0 Abandonment Rate (%) i Page Load Time Band (sec) Users willingness to wait Source: httparchive.org, Akamai, Radware Slower Web = Abandoned Users = Lost Revenue

Web Experiences are: Getting Slower More Complex to Develop & Operate

Web Experiences are more Complex to Develop & Operate Cost of development for multiple devices Need for shorter development cycles with emerging protocols 19K Android devices accessed Facebook daily in 2015 Opensignal RWD sites cost 20% to 30% more executionist.com Mobile traffic now makes up 1/2 of all traffic over the Akamai Intelligent Platform Akamai 55.69% of all browsers already adapted HTTP/2 as of May 2015 Google Costly + Time Consuming Development = Missed Opportunity

Industry Trends / Complexity 22% 30% 83% YoY AVERAGE INCREASE IN # OF JS FILES PER PAGE YoY INCREASE IN # OF IMAGES YoY GROWTH IN # OF WEBSITES USING HTTPS Source: httparchive.org Source: Akamai Source: httparchive.org 2016 AKAMAI FASTER FORWARDTM

BY 2020 60% CAGR Peak traffic on the Akamai platform could grow 10X Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. 34 Tbps X 10 340 Tbps

Akamai Web Performance Solutions Web Experiences are: Getting Slower The fastest web experiences on any screen More Complex to Develop & Operate The best solution for simplifying development & operations

Grow revenue opportunities with fast, [1] Be recognized as Mobile & Cellular personalized web experiences and manage Performance Leadercomplexity from peak demand, mobile devices and data collection. 2016 AKAMAI FASTER FORWARDTM

2016 AKAMAI FASTER FORWARDTM

and they spend more money than desktop shoppers

MOBILE & TABLET SHOPPERS ANNUAL SPENDING PER DEVICE 2x MORE LIKELY 2,450 TO MAKE PURCHASES 230+ TABLET MOBILE 2,170 1,460 DESKTOP

SHOPPING PREFERENCE ON MOBILE VS DESKTOP 76% PREFER TO SHOP ON DESKTOP & 85% CONSIDER IT FASTER ONLY 9% PREFER TO SHOP ON MOBILE & 76% CONSIDER IT SLOWER Mobile is considered the least satisfying e-commerce experience

Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection. [2] API ACCELERATION 2016 AKAMAI FASTER FORWARDTM

Grow revenue opportunities with fast, personalized web experiences and manage complexity from peak demand, mobile devices and data collection.

Industry Trends / APIs 212 BILLION # OF API AND WEB SERVICES TRANSACTIONS ON AKAMAI PER DAY YoY Request Growth, HTML vs. API 69% 86% HTML API Source: Akamai

Grow revenue opportunities w with fast, [3] Increase customer engagement ith personalized web experiences and manage complexity from peak demand, mobile devices and data collection. simplified online operations 2016 AKAMAI FASTER FORWARDTM

Every day @ Akamai 1.5+ TRILLION Images served 30% YoY Growth Source: A kamai Grow revenue opportunities with fast, personalized and manage 1.2+ B ILLION web experiences 60 TB complexity from peak demand, mobile devices in downloading Images and data collection. savings processed by Image Converter Source: A kamai 54% avg Image size reduction Source: A kamai 2016 AKAMAI FASTER FORWARDTM SUCA

Images are becoming the TOP OBSTACLE to Delivering High Performance, Responsive Sites Avoid data theft and downtime by extending the security perimeter outside the data-center and protect from increasing frequency, scale and sophistication of web attacks.

The Image story: new paradigm in web images 5 angles x 3 art versions (promo, watermark) x 3 categories (main, zoom, thumbnail) x 4 formats (jpeg, WebP, GIF) X 2 aspect ratio x 3 qualities 1,080 image versions (files) of each product

Deliver the Appropriate Image

50% of consumers experience problems at peak times

Accelerating Innovation in a Hyperconnected World CLOUD MEDIA MOBILE SECURITY Cloud services market will grow >3x by 2015 to $177B 1 More than 90% of Internet traffic will be video in 2 years 2 10:1 ratio of connected devices to Internet users by 2020 3 Cyber attacks cost companies up to $100,000/min 4 1 Gartner, 2 Cisco, 3 Akamai 4 McAfee

Performance à User Experience Gestione dei picchi di traffico Riduzione della complessità & Controllo Offload Security & Brand Integrity Scalabilità

Thank You AKAMAI Internet experts to extend your IT team and inspire innovation as your online strategies evolve. Proven solutions designed around the way you do business offering unparalleled performance and security. The Intelligent Platform, a ubiquitous cloud platform that instantly adapts to Internet conditions and optimizes the online experience. PEOPLE + SOLUTIONS + PLATFORM alessandro.rivara@akamai.com 2016 2016 AKAMAI FASTER FORWARD TM