SDN For Fun and Profit. Prepared for TEC 2012-12-13

SDN For Fun and Profit Prepared for TEC 2012-12-13

What is OpenFlow? A. A bad situation in your bathroom? B. Geriatric medication for constipated seniors? C. The hottest new protocol in networking that is a key driver of the SDN movement Copyright 2012. All Rights Reserved. 3 * Images use in private presenta0on for purposes of parody no copyright infringement intended.

First, Why SDN? Why is SDN needed?» Social, mobile, cloud drives requirement for more compute, storage and networking power, delivered more flexibly» Compute and storage virtualized and automated» But the network lagged. What does SDN address?» Inflexibility and inefficiencies of today s network» Difficulty in manually scaling networks» Lack of innovation Copyright 2012. All Rights Reserved. 4

What is SDN and What are Its Benefits? Our definition: an approach and framework that encompasses:» Centralization of control of the network via the» Separation of control logic to off-device compute, that» Enables automation and orchestration of network services via» Open programmatic interfaces SDN Benefits» Efficiency: optimize existing applications, services, and infrastructure» Scale: rapidly grow existing applications and services» Innovation: create and deliver new types of applications and services and business models Copyright 2012. All Rights Reserved. 5

Why is SDN so Hot? Makes networking cool again Promises revamp of network from on-device distributed control to centralized command and control Potentially enables commoditization of networking gear and poses a threat to incumbents Opens up networking platforms to new software application players, without requiring large capital investment Copyright 2012. All Rights Reserved. 6 * Images use in private presenta0on for purposes of parody no copyright infringement intended.

SDN for Fun and Profit www.sdncentral.com www.wiretapventures.com

Who is SDNCentral/Wiretap Two Guys and a Dog And a bunch of kids to feed Matt Palmer» 20+ years in cloud, networking and security» Co-Founder/CEO Pareto (cloud networking company bought by Aerohive)» Managed $500M enterprise business for Juniper Roy Chua» 20+ years in networking and security» Co-Founded Identity Engines (bought by Avaya)» Co-Founded Caw Networks (acquired by Spirent Communications) Copyright 2012. All Rights Reserved. 8 * Images use in private presenta0on for purposes of parody no copyright infringement intended.

Why Not Build SDN Products? In the first stage of the typical enterprise software market journey SDN Today Custom Solutions Tailored Solutions Packaged Software Early Market Mature Market Copyright 2012. All Rights Reserved. 9

Our 3 Businesses Strategic and Go-To- Market advisory services to Vendors SDN and network virtualization consultation, integration and custom solutions for Enterprises and SPs Independent Community Site for SDN and Network Virtualization Copyright 2012. All Rights Reserved. 10

The Independent Community for Network Virtualization and SDN Demographics:» 30%: Buyers» 10%: Vendors» 20%: Channels» 40%: Integrators Thousands 45 40 35 30 25 20 Community Participants Key Stats:» 50k+ monthly page views» 12k+ monthly unique visitors» 120+ companies profiled» 35+ open source project profiled 15 10 5 0 Web Linkedin @SDN_Tech @SDN_News Copyright 2012. All Rights Reserved. 11 Wiretap & SDNCentral Confidential

SDNCentral A platform for establishing and expanding SDN thought leadership Featured Content:» Interviews» Products» Use Cases» Videos» Whitepapers enewsletter» Weekly Newsletter Events» Webinars» Chats» Virtual Panels Social Media» Tweets» Linkedin Copyright 2012. All Rights Reserved. 12

SDN Details, Opportunities, Myths www.sdncentral.com www.wiretapventures.com

Evolution of OpenFlow Stanford Clean Slate/Berkeley Mar0n Casado Nick McKeown ScoC Shenker And others Many many more Ericsson Contrail Cisco Juniper Vello Plexxi Plumgrid FlowVisor Pluribis Indigo RouteFlow Frene0c Ryu Trema Beacon POX FlowScale Pantou SANE ETHANE NOX/ OpenFlow OpenFlow 1.0 OpenFlow 1.1 OpenFlow 1.2 OpenFlow 1.3 Copyright 2012. All Rights Reserved. 14

Today s Networks L2/L3 L4-7 App App Operating System Routers Switches Remote-access devices Packet-Forwarding Hardware L2/L3 L4-7 App App L2/L3 L4-7 App App Operating System Operating System Packet-Forwarding Hardware Packet-Forwarding Hardware Copyright 2012. All Rights Reserved. 15

SDN-Powered Network App App App App Central Network Controller/ Network Operating System OpenFlow Well- defined Open API OpenFlow compliant OS Packet-Forwarding Hardware OpenFlow compliant OS Packet-Forwarding Hardware OpenFlow compliant OS Packet-Forwarding Hardware Copyright 2012. All Rights Reserved. 16

History of SDN: Before OpenFlow (BO) Separated Control & Data Planes Early 90 s The Distributed Control Plane is not new.. Distributed Control Plane w/ in Switch Mid- 90 s All Data w/in Control Plane Early 00 s Separated Control & Data Planes Late 00 s Copyright 2012. All Rights Reserved. 17

Past Experience to Draw On Controller- based wireless Chassis- based switches & routers Focused on centralized management & wireless control- plane Lack of northbound APIs Control- plane/data- plane Separa0on Ethernet communica0ons channel In- box only, proprietary Copyright 2012. All Rights Reserved. 18

Opportunities for Market Disruptors Merchant silicon, hardware commoditization Virtual switches, routers, firewalls, etc Orchestration platforms Transition from hardware to software business models» Pricing, support, marketing, sales Network becomes a development platform» Even if switches/controllers stay linked Creates a new market for innovative software Copyright 2012. All Rights Reserved. 19

Common SDN Myths Myth #1: Myth #2 Myth #3 Myth #4 Myth #5 Myth #6 Myth #7 The controller is not strategic Open-source will save you from vendor lock in We have reference-able customers for your use case Or our SDN is ready to deploy at scale We have revenue followed by we are cash flow positive Only we have the best, most proven SDN engineering talent Commoditization will kill Cisco SDN will lower your TCO Copyright 2012. All Rights Reserved. 20

SDN Perspectives Our learnings from client engagements & operating SDNCentral Open Source Established Vendors Limited developer communities / concentrated at few companies Usually controlled by single commercial entity. Potentially risky Lack of reference implementation slowing down OpenFlow Scrambling to claim everything new is SDN Spotty and inconsistent support for SDN Not one vendor / product fits all customers or specific problems. Start Ups Attempt to sell packaged products at a stage where value is created by custom solutions Few or no production customers Customers Early adopters looking to reap competitive advantage via SDN Financials, Web 2.0, Service Providers Most revenue is professional services driven Copyright 2012. All Rights Reserved. 21

For End Customers, SDN Pitfalls to Avoid Mistakes we see others making and have provided advice on 1. Attempting to Run before Crawling» Lack of clear business objective / problem statement» Failure to manage expectations» Failure to understand limitations of current software & hardware 2. Believing people who say they know how to solve your problem» Usually set up to sell products» Product designed 2 3 years back before problems and use cases are well understood» Forces you on a path with solution what was never designed for the use case in mind Copyright 2012. All Rights Reserved. 22

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