GEN101 COM 111 ARB204 COM303 JOR313 RTV323 PRAD333 COM343 JOR406 RTV416 RTV426 PRAD436 ENG102 COM 112 GEN205 COM304 JOR314 RTV324 PRAD334 COM344 JOR407 RTV417 PRAD427 PRAD437 GEN103 COM 113 GEN206 JOR305 JOR315 RTV325 PRAD335 COM345 JOR408 RTV418 PRAD428 PRAD438 ARB104 COM 114 COM207 JOR306 JOR316 RTV326 PRAD336 COM399 JOR409 RTV419 PRAD429 COM439 GEN105 GEN 115 COM208 JOR307 RTV317 RTV327 PRAD337 COM440 JOR410 RTV420 PRAD430 PHI101 GEN106 ENG120 COM209 JOR308 RTV318 RTV328 PRAD338 COM401 JOR411 RTV421 PRAD431 PHI102 GEN107 ENG121 COM210 JOR309 RTV319 PRAD329 PRAD339 COM402 JOR412 RTV422 PRAD432 PHI103 COM108 GEN201 COM211 JOR310 RTV320 PRAD330 PRAD340 JOR403 JOR413 RTV423 PRAD433 PHI104 COM 109 GEN202 COM301 JOR311 RTV321 PRAD331 PRAD341 JOR404 JOR414 RTV424 PRAD434 COM 110 ENG203 COM302 JOR312 RTV322 PRAD332 COM342 JOR405 RTV415 RTV425 PRAD435 GEN 101 --- Introduction to Linguistics Study of language, encompassing a number of sub-fields: language structure (grammar) and of meaning (semantics). Grammar encompasses morphology (the formation and composition of words), syntax (the rules that determine how words combine into phrases and sentences) and phonology (the study of sound systems and abstract sound units). Phonetics is a related branch of linguistics concerned with the actual properties of speech sounds (phones). ENG 102-- English (1) An introduction to the structures and processes associated with effective academic and business writing. GEN 103-- Introduction to Computer Examine computer history, developments,types, computer parts, various types of software,hardware, networking, computer applications, computer mediated communication (cmc)applications especially in media industry. ARB-- 104 Arabic Language(1) علم اللغة وخصائصه ومناهجه مع التطب ق على اللغة المستخدمة ف الكتابة لوسائل اإلعالم المختلفة.وما تتسم به من سمات وخصائص GEN105 --Introduction to psychology Examines Psychology as an empirical science; biological and social bases of behavior; scientific principles of psychology in perception, learning, motivation, intelligence, and personality.
GEN106 --Principles of Macroeconomics Topics include national income determination, unemployment, inflation, fiscal policy, the central bank, monetary policy, international trade, and the balance of payments. GEN107 -- Statistics Introduction to statistical reasoning. Emphasis on concepts rather than in-depth coverage of traditional statistical methods. Topics include sampling and experimentation, descriptive statistics, probability, binomial and normal distributions, estimation, single sample and two sample hypothesis tests for means and proportions. Additional topics will be selected from descriptive methods in regression and correlation, or contingency table analysis. COM 108 --Introduction to Mass Communication (CMN1160) An overview of the process of mass communication and the mass media. The difference between human communication and mass communication; the elements, functions, impact and effects of mass communication; the profile of broadcasting, film, journalism, advertising and public relations; careers in mass communication. COM 109-- Introduction to Journalism This course offers an overview of journalism in its many forms. A series of professional journalists will introduce you to the news and information business. COM 110-- Introduction to Broadcasting (CMN4115) History, technology, structure, and regulation of broadcasting in canada, including a discussion of issues, trends and the impact of non-broadcast technologies such as cable, home video, etc., on the radio and television industry. COM111 -- Introduction to Advertising (CMN2173) A survey of the field of advertising as an activity of human communication emphasizing the concepts of creation, coordination and control of the advertising function. COM 112 -- Introduction to Public Relations (CMN3144) A study of public relations as an organized body of knowledge and a professional discipline examining the techniques of communication, methods, media, and other areas of public relations expertise. COM 113-- Introduction to Research Methods (CMN2101) Students learn qualitative and quantitative media research methodologies, including content analysis, focus groups, and field research. The course provides strategies and methodologies for examining the process and impact of the media.
