Alcatel-Lucent Ultimate Wireless Broadband Solution Re-define the wireless experience with the industry s most comprehensive end-to-end LTE solution
The Ultimate Wireless Broadband End-to-End LTE solution is the industry's most comprehensive solution to unleash wireless broadband innovation. Our industry leading solution enables you to successfully evolve your business model and realize the revenues, reduced costs, and increased efficiency delivered by Long-Term Evolution (LTE). It provides an integrated, pre-tested end-to-end LTE network, an open ecosystem of devices, content and application partners, plus transformation and integration services. This solution enables you to fully harness the advantages of wireless IP service delivery and evolve to an open Web-based business model. Capture the next wireless broadband opportunity The wireless market is reaching a tipping point, driven by consumer demand for a seamless multimedia experience, an increasingly diversified competitive landscape, exponential traffic growth and flattening subscription revenues. Mobile data usage surged in 2008, fueled by the success of 3G-enabled laptops, ultra-mobile PCs and innovative handsets, plus online video and social networking applications. End users are demanding enriched, personalized services with a guaranteed Quality of Experience (QoE). Subscriber growth rates are slowing and traditional user-paid revenues are flattening. To address these changing market conditions, you need an innovative business model that can generate additional revenue from content providers, application providers and other new sources. You also need a next-generation wireless broadband network that can support sky-rocketing demand for bandwidth and QoE, while reducing your total cost of ownership (TCO). Next-generation wireless broadband requires new business models, services and infrastructure User-paid revenues Traffic Non user-paid revenues Unlimited wireless triple play New value chain Broadband network New business model Enriched service and QoE Voice-centric Pay-per-minute Voice and multimedia Pay-per-use Walled garden TCO and carbon footprint Efficient network and operations 2000-2005 2005-2010 2010-2020 2 Alcatel-Lucent Ultimate Wireless Broadband Solution
End users are demanding enriched, personalized services with a guaranteed Quality of Experience. LTE technology enables you to meet these requirements by providing unprecedented bandwidth, latency and capacity. As the next evolution for all wireless radio access technologies, LTE opens new opportunities to offer enriched wireless broadband services, expand your business significantly, and achieve a stronger competitive position. LTE all-ip infrastructure provides enhanced service agility allowing you to augment current business models. You can strengthen user-paid revenues with new IPservices, such as multi-screen video and location-based offerings and generate additional revenues from nontraditional services, such as targeted advertising, content brokering and e-commerce transactions. Ultimate Wireless Broadband solution enables innovative services and business models Enable new NON USER-PAID revenues Strengthen existing USER-PAID revenues Content providers Personalization and content brokering Application providers Payment and commerce Locationpresence $ $$$ LTE operator Access and value-added services Payment and commerce Advertiser Targeted advertising Millions of subscribers Alcatel-Lucent Ultimate Wireless Broadband Solution 3
Delivering the Ultimate Wireless Broadband experience The Alcatel-Lucent Ultimate Wireless Broadband solution provides you with the key elements for success in the new wireless broadband market: END-TO-END LTE NETWORK Integrated LTE and IP products meet growing demand for bandwidth cost effectively, while supporting an enriched end-user experience. The Alcatel-Lucent solution combines flexible, software-defined LTE radio access with a flat-ip service-aware network including a purpose-built all-ip Evolved Packet Core (EPC), IP transport solution, and field-proven Service Delivery Environment (SDE). You gain: Unprecedented scalability, cost efficiency, service agility and QoE for end users Smooth evolution and seamless service continuity from any wireless access technology (GSM, UMTS, CDMA, EV/DO, TD-SCDMA and WiMAX) OPEN LTE ECOSYSTEM An open ecosystem of devices, content and applications enables