Brochure More information from http://www.researchandmarkets.com/reports/1443653/ Nigeria Country Report: Mobile/ Cell Phone Market Description: This comprehensive report examines the Nigerian Mobile Market: historical market sales (past 5 years), sales forecasts until 2014, global and local consumer/market trends, competitor analysis of key brands in the market, detailed consumer geo-demographic profiling. The consumer analysis is based on the latest annual consumer survey among a nationally representative sample of more than 14,000 people Nigeria Media Planning Services All Media and Products Survey. Some of the key questions the report will help you to answer are: - What are the historical market sales and forecasts for the next 5 years? - Who are the key players and brands in the market and how are they positioned? - What are the important consumer and market trends that should be included in your business strategy? - Who are the users (and non users) of the mobile market? e.g. age, gender, affluence, geographics, Language. It provides a comprehensive consumer profile of the mobile market sector and focuses on: - Regular brand of Mobile/Cell Phone - Number of Mobiles/ Cell Phones in Household - Made a Call on a Mobile/ Cell Phone - Sent an SMS on a Mobile/ Cell Phone - Listen to Music on a Mobile/ Cell Phone - Watch Television on a Mobile/ Cell phone - Sent or Read an E-Mail on a Mobile/ Cell Phone - Participated in a Sales Promotion via SMS - Participated in an Event Promotion via SMS - Participated in an Radio/ Television Talk Show via SMS It examines in detail the geo-demographics of the mobile sector by usage and activity, making it a vital reference report for anyone wanting to understand this segment of the market. Why purchase this market research report? - The report focuses on consumer-based intelligence the most valuable brand asset - Provides a comprehensive analysis of the big picture with global and local consumer/market trends - Historical sales (past 5 years) and sales forecasts until 2014 - Includes a detailed competitor analysis and brand positioning - 113 page report with 150+ charts, graphs, tables - Salient points and key insights are highlighted and summarised in comment boxes on each page Contents: 1. Nigerian Demographic Overview 1.1. Nigeria at a Glance: (compared to South Africa): Area; population; population growth; density; life expectancy; GDP; GDP official exchange rate; GDP per capita; GNI per capita, Gini coefficient; Human Development Index; currency; exports; export commodities; export partners; imports; import commodities; import partners 1.2. Gender Profile: 2009 2010 est. 1.3. Age Profile: 2009 2010 est. 1.4. Age and Gender Pyramids 2. The Nigerian Telecommunications Market Overview
2.1. The Nigerian Telecommunications Market 2008-2009: Mobile/ cell phone usage; Fixed landline; Access Internet; Computers in household. 3. Historical Sales and Forecasts 3.1. Mobile Phone Subscription Sales: 2003-2014 3.2. Mobile Phone Subscribers: 2003-2014 3.3. Total Number of Subscribers: 2005 2009 Globacom; MTN; Zain. 3.4. Market Share : 2005 2009 Globacom; MTN; Zain 3.5. 3G Market as % of Entire Mobile Market: 2007-2014 3.6. Number of 3G Subscribers: 2007 2014 3.7. Number of GSM (2G) Subscribers: 2005 2019 Globacom; MTN 4. Nigerian Mobile Market: Users and Non-Users 4.1. Users and Non-Users by Gender: Males; Females 4.2. Users and Non-Users by Age: Under 16 years old; 16 24 years old; 25 34 years old; 35 49 years old; 50-64 years old; 65 + years old. 4.3. Users and Non-Users by Region: Lagos; South South; South East; South West; North East; North Central; North West 4.4. Users and Non-Users by Language: English; Pidgin English; Hausa; Igbo; Yoruba; 4.5. Users and Non-Users by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM 11-12. 5. Regular Brand of Mobile/ Cell Phone: 5.1. Regular Brand of Mobile/ Cell Phone: 2006 2009: Nokia, Motorola; Sagem; Samsung; Sony Ericsson; Bird; LG; Alcatel; Other Brands. 5.2. Top 7 Brands in Focus by Gender: Males; Females 5.3. Top 7 Brands in Focus by Age: Under 16 years old; 16 24 years old; 25 34 years old; 35 49 years old; 50-64 years old; 65 + years old. 5.4. Top 7 Brands in Focus by Region: Lagos; South South; South East; South West; North East; North Central; North West 5.5. Top 7 Brands in Focus by Language: English; Pidgin English; Hausa; Igbo; Yoruba; 5.6. Top 7 Brands in Focus by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM 11-12. 6. Number of Mobiles/ Cell Phones in Household: 2008 2009: None; One; Two, Three; Four or More. 6.1. Number of Mobiles/ Cell Phones in Household by Gender: Males; Females 6.2. Number of Mobiles/ Cell Phones in Household by Age: Under 16 years old; 16 24 years old; 25 34 years old; 35 49 years old; 50-64 years old; 65 + years old. 6.3. Number of Mobiles/ Cell Phones in Household by Region: Lagos; South South; South East; South West; 6.4. Number of Mobiles/ Cell Phones in Household by Language: English; Pidgin English; Hausa; Igbo; Yoruba; 6.5. Number of Mobiles/ Cell Phones in Household by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM 11-12. 7. Made a Call on a Mobile/ Cell Phone: 2008 2009: Yesterday; Past 7 Days; Past 4 weeks; Long Ago; Never. 