COM 114-- graphic design Mass Communication Course Description Students learn to Photoshop, Dreamweaver. They learn the process, language, and effects of the color pallets and developing. GEN 115 --Human Rights The term 'human rights' tends to be employed as if we all agree on its meaning; it is a concept often wielded but rarely defined. Because of its uses and abuses (historic and current), it is a term that is ripe for manipulation. Using examples from contemporary global events, the course provides students with a thorough background for understanding how the term 'human rights' can both support particular political agendas and also frame objective legal investigations. ENG 120-- Literature and Composition I: Prose Fiction (ENG1120) Development of critical reading skills and coherent discourse. Study of the proper use and acknowledgement of sources. Works by English-language prose authors provide matter for frequent written exercises. ENG 121 --Literature and Composition II: Drama and Poetry (ENG1121) Development of critical reading skills and coherent discourse. Study of the proper use and acknowledgement of sources. Works by English-language dramatists and poets provide matter for frequent written exercises. GEN 201-- The Art of Translation The basic theory and practice of translation, both written and sight. Students will learn to apply text analysis, text typology, and contrastive analysis of their working languages to identify, analyze, and resolve translation problems while independently developing an efficient and rational approach to the process of translation. GEN 202-- Economics Concepts Introduction to the prevailing patterns of world economic institutions, the theory of income, employment and investment in the national economy and public policies that affect them. ENG203-- English (2) (ENG1100) A course which introduces students to the basic tools of research involved in the writing of coherent and persuasive essays and theses. ARB 204-- Arabic Language (2) مستو ات التحل ل اللغوي ف األصوات والصرف والنحو والداللة والمعجم من خالل األطر األجنب ة علم اللغة ومستو ات التحل ل اللغوي ف األصوات والصرف المختلفة من العرب ة وغ رها. واألمثلة والداللة والنحو
GEN 205-- Business Communication (CMN1148) An introductory course designed to give the student the basic concepts of communication networks in the dyad, small groups and organizations. Students learn about theories of public communication and interpersonal communication. GEN 206-- Modern History Discover the ancient metaphysical civilization of Egypt whose advanced knowing and technologies continue to baffle our conservative scientific community today.showing how the Islam entered the Egyptian Culture and the rising of the Islamic life since the Arabs arrived to Egypt. COM207-- Communication Theories (CMN3109) Focuses on the nature, processes, and functions of communication in human life. Discussions include basic assumptions of theory-building as applied to study of communication, cognition and language, and the contexts of communication. Models and theories are reviewed and evaluated. COM 208-- Basics Multimedia (CMN2185) Macromedia flash, Director 8.0. Video /audio Software. Workshops in production and design. COM 209 --Media Literacy (CMN2180) Students learn to systematically decode, evaluate, and analyze information conveyed through the channels of mass communication. They learn the process, language, and effects of the media and develop a critical awareness of messages conveyed through channels of mass communications, as reflected in children's programming, advertising, journalism, and political communications. COM 210 -- Computers for communication. And Internet Explores contemporary issues in the field of computer-mediated communication related to education and training. Topics include cyberspace, new media, online journalism, e-books and e-publishing, network, electronic paralanguage, persistent conversation, virtual organizations, virtual reality, visualization, presence, e- commerce, copyright/left, trans copyright, and emerging law on the electronic frontier. COM 211-- Mass communication. In Society (CMN2160) Various theories and schools of thought will be considered relating to the field of mass communication, ranging from the technological (McLuhan prophecies) to the symbolic and socio-political dimensions (feminist and cultural studies). COM 301-- Arabic and world Cinema A general survey course of the cinema of the Arab world with a focus on Egypt, Algeria, and Syria. European colonialism, the loss of Palestine and the establishment