innovative business and operational models and speeds the launch of new services. The ng Connect Program, led by Alcatel-Lucent, brings together a non-traditional mix of partners, including device, content and application developers from the telecommunications, Web, media and consumer electronic industries. By working together on innovative new services, proof of concept development and integration with the end-to-end LTE network, you benefit from: Innovative service creation and new business models Reduced time to market IP TRANSFORMATION AND INTEGRATION SERVICES A full suite of IP transformation and integration services promotes smooth evolution to LTE, while minimizing risk. With these consulting, project management, multivendor integration, operations and managed network services, you can: Minimize the duration and cost of transforming to all-ip wireless Maximize LTE operational efficiency Ultimate Wireless Broadband End-to-End LTE solution Next-generation ecosystem End-to-End LTE network Service-oriented all-ip broadband wireless network MEDIA COMPANIES GAMING LTE-enabled radio access Aggregation and backhaul (META) Evolved Packet Core (EPC) Transport backbone (META) Service Delivery Environment (SDE) RETAILERS ADVERTISING Optics Transformation and integration services (Business, services, network, operations) 4 Alcatel-Lucent Ultimate Wireless Broadband Solution
Providing unprecedented QoE, cost-efficiency and service agility To help you profit from the LTE opportunity, Alcatel-Lucent provides a service-aware, agile, flat-ip wireless network that delivers unprecedented QoE cost effectively. 1 3 LTE- ENABLED RADIO ACCESS ( enodeb) Outstanding QoE through world-class user bandwidth, coverage and seamless continuity with 2G/3G networks Reduced costs and smooth evolution through zero-footprint deployments, multi-standard, software-defined modules and unified management tools Enhanced service agility through flexible use of spectrum in any cell site 2 4 EVOLVED PACKET CORE ( EPC) Per-session, per-flow, per-subscriber QoS with advanced centralized policy management and distributed enforcement Seamless mobility and interoperability with all 2G/3G architectures Purpose-built EPC platforms with highly reliable and secure data and control plane scalability Advanced service-awareness and session management features (including Deep Packet Inspection) IP TRANSPORT ( META) The industry's first comprehensive framework for mobile transport evolution to all-ip Full-packet transport with fine-grain QoS features and end-to-end service-aware management All-IP integrated backhaul, aggregation and transport of 2G, 3G and LTE traffic SERVICE DELIVERY ENVIRONMENT ( SDE) Delivery of rich SIP services with personalized, interactive and context-aware QoE which can blend telecom IP communications, Web 2.0 and subscriber data federation services with proven billing solutions Agile service creation and flexible configuration Converged SDE that allows a consistent multiscreen experience for communication and entertainment services Alcatel-Lucent delivers a rich IP, service-aware LTE network 3 4 LTE-enabled Aggregation Evolved 1 radio access and backhaul 2 Packet Core 3 (META) (EPC) Transport backbone (META) Service Delivery Environment (SDE) Femto MME PCRF IP/MPLS OSS/BSS Subs. Data Mgmt enodeb SGW PGW SDP: IMS, Mobile TV Optics Alcatel-Lucent Ultimate Wireless Broadband Solution 5
BRINGING BROADBAND MARKET LEADERSHIP TO LTE Alcatel-Lucent LTE solution is based on our leadership in wireline IP broadband plus our expertise in wireless access. To enhance network scalability, service agility and Quality of Service (QoS), we offer expertise in IP service routing and dynamic policy management gained through successful deployment of over 55 Triple Play Service Delivery Architecture (TPSDA) networks. For LTE radio access with high performance, smooth evolution and interworking with 2G/3G networks, we draw on our innovations in OFDM/MIMO, softwaredefined radio, flat-ip femto, mobile VoIP and market leadership across all wireless access technologies. For successful LTE uptake, we draw on global experience with IPTV operators helping create a complete ecosystem of content providers and applications, with innovative service delivery and business models. We provide industry-leading expertise in IP transformation, based on our experience with Tier 1 service providers worldwide. Parternships to deliver broadband and IP-based services around the world 6 Alcatel-Lucent Ultimate Wireless Broadband Solution