7.1. Made a Call on a Mobile/ Cell Phone by Gender: Males; Females 7.2. Made a Call on a Mobile/ Cell Phone by Age: Under 16 years old; 16 24 years old; 25 34 years old; 35 49 years old; 50-64 years old; 65 + years old. 7.3. Made a Call on a Mobile/ Cell Phone by Region: Lagos; South South; South East; South West; North East; North Central; North West 7.4. Made a Call on a Mobile/ Cell Phone by Language: English; Pidgin English; Hausa; Igbo; Yoruba; Other Languages. 7.5. Made a Call on a Mobile/ Cell Phone by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM 11-12. 8. Sent an SMS on a Mobile/ Cell Phone: 2008 2009: Yesterday; Past 7 Days; Past 4 weeks; Long Ago; Never. 8.1. Sent an SMS on a Mobile/ Cell Phone by Gender: Males; Females 8.2. Sent an SMS on a Mobile/ Cell Phone by Age: Under 16 years old; 16 24 years old; 25 34 years old; 35 49 years old; 50-64 years old; 65 + years old. 8.3. Sent an SMS on a Mobile/ Cell Phone by Region: Lagos; South South; South East; South West; North
East; North Central; North West 8.4. Sent an SMS on a Mobile/ Cell Phone by Language: English; Pidgin English; Hausa; Igbo; Yoruba; Other Languages. 8.5. Sent an SMS on a Mobile/ Cell Phone by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM 11-12. 9. Listen to Music on a Mobile/ Cell Phone: 2008 2009: Yesterday; Past 7 Days; Past 4 weeks; Long Ago; Never. 9.1. Listen to Music on a Mobile/ Cell Phone by Gender: Males; Females 9.2. Listen to Music on a Mobile/ Cell Phone by Age: Under 16 years old; 16 24 years old; 25 34 years old; 35 49 years old; 50-64 years old; 65 + years old. 9.3. Listen to Music on a Mobile/ Cell Phone by Region: Lagos; South South; South East; South West; North East; North Central; North West 9.4. Listen to Music on a Mobile/ Cell Phone by Language: English; Pidgin English; Hausa; Igbo; Yoruba; 9.5. Sent an SMS on a Mobile/ Cell Phone by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM 11-12. 10. Watch Television on a Mobile/ Cell Phone : 2009: Yesterday; Past 7 Days; Past 4 weeks; Long Ago; Never. 10.1. Watch Television on a Mobile/ Cell phone by Gender: Males; Females 10.2. Watch Television on a Mobile/ Cell phone by Age: Under 16 years old; 16 24 years old; 25 34 years old; 35 49 years old; 50-64 years old; 65 + years old. 10.3. Watch Television on a Mobile/ Cell phone by Region: Lagos; South South; South East; South West; 10.4. Watch Television on a Mobile/ Cell phone by Language: English; Pidgin English; Hausa; Igbo; Yoruba; 10.5. Watch Television on a Mobile/ Cell phone by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM 11-12. 11. Sent or Read an E-Mail on a Mobile/ Cell Phone: 2009: Yesterday; Past 7 Days; Past 4 weeks; Long Ago; Never. 11.1. Sent or Read an E-Mail on a Mobile/ Cell Phone by Gender: Males; Females 11.2. Sent or Read an E-Mail on a Mobile/ Cell Phone by Age: Under 16 years old; 16 24 years old; 25 34 years old; 35 49 years old; 50-64 years old; 65 + years old. 11.3. Listen to Music on a Mobile/ Cell Phone by Region: Lagos; South South; South East; South West; North East; North Central; North West 11.4. Listen to Music on a Mobile/ Cell Phone by Language: English; Pidgin English; Hausa; Igbo; Yoruba; 11.5. Sent an SMS on a Mobile/ Cell Phone by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM 11-12. 12. Participated in a Sales Promotion via SMS: 2008-2009 :Participated; Never Participated. 12.1. Participated in a Sales Promotion via SMS by Gender: Males; Females 12.2. Participated in a Sales Promotion via SMS by Age: Under 16 years old; 16 24 years old; 25 34 years old; 35 49 years old; 50-64 years old; 65 + years old. 12.3. Participated in a Sales Promotion via SMS by Region: Lagos; South South; South East; South West; 12.4. Participated in a Sales Promotion via SMS by Language: English; Pidgin English; Hausa; Igbo; Yoruba; 12.5. Participated in a Sales Promotion via SMS by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM 11-12. 13. Participated in an Event Promotion via SMS: 2008 2009: Participated; Never Participated. 13.1. Participated in an Event Promotion via SMS by Gender: Males; Females 13.2. Participated in an Event Promotion via SMS by Age: Under 16 years old; 16 24 years old; 25 34 years old; 35 49 years old; 50-64 years old; 65 + years old. 13.3. Participated in an Event Promotion via SMS by Region: Lagos; South South; South East; South West; 13.4. Participated in an Event Promotion via SMS by Language: English; Pidgin English; Hausa; Igbo; Yoruba; 13.5. Participated in an Event Promotion via SMS by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM 11-12. 14. Participated in an Radio/ Television Talk Show via SMS: 2008 2009: Participated; Never Participated.
14.1. Participated in an Radio/ Television Talk Show via SMS by Gender: Males; Females 14.2. Participated in an Radio/ Television Talk Show via SMS by Age: Under 16 years old; 16 24 years old; 25 34 years old; 35 49 years old; 50-64 years old; 65 + years old. 14.3. Participated in an Radio/ Television Talk Show via SMS by Region: Lagos; South South; South East; South West; 14.4. Participated in an Radio/ Television Talk Show via SMS by Language: English; Pidgin English; Hausa; Igbo; Yoruba; 14.5. Participated in an Radio/ Television Talk Show via SMS by LSM: LSM 1-4; LSM 5-8; LSM 9-10; LSM 11-12. Ordering: Order Online - http://www.researchandmarkets.com/reports/1443653/ Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8, Ireland.
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