Press Release Sony Introduces the World s Slimmest Waterproof Digital Camera Cyber-shot DSC-TX5 The compact Cyber-shot TX5 is Sony s first waterproof, shockproof, dustproof and weather-resistant camera, and the Cyber-shot H55 features high zoom with popular Sweep Panorama function Cyber-shot TX5 Hong Kong, March 11, 2010 Sony Corporation of Hong Kong Limited is expanding the Cyber-shot digital camera range with two new models - the Cyber-shot DSC-TX5 and DSC- H55. Targeted at customers who lead an active outdoor lifestyle, the new Cyber-shot TX5 is the world s slimmest waterproof digital still camera, giving users freedom to use the camera even in harsh outdoor conditions. The latest addition to the well-acclaimed Cyber-shot H series, the Cyber-shot H55, features 10x optical zoom with Sony s G Lens, ensuring photos with a high level of clarity and details regardless of distance. Cyber-shot TX5 The new 10.2 megapixel Cyber-shot TX5 is the latest addition to the popular Cyber-shot T series and takes outdoor photography to a whole level by being waterproof, dustproof, shockproof and even weather resistant. With the depth of just 16.7mm 1, the TX5 is the world s slimmest waterproof 1 The Cyber-shot TX-5 measures just 16.7mm without lens cover 1
compact camera, making it the perfect camera for users who love the outdoors, or even risk-taking adventurers, while staying in style. Created for individuals with an active lifestyle, the new DSC-TX5 can be used in waters up to 3m deep for up to an hour. The intuitive touch screen feature, a mainstay for the Cyber-shot T series, can also be used underwater. Combined with its resistance to dust, the new Cyber-shot camera provides a high level of reliance even in harsh conditions. In addition, the new Cyber-shot TX5 is able to withstand drop shocks from a height of 1.5m, and is also resistant to temperatures up to -10 0 C. With its outstanding water-repellency characteristics and toughness, the Cyber-shot TX5 is suitable for use during activities such as snorkeling and hiking trips in cold or damp locales. The Cyber-shot TX5 is equipped with the high-sensitivity Exmor R CMOS sensor. When combined with an advanced BIONZ image processor and high performance Carl Zeiss lens, which allow the camera to capture visually stunning photos even in extreme low light conditions. Also new in the DSC- TX5 is the Backlight Correction HDR which takes two exposures, one set to capture shadow detail and the other to capture highlight detail. Merging both exposures into a single JPEG image, maximum dynamic range and natural colours are achieved in the final image. Additionally, the DSC-TX5 features the Intelligent Sweep Panorama function, an upgrade of the popular Sweep Panorama in previous Cyber-shot models. With a simple sweep of the camera either horizontally or vertically, the TX5 is able to cleverly stitch photos together for effortless panoramic shots. The Cyber-shot TX5 also features a 25mm wide-angle lens, which offers the option of capturing photographs with more varied perspectives. A new self-portrait timer helps determine the best composition before activating an automated timer to release the shutter. The TX5, which is available in five fashionable colours (black, silver, pink, green and red), also features built-in PMB Portable software for instant uploads of photographs to photo sharing websites. 2