CONSUMER ELEC. The ng Connect Program provides a strategic approach to enabling new revenue ADVERTISING University Innovations Program RETAILERS MEDIA COMPANIES AUTOMOTIVE TRANSPORTATION COMPUTING End-to-end solution cycle Consumer media and entertainment Enterprise collaboration Automotive connectivity Digital signage (such as advertising) Computing experience WHITE GOODS GAMING Proof of concept cycle APPS VENDORS Ideation Partner selection Proof of concept Validation Ecosystem hosting Deployment HANDSETS Creating an open LTE ecosystem To make the LTE ecosystem a reality, Alcatel-Lucent is spearheading the ng Connect Program, which brings together key stakeholders from telecom, consumer electronics, content, advertising, applications and retail industries. These partners are building a robust, open ecosystem of LTE-enabled devices, content and applications pre-integrated with the end-to-end LTE network. BENEFITS Reduced time to market for new services Innovative service creation Broader device landscape, including consumer goods and machine-to-machine An improved wireline-wireless experience for end-users New business models End-to-end LTE solution cycle IP transformation domains Business Network Operations Services Security LTE migration Radio access Backhaul and transport Packet core Subscriber data Applications and enablers Provisioning Billing Security infrastructure Reducing the risk in your transformation to LTE Alcatel-Lucent can assist you with each step of your LTE transformation evolving your business with strategic planning, end-to-end network integration, and managed services. Our full suite of IP transformation services supports a streamlined, secure evolution from 2G, 2.5G, and 3G to flat-ip LTE, backed by a proven methodology and transformation centers for pre-integration and testing. Drawing upon 2300 multi-vendor migration projects, including IMS and wireless access plus best practices gained in wireline broadband transformation and integration projects, Alcatel-Lucent enables a smoother and more efficient LTE deployment. BENEFITS Reduced transformation risk with predictable methodologies Minimized integration and ongoing operations costs Rapid realization of an IP wireless service environment Alcatel-Lucent Ultimate Wireless Broadband Solution 7
Advantages of the Alcatel-Lucent solution REDUCED NETWORK OPERATING COSTS Our multi-standard base station facilitates efficient cell site evolution and reduces operational, maintenance and services costs. A flat all-ip network reduces operating expenses across the entire network. Market-leading Mobile Evolution Transport Architecture (META) shrinks costs despite broadband traffic growth. Transformation and integration services minimize expense, end to end. RAPID LAUNCH WITH MINIMIZED RISK Network agility and an open LTE ecosystem accelerate service deployment. Smooth introduction of LTE and IP technologies enables service continuity. Comprehensive services support secure evolution to LTE. NEW REVENUE OPPORTUNITIES A robust LTE ecosystem enables non-traditional wireless business models. Enriched QoE increases uptake of legacy and nextgeneration offerings, including personalized services, targeted advertising and fulfillment. UNPRECEDENTED QUALITY OF EXPERIENCE ( QoE) Unmatched policy management, service routing and rich IP communications enable end-to-end QoE. Self-optimized LTE radio access delivers high-performance and enriched broadband services that can generate additional revenues and reduce customer churn. The ng Connect Program enables a seamless wirelinewireless experience over a wide range of devices. Unleash the next-generation wireless experience with Alcatel-Lucent Next-generation ecosystem Next-generation IP service delivery Ultimate Wireless Broadband LTE Network integration services CDMA/EV-DO Next-generation wireless GSM, W-CDMA, TD-SCDMA New QoE, new business models www.alcatel-lucent.com/lte Alcatel, Lucent, Alcatel-Lucent and the Alcatel-Lucent logo are trademarks of Alcatel-Lucent. All other trademarks are the property of their respective owners. The information presented is subject to change without notice. Alcatel-Lucent assumes no responsibility for inaccuracies contained herein. Copyright 2009 Alcatel-Lucent. All rights reserved. CAR7526080102 (03)