of the State of Israel, the Arab-Israeli wars, the rise of Arab nationalism, and the Algerian War all played an important role in shaping much of Arab cinema. COM 302-- Media Culture (CMN2181) Theories relevant to communication across cultures and countries. Social phenomena, technological transformations in both Canadian and international context. COM 303 -- Public Opinion (CMN3155) This is a reading course on the mainstream of research about elections and public opinion. The focus tends to be on material originating in and concerned with the United States, but due attention is paid to classic work from or on other countries, and the propositions are meant to be quite general. Historical, social, or institutional context intrude mainly as they are necessary to test or condition otherwise general propositions. COM 304-- Global Media and International Relation (CMN2168) Student will explore the comparative approach to global, regional and national media systems. It is organized around one broad question: How would the comparative media systems approach be theoretically and empirically modified when we take into account new worldwide dynamics such as regionalization and localization, and when we place non-european and non-north American media systems at the center of analysis? The course covers global media which may include Canadian, African, Asian, Middle-Eastern and Latin American national and/or regional systems. JOR 305-- News Reporting and Writing An intensive study of copy preparation and news reporting and writing for the print medium: basic and advanced skills of reporting and writing; structure and style of news stories and news features. JOR 306 --Journalism Practicum Advanced experience in gathering, writing, and interpretation of news for print media including layout and design, photography and digital application. JOR 307-- Introduction to Digital Journalism Concepts and practices of newsgathering and presentation in a multimedia, interactive environment. Combines classroom instruction with a converged news media lab in which students contribute to a Web site, television newscast, and newspaper. JOR 308-- Editorial Writing Editorial writing focuses on opinion writing for print media, concentrating on editorials, columns and reviews. Course participants will be taught the fundamentals of researching and writing opinion pieces. Students who complete the course will have enhanced skills in gathering and analyzing information, and in writing to inform, entertain and persuade readers.
JOR 309-- Feature Writing Mass Communication Course Description This course focuses on crafting feature stories that give readers a sense of place, knowledge of another human being, and deeper understanding of an event, trend or issue. JOR 310 On-line Journalism Production Students apply principles and techniques of digital journalism in a production setting. Students write, report, edit and produce content on a Webster University digital news site. Students learn to apply digital journalism theories within this laboratory setting. JOR 311-- Journalism Translation The courses listed: Literature, Linguistics, French as a Second Language, French Culture, Translation and Second Language Learning. Through modular programming, students enjoy the freedom to concentrate or diversify their interests in these areas. The skills and knowledge acquired will lay the groundwork for careers in teaching, journalism, translation, publishing, and government service, as well as research in a variety of fields. JOR 312 --Journalism research methods Study of how specific audiences perceive and process the media. Application to varied media (broadcast, public relations, advertising and journalism) products. JOR 313--Photojournalism (CMN2152) Study and practice of photojournalism; evaluation of photographs for publication; field and laboratory experience; emphasis on advanced skills, including lighting, color, laboratory techniques, and electronic imagery. JOR 314-- WEB DESIGN FOR JOURNALISM Practical application in the design and production of journalistic web sites using the skills of writing, visual design, photography, streaming of audio and video as a means of disseminating news and information. JOR 315-- Advertising for Journalism A survey of mass media (newspaper, radio, TV, magazine, advertising, public relations, photography, etc.) which stresses their importance in today's society and introduces the students to various areas in Journalism. Recommended for students considering Journalism as a major. JOR 316 Business Journalism Students learn the function, role, and practice of the business press, with emphasis on the strategies, style, and techniques involved in this specialized application of journalism. Students analyze business articles as well as produce a variety of written materials in this subject area.