Cyber-shot H55 Cyber-shot H55 The latest offering from the high-performance Cyber-shot H series, the DSC-H55 features 10X optical zoom and is the first Cyber-shot camera with a Super HAD CCD image sensor that features the popular Sweep Panorama function, enabling consumers to capture scenic moments in as quickly as three seconds. Equipped with Sony s proprietary G Lens, first incorporated in DSLR cameras, the 14.1 megapixel compact shooter has a wide angle of 25mm, allowing frequent travelers to shoot a vast variety of scenes wherever they go. In addition, the DSC-H55 is able to shoot 720p HD movies, making it the perfect tool to create a complete audio and visual chronicle of any journey. Similar to the TX5, the Cyber-shot H55 is also equipped with a self-portrait timer and can upload photos via the in-camera PMB Portable application for added convenience. The new Cyber-shot TX5 and H55 are available at the retail price of HK$2,990 and HK$2,390 respectively. Model DSC-TX5 DSC-H55 Colours Available Black, Green, Pink, Red, Silver Black, Silver 3
Order Now Preordering of the Cyber-shot TX5 starts from March 11 to March 17, 2010 at the Sony Style stores in the following special packages: Package Basic package (Cyber-shot TX5, 8GB SD card & battery NP-BN1) Basic package + premium case LCS-THP Basic package + water proof case LCS-THQ Basic package + floating strap STP-FSA Basic package + premium case LCS-THP & floating strap STP-FSA Basic package + water proof case LCS-THQ & floating strap STP-FSA Price HK$2,990 Add HK$150 Add HK$100 Add HK$80 Add HK$200 Add HK$150 For customer enquiries please contact Sony sales and services hotline at (852)2345-2966. About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macau. For more information on Sony s products and services, please visit its web site on www.sony.com.hk. About make.believe make.believe (make dot believe) is a Group-wide brand message that unites Sony s communications initiatives across electronics, games, movies, music, mobile phones and network services. make.believe symbolizes the spirit of Sony the power of creativity, the ability to turn ideas into reality and the belief that anything you can imagine, you can make real. ### 4
Specification Sheet for DSC-TX5 Basic Spec Type Number of pixels Imaging Processor Scan System Total Zoom Magnification Optical Zoom during movie recording Lens Type Noise Reduction F-number(Maximum Aperture) Focal Length(f = ) Focal Range Compatible Recording Media LCD Monitor Touch Panel Main Function Shooting Mode 1/2.4 type Exmor TM R CMOS sensor Gross pixels: Approx. 10.6 Megapixels Effective pixels: Approx. 10.2 Megapixels BIONZ Interlace Scan (at Full HD Movie Recording Mode) AVCHD Digital Zoom Off(only Optical Zoom): 4x(Optical) Smart Zoom(with Optical Zoom): - 5M:Approx.5.6x(Total) - VGA:Approx.22x(Total) - 16:9(2M):Approx.7.6x(Total) Precision Digital Zoom(with Optical Zoom): - Approx.8x(Total) Available Vario-Tessar Clear RAW NR/ NR Slow Shutter (1 / 3sec or slower) F3.5(W)-4.6(T) 4.43-17.7mm 35mm film equivalent: (Still Image): 25-100mm (Movie16:9): 28-112mm (Movie4:3): 34-136mm iauto(w:approx.1cm(0.39'') to Infinity, T:Approx.50cm(1.64') to Infinity) / Program Auto(W:Approx.8cm(0.26') to