SERFF Status: Closed-Filed- State Tr Num: 43499 9/14/09 A156314 AR PRU



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Project Name/Number: / Filing at a Glance Company: Pruco Life Insurance Company Group Filing 9/14/09 A156314 AR PRU TOI: A03I Individual Annuities - Deferred Variable Sub-TOI: A03I.002 Flexible Premium Filing Type: Form Implementation Date Requested: On Approval State Filing Description: General Information SERFF Tr Num: PRUD-126302555 State: Arkansas SERFF Status: Closed-Filed- State Tr Num: 43499 Closed Co Tr Num: GROUP FILING State Status: Filed-Closed 9/14/09 A156314 AR PRU Reviewer(s): Linda Bird Author: Andrea Knazik Disposition Date: 09/17/2009 Date Submitted: 09/14/2009 Disposition Status: Filed-Closed Implementation Date: Project Name: Project Number: Requested Filing Mode: Review & Approval Explanation for Combination/Other: Submission Type: New Submission Overall Rate Impact: Filing Status Changed: 09/17/2009 Deemer Date: Submitted By: Andrea Knazik Filing Description: Please see cover letter in supporting doc. section. Company and Contact Status of Filing in Domicile: Not Filed Date Approved in Domicile: Domicile Status Comments: Market Type: Individual Group Market Size: Group Market Type: Explanation for Other Group Market Type: State Status Changed: 09/17/2009 Created By: Andrea Knazik Corresponding Filing Tracking Number: Filing Contact Information William Bratton, Manager, Compliance One Corporate Drvie Shelton, CT 06484 william.bratton@prudential.com 203-402-1460 [Phone]

Project Name/Number: / Filing Company Information Pruco Life Insurance Company CoCode: 79227 State of Domicile: Arizona 751 Broad Street Group Code: 304 Company Type: Life Newark, NJ 07102-3777 Group Name: State ID Number: (973) 802-6000 ext. [Phone] FEIN Number: 22-1944557 --------- Filing Fees Fee Required? Retaliatory? Fee Explanation: Per Company: No No No COMPANY AMOUNT DATE PROCESSED TRANSACTION # Pruco Life Insurance Company $25.00 09/14/2009 30523052

Project Name/Number: Correspondence Summary / Dispositions Status Created By Created On Date Submitted Filed-Closed Linda Bird 09/17/2009 09/17/2009

Project Name/Number: Disposition / Disposition Date: 09/17/2009 Implementation Date: Status: Filed-Closed Comment: Rate data does NOT apply to filing.

Project Name/Number: / Schedule Schedule Item Schedule Item Status Public Access Supporting Document Flesch Certification No Supporting Document Application No Supporting Document Life & Annuity - Acturial Memo No Supporting Document cover letter Yes Form A1567314AR PRU Yes

Project Name/Number: Form Schedule / Lead Form Number: Schedule Form Form Type Form Name Action Action Specific Readability Attachment Item Status Number Data A1567314AAdvertising A1567314AR PRU Initial 0.000 IFS- R PRU A156314(08-09).pdf

Prospectuses http://preview.prudential.com/prupreminv/preinvprospectus Page 1 of 4 8/28/2009 HOME CONTACT US SITE MAP PROSPECTUS Search Prospectuses Products Title File Type File Size Prudential Premier B Series (1122k) Prudential Premier B Series NY Prudential Premier L Series Prudential Premier L Series NY Prudential Premier X Series Prudential Premier X Series NY Strategic Partners Horizon Strategic Partners Horizon NY (1020k) (1122k) (1020k) (1122k) (1020k) (248k) (241k)

Prospectuses http://preview.prudential.com/prupreminv/preinvprospectus Page 2 of 4 8/28/2009 Back to Top Subaccounts Title File Type File Size Advanced Series Trust (AST) (1650k) Franklin Templeton VIP Founding Funds Allocation Fund ProFund VP Consumer Goods Portfolio ProFund VP Consumer Services ProFund VP Financials Portfolio ProFund VP Health Care Portfolio ProFund VP Industrials Portfolio ProFund VP Large-Cap Growth Portfolio ProFund VP Large-Cap Value Portfolio ProFund VP Mid-Cap Growth Portfolio ProFund VP Mid-Cap Value Portfolio ProFund VP Real Estate Portfolio ProFund VP Small-Cap Growth Portfolio ProFund VP Small-Cap Value Portfolio ProFund VP Telecommunications Portfolio ProFund VP Utilities Portfolio (237k) Back to Top