RTV 317 --Radio Production Mass Communication Course Description A laboratory study of the basics of audio and radio production; conducting informal interviews; script writing for radio commercials and announcements; the implementation of format and the evaluation of studio performance. RTV 318 --TV PRODUCTION (CMN2167) Study and practice of television studio full length productions, newscasts, news magazines, commercials, public affairs shows and creative productions. Skill development in lights and sound, camera operations and digital editing. RTV 319-- Broadcast Writing and Editing Basic writing for electronic media. Includes news, features, press releases and advertisements. Emphasis placed on how news, PSA's and commercials are filtered through and shaped by multi-ethnic, gender-diverse writers. RTV 320-- Drama in Radio & T.V. A theoretical and practical course in the preparation and performance of drama in radio & T.V. and a survey of theatrical forms, past and present, utilized by the aboriginal peoples. Emphasis will be own creativity in order to discover their cultural voice. RTV 321 --Broadcasting Research Methods (CMN4166) Study of how specific audiences perceive and process the media. Application to varied media (broadcast, public relations, advertising and journalism) products. RTV 322 --Advertising for Radio & T.V. Introduction to video production. Characteristics of video as a medium in social communication. Familiarization with the process of audiovisual production: directing, storyboard, visual and audio recording, editing. Practical exercises. RTV 323-- Radio and Television Announcing Explores the study of and involves practice in the techniques, duties, and tasks of the radio and television announcer; emphasis is placed on acquiring skills in analysis of copy, interpretation, and communication in a variety of speaking roles in front of the microphone and the camera. RTV 324 --Broadcasting Delivery Preparing scripts for different program formats and contents. Production techniques. Live or pre-recorded studio and outdoor delivery of radio and TV programs. Program production phases. Human and technical requirements. Practical applications in the studio.
RTV 325-- Electronic Media Programming Covers the fundamental programming strategies for conveying information, ideas, and values to target audiences. Emphasizes roles of management, advertisers, regulatory agencies, program producers, and media consumers; focuses on the development and distribution of television and radio program formats and series. RTV 326-- New media (CMN2170) Study of innovations related to documentation and communication in the fields of work and leisure. Marketing, logistics, and modes of implementation and usage. Social effects, quality of life, social progress and information access in the context of a personalized media environment. RTV 327-- Arab and International Broadcasting course designed to give the student the basic elementary skills to work in Arab or International Radio and Television Broadcasting. The student is able to select an emphasis in either radio or television to give themselves additional experience in and exposed to the area of particular interest to the student. RTV 328-- information society (CMN4105) Overview of the social consequences and moral issues arising from the "Information Society"The concept and process of mass media as social institutions. Mass culture and mass society. The study of media organizations and mass communicators interactions with various sectors of society. Impact and effects of mass media on society and effects of society on mass media processes and operations. PRAD 329 --Public relations programs Tactics and strategies for planning public relations programs for public and private organizations. PRAD 330-- public relations writing The development of professional public relations writing skills. Effective methods of conceptualization, researching, and presenting information to the relevant publics. Writing emphasized. PRAD 331 --Media Publicity Students learn publicity techniques used in media of mass communication including daily and weekly newspapers, magazines, radio, television, and film. Practitioners invited to class to present publicity problems. PRAD 332 -- Social Marketing (CMN4170) Social marketing communications definitions, concepts, and theories, new media both traditional approaches and emerging technologies. PRAD 333 -- Advertising production (CMN3174)
Study of persuasion and advertising techniques. Elaboration of messages and campaign. Definition of communication concepts corresponding to different target audiences. Applications to goods and services and social communication. PRAD 334 --Organizational Communication (CMN2148) Theories of management that establish the context for organizational communication, ranging from classical to cultural theories. Symbolic interaction in organizations. Influence of new technologies on organizational communication. PRAD 335 -- Public Relations Research Methods Study of how specific audiences perceive and process the media. Application to varied media (broadcast, public relations, advertising and journalism) products. PRAD 336-- Interpersonal Communication (CMN2130) Major theories and techniques related to the analysis of interpersonal communication. Communication in professional and social situations. PRAD 337-- Persuasion Advanced theory and