LEADERSHIP DEVELOPMENT programs at Goodyear

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LEADERSHIP DEVELOPMENT programs at Goodyear Guillaume Delacour Director Talent Management EMEA 1

Yes this is a Leadership Development Conference 2

Our approach is recognized by external awards and backed by business results and talent pipeline results Strength of leadership practices and culture, Examples of leader development on a global scale, Alignment of business and leadership strategy, Company reputation, Business and financial performance. 3

Our approach is recognized by external awards and backed by business results and talent pipeline results Goodyear Dunlop certified as a top performer in HR in 9 countries: Belgium, Germany, Italy, Luxembourg, the Netherlands, Poland, Slovenia, Spain and the United Kingdom David Plink, CEO of the Top Employers Institute: Current and prospective employees can trust upon the certified organizations to have excellent conditions in place for their people to develop. 4

Our approach is recognized by external awards and backed by business results and talent pipeline results TALENT PIPELINE RESULTS Nearly 2/3 of top jobs have ready-now successors Attracting and hiring the best leaders BUSINESS RESULTS Unprecedented results Growth LEADERSHIP PROGRAMS KPIs Retention rate SEDP / EDP Promotion rate SEDP / EDP 5

Yes this is a Leadership Development Conference No we are not focusing on best practices 6

High potential programs are common practice EXPERIENCE-BASED ACTIVITIES Launching a new business Turning around a struggling business Working in foreign countries Working in a new line of business FEEDBACK & RELATIONSHIP- BASED ACTIVITIES 360-degree assessment Executive coach Formal mentor Individually customised mentoring plan Mentoring program women EDUCATION-BASED ACTIVITIES Mini-MBA simulation Executive MBA program Intensive leadership development programs 7

Goodyear s approach to Leadership Development programs 8

Goodyear in a nutshell A Fortune 500 company Founded in 1898, Akron, Ohio, United States Proud of our brands Goodyear, Dunlop Fulda, Sava, Debica Goodyear's Associates 69,000 people around the world 23,000 in EMEA A Global Footprint Goodyear operates 51 plants in 22 countries. Goodyear's Leadership Goodyear is one of the world's leading tire companies. Goodyear is the No. 1 tyre maker in North America and Latin America. Goodyear is Europe's second largest tyre maker. Goodyear Financials 2013: net sales of $19.5 billion. Net income available to common shareholders: $600 million. 9

Developing top talents and top teams is a priority for the company and part of our strategy Where We Are Executing Plan Innovation Leader Strong Earnings NA Adding Economic Value Improving Volume Pension Remains a Challenge Key Strategies 1. North America: Profitability 2. Asia: Winning in China 3. EMEA/LA: Continued Success Industry MegaTrends Key How To s 1. Market-Back Innovation Excellence 2. Target Profitable Segments 3. Operational Excellence 4. Enabling Investments 5. Top Talent/Top Teams Our Destination Creating Sustainable Value First with Customers Innovation Leader Leader in Targeted Segments Competitively Advantaged Profitable thru Economic Cycle Cash Flow Positive Investment Grade 10

Led by EMEA Talent Management CoE // Led by Global TM CoE The way we handle our leadership programs is done in a structured, consistent and innovative way across the globe 11

Innovation practices Formal Global Leadership Development Holding Leaders Accountable Board and Leadership Team Involvement With a reduced number of prestigious global L&D partners Established a series of metrics to hold leaders accountable for leadership development and talent management Goodyear s senior leadership team and members of the Board of Directors are actively involved in our Global Talent Management and Leadership Development activities 12

Academic and L&D partners Leadership Direct Harvard Manage Mentor Executive Communication Maximizing your Leadership Potential Program MBTI & Firo-B In-class simulations with individual feedback session based on displayed behaviors 360 Profilor TalentView of Leadership Transitions (TLT) Members of Leadership Teams and alumni of superior programs teach, mentor and engage students of lower level programs 13