Prospectuses http://preview.prudential.com/prupreminv/preinvprospectus Page 3 of 4 8/28/2009 Advanced Series Trust First Trust Focus Four Plus Portfolio - Proxy Statement and Prospectus Prudential Series Fund Asset Allocation Portfolios - Proxy Statement and Prospectus Prudential Series Fund PIMCO High Yield Portfolio - Proxy Statement and Prospectus Prudential Series Fund PIMCO Total Return Portfolio - Proxy Statement and Prospectus Audit Committee Charter View this document to see the responsibilities of the Audit Committee of The Prudential Series Fund, Inc and the Advanced Series Trust. Compliance Committee Charter View this document to see the responsibilities of the Compliance Committee of The Prudential Series Fund, Inc and the Advanced Series Trust. Director/Trustees View this document for more information about the Directors of The Prudential Series Fund, Inc. and the Advanced Series Trust. Governance Committee Charter View this document to see the responsibilities of the Governance Committee of The Prudential Series Fund, Inc and the Advanced Series Trust. Proxy Voting Results Prudential Premier B, L and X Series are issued on form BLX/CRT (03/06)-01 et al or a state variation thereof. Prudential Premier B Series - NY and Premier L Series - NY are issued on form BL/IND (3/06)-NY et al or a state variation thereof. Prudential Premier X Series - NY is issued on form X/IND(3/06)-NY et al or a state variation thereof. Strategic PartnersSM Horizon Annuity is issued on form Contract #MVA-2002 et al or a state variation thereof. HOME CONTACT US SITE MAP PROSPECTUS PRIVACY POLICY TERMS & CONDITIONS

Prospectuses http://preview.prudential.com/prupreminv/preinvprospectus Page 4 of 4 8/28/2009 Investors should consider the contract and the underlying portfolios' investment objectives, risks, charges, and expenses carefully before investing. This and other important information are in the prospectuses, which can be obtained on the prospectus page or from your financial professional. You should read the prospectuses carefully before investing. Annuities are issued by Pruco Life Insurance Company (in New York by Pruco Life Insurance Company of New Jersey), both located in Newark, New Jersey and distributed by Prudential Annuities Distributors, Inc., Shelton, Connecticut. All are Prudential Financial companies and each is solely responsible for its own financial condition and contractual obligations. Prudential, Prudential Financial, the Rock logo, and the Rock Prudential logo are registered service marks of The Prudential Insurance Company of America and its affiliates. "Prudential Annuities" is a business division of Prudential Financial, Inc. Reference to Prudential Annuities as the "Highest Daily Company" is for marketing purposes only, and does not mean that Prudential Annuities is a corporation or any other legal entity organized under State or Federal law. Copyright 2008 Prudential Financial, Inc. All Rights Reserved. IFS-A156314 Ed. 08/2009

Project Name/Number: / Supporting Document Schedules Bypassed - Item: Flesch Certification Bypass Reason: n /a Comments: Item Status: Status Date: Bypassed - Item: Bypass Reason: Comments: Application n/a Item Status: Status Date: Satisfied - Item: cover letter Comments: Attachment: Cover letter Arakansas.pdf Item Status: Status Date:

William Bratton Manager, Compliance Prudential Annuities, Inc. One Corporate Drive Shelton, CT 06484 Tel (203) 402-1460 September 14, 2009 Arkansas Dept. Of Insurance Re: Advertising Materials: Oklahoma Company # 378 Pruco Life Insurance Co. NAIC #79227 To Whom It May Concern: On behalf of Pruco Life Insurance Co, wholly owned subsidiaries of The Prudential Insurance Company of America, and pursuant to applicable State requirements, I am enclosing the following advertising material(s): Material Title and Specific products Or annuities referred to in the piece, including in-force products no longer being sold: Edition Date IFS # Filings with Pruco Life Insurance Co.: 1. Premier INV Prospectus Page 8/09 A156314 Product Name and/or contract number: Prudential Premier B, L and X Series are issued on form BLX/CRT (03/06)-01 et al or a state variation thereof. Prudential Premier B Series - NY and Premier L Series - NY are issued on form BL/IND (3/06)-NY et al or a state variation thereof. Prudential Premier X Series - NY is issued on form X/IND(3/06)-NY et al or a state variation thereof. Strategic PartnersSM Horizon Annuity is issued on form Contract #MVA-2002 et al or a state variation thereof Please let me know if you require any additional information. Sincerely, William Bratton Manager, Compliance Encl.