performance course emphasizing principles of message composition, persuasive campaigns, and methods affecting attitude change in public communication. PRAD 338 International Organization The study of international organization focuses on the problem of cooperation in world politics. Under what circumstances does cooperation take place? Can cooperation be institutionalized? After surveying major theoretical approaches in the field, we turn to an examination of the League of Nations, the United Nations, the North Atlantic Treaty Organization, the European Union, various international criminal tribunals, the World Trade Organization, the World Bank, and the International Monetary Fund. PRAD 339-- Communication Skills (CMN2135) Theory, practice, analysis, and ethics of public speaking. Audience analysis and rhetorical choice. Speech organization and delivery. Ethics of public speaking. Analysis of speeches. PRAD 340 -- P.R. Management (CMN4128) Aspects of consulting and public relations management. Role and function of a consultant and a public relation professional. Relation to organization. Methods and strategy: contact and proposal, diagnosis and intervention planning. Consultation report. Recommendations and follow-up. PRAD 341-- Negation Skills (CMN4131) This course builds on existing negotiation skills and techniques in a union context. It addresses important issues such as planning and preparation, body language,
questioning skills, motivational factors and provides a four phase model for negotiation. COM 342-- Quantitative Methods (CMN3102) Survey and application of major quantitative concepts and techniques in the context of research questions and problems relating to communication studies. Computer analysis of data. Review of descriptive and inferential statistics, measurement, questionnaire design. Administering a survey to statistically test hypotheses. COM 343-- Qualitative Methods (CMN3103) Introduction to ethnography and other qualitative methods for understanding communication phenomena: participant observation, case studies, and focus groups. Practical use of these methodologies. COM 344-- Women And The Media (CMN3104) Analysis of the status of women in the world of communication. Emphasis on feminist research. Representation of women in the media and the social imagination. COM 345-- Communication, environment & development (CMN3181) Environmental stresses and third world development problems from a communication perspective. The roles of information and technology. Information theory, systems theory, and concepts of cultural ecology. Mass media coverage, advertising, and the ecological crisis. COM 399 Directed Studies (CMN3912) Supervised individual or group work. COM 440 -- Special Topics (CMN4100) Advanced examination through reading, group research, and class discussion of a particular area in communication studies. COM 401-- Media Law And Ethics (CMN3105) The internet raises difficult ethical and legal questions about privacy, freedom of speech, access to information, rights and responsibilities of users, and so on. In this course, students will learn to examine and analyze complex legal and ethical situations on the internet and in other mass media in order to be better consumers of media information. To do so, they will study models for ethical decision-making and the history and process of media law. COM 402 --International Communication (CMN4168) Adaptation of communication models related to international development (bilateral and multilateral) and topics in globalization and international communication. Topics range from the recognition of disparities to the new world order in information and communication. Case analysis.
JOR403 --Desktop Publication Mass Communication Course Description Survey, design, and editing of specialized publications such as newsletters, brochures, and other materials for editorial, advertising, and public relations purposes. Emphasis on computerized production techniques. JOR 404-- Magazine Journalism Students learn the elements of magazine journalism, including research, interviewing, structure, formats, feature writing, and style. The class is conducted as a workshop, with students producing articles and critiquing the work of their peers. JOR 405-- Journalism Management Organization Survey and instruction in beginning Magazine Management. Characteristics of the journalistic photograph and its role in publications. Instruction in use of cameras and laboratory technique for black-and-white photographs and also color and digital photography. JOR 406-- Advanced Reporting Advanced Reporting Design gives students an in-depth look at complex components in Genesys historical reports for inbound voice routing. Students use the Genesys reporting and routing tools to complete activities that demonstrate how to utilize advanced features in their historical reports. JOR 407-- Journalism: Layout and Design Students learn the fundamentals of newspaper and magazine layout and design, principles of good typography, front and interior page makeup, and photo placement. JOR 408 -- Advanced Graphic Design For students familiar with graphic design basics. Lectures and exercises explore concepts and procedures in publication design and production. Computer lab exercises focus on desktop publishing. JOR 409--Advanced Message Design (CMN3148) Techniques for analysing and identifying communication training needs. Application of communication theories in the development and presentation of training seminars. JOR 410 --Training and Project Graduation (CMN4201) Critical examination of a particular area in communication studies through reading, group research, and class discussion. Topic varies from year to year. JOR 411 -- SPORTS JOURNALISM This course has two primary objectives: 1) providing a basic writing foundation for students interested in sports journalism and 2) an examination of the role of sports in our society. With regards to the first, students cover five basic areas of sports writing feature writing, pre-event (advance) coverage, game/event writing, column