All our executives are measured on Top Talent / Top Teams Learning and Growth Attracts, assesses, develops, motivates and retains top talent and teams 1. Associate Satisfaction Index 2. Strength of Pipeline (Attract/Assess/Develop) 3. Retention 4. Safety OSHA Incident Rate These KPI s will ensure we are working towards Our Destination. Internal Business Processes Ensuring the health of our business processes - transforming intangible assets into customer and financial outcomes 5. S&OP 6. RvsCC 7. Innovation Process (ICP/TCP/PCP) 8. Enterprise Program Process (EPP)/ PMO 9. Loss Elimination Process 10. Organization & Talent Process Customer / Consumer A market back view of the health of our brands and products 11. Requested Delivery Date Performance (RDD) 12. First Confirmed Delivery Date (FCDD) 13. Net Promoter Score 14. TMS Market Share 15. Product Vitality 16. Unit Sales 28 Financial Describes the tangible outcomes of our strategy 17. Total Delivered Cost 18. Manufacturing Productivity 19. EBIT 20. Average Working Capital 21. Free Cash Flow 22. ROIC 23. TSR (Total Shareholder Return) 14

Example of a Leadership Program with the direct involvement of the EMEA Leadership Team PRE Program Modules 1 & 2 Face-to-Face Module 3 Online Module 4 Online Module 5 Face-to-Face POST Program Module 1 Personal Leadership Module 2 - Developing Talent & Teams Strategic Thinking & Planning Driving from Strategy to Execution Executive communication & Leading Change Connecting the dots - 360 feedback - TalentView for Leadership Transitions (TLT) - Expectation and learning contract with manager & HR. - Pre-reading Great by Choice The program is built around the GY Strategic Roadmap, the Leadership Traits and One Team (20 Mile March ) - Access to the Leadership Direct platform - Real-time sharing of experiences and learning from GY EMEA leaders and EMEA EDP students/alumni - Individual development plan linked to 360 feedback and TLT - Mentoring sessions available if needed (depends on IDP) - Action learning: All participants will work on group projects based on real Goodyear business cases (5 EMEA priorities) sponsored by a member of the Leadership Team and will present them to the Leadership Team - All modules introduce the Goodyear lingo - interactive, game-based training where possible to drive a high engagement and learning during the online-modules - 360 feedback short version and impact survey 6 months after - Final debrief sessions with manager, HR and TM. Next steps in terms of career and development. - Possibly HMM post work. further reinforce, cascade and apply the concepts. To be decided. Program duration: 6 months Class Size: ca. 30 EMEA participants After each module a report will be to HR and managers with a summary of key learning objectives, how far they were achieved from faculty and participants point of view and participants feedback (on faculty and content). 15

A unique experience for our Top Talents 70: Experiential Learning Apply Concepts On-the-Job 20: Learning from Others Projects (Individual & Group) GY Leaders Teaching Peer Feedback Mentoring / Shadowing Developmental Feedback Development Plans 10: Formal Learning Harvard Center for Creative Leadership (CCL) Korn Ferry LeVan Partners 100% common approach for all participants 100% individual learning path for each participant A unique experience for each 16

Global Programs with Telepresence Blended virtual programs All programs use a blended-learning approach. Our two global programs have 1 face-to-face week in Akron 1 face-to-face week in Shangai, Sao Paolo or Brussels (on a rotational basis) Online modules in our Telepresence rooms (Akron, Shangai, Sao Paolo and Brussels) 17

Leadership Development Programs at Goodyear Developing Top Talents and Top Teams is a priority for the company and part of our strategy. The way we handle our leadership programs is done in a structured, consistent and innovative way across the globe. Goodyear s senior leadership team and members of the Board of Directors are actively involved in the programs, leading to building and growing a leadership environment. This approach is recognized by external awards and backed by business results and talent pipeline results. 18

The rate at which individuals and organizations learn may become the only sustainable competitive advantage... Ray Stata Organizational Learning The Key to Management Innovation THANK YOU! 19