THE GREATER OUTDOORS SPRING 11 PRESS KIT

THE GREATER OUTDOORS SPRING 11 PRESS KIT

SPRING 2011 NEW INNOVATION FOR SPRING 2011 With Omni-Dry we introduce the industry s lightest and most breathable waterproof technology yet to keep you cool, dry and super mobile. From new fit solutions to the ultimate in cooling and heating technology with Omni-Freeze and Omni-Heat, we ve got your comfort covered. NEW PRODUCT FOR SPRING 2011 Sleek, cross-functional, ultimate use products in every category take you from your daily adventures to the adventures of a lifetime. So head for the trails in Columbia s Spring 2011 collection - innovation is everywhere, and it s going to look great on you.

THE SCIENCE OF THE GREATER OUTDOORS OMNI-DRY ULTRA BREATHABLE WATERPROOF. NEW OMNI-TECH STAY DRY IN WET CONDITIONS. OMNI-SHIELD RESIST RAIN AND STAINS. OMNI-SHADE ENJOY THE SUN SAFELY. Designed to keep you dry during highly physical activity, whatever the weather. This extremely air permeable waterproof fabric transfers the moisture vapors you generate, out of the garment at an extremely high rate, while still shedding the elements in the worst of conditions. Omni-Dry is the ultimate in waterproof technology for the outdoors. This multi-layer weather protection system keeps outside elements from getting in, while still allowing moisture vapors to move away from the skin. OMNI-WICK KEEPS YOU DRY AND COMFORTABLE. This water and stain barrier resists light rain and stains, keeping you clean and protected. OMNI-GRIP HOLD TIGHT ON ANY TERRAIN. This sun protection technology helps block damaging UV rays from reaching your skin, allowing for more carefree hours in the sun. OMNI-SHIELD BLOOD N GUTS RESIST AND RELEASE BLOOD AND GUTS. This moisture transferring technology moves and disperses sweat away from the body for quick evaporation, keeping you comfortable during physical activity. This multi-terrain traction system matches specially formulated compounds and treads to specific environments, providing sure-footed confidence for any activity. This soil and slime barrier resists guts and releases blood stains, keeping you clean and protected in the wild. OMNI-HEAT MAKE YOUR OWN HEAT. TECHLITE LIGHTWEIGHT CUSHIONING AND SUPPORT. OMNI-FREEZE STAY COOL IN THE HEAT. This thermal reflective technology helps regulate your temperature by reflecting and retaining the warmth your body generates, while dissipating moisture and excess heat to keep you comfortable. This specially formulated material provides impact absorbing support, stability and protection, so you can go the distance in comfort. This thermal transfer technology disperses body heat, keeping you significantly cooler in hot weather.

PEAK 2 PEAK JACKET WM2094, Suggested Retail $359.99 TECTONIC SOFTSHELL WM3183, Suggested Retail $149.99 FABRIC 100% polyester 2L 50 denier twill. Omni-Dry ultrabreathable waterproof Fully seam sealed Attached, adjustable storm hood Vented Pocket features Invizzip 18 oz. weight Sleek and streamlined, the Peak 2 Peak Jacket is built for performance. Omni-Dry ultra breathable waterproof technology delivers the ultimate defense against the elements while allowing heat and moisture to escape so you can go hard without ending up soaked from the inside out. Fully seamsealed with waterproof zippers and adjustable hood, it puts the kibosh on sneaky raindrops that try to infiltrate your interior cocoon of coziness. Underarm venting assists with body heat regulation so you can go hard without getting overheated. Articulated elbows facilitate movement and essentials stow safely away in security pockets with ultra-low-profile zip closures. Cinch down the draw cord adjustable hem, and you re ready to charge headlong into the worst the weather gods can dish out. FABRIC 100% polyester, 89% polyester/ 11% elastane 3L Butter softshell. Omni-Heat thermal refl ective Omni-Shield advanced repellency Windproof Hybrid for stretch and breathablity Zip-closed pockets Security pocket 16 oz. weight Truly in a class of its own, the Tectonic Softshell has earned its privileged ranking in the world of lightweight thermo-regulating outerwear. Designed for action, the Omni-Heat thermal reflective lining reflects and retains your own body heat while simultaneously dissipating moisture and drawing excess heat away from you to keep you comfortable whether the mercury dips or rises. Waterproof-breathable construction lets you storm through every weather pattern while Omni- Shield advanced repellency adds durability and protection, rejecting stains as well as the elements. Three zip closed pockets have all the capacity you ll need to wrangle keys, I.D., trail snacks and cell phone while subtle color-blocking throughout adds stealth style points to this speedy, lightweight trail essential. ALTIMETER SHIRT TM6222, Suggested Retail $49.99 FABRIC 100% polyester, 92% polyester/ 8% elastane. Omni-Freeze advanced cooling Omni-Shade UPF 30 sun protection Gusset detail If you re hungry for high performing active wear that doesn t skimp on style, this shirt is sure to whet your appetite. With strategic ventilation, the Altimeter Short Sleeve Shirt takes versatile to all new levels. Ideal for everything from trail running to just plain running around town, it features our patented Omni-Freeze fabric technology, which pulls heat away from the body faster than traditional fabrics and feels noticeably cooler to the touch. Omni-Shade UPF 30 sun protection blocks harmful UV rays and advanced evaporation technologies wick away sweat to keep you feeling fresh and dry even when temperatures rise or the pace picks up.