writing and take-out writing, the latter being an in-depth and therefore more lengthy look at a sports subject or personality. JOR 412-- Reporting Public Affairs The course offers instruction and practice in reporting all areas of public affairs including government and the courts and incorporates precision journalism techniques and investigative reporting of special in-depth subjects. JOR 413 --Creative Writing Workshop in the writing of poetry, drama, and fiction, with emphasis on shorter forms and the active participation of students. As a preliminary to registration, applicants must submit samples of their writing in any one of the genres mentioned above. JOR 414 --REPORTING GOLBAL AFFAIRS Students learn the role of the foreign correspondent and the structure and importance of global news organizations. Students also examine current international issues and global trouble spots, analyzing how events are covered both in the local and foreign media. RTV 415 --Management, Programming & Sales for Broadcasting. This course examines mass communications management problems, provides experience in organizing programming and operating commercial and noncommercial broadcasting stations. The course also examines the theory and practical application of media sales. RTV 416-- Radio & TV Directing This course is designed to emphasize the theory and current practice of producing and directing programs for radio and television. Course covers the aesthetic principles, tactics and processes involved in producing/directing radio and television programs. RTV 417-- Film and Television Writing Presents screenings of important films and television programs illustrating the script writer's craft. Focuses on screenplays' unique format, analyzing scripts, and the writing and re-writing of students' work. May include studio production of some scenes. RTV 418 -- Advanced Video Production and Directing (CMN3167) Development of critical and creative skills; study of production theory and practice; planning and producing for the director's role. RTV 419 --Documentary Film A survey of contemporary documentary practice with special attention to recent key themes and issues in the field. Included will be an examination of the role of technology, financing, distribution, and exhibition arrangements, and cultural and
ideological factors in the introduction and acceptance of various documentary techniques, approaches and styles. RTV 420-- Screenwriting Fundamentals This course explores the theory and craft of the screenplay with a focus on writing for short film and video projects. A central goal of the class is to refine student filmmakers' storytelling and scripting skills and to impart the conventions of this specialized genre through writing assignments, discussion, and analysis of texts via screenings and readings. RTV 421-- Film Theory and Criticism An examination of the changing theoretical and critical approaches to the film, including issues in the production and reception of film, such as realism, adaptation, convention, signification, and culture. RTV 422 -- Training and Project Graduation Learners will investigate training & project with the significance in the success of Broadcasting projects. Topics covered include project selection methods, work breakdown structures, network diagrams, critical path analysis, cost estimates, earned value analysis, motivation theory, team building, and CASE tools. Project tools will be used to plan and manage an information systems project in a team setting. RTV 423 --Media Operations &Management (CMN3165) This course provides students with an overview of the principles, theory and practices of mass media institutions within the current society. Product considerations, Constitutional underpinnings, leadership, technology within the workplace, budgeting issues, and market analysis are covered. RTV 424-- Graphic for TV Production An examination of the principles, procedures, and techniques used in creating graphics for TV production. While special emphasis is placed on graphics creation for the television medium, students will explore the use of graphics for non-broadcast applications such as distance or adaptive learning. RTV425 --Digital Media This course is an introduction to the Macintosh and the various ways in which it is used as a creative tool. Primary goals are to learn basic design concepting, typography, and print production, along with other fundamental digital skills to initiate the creative process utilizing the computer and various digital media. RTV 426 --Multimedia (CMN3158) The language of multimedia (convergence, interaction, concept, etc.) and issues relevant to the creation, design and uses of multimedia. Workshops in production and design.
