Andrew Tinnish Bachelor of Recreation & Leisure Studies ( 99) Bachelor of Sport Management ( 01) Assistant General Manager of the Toronto Blue Jays Department of Sport Management
Our department highlights Brock University is the only university in Canada granting a specialized Bachelor of Sport Management (BSM) Honours degree, and it is one of Brock University s fastest growing programs. Established in 1996, the Department of Sport Management has grown to 11 faculty members and 3 staff. In 2013-14, a total of 617 students were enrolled in the 4 Year (Honours) BSM degree. As part of the 2014 Winter Tour, Brock University hosted a pep talk from the Toronto Blue Jays with over 250 Sport Management students in attendance. On the panel were major league players and personnel that included Brock Alumnus Andrew Tinnish (RECL 99, SPMA 01), who is the Assistant General Manager of the Toronto Blue Jays. In the Department of Sport Management, we integrate and apply knowledge from the social and management sciences and from the world of business to study all organizations involved in the sport industry, including public, nonprofit, and commercial organizations. Our program focuses on the application of theory, principles, and practices of management and business to the sport industry. There is a strong emphasis on connecting theory to activities of the industry, through guest speakers, case studies, use of media, and planned experiential learning opportunities in the field. The Department of Sport Management provides many opportunities for students to explore a range of dynamic career opportunities available in sport. Our students are prepared for careers in areas such as management, marketing, public relations, promotions, event and facility management, communications, human resource management, financial management, economics, and sport analytics in a variety of public, nonprofit, and commercial organizations. Our commitment to integrity, respect for diversity and inclusiveness, and the importance and influence of sport and sport business to contemporary society is the foundation for imaginative and innovative scholarship in teaching, research, and service. 1
Who we are Our faculty members are leading scholars whose commitment to learning is translated to the classroom and experiential learning opportunities for students in mentoring them to become future sport leaders, managers, and innovators through expertise in finance, brand management, community development, interorganizational relationships, sport for development, sport law and dispute resolution, sport consumer and fan behaviour, leadership, volunteer management, sport policy and governance, organizational analysis, facility and event management, environmental sustainability, and sport analytics. Faculty Chris Chard, Associate Professor Laura Cousens, Associate Professor Hilary Findlay, Associate Professor Craig Hyatt, Associate Professor Shannon Kerwin, Assistant Professor Lisa Kikulis, Associate Professor & Department Chair Cheryl Mallen, Associate Professor Kevin Mongeon, Assistant Professor Kirsty Spence, Associate Professor Julie Stevens, Associate Professor Lucie Thibault, Professor & Interim Associate Dean Staff Emily Allan-Dakin, Experiential Co-ordinator Stephanie Brooks, Undergraduate Program Co-ordinator Charlene MacLellan, Administrative Assistant Experiential Learning A crucial aspect to learning is providing students with opportunities to apply their knowledge throughout their degree. This is achieved through a network of community partners that facilitate experiential learning opportunities for students in the form of field work placements, internships, and communityclassroom partnerships. In 2013-14, the Department of Sport Management s experiential learning included: 105 Community Experiential Learning # of Student engagements in the community 714 In spring 2014, students are interning in a variety of organizations such as: Toronto 2015 Pan/Parapan American Games Organizing Committee, Hamilton Tiger-Cats, Maple Leaf Sports and Entertainment Basketball Development, Golf Association of Ontario, Toronto Blue Jays Baseball Club, Right to Play, Ontario Basketball, Honda Indy Toronto, Sail Canada, Welland Sports Tourism Alliance, and Ontario Summer Games 2014. Number of student hours 37,730 Through the Sport Management program I was part of a trip to Peru, helping to develop a sport for development workshop designed for local community members. I feel that volunteer experiences coupled with internship opportunities are what make this program so unique, exciting, and enlightening. Jamie Harris, Sport Management, Class of 2012 2