PEAK POWER SHELL SL2314, Suggested Retail $359.99 HOT THOUGHT JACKET RL2141, Suggested Retail $139.99 FABRIC 100% polyester 3L 50 denier plain weave. Omni-Dry ultrabreathable waterproof, fully seam sealed Attached, adjustable storm hood Underarm venting Drawcord adjustable hem Waterproof zipper Drop tail Pocket features Invizzip Silicone at shoulders for abrasion resistance Interior security pocket 15 oz. weight Sleek and streamlined, the Peak Power Shell will have you doing a rain dance just to get the chance to put it on. Built for performance, this little weather-busting number delivers the ultimate defense against the elements with ultra breathable waterproof Omni-Dry technology. Designed specifically for high-octane outdoor activities, the super breathable material allows heat and moisture to escape so you can go hard without ending up soaked from the inside out. Fully seam-sealed with waterproof zippers and a detachable and adjustable hood, it puts the kibosh on sneaky raindrops that try to infiltrate your interior pocket of coziness. Underarm venting assists with body heat regulation so you can go hard without getting overheated. Slimming seams follow the lines of your body, creating a silhouette that s decidedly feminine and a drop-tail offers extra coverage in back. Stow essentials in security pockets with ultra-low-profile zip closures, cinch down the draw cord adjustable hem, and you re ready to take on the worst the weather gods can dish out. FABRIC Shell: 100% polyester Camo Base. Lining: 100% polyester Thermal Refl ective. Omni-Heat thermal refl ective Omni-Tech waterproof/breathable fully seam sealed Attached, adjustable storm hood Underarm venting Interior security pocket Waterproof zip-closed pockets 16 oz. weight Hit the trail wrapped in the most innovative, lightweight heat technology on the market. We may still be waiting for our human jet-packs, but our Omni-Heat thermal reflective lining is the heat-wave of the future - and it has arrived in the form of the super-sleek, super-speedy Hot Thought Jacket. Intelligently designed to reflect and retain your own body heat, it can tell when you re getting a little too warm and automatically regulates your body temperature to deliver the ultimate in lightweight regulated warmth. 2-way comfort stretch gives you mobility to leap, bound and twist and the windproof front panel rejects crisp breezes so you can operate at warp speed without worrying about the wind chill. It also features Omni- Tech advanced repellency to shed light rain and repel stains. Thoughtful details like cozy comfort cuffs, handy thumbholes, and secure zip pockets make this beautiful workhorse fiercely functional so you ll be ready for action whether you re tackling a new trail for a tempo workout or walking the dogs on a cool, bright morning. COOL RULES SHORT SLEEVE SHIRT TL6220, Suggested Retail $49.99 FABRIC 95% polyester/5% elastane Freezer Deluxe. Omni-Freeze advanced cooling Omni-Shade UPF 30 sun protection Omni-Wick advanced evaporation Form fi t 4-way comfort stretch Vented If you re hungry for high performing active wear that doesn t skimp on style, this tee is sure to whet your appetite. With a cute, feminine cut and strategic ventilation, the Cool Rules Short Sleeve Top takes versatile to all new levels. Ideal for everything from trail running to just plain running around town, it features our patented Omni-Freeze fabric technology, which pulls heat away from the body faster than traditional fabrics and feels noticeably cooler to the touch. Omni-Shade UPF 30 sun protection blocks harmful UV rays and advanced evaporation technologies wick away perspiration to keep you feeling fresh and dry even when temperatures rise or the pace picks up. The patterned jacquard amps up the airflow and 4-way comfort stretch provides a perfect body-skimming fit.

Columbia Sportswear Public Relations 456 Albert Street Strathroy, ON N7G 1W7 phone 519.245.4811 fax 519.245.4425 toll free 1.800.265.7067 jtimmins@columbia.com Twitter: twitter.com/columbiacanada Facebook: facebook.com/columbiacanada