PRAD 427 --Advertising Copy and Design Examines the creative process in advertising including concept development, copywriting, layout, and campaign strategies. Emphasis is on print advertising, but radio and television commercials are also included. PRAD 428-- Public Relations Techniques This course prepares students to think strategically and to understand the basic tools and processes public relations practitioners use to reach and communicate with their publics. An applied writing laboratory approach is used to allow students to practice and hone writing skills for a wide range of public relations activities. PRAD 429 --Advertising Copy Writing Develops print and broadcast copy writing for magazine, direct mail, outdoor, newspaper, radio, television, and new advertising media. Examines the role of the copy writer, creative strategies, research target marketing, copy styles, and laws regulating advertising. PRAD 430 --Advertising Campaigns This course serves as the culmination of the advertising curriculum. Advertising theories, principles, techniques, developing a strategy and producing an integrated marketing communication campaign. PRAD 431 --Public Relations Campaigns (CMN4144) Social campaigns and public awareness campaigns. to develop effective public communication PRAD 432 --International Advertising This course studies advertising and public relations for a global market. It provides an international perspective to advertising and public relations theories, strategies, and practices. It also examines cultural, social, political, and legal conditions of advertising and public relations in different countries. PRAD 433 -- Public Relations and Social Change (CMN3233) To develop rhetorical interpretations of the social and political forces dominating the decade and to examine the forms of persuasion that these forces brought to life. Special emphasis will be given to political leadership, pressures for social change, foreign policy, and transformations in the rhetorical environment. PRAD 434-- Training and Project Graduation Learners will investigate training & project with the significance in the success of Broadcasting projects. Topics covered include project selection methods, work breakdown structures, network diagrams, critical path analysis, cost estimates, earned value analysis, motivation theory, team building, and CASE tools. Project tools will be used to plan and manage an information systems project in a team setting.
PRAD 435-- Conflict Management Mass Communication Course Description Examines the dynamics of everyday conflicts across a variety of settings, from personal to organizational. Principles of conflict, similar across all communicative contexts, are emphasized. Theory and its application are given equal importance. PRAD 436-- Direct and Mail Order Advertising Study of direct and mail order advertising. Topics include mailing lists, direct mail, copy writing, planning and creation of direct mail packages, telemarketing, and research and evaluation techniques. PRAD 437 --Protocol The study of social behavior develops awareness on the condition of one s personality, emotional characteristics and metal capacities. It shall focus on the character development in relation to the environment of professionals in the PR industry. PRAD 438 --Crisis Communication and Issue Management (CMN3130) This course examines issue management and crisis communication across a range of contexts and through a variety of analytic frameworks by focusing on representative cases as benchmarks. The major topics include: approaches to issue management; elements of crisis planning; and type of crises such as product tampering, environmental, disaster, violence, international perspectives, and media roles. COM 439 --political economy of communication (CMN4185) Study of the relationship between media and economic power elites and influences. Survey of economic and socio-political issues relating to the globalization of the information and communication market. Mapping of concentration of ownership at national and international levels. PHI 101 Reasoning and Critical Thinking (PHI1101) Development of fundamental skills in reasoning and critical thinking through the study of argument types, logical structures, criteria used in the evaluation of arguments, and forms of fallacious reasoning. PHI 102 --Moral Reasoning (PHI1102) Development of fundamental skills in moral reasoning through the study of ethical issues and the criteria used in justifying or evaluating actions. PHI 103-- Fundamental Philosophical Questions (PHI1103) A critical examination of fundamental philosophical problems such as the mind and body distinction, the possibility of knowledge of the external world, freedom and determinism, the definition of the concept of truth and the meaning of life.
PHI104-- Great Philosophers (PHI1104) An historical introduction to philosophy through the study of writings of major Western philosophers such as Plato, Aristotle, Aquinas, Descartes, Hume, Kant, Hegel, Nietzsche, Wittgenstein, Sartre. (HP).