Our program overview This program has provided me opportunities to get involved with sport management student council, studying a semester abroad, along with exciting placements and internships. Nicole Greco, Sport Management, Class of 2013 Alumni network and careers The Department of Sport Management has established a strong network of alumni who facilitate networking opportunities for current students. Our Alumni Board liaises regularly with the Department regarding current issues and events in the sport industry. Our alumni careers include: General Manager (Soo Greyhounds, OHL Hockey Club) Manager, Community Marketing and Player Relations (Toronto Blue Jays) Director, Ticketing (FIFA Women s World Cup Canada, 2015) Sr. Vice President (Wasserman Media Group) Manager, Scouting (Edmonton Oilers, NHL Hockey Club) Brand Manager (Nike Golf) Director, Corporate Partnerships (Maple Leaf Sports and Entertainment) Sport Development and Events Manager (Squash Canada) Year 1 Introduces students to the field of sport management, the sport industry sectors (public, nonprofit, commercial), the principles of business, and professional engagement for the sport industry. Year 2 Develops this foundation in sport management through courses in sport law, sport policy, management concepts for the nonprofit sector, organizational behaviour, finance, and research design and evaluation. A highlight of the second year is Sport Court, where students prepare and defend sport-related legal cases in mock court. Year 3 Provides some breadth to understanding sport management and its application through courses in event management, human resource management, financial management, and marketing. Students gain exposure to the applied research practices involving quantitative and qualitative data. Opportunities to apply sport management principles and theoretical knowledge are provided through a work placement with Brock University s Athletics, intercollegiate teams, and local special events through an 80 hour experiential learning opportunity. Year 4 Provides students with greater possibilities to shape their program. Depending upon their major average, students may opt for an internship focus gaining industry experience and building career contacts through a 440 hour internship in the sport industry within Canada or internationally. Alternatively, students may opt for a course-based final year where they explore the breadth of specialized courses in topics such as law, policy, economics, sponsorships, analytics, and also gain applied experiences through field courses such as major games and sport for development. Students may also opt for a research-based focus where, in consultation with a faculty advisor, they delve deeply into issues and problems of interest in the sport industry conducting an in-depth research project or thesis. 3
Program areas & courses Management Principles & Practices Required: SPMA 1P91 Introduction to Sport Management SPMA 1P92 Understanding Sport Management Sectors MGMT 1P93 Principles of Business SPMA 1P94 Professional Engagement for the Sport Industry SPMA 2P05 Management Concepts in Sport SPMA 2P21 Organizational Behaviour in Sport SPMA 2P27 Introduction to Sport Finance ENTR 2P51 Entrepreneurship Basics SPMA 3P21 Managing Human Resources in Sport SPMA 3P27 Advanced Sport Finance : SPMA 4P07 Leadership in Sport Management SPMA 4P10 Managing Change and Innovation in Sport SPMA 4P25 Strategic Alliances in Sport Management Sport Marketing Required SPMA 3P65 Sport Marketing SPMA 3P75 Sport Sales and Promotion SPMA 3P85 Sport and the Consumer SPMA 4P07 Sport Sponsorship SPMA 4P95 Advanced Sport Marketing Sport Management & Society SPMA 2P22 Media and Sport SPMA 3P06 Globalization of Sport SPMA 3P55 The Sociology of Professional Wrestling SPMA 3P93 Sport for Development SPMA 4P08 Sport Management Ethics SPMA 4P18 Sport and Social Responsibility Sport Industry Applications Required: SPMA 2P07 Research Design and Evaluation SPMA 3P07 Quantitative Analysis for Sport Management or SPMA 3P17 Qualitative Analysis for Sport Management SPMA 3P08 Sport Event Management SPMA 2P00 Analysis of Professional Sport SPMA 2P08 Facility Management SPMA 3P90 Analysis of the Sport Industry: Canadian Hockey SPMA 3P99 Special Studies in Sport Management SPMA 4F03 Honours Research Project SPMA 4F04 Research Proposal SPMA 4F05 Honours Research Thesis SPMA 4P27 Application of Economics to Sport Management SPMA 4V94 Sport Analytics SPMA 4V97 Advanced Analysis of the Sport Industry: Hockey SPMA 4P99 Advanced Special Studies in Sport Management Sport Policy & Law Required SPMA 2P06 Sport Policy SPMA 2P09 Labour Relations in Professional Sport SPMA 2P96 Introduction to Sport and the Law SPMA 3P86 Intellectual Property and Licensing in Sport SPMA 4P86 Legal Drafting and Contract Analysis SPMA 4P91 Power, Politics and Policy in Sport SPMA 4P96 Negotiation of Deals and Disputes in Sport Experiential Learning SPMA 3P02 Sport Management Field Work SPMA 4F01 Sport Management Internship Project SPMA 4F02 Sport Management Internship SPMA 4P92 Sport Management Practicum SPMA 4P93 Sport for Development Field Experience SPMA 4P98 Major Games Field Course The Sport Management program offered a unique opportunity to combine my passion for sport with a business-centred degree. Brock s presence in the sporting community, combined with an internship program which places its students at the biggest and best sport organizations across Canada made a huge difference in putting my career on the right track. Erin Mathany, Brock University, Bachelor of Sport Management (2006), MBA Wilfrid Laurier (2008) Manager, Commercial Rights and Marketing Partnerships at the Canadian Olympic Committee 4
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