Towards Secure Multi-network Video Services Steve Oetegenn, President
Contents Market Dynamics Multi-network Solutions Evolution of Security 2 Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
OTT Market Dynamics
Railways.. or Transportation 4 Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
Cable TV or Multi-network Video Operator 5 Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
I believe television will change more in the next five years than in the last 50. Brian L. Roberts, CEO, Comcast Copyright 2014 Verimatrix, Inc.
Market Dynamics and Issues Competitive landscape for cable evolves with over-the-top (OTT) service launches 7 Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
Market Dynamics and Issues Impact and timing of ultra high definition (UHD) services 8 Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
Market Dynamics and Issues Battle inside OTT - proprietary delivery silos in devices, OSs, browsers harden Streaming format Security Apple Adobe Google Microsoft HLS. Only. FairPlay Streaming Leaving HDS, Flash Moving to HLS, DASH Browser Safari Firefox via EME/CDM Others via direct integration for now. DASH. Take it or leave it. Smooth Streaming. Moving to DASH Primetime DRM Widevine one choice PlayReady Chrome, no 3 rd party security. No plugins. OS ios, Osx All Android Chrome OS Internet Explorer. 3 rd party plugins for now. Windows Player QuickTime Proprietary HTML5 in Chrome HTML5 in Internet Explorer Content store itunes No Google Play Xbox Live. App store AppStore No Google Apps Windows Store Devices iphone, ipad, Mac, AppleTV No Nexus player, 3 rd Party STBs Slate, Xbox, Windows phone Analytics No Yes Yes No 9 Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
Industry Technology Trends SDNs and NFV CPE Functionality IP & Virtual Head Ends 10 Security Functions Hybrid Network & All-IP Delivery Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
An IP-centric Revenue Security Approach Network-centric business management Network proven authentication 11 Forensics UHD/4K ready revenue security IP enabled ecosystem Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
VCAS Multi-network Security HTTP Live Streaming (HLS) and MPEG-DASH Server or gateway centric content sources Flexible digital rights management (DRM) support through common entitlement Entitlements SMS/ DB Middleware PC, Mac Verimatrix VCAS Encoder Cable/Broadband SmartTV Home Gateway ipad, iphone Entitlements Database Mobile 3G/4G Android WinPhone, Tablet X-box, Playstation ipad, iphone 12 Android WinPhone, Tablet Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
Extending Security with Watermarking Fight illegal content redistribution with user-specific traceability Integrated component of VCAS Ultra solution for premium UHD services Key requirement for UHD content per MovieLabs Specification Unique Imperceptible Secure Robust 13 Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
Redistribution Threats: Forensic Watermarking Distribution Piracy SmartTV PC, MAC STB ipad Android Copy Action Identification 14 Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
Selected Multi-network Deployments Com Hem Stofa Ziggo QuickFlix Chunghwa Magyar Etisalat Belgacom YouSee/TDC Accedo Minerva 15 Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
OTT MultiRights VCAS Head-end (VCAS Single Security Authority) Video Head-end Delivery Networks ViewRight Clients Entitlements SMS/ DB Middleware Verimatrix ONE Operator Head-end Management Interface Integration Entitlements Database Broadcast CSM (DVB One-way) IP CSM (Broadcast/Multicast & IPTV ) Adaptive CSM (HTTP Live Streaming) Adaptive CSM (MPEG-DASH) PlayReady (Smooth Streaming) Widevine DASH Linear Content Key & control data Key & control data On-demand Content Multiplexers Scramblers Modulators IP Return Path Encoders Encryptors VOD Servers Native Support Native Support RF Broadcast Network Managed IP Network Internet/Broadband Mobile 3G/4G ViewRight STB ViewRight Connected TV ViewRight PC/Mac ViewRight ios ViewRight Android 3 rd Party Players and DRM Environments 16 Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
OTT DRM Fragmentation Challenges Technology providers erecting closed and proprietary approach to secure video Service challenges of protocol + DRM walled gardens or silos that Increase market fragmentation Reduce operator control over video services and subscriber experience Limit operators vendor flexibility and opportunities Verimatrix strategy Full support for multiple (HLS and DASH) integration models across leading device categories, including PC/Mac Further embrace fragmentation within MultiRights solution to free operators from the complexity of the DRM silos 17 Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
Summary Commercial trends suggest a pannetwork services proposition Trends in modular software and IP shape technical approach Increasing need to break technology silos Flexible security offers consumer centric multi-network multi-device services 18 Copyright 2015 Verimatrix, Inc. CONFIDENTIAL
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