Infinity, T:Approx.50cm(1.64') to Infinity) Close Focus Enabled: W:Approx.1cm(0.39'') to Approx.20cm(7.87'') Memory Stick TM Duo/ Memory Stick TM PRO Duo/ Memory Stick TM PRO Duo(High Speed)/ Memory Stick TM PRO-HG Duo/ SD Memory Card/ SDHC Memory Card (Class 4 or higher) 3.0-type (230,400 dots) 16:9 Clear Photo LCD Plus TFT LCD with 100% Field of view Drag Operation: Yes Calibration: Yes Still image: Intelligent Auto / Easy Shooting / Program Auto/ High Sensitivity / Twilight / Twilight Portrait / Soft Snap / Landscape / Beach / Snow / Fireworks / Hi-speed Shutter / Underwater / Gourmet / Pet Mode / Handheld Twilight / Anti Motion Blur / Intelligent Sweep Panorama / Backlight Correction HDR 5
Movie: Auto Adjustment, Under Water 10M (3,648 x 2,736) 5M (2,592 x 1,944) VGA (640 x 480) Still Image Number of recorded pixels (Image 16:9 mode: 7M ( 3,648 x 2,056) / 2M(1,920 x1,080) Size) Panorama (size: Max. degrees of sweep angle): 7,152 x 1,080 (258deg) / 4,912 x 1,080 (177deg) / 4,912 x 1,920 (177deg) / 3,424 x 1,920 (123deg) Index: 12 / 28 images (Date / Folder-Still / Folder-Movie) Image Index List: Date MP4 / MPEG -4 Visual / MPEG -4 AAC -LC: 1280 x 720 (30fps, Progressive) - Approx.6Mbps(Average bit-rate) VGA (640 x 480, 30fps, Progressive) - Approx.3Mbps Movie Recording Mode (Average bit-rate) Max recording time per shoot: Approximately 29mins Built-in Microphone / Speaker: mono Volume Setting: 8 steps Still Image: Under 10M(3,648 x 2,736) Maximum Playback Size Movie: Only the movie camera recorded Slide Show Output: HD / SD Image: All / Date / Folder Effects: Simple / Nostalgic / Stylish / Active Slide Show Settings Music: Select / Off Interval: 3 / 1 / 5 / 10 sec.(only Simple effect) Repeat: On / Off Audio Format: MP3(Stereo) Slideshow Music Number of music: 4 tunes Maximum length of one music: 5 min. Multi Point AF (9 points) / Center Weighted AF/ Spot AF Focus Mode / Flexible Spot AF (Touch) AF Mode Intelligent Light Metering Mode Multi Pattern / Center Weighted/ Spot Shutter Speed iauto(2" - 1/1,600) / Program Auto(1" - 1/1,600) Setting: Auto / 125 / 200 / 400 / 800 / 1600 / 3200 ISO Sensitivity(REI) Auto Control Range: ISO125-3200(Auto), ISO125-800(Program Auto) Exposure Compensation Plus / Minus 2.0EV, 1 / 3EV step / EV Bar Display Steady Shot Optical Steady Shot Auto/ Daylight / Cloudy / Fluorescent 1/2/3/ Incandescent White Balance Mode / Flash / One Push / One Push Set White balance mode(under water) Auto / Underwater1/ 2/ One Push / One Push Set Flash Mode Auto / On / Slow Syncro / Off Red Eye Reduction Auto / On / Off ISO Auto: Approx.0.08-Approx.2.9m (Approx.0.26'- Flash Range Approx.9.51')(W) 6
/ Approx.0.5-Approx.2.4m (Approx.1.64'- Approx.7.87')(T), ISO3200: up to Approx.6.0m (Approx19.7')(W) / Approx.4.7m (Approx15.4')(T) Mode: Auto / Touch / Child Priority / Adult Priority Face Detection Face Selection: Yes (Touch, Selected-face Memory) Maximum number of detectable faces: 8 faces Hi-speed Burst ( High/Mid/Low) Burst Speed (Max.) (Maximum number of recoded Burst Mode pixels): Approx.10 fps (10 shots) Burst Interval (Min) (Maximum number of recoded pixels): Approx.0.1 sec.(10 shots) DCF (Design rule for Camera File System) Ver.2.0/ Image File Format(Still Image) DPOF (Digital Print Order Format)Ver.1.1 / ExifVer.2.21 / MPF Baseline Zoom Magnification of Playback Mode 8x Water Proof & Dust Proof Yes (IP58) Shock Proof Yes(1.5m/5ft) Operating Temperature -10 degrees C. - +40 degrees C. Storage Temperature -20 degrees C. - +60 degrees C. Music Tool Download Music / Format Music Date view / Folder view(movie) / Folder view (Still View Mode Image) Format / Create, Change Recording Folder / Copy (from Memory card Tool Internal Memory to Memory card) / Reset File Number / Delete Folder Print Print (PictBridge) / Print Order Mark(DPOF) / Exit Print / PRINT Image Matching(PIM3) PC Sync Yes (MS) Power Source Battery: NP-BN1 3.6V / AC adaptor: AC-LS5 4.2V Dimensions Dimensions 94.0mm x 56.9mm x 17.7mm (W x H x D, excluding protrusions) (3 3/4" x 2 1/4" x 23/32") Battery and Memory card are included: Approx. 144g Weight (5.1oz.) Body only: Approx. 128g (4.5oz.) Other Functions - Scene Recognition (iscn): Auto / Advanced - Recognized Scene: Twilight / Twilight Portrait / Twilight using a tripod / Backlight / Backlight Portrait / Landscape / Macro / Portrait / Close Focus - Self-Timer: Off / 10sec. / 2sec./ portrait1 / portrait2 - Wide Zoom Display: Off / On 7
- Auto Orientation: On / Off - Auto Review: Yes - Retouch: Trimming / Red Eye Correction / Unsharp Masking - Smile Shutter - Anti-Blink / Blink Warning (iscn (Advanced), Soft Snap (Anti-Blink (Auto)) - Motion Detection: Yes(Face) - PMB Portable - Paint: Pen / Eraser / Stamp / Frame - Auto Power Off: Standard / Stamina / Off - Video Out Mode: NTSC / PAL - TV Type Capability (SD Output): 16:9 / 4:3 - Hi-Speed USB(USB2.0) - USB Connect: Auto(Multi-Configuration) / Mass Storage / PictBridge / (PTP/MTP) - Multi Use Terminal: Type3 (AV(SD/HD Component) / USB / DCIN - Tripod Receptacle - Brightness Setting (Normal / Bright) 8
Specification Sheet for DSC-H55 Basic Spec Size Number of effective pixels Imaging Processor Digital Zoom Optical Zoom during movie recording Lens Type Noise Reduction F-number Focal Length(f = ) Focal Range Compatible Recording Media LCD Monitor Main Function Shooting Mode Still Image Number of recorded pixels (Image Size) 1/2.3 type (7.76mm) Super HAD CCD Approx. 14.1 Megapixels BIONZ Smart Zoom (with Optical Zoom): 10x Optical Zoom (Optical): - 10M:Approx.11x (Total) - 5M:Approx.16x (Total) - VGA:Approx.67x (Total) - 16:9(2M):Approx.22x (Total) Precision Digital Zoom (with Optical Zoom): Approx.20x (Total) Yes G Lens Clear RAW NR/ NR Slow Shutter (1/3 sec or slower) Maximum Aperture: F3.5(W)-5.5(T) iauto: F3.5(W)-8.0(T) 2 steps with ND Filter Programme Auto: F3.5(W)-8.0(T) - 2 steps with ND Filter Manual: F3.5(W)-8.0(T) - 2 steps with ND Filter 4.25-42.5mm 35mm film equivalent: (Still Image): 25-250mm (Movie16:9): 30-300mm (Movie4:3): 36-360mm iauto: (W:Approx.5cm (0.16') to Infinity, T:Approx.100cm(3.28') to Infinity) Memory Stick TM Duo / Memory Stick TM PRO Duo / Memory Stick TM PRO Duo(High Speed) / Memory Stick TM PRO-HG Duo / SD Memory Card (Class 4 or higher) / SDHC Memory Card (Class 4 or higher) 3.0-type (230,400 dots) Clear Photo LCD Auto (Intelligent) / Easy Shooting / Program Auto / Manual Exposure / High Sensitivity / Twilight / Twilight Portrait / Soft Snap / Landscape / Beach / Snow/ Fireworks / Advanced Sports Shooting / Gourmet / Pet Mode / Sweep Panorama Movie: Auto 14M (4,320 x 3,240) 10M (3,648 x 2,736) 5M (2,592 x 1,944) VGA (640 x 480) 16:9 mode: 11M (4,320 x 2,432) / 2M (1,920 x1,080) 9
Image Index Movie Recording Mode Maximum Playback Size Slide Show Slide Show Settings Slideshow Music Focus Mode Light Metering Mode Shutter Speed ISO Sensitivity(REI) Exposure Compensation SteadyShot White Balance Mode Flash Range Face Detection Image File Format Panorama (size: Max. degrees of sweep angle): 7,152 x 1,080 (244deg) / 4,912 x 1,080 (168deg) / 3,424 x 1,920 (177deg) Index: 16 / 25 images (Date / Folder-Still / Folder- Movie) List: Date MP4 / MPEG -4 Visual / MPEG -4 AAC -LC: 1280 x 720 (30fps, Progressive) - Approx.9Mbps, 6Mbps (Average bit rate) VGA (640 x 480, 30fps, Progressive) - Approx.3Mbps (Average bit rate) Max recording time per shoot: Approximately 29mins Built-in Microphone / Speaker: mono Volume Setting: 8 steps Still Image: Under 14M (4,320 x 3,240) Movie: Only the movie camera recorded Output: HD / SD Image: All / Date / Folder Effects: Simple / Nostalgic / Stylish / Active Audio Format: MP3 (Stereo) Number of music: 4 tunes Maximum length of one music: 5 min. Multi Point AF (9 points) / Center Weighted AF / Spot AF Multi Pattern / Center Weighted / Spot iauto (2" - 1/1,600) / Program Auto(1" - 1/1,600)/Manual(30"-1/1600) Setting: Auto / 80 / 100 / 200 / 400 / 800 / 1600 / 3200 Auto Control Range: ISO80-3200(Auto), ISO80-800(Program Auto) Plus / Minus 2.0EV, 1 / 3EV step Optical SteadyShot Standard / Active Auto / Daylight / Cloudy / Fluorescent 1/2/3/ Incandescent / Flash / One Push / One Push Set ISO Auto: Approx.0.05-Approx.4.1m (W) / Approx.1.0-Approx.2.6m (T), ISO3200: up to Approx.8.2m (W) / Approx.5.2m (T) Mode: Auto / Off / Child Priority / Adult Priority Face Selection: Yes(Touch, Selected-face Memory) Maximum number of detectable faces: 8 faces Smile Shutter Sensitivity: Plus / Minus 1 DCF (Design rule for Camera File System)Ver.2.0 DPOF (Digital Print Order Format)Ver.1.1 ExifVer.2.21 MPF Baseline 10
Zoom Magnification of Playback Mode 8x Mode Dial iauto / Program auto / Easy / SCN / Movie / Panorama / Manual Operating Temperature 0 degrees C. - +40 degrees C. View Mode Date view/ Movie view / Folder view (Still Image) Format / Create / Change Recording Folder / Copy (from Internal Memory to Memory Card) / Reset File Memory Card Tool Number / Delete Folder Print(PictBridge) / Print Order Mark (DPOF) / Exif Print / PRINT Image Matching (PIM3) Power Supply Voltage Battery: NP-BG1 3.6V / AC adaptor: AC-LS5 4.2V Max shots per charge Approximately 310 images Dimensions 102.9mm x 57.7mm x 28.9mm Dimensions(W x H x D, excluding protrusions) (4 1/8" x 2 3/8" x 13/16") Weight Approx. 170g (6.0oz.) Body only Other Functions - Scene Recognition(iSCN): Auto / Advanced - Recognized Scene: Twilight / Twilight Portrait / Twilight using a tripod / Backlight / Backlight Portrait / Landscape / Macro / Portrait - Motion Detection (Face) - Self-Timer: Off / 10sec. / 2sec./ portrait1 / portrait2 - Grid Line: Off / On - Anti Blink / Blink Warning (iscn (Advanced), Soft Snap (Anti Blink (Auto)) - PMB Portable - Video Out Mode: NTSC / PAL - Hi-Speed USB (USB2.0) - USB Connect: Auto (Multi-Configuration) / Mass Storage / PictBridge / (PTP/MTP) - Multi Use Terminal: Type2B AV(SD/HD 1080i Component) / USB / DCIN - Battery Indication: Yes (NP-